TENx10

What TENx10 does

TENx10 is a U.S.-based non-profit collaborative movement that equips Christian youth ministry leaders with free resources, training, and a shared framework for relational discipleship. Housed within the Leadership Division of Fuller Theological Seminary in Pasadena, California, and with Kara Powell (Fuller Youth Institute Executive Director) as Founder, the organization publicly launched on October 10, 2023, after a five-year research and convening process that began with a 2018 Pinetops Foundation-funded gathering of denominational and ministry leaders.

The core platform is built around the Faith Formation Framework and seven Discipleship Emphases (Personal Growth, Mentors, Family, Belonging, Identity, Purpose, Lead Change). Deliverables include the Relational Discipleship Inventory (a 5-minute self-assessment), the Relational Discipleship Kickstart (a free 7-week online training, ~30 minutes per week), partner-led Deep Dives, Quick Tips articles, the Faith Foundations video series with discussion guides, and Senior Leader Resources co-developed with Barna Group. Distribution channels include the tenx10.org website, the FullerEquip online classroom, a forthcoming mobile app (2026), a dedicated Spanish-language Latine site, and 175-198+ partner organizations that resell Deep Dives and facilitate cohort-based learning across Catholic, Orthodox, Mainline, Evangelical, parachurch, and non-denominational traditions.

TENx10 is funded primarily through a $10.7 million four-year grant from Lilly Endowment (received late 2022) supporting a $5 million annual operating budget through 2025, supplemented by individual donations and partner pass-through funding such as the $2.4 million subgranted via the Faith and Service Project in 2025. All resources are provided free to end users; the business model is grant- and donation-funded rather than revenue-generating, and the team has scaled from 8 to 14 members.

Name

TENx10

Legal name

Fuller Theological Seminary

Website

https://tenx10.org

Company type

Private

Founded year

2023

Operating status

Operating

Short description

TENx10 is a non-profit, faith formation platform housed within Fuller Theological Seminary that provides free resources, assessments, and cohort training to equip Christian youth ministry leaders with relational, Jesus-centered discipleship practices across 175+ partner organizations.

Ownership category

akta.pro rank

Product category

Faith Formation and Youth Ministry Resources

NAICS

Educational Support Services (611710), Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

akta.pro secondary industries

Open Educational Resources (OER) & Curriculum Repositories (EDAFACAJ), Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN), Project- & Inquiry-Based Digital Learning Modules (EDAFACAD)

Keywords

• Youth ministry resources
• Faith formation training
• Christian leadership development
• Discipleship curriculum
• Ministry assessment tools

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel

Revenue model

1. Foundation Grants: Primary funding from major foundation grants, notably a $10.7 million 4-year grant from Lilly Endowment enabling expanded operations and a $5 million annual budget for 2023-2025.
2. Individual Donations: Accepts donations from individuals supporting the mission. Contact page provides donation link.
3. Free Resource Distribution: All core resources (Inventory, Kickstart, Quick Tips, Deep Dives, Faith Foundations) are provided free of charge to youth ministry leaders, removing barriers to adoption.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

TENx10 provides a free digital platform of faith formation resources, assessments, and training programs designed to help Christian youth ministry leaders pursue relational discipleship of young people. Core offerings include the 5-minute Relational Discipleship Inventory assessment, a 7-week online Relational Discipleship Kickstart training, partner-led Deep Dives, bite-sized Quick Tips, a Faith Foundations video series, and Senior Leader Resources. All resources are delivered free of charge through the website, mobile app, and partner organizations, funded by foundation grants including a $10.7 million Lilly Endowment grant.

Product overview

TENx10 is a collaborative movement and resource platform focused on helping faith matter more for 10 million young people over 10 years. The core platform consists of the Faith Formation Framework and 7 Discipleship Emphases, which serve as the strategic foundation. The primary products include the Relational Discipleship Inventory (5-minute assessment), Relational Discipleship Kickstart (7-week online training), Deep Dives (partner-led learning journeys), Quick Tips (practical resources), and Faith Foundations (video series with discussion guides). Additional offerings include Senior Leader Resources, the TENx10 Partner Network (175+ organizations), and the annual TENx10 Summit. Spanish-language resources are available through the Latine sub-brand. All offerings emphasize relational discipleship radically focused on Jesus and are provided free of charge.

Differentiator

Problem solved

Functional benefit

Products and services

• Relational Discipleship Inventory (RDI) A free 5-minute self-assessment that helps youth ministry leaders identify their ministry strengths and growth areas across the 7 Discipleship Emphases, providing a clear picture of how to improve relational discipleship with young people. Users can retake the inventory to track progress over time. Targeted at paid, volunteer, and bi-vocational youth ministry leaders.
• Relational Discipleship Kickstart (RDK) A free 7-week online training (30 minutes per week) that equips youth leaders with practical tools to reorient their ministry around relational discipleship radically focused on Jesus. Covers 7 modules: Leading Yourself, Adult Mentors, Spiritual Practices & Learning (Part 1 & 2), Service & Justice, Families, and Leading Change. Includes downloadable field guides and video content.
• Deep Dives Partner-led learning journeys that help ministry leaders implement the Faith Formation Framework through short series paired with relational support from other ministry leaders. Delivered through 12+ partner organizations including Fuller Youth Institute, Ministry Architects, Urban Outreach Foundation, NFCYM, and others.
• Quick Tips Bite-sized practical resources written by youth ministry leaders for youth ministry leaders, providing ministry tips and helpful resources organized by the 7 Discipleship Emphases (Mentors, Family, Belonging, Identity, Purpose, Lead Change, Personal Growth).
• Faith Foundations Series A video series with discussion guides created to ignite theological dialogue between young people and adults, covering foundational Christian truths including The Story We Live In, The Life You Long For, and The Church & The Kingdom. Developed with theologians from various institutions.
• Senior Leader Resources Curated resources for senior church leaders including customizable sermon outlines, articles, guides, and reports (developed in partnership with Barna Group using Gen Z research), and the NextGen Simple Mentoring toolkit. Designed for senior pastors, church elders, and denominational leaders.
• Latine Resources (Spanish-language) Spanish-language resources including the Inventario de Discipulado Relacional (RDI in Spanish), Programa de Discipulado Relacional (Spanish Kickstart), Consejos Prácticos (Quick Tips), and Jornadas Formativas (Deep Dives). Designed for Latine/Hispanic ministry leaders, families, and pastors.
• TENx10 Summit Annual gathering convening partners and leaders to celebrate, collaborate, train, and strategically align around the mission of making faith matter more for 10 million young people over 10 years.

Quantifiable outcome

• 140+ leaders from 60 partners convened at February 2022 Collaborators Summit
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

33 partnerships are on record, tiered core and minor.

• Fuller Theological Seminary / Fuller Youth InstitutecoreStrategic or Co-development Partner · 1 January 2018TENx10 is housed in the Leadership Division of Fuller Theological Seminary. Fuller Youth Institute serves as the backbone organization for TENx10. Kara Powell, FYI Executive Director, founded TENx10. FYI provides research, resources, and operational infrastructure.
• Fuller Theological SeminarycoreStrategic or Co-development PartnerPartner in creating and curating resources. Faith Foundations series developed with theologians from various institutions.
• Asian American Christian Collaborative (AACC)coreStrategic or Co-development PartnerPartner in catalyzing relational discipleship with focus on Asian American communities. Co-develops Deep Dives and identity resources.
• National Federation for Catholic Youth Ministry (NFCYM)coreStrategic or Co-development PartnerPartner for Catholic youth ministry. Provides 'First Things in Youth Ministry' Deep Dive for new youth ministers.
• Urban Outreach Foundation (UOF)coreStrategic or Co-development PartnerPartner in youth ministry leader training and development. Provides Deep Dives on youth leadership and planning strategies.
• Evangelical Lutheran Church in America (ELCA)coreStrategic or Co-development PartnerMajor denominational partner representing Lutheran tradition. Part of collaborative movement across denominations.
• Alpha USAcoreStrategic or Co-development PartnerPartner providing youth ministry resources and support for relational discipleship.
• The Youth CartelcoreStrategic or Co-development PartnerPartner organization in youth ministry training and resources.
• Life.ChurchcoreStrategic or Co-development PartnerPartner contributing to collaborative movement and resource development for youth ministry.
• Marathon Youth MinistrycoreStrategic or Co-development PartnerPartner in youth ministry training and resources.
• Christianity TodayminorStrategic or Co-development PartnerPartner providing thought leadership and media presence for youth ministry conversations.
• Barna GroupcoreStrategic or Co-development PartnerResearch partner providing data and insights. Contributed sermon outlines for senior leaders based on Gen Z research.
• Young LifecoreStrategic or Co-development PartnerMajor parachurch youth ministry organization, part of collaborative movement.
• Instituto Fe y VidacoreStrategic or Co-development PartnerPartner focused on Latine/Hispanic youth ministry and resources.
• YDisciplecoreStrategic or Co-development PartnerPartner providing small group discipleship resources and training videos. Deep Dives focus on mentor adult training.
• Ministry ArchitectscoreStrategic or Co-development PartnerPartner providing cohort-based training with personal coaching. Deep Dives cover Personal Growth, Mentors, and Families emphases.
• Fuller Youth Institute (FYI)coreStrategic or Co-development PartnerCore strategic partner and backbone organization. Provides Deep Dives on Belonging (3 Big Questions) and Leading Change (Sticky Faith Innovation).
• Arbor Research GroupminorStrategic or Co-development PartnerResearch partner providing evaluation and assessment support.
• Conference of National Black Churches (CNBC)coreStrategic or Co-development PartnerPartner representing Black church tradition in ecumenical collaboration.
• National Association of Evangelicals (NAE)coreStrategic or Co-development PartnerPartner representing evangelical tradition in ecumenical collaboration.
• National Council of Churches (NCC)coreStrategic or Co-development PartnerPartner representing ecumenical Christian tradition in collaborative movement.
• AxisminorStrategic or Co-development PartnerPartner providing cultural engagement resources for understanding Generation Z.
• Center for Youth Ministry Training (CYMT)coreStrategic or Co-development PartnerPartner providing youth ministry training and cohort experiences.
• StreetlightsminorStrategic or Co-development PartnerPartner providing 'Meeting God on My Corner' Deep Dive on personal spiritual growth through everyday encounters.
• GoodfaithminorStrategic or Co-development PartnerPartner providing mentor training Deep Dives based on 5-year research study 'Accompanying Youth: Mapping the Path toward Deeper Discipleship'.
• Faith IdentityminorStrategic or Co-development PartnerPartner providing identity assessment and character strength resources for youth. Deep Dives on Purpose emphasis.
• TreeHouseminorStrategic or Co-development PartnerPartner providing mental health and safety resources for youth ministry through 'Safe and Seen' Deep Dive.
• Theology TogetherminorStrategic or Co-development PartnerPartner providing 'Who Am I' youth ministry curriculum exploring identity in Christ through theological dialogue.
• Touch the WorldminorStrategic or Co-development PartnerPartner providing mission trip training and 'Sent to Serve' certification through Deep Dives on Purpose emphasis.
• DarkroomminorStrategic or Co-development PartnerPartner providing video-based Deep Dives exploring purpose through Mission, Church, and Justice lenses.
• Ignite 4 ImpactminorStrategic or Co-development PartnerPartner providing biblical leadership skills training with 7 Key Power Skills through Deep Dives.
• Feed.BibleminorStrategic or Co-development PartnerPartner providing digital cohort experiences focused on Leading Change Discipleship Emphasis.
• BeADiscipleminorStrategic or Co-development PartnerPartner providing 'Unsettling Our Faith' study on decolonizing Christian discipleship through Scripture and Indigenous wisdom.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RightNow Media: Subscription video streaming library for churches offering discipleship training content for adults, youth leaders, and families; comparable to TENx10 in using digital content distribution (vs. physical curriculum) to reach church leaders and laity through partner denominations.
• Young Life: Major parachurch youth ministry organization combining relational outreach with leader training; named TENx10 partner and directly comparable in ministry to adolescents with training-driven programs.
• Alpha USA: Global evangelism and discipleship course series deployed through churches; TENx10 partner and directly comparable in offering structured relational-discipleship courses for both seekers and mature believers.
• Download Youth Ministry (DYM): Publishes downloadable youth ministry curriculum, small group studies, and training for youth pastors and volunteers; closely comparable to TENx10's curriculum and resource offering for the same audience.
• Ministry Architects: Consulting firm providing youth ministry planning, coaching, and custom strategy for churches; TENx10 partner and comparable in serving the same audience (youth ministry leaders/senior pastors) with structured strategic resources.
• YDisciple: Small-group discipleship platform with mentor training videos for Catholic and Protestant youth ministry; named TENx10 partner and directly comparable in producing video-based relational discipleship content for small groups.
• Orange (The Reimagine Group): Orange is a widely adopted intergenerational ministry strategy and curriculum provider combining family and youth ministry resources; directly comparable to TENx10 in targeting youth and senior church leaders with strategy + curriculum aimed at faith formation at scale.
• Center for Youth Ministry Training (CYMT): Graduate youth ministry certification program providing online cohort training and field coaching; TENx10 partner and directly comparable in delivering structured cohort-based learning and credentialing for youth ministry leaders.

Broad incumbents

• Group Publishing: Long-established Sunday school, VBS, and youth curriculum publisher offering broader children's ministry resources across denominations; comparable as a peer publishing/training brand that incumbents like Group directly compete with for youth ministry content budgets.

Emerging players

• Barna Group: Research and insights firm focused on the church, faith, and Gen Z spirituality; comparable to TENx10's research-driven content arm and named as a research partner, serving similar senior leader audiences with data-backed content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tenx10collab
• Xtwitter.com/tenx10collab

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TENx10