Proud2bSafe

What Proud2bSafe does

Proud2bSafe Ltd is a UK-based workplace safety, health, and wellbeing speaker bureau, registered in Swinderby, Lincolnshire and founded in 2011 by Jason Anker MBE following his own life-changing workplace accident. The company curates a roster of motivational speakers — including Jason Anker MBE, Matt Hazelton, Prof Tim Marsh, Lisa Ramos, Sean Toon, and others — each of whom shares personal experiences linked to real workplace incidents (fatalities, paralysis, amputation, suicide, mental health crises) to drive behavioural change in client organisations. Its proprietary framework is the F-IT Score, used in F-IT Workshops and a Train-the-Trainer accreditation programme that licenses internal champions to deliver F-IT content within client organisations. The business also delivers Impact Talks, Interactive 2-Hour Workshops, and full-day events (Wellbeing/Health & Safety Days, Leadership Days, Culture Days, Team Building Days), often combined with drama-based role-play through partner Talk Shop.

The revenue model is professional-services based: per-session speaker fees ranging from £500 to £4,900 for safety and £500 to £3,500 for health and wellbeing speakers, supplemented by packaged workshop and event pricing and the F-IT Train-the-Trainer licensing stream. Distribution is direct, driven by website enquiries, phone, and email, with no intermediaries or marketplaces. Customer segments span enterprises across construction, defence/naval, rail, energy, nuclear, food production, and government — including BAE Systems Naval Ships, Network Rail, EDF, Bakkavor, Arla Foods, ASCO, McAleer & Rushe, and Humberside Fire & Rescue — with sessions delivered live at UK sites or virtually for international audiences.

The company is family-owned, with leadership having passed from founder Jason Anker to his daughter Abbi Anker. It has been recognised through RoSPA Arch Angel and Rising Star awards, a British Safety Council Lifetime Achievement Award for Jason Anker in 2025, an NEBOSH Honorary Diploma, and shortlistings at the Family Business Awards 2026 and SHE Awards 2026. Operations remain small (1-10 employees) with no external funding, and the company continues to expand its product surface through new keynote launches (e.g., 'Be Like Me' in 2026) and strategic partnerships with BSIF, No Falls Foundation, Anker & Marsh, and other UK safety-industry bodies.

Name

Proud2bSafe

Legal name

Proud2bSafe Ltd

Website

https://p2bs.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Proud2bSafe is a UK-based workplace safety, health, and wellbeing speaker bureau that books a roster of lived-experience speakers and runs its F-IT Workshops for organisations across industries, including defence, rail, energy, construction, and food production.

Ownership category

akta.pro rank

Product category

Workplace Safety Speaking and Training Services

NAICS

Independent Artists, Writers, and Performers (71151)

akta.pro primary industry

Behavior Change & Motivational Coaching (HSADAGAF)

akta.pro secondary industries

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Workplace Wellness & Wellbeing Education (EDAAAHAN), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Workplace safety speakers
• Health wellbeing speakers
• Motivational speaking services
• Safety culture workshops
• Behavioural safety training

Headquarters

HQ city

Swinderby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Safety Speaker Bookings: The company earns revenue by providing motivational and inspirational speakers for live and virtual events. Speaker fees vary by speaker and range from £500 to £4,900 per session. Sessions can be booked individually or as part of comprehensive packages.
2. Speaker Packages: Tiered service packages including Impact Talks (1-2 sessions per day from £500), Interactive 2-Hour Workshops, and Full or Half-Day Events that incorporate speakers, actor role-play sessions, team-building activities, and workshops. Revenue is generated through package pricing based on duration, speaker selection, and additional services.
3. F-IT Workshops: Mental health and wellbeing workshops delivered either as direct sessions or through a Train-the-Trainer model where organisations pay for internal accreditation of F-IT Champions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Proud2bSafe provides workplace safety, health and wellbeing motivational speakers and workshops for organisations across all industries in the UK and worldwide. The company matches clients with speakers who share authentic real-life experiences linked to workplace incidents, mental health challenges, and adversity, delivering live and virtual sessions ranging from 15-minute keynotes (from £500) to full-day events with multiple speakers, role-play actors, and team-building activities. Service lines include Safety Speakers, Health & Wellbeing Speakers, Inspirational Speakers, Leadership & Culture Transformation Speakers, and the proprietary F-IT Workshops and F-IT Train-the-Trainer programmes.

Product overview

Proud2bSafe is a UK-based workplace safety, health and wellbeing speaker bureau offering live and virtual motivational presentations. The core offering centres on a diverse network of speakers (Jason Anker MBE, Matt Hazelton, Prof Tim Marsh, Lewis Senior, and others) who share real-life experiences linked to workplace incidents, mental health, and adversity. Service delivery spans four tiers: Impact Talks (15-60 minute keynotes from £500), Interactive 2 Hour Workshops, Full/Half-Day Events, and F-IT Workshops. Event programmes include Wellbeing/Health & Safety Days, Leadership Days, Culture Days, and Team Building Days. The company operates as a platform connecting organisations with speakers rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Safety Speakers Motivational and inspirational speakers who share real-life workplace accident experiences to drive behavioural change, improve safety culture and support employee wellbeing across industries. Live and virtual presentations available, with fees ranging from £500 to £4,900 per session.
• Health and Wellbeing Speakers Speakers focused on mental health, resilience, and wellbeing using powerful real-life experiences to inspire positive change. Available live and virtual for UK and worldwide events with fees ranging from £500 to £3,500 per session.
• Inspirational Speakers Speakers sharing stories of adversity, resilience, diversity, addiction, and overcoming fear to challenge mindsets and strengthen workplace culture.
• Leadership and Culture Transformation Speakers Speakers focused on leadership development, organisational culture change, and human factors to help organisations build safer, more inclusive workplaces.
• Impact Talks (Real Talk, Real Change) Standalone keynote presentations delivered at client sites, 1-2 sessions per day ranging from 15 to 60 minutes, flexible for shift patterns including night shifts. Starting from £500.
• Interactive 2 Hour Workshops 90-minute to 2-hour interactive workshops led by expert speakers covering themes including leadership and accountability, safety culture and behavioural change, mental health and resilience.
• Full or Half-Day Events Comprehensive event packages combining motivational speakers, professional actors for immersive role-play scenarios, hands-on team-building activities (glass walking, fire walking), workshops and breakout sessions.
• F-IT Workshops Interactive workshops challenging traditional attitudes towards safety and wellbeing using the F-IT Score concept. Blends lived experience, structured discussion, and interactive exercises to highlight the link between mental health, communication, and safety performance.
• F-IT Train-the-Trainer Internal training programme equipping organisations to deliver F-IT Workshops through Accredited F-IT Champions who become licensed to deliver F-IT Training within their organisation for sustainable change.
• Wellbeing, Health & Safety Days Full-day tailored events featuring actor performances, keynote speakers, interactive workshops and closing comments, designed around health, wellbeing and safety themes.
• Leadership Days

Quantifiable outcome

• Delivered to approximately 2,000 employees across BAE Systems Naval Ships Glasgow sites over 15 dates
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• SpaceVac InternationalminorStrategic or Co-development PartnerSpaceVac provides professional REACH cleaning systems that manage out the risk of working from height. Their unique safety 'click lock' connectors on poles, angles and tools allow cleaning from the safety of the ground, aligning with P2BS's safety-first messaging.
• Bamboo Events LtdminorImplementation/ SI/ Consulting PartnerBamboo Events provides event management services including conference arrangement, offsites, roadshows, and exhibition stands. They bring together unique ideas and a network of proven suppliers for professionally organised events.
• Talk ShopcoreStrategic or Co-development PartnerTalk Shop uses drama to help get key messages across to wide ranges of audiences. Highly experienced facilitators and role-players create true-to-life, thought-provoking, and highly enjoyable sessions exploring how behaviour breeds behaviour and affects decision-making.
• GLOBEX Evacuation EquipmentminorStrategic or Co-development PartnerGLOBEX provides evacuation equipment and support services to help employers meet statutory obligations for mobility impaired persons evacuation. Services include equipment supply, certificated training, and maintenance.
• British Safety Industry Federation (BSIF)coreStrategic or Co-development PartnerBSIF is the major independent voice for the UK safety industry, providing authoritative information on workplace safety issues and representing the needs of the UK market, members, and workforce.
• No Falls FoundationcoreStrategic or Co-development PartnerThe No Falls Foundation is the first and only UK-based charity devoted exclusively to the work at height sector, dedicated to preventing falls from height and helping people affected by the life-changing consequences of a fall.
• World of Safety & Health AsiaminorGTM or Marketing PartnerWorld of Safety & Health Asia curates safety and health information into a single platform for stakeholders, providing a FREE platform for safety & health solutions providers to showcase solutions, events and courses.
• DevmacminorImplementation/ SI/ Consulting PartnerDevmac provides website design and complex web development services including engaging presentation designs, e-commerce packages, and development projects with maintenance and support packages.
• Hillmont AssociatesminorStrategic or Co-development PartnerHillmont Associates provides Behavioural Safety training powered by E-Colours, helping organisations understand how different personalities can affect safety and reduce incidents through increased self-awareness.
• Anker & MarshcoreStrategic or Co-development PartnerFounded by Jason Anker alongside Tim Marsh, Anker & Marsh provides full series of training, assessment and consultancy services. They help design data-driven risk strategies and select the right combination of services to minimise risk to employees and organisational sustainability.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• Royal Society for the Prevention of Accidents (RoSPA): UK safety charity that awards and recognises safety professionals (including P2BS speakers). Operates as an industry body and training provider in workplace safety; comparable in addressing the same end-customer need for safety culture improvement.
• IOSH (Institution of Occupational Safety and Health): Chartered body for occupational safety professionals, offering training, qualifications and CPD. Addresses the same UK workplace-safety market as P2BS but through professional accreditation rather than motivational speaking; relevant industry ecosystem participant.
• British Safety Council: UK and international safety charity that runs the International Safety Awards (where P2BS founder received Lifetime Achievement). Provides training, qualifications and audit services to corporates addressing workplace safety culture — same end market, different delivery model.
• Talk Shop: Drama-based training provider using facilitators and role-play for behavioural safety, leadership and mental health. Core strategic partner of P2BS for role-play delivery and a comparable provider of experiential safety culture interventions to UK enterprise.
• Anker & Marsh: Safety consultancy co-founded by Jason Anker (P2BS founder) and Prof Tim Marsh, offering risk strategy, assessment and training. Related through the founder but operates as a consultancy rather than a speaker bureau, making it an adjacent ecosystem participant.

Direct peers

• Champions Speakers: UK-based speaker agency representing motivational, business and personal-development speakers for corporate events. Comparable to P2BS in target customer (UK enterprise event buyers), distribution (direct bureau booking) and pricing model (per-engagement fees).
• Speak First: UK speaker bureau providing keynote speakers and hosts across business, motivational and wellbeing categories. Closely comparable to P2BS in service offering, customer base (UK corporates) and engagement model.
• JLA: One of the UK's largest speaker bureaux, offering motivational, safety, wellbeing and after-dinner speakers to corporate clients. Operates the same core business model as P2BS — matching organisations with speakers — making it the most directly comparable peer.

Broad incumbents

• Bupa Wellbeing: Large incumbent health-and-wellbeing provider offering EAP, mental-health and resilience programmes to UK employers. Comparable as an enterprise buyer-targeted wellbeing provider, but competes at scale via subscriptions rather than per-session keynote speaking.

Emerging players

• Hillmont Associates: Behavioural-safety training provider using the E-Colours personality framework, with whom P2BS has a partnership. Comparable as a niche behavioural-safety training competitor targeting the same UK construction/industrial client base, though focused on training rather than keynote speaking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Proud2bSafe
• Facebookfacebook.com/Proud2bSafe
• LinkedInlinkedin.com/company/proud2bsafe
• Instagraminstagram.com/proud2bsafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proud2bSafe