Waller Global Consulting Inc.

What Waller Global Consulting Inc. does

Waller Global Consulting Inc. is a privately held boutique advisory firm, domiciled in Canada, that provides global consulting, market entry strategy, executive training, and partnership facilitation to executives, government trade officials, and global entrepreneurs. The firm operates under founder Andreas Waller with a headcount of 1–10 and delivers engagements directly via the CEO across more than 30 countries. It packages its expertise around two proprietary frameworks—SCORED™, a readiness diagnostic that surfaces organizational gaps and structural risks, and CASTLE™, a strategic decision framework for evaluating market opportunities against capabilities and risk tolerance. Both are marketed as augmented by proprietary AI-powered risk and opportunity analysis tools, though no underlying models, data assets, or technical implementations are publicly described.

The business model blends four revenue streams: senior advisory engagements, executive training programs (notably the Market Diversification & Resilience Masterclass and Event Revenue Accelerator), the Global Circle application-only membership ecosystem, and Partnership Facilitation Services. Pricing is not publicly disclosed and follows a quote-based, custom-engagement approach initiated through email, phone, or WhatsApp CTAs. Distribution is exclusively direct, with no resellers or digital self-serve product. Marketing relies on the corporate website, quarterly email updates, the chairman seat at the Swedish-American Chamber of Commerce in Michigan, and co-founding of The Institutie for Strategy and Access as relationship channels.

The firm is bootstrapped, founder-controlled, and privately held with no disclosed institutional investment, funding rounds, subsidiaries, or M&A activity. Geographic reach spans North America (U.S., Canada) and Europe (Sweden, Germany), with active 2026 expansion plans into East Asia (China, South Korea) via co-organized Executive Missions. Certifications include Certified International Trade Professionals on staff, multilingual delivery (English, Swedish, German), and proprietary (unregistered common-law) trademark protection on the SCORED™ and CASTLE™ brands.

Name

Waller Global Consulting Inc.

Legal name

Waller Global

Website

https://wallerglobal.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Waller Global Consulting Inc. is a Canadian boutique advisory firm that delivers global market-entry strategy, executive training, and partnership facilitation to senior executives, government trade officials, and global entrepreneurs, leveraging proprietary SCORED™ and CASTLE™ frameworks.

Ownership category

akta.pro rank

Product category

International Business Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• International strategy consulting
• Market entry advisory
• Executive training programs
• Trade diversification strategy
• Strategic partnership facilitation

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory Services: Senior-level strategic advisory engagements delivered directly by CEO Andreas Waller, including market diversification strategy, trade show ROI strategy, market entry strategy, AI competitive and risk analysis, strategic alliances, and executive advisory.
2. Executive Training Programs: Flagship programs including the Market Diversification & Resilience Masterclass and Event Revenue Accelerator. Programs include curriculum-driven training, proprietary frameworks, and AI strategy tools.
3. Global Circle Membership: Private membership ecosystem for global expansion leaders, offering roundtables, trend reports, country-specific briefings, and access to senior advisors. Membership is by application.
4. Partnership Facilitation Services: Standalone service connecting clients with vetted professionals across manufacturing, legal, tax, compliance, financial services, investment, and logistics for warm introductions and strategic matchmaking.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Waller Global is a boutique advisory firm that delivers senior-level international strategy consulting, executive training, and partnership facilitation for organizations pursuing global expansion and market diversification. Its work is built around two proprietary decision frameworks—SCORED™ for readiness and gap assessment, and CASTLE™ for opportunity evaluation—augmented with AI-powered risk and opportunity analysis tools.

Product overview

Waller Global is a strategy and risk intelligence firm offering a proprietary decision system built around two core frameworks—SCORED™ for internal readiness/gap assessment and CASTLE™ for strategic growth/decision-making. These frameworks are delivered through flagship training programs (Market Diversification & Resilience Masterclass) and advisory services. The firm also offers the Event Revenue Accelerator program, the Global Circle membership network, and Partnership Facilitation Services. All offerings are positioned for executives and organizations navigating international expansion, trade disruption, and market diversification.

Differentiator

Problem solved

Functional benefit

Brands

• SCORED™: Proprietary readiness diagnostic that reveals gaps, dependencies, and pressure points for businesses evaluating expansion or diversification.
• CASTLE™
• Global Circle

Products and services

• SCORED™ Waller Global's proprietary gap assessment diagnostic that reveals organizational readiness, blind spots, dependencies, and structural risks before capital deployment or market entry. Used as a standalone readiness audit for executives and organizations evaluating international expansion or diversification.
• CASTLE™ Proprietary strategic decision framework that evaluates market opportunities against organizational capabilities, constraints, and defined risk tolerance to guide growth strategy and market prioritization for senior leaders.
• Market Diversification & Resilience Masterclass Flagship executive training program applying the SCORED™ and CASTLE™ proprietary frameworks to evaluate risk, prioritize markets, and drive growth decisions in volatile environments for senior leaders and organizations.
• Event Revenue Accelerator Trade show and conference ROI strategy program providing frameworks for converting event presence into real pipeline, with strategies engineered for the before, during, and after phases of international trade shows, summits, and industry events.
• Global Circle Application-based private membership network for global expansion leaders offering roundtables on global expansion strategy, risk and compliance, market positioning, and investment opportunities, with access to trend reports, country-specific briefings, and senior advisor guidance.
• Advisory Services Outcome-based consulting delivered directly by CEO Andreas Waller, including Global Readiness & Diversification Strategy, Trade Show ROI Strategy, Market Entry Strategy, Done-for-You In-Market Services, AI Competitive & Risk Analysis, Strategic Alliances & Partnerships, and Executive Advisory for senior executives and organizations.
• Partnership Facilitation Service Standalone service connecting clients with vetted professionals across manufacturing, legal, tax, compliance, financial services, investment, and logistics through warm introductions and strategic matchmaking for international expansion.

Quantifiable outcome

• Materially reduced downside risk on every major decision that follows implementation of the SCORED™ and CASTLE™ frameworks

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Swedish-American Chamber of Commerce MichigancoreStrategic or Co-development PartnerCEO Andreas Waller serves as Chairman of the Swedish-American Chamber of Commerce in Michigan. This position provides privileged access to alliances, in-market representation, and decision-makers across business, government, and innovation sectors. Clients benefit from this network ecosystem cultivated over decades of trusted relationships.
• The Institutie for Strategy and AccesscoreStrategic or Co-development PartnerCo-founded by Andreas Waller, this organization represents a strategic alliance at the crossroads of business, government, and innovation. It provides a platform for clients to access additional expertise and institutional relationships.
• ISA (Institute for Strategy and Access)minorStrategic or Co-development PartnerISA partners with Waller Global on Executive Missions to China and South Korea 2026, providing cross-border coordination and in-market support for expansion ventures.
• Global Circle MembersminorOthersA curated private ecosystem of global leaders designed to support ambitious organizations at every stage of international expansion. Includes vetted partners across manufacturing, legal, tax, compliance, financial services, investment, and logistics sectors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frontier Strategy Group: International market advisory firm focused on helping multinationals manage risk and pursue growth in emerging markets. Closely comparable in target customer (executives expanding internationally) and service scope.
• Sandler, Travis & Rosenberg: Large international trade and customs law/advisory firm supporting companies with market entry, trade compliance, and cross-border transactions. Comparable niche in cross-border advisory for executives facing complex decisions.
• Eurasia Group: Geopolitical risk advisory firm helping executives navigate international business decisions amid political and trade disruption. Highly comparable to Waller Global's risk-and-opportunity framing, with deeper policy research capacity.
• OCO Global: International trade and investment advisory firm supporting companies and governments with market entry, trade promotion, and global expansion. A direct competitor in the trade commissioner and exporter segments Waller Global also serves.

Broad incumbents

• Boston Consulting Group: Top-tier strategy consultancy with established international expansion, market entry, and trade disruption practices. Competes for the same C-suite international strategy mandates but at broader scale and different pricing.
• KPMG Trade & Customs Advisory: Big Four trade and customs practice helping multinational clients navigate cross-border regulatory and operational complexity. Competes for similar enterprise international expansion mandates as part of a broader professional services portfolio.
• McKinsey & Company: Global management consulting giant offering international strategy, market entry, and risk advisory at the top end of the market. Comparable as the incumbent alternative for Waller Global's C-suite enterprise clients, though operating at vastly greater scale and broader scope.
• Control Risks: Specialist risk consultancy offering political, security, and integrity risk advisory for international operations. Overlaps with Waller Global's risk-assessment value proposition but is far larger and broader in scope.
• Bain & Company: Global strategy consulting firm with deep international expansion and cross-border advisory capabilities. Operates in the same space as Waller Global's enterprise clients but with much broader scope and scale.

Others

• International Trade Centre (ITC): Joint UN/WTO agency supporting SME internationalization and trade promotion in developing markets. Comparable in serving government trade officials and exporters, but as a public-sector counterpart rather than commercial competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/waller-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waller Global Consulting Inc.