The David Hearn Foundation

What The David Hearn Foundation does

The David Hearn Foundation is a Canadian registered charity (CRA# 819563 RR0001) founded in 2015 by professional golfer David Hearn to raise funds and awareness for the Alzheimer Society of Canada and regional Alzheimer Society chapters. The foundation's central activity is the annual David Hearn Foundation Charity Classic, a golf tournament held each September at The Brantford Golf & Country Club (60 Ava Road, Brantford, Ontario). Since 2015 the foundation has collectively raised over $1,200,000 for Alzheimer's programs, services, and research, with proceeds directed to the Alzheimer Society Foundation Brant Haldimand Norfolk Hamilton Halton (regional) and the Alzheimer Society of Canada (national). Operations are Canada-only.

The foundation operates a multi-channel fundraising model anchored by event sponsorships, direct donations via its website (dhfcharityclassic.com), and branded merchandise. Sponsorship tiers for the annual tournament range from CA$200 for an In-Memory Hole Sign to CA$10,000 for a Beat the Pro Sponsor, with a Presenting Sponsor tier reported as sold out and additional mid-tier slots at CA$1,000-$5,000 for Gold/Silver Event, Tee Gift, Lunch, Dinner, Golf Cart, and Hole In One sponsors. Team registration is priced at CA$2,000 per four-player team. Beyond the tournament, the foundation generates supplementary revenue through The David Hearn Foundation Wines (partnership with Rockway Vineyards) and The David Hearn Foundation Hats (partnerships with Levelwear and Extendicare).

The foundation is staffed leanly: founder David Hearn serves as host and face of the foundation, while Dawn Vince acts as Tournament Manager handling general inquiries and event operations. Marketing and donor outreach are concentrated through the foundation's website, direct corporate sponsorship outreach, and event-day engagement. Past major sponsors include LiUNA Canada, Brantford Kia, Northway, Stepright Capital Planning, WHR, Novak, Golf Town, and Canso Investment Counsel (2026 Presenting Sponsor), reflecting a recurring base of regional Canadian corporate donors. The 2026 event is scheduled for Monday, September 14, 2026, with registration open as of the input date.

Name

The David Hearn Foundation

Legal name

The David Hearn Foundation

Website

https://dhfcharityclassic.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

The David Hearn Foundation is a Canadian registered charity founded in 2015 by professional golfer David Hearn that raises funds and awareness for Alzheimer's disease programs through an annual charity golf tournament and branded merchandise, having cumulatively raised over $1,200,000.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising

NAICS

Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Health & Medical Research Grantmaking Foundations (BPAGAKAL), Community Foundations (BPAGAKAB)

Keywords

• Charity fundraising
• Alzheimer's awareness
• Golf tournament events
• Nonprofit donations
• Sponsorship programs

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Charitable Donations: The foundation raises funds through its annual David Hearn Charity Golf Classic and direct donations. All proceeds are donated to the Alzheimer Society Foundation of Brant, Haldimand, Norfolk, Hamilton Halton for local programs and services and to the Alzheimer Society of Canada for research and treatment.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

The David Hearn Foundation is a Canadian registered charity that raises funds and awareness for Alzheimer's-related programs through its annual David Hearn Foundation Charity Classic golf tournament and corporate sponsorships. Proceeds are directed to the Alzheimer Society Foundation Brant Haldimand Norfolk Hamilton Halton for local programs and services and to the Alzheimer Society of Canada for research and treatment. The foundation also generates supplementary donations through branded merchandise (wines with Rockway Vineyards, hats with Levelwear and Extendicare).

Product overview

The David Hearn Foundation is a Canadian charitable organization founded in 2015 that focuses on supporting the Alzheimer Society of Canada. The foundation's primary offering is the annual David Hearn Foundation Charity Golf Classic, an event that has been running since 2012. The foundation also sells branded merchandise including wines (in partnership with Rockway Vineyards) and hats (in partnership with Levelwear and Extendicare). Sponsorship opportunities for the golf event range from CA$200 for In-Memory Hole Sign Sponsors up to CA$10,000 for Beat the Pro Sponsors. The foundation collectively raised over $1,200,000 since 2015.

Differentiator

Problem solved

Functional benefit

Brands

• The David Hearn Foundation Wines: Wine partnership with Rockway Vineyards
• The David Hearn Foundation Hats

Products and services

• The David Hearn Foundation Charity Classic Annual charity golf tournament held each September at The Brantford Golf & Country Club (60 Ava Road, Brantford, ON), with registration, BBQ lunch, interactive golf skills contest with David Hearn, shotgun start, post-round cocktails, gourmet dinner, silent auction, live auction, and prizes. Proceeds benefit the Alzheimer Society of Canada and the Alzheimer Society Foundation Brant Haldimand Norfolk Hamilton Halton.
• Charity Classic Sponsorship Packages Tiered corporate sponsorship offerings for the annual Charity Classic event, including Presenting Sponsor (sold out), Beat the Pro Sponsor (CA$10,000), Hole In One / Golf Cart / Dinner / Lunch / Tee Gift / Pre Round Contest Sponsors (CA$5,000 each), Closest to the Pin / Longest Drive / Cocktail / Beverage / Caddy Sponsors (CA$2,000 each), Gold Event Sponsor (CA$1,500), Silver Event Sponsor (CA$1,000), Hole Sign Sponsor (CA$500), and In Memory Hole Sign Sponsor (CA$200).
• The David Hearn Foundation Wines Wine products sold in partnership with Rockway Vineyards, with proceeds supporting the foundation's charitable mission.
• The David Hearn Foundation Hats Hat products sold in partnership with Levelwear and Extendicare, with proceeds supporting the foundation's charitable mission.

Quantifiable outcome

• Over $1,200,000 raised since 2015 for Alzheimer's research and care programs

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor, primary and major.

• Alzheimer Society Foundation of Brant, Haldimand, Norfolk, Hamilton HaltoncoreStrategic or Co-development PartnerPrimary beneficiary of foundation fundraising efforts. The foundation has partnered with this organization since 2012 through the annual David Hearn Charity Golf Classic. Proceeds support local programs and services for Alzheimer's patients and families in the region.
• Alzheimer Society of CanadacoreStrategic or Co-development PartnerNational beneficiary of foundation donations. The foundation supports the organization in reducing the personal and social impacts of Alzheimer's disease by raising funds for research and treatment initiatives.
• Rockway VineyardsminorStrategic or Co-development PartnerPartnership for The David Hearn Foundation Wines - branded wine products sold to generate additional donations for the foundation.
• LevelwearminorStrategic or Co-development PartnerPartnership for The David Hearn Foundation Hats - branded apparel merchandise sold to raise funds for the foundation.
• ExtendicareminorStrategic or Co-development PartnerPartnership for The David Hearn Foundation Hats - branded merchandise initiative supporting the foundation's charitable mission.
• Canso Investment Counsel Ltd.primaryGTM or Marketing PartnerPresenting Sponsor for the 2026 David Hearn Foundation Charity Classic. The premier sponsor tier for the annual event.
• LiUNA CanadamajorGTM or Marketing PartnerBeat the Pro Sponsor for the 2026 event. Major sponsorship role during golf tournament activities.
• Brantford KiamajorGTM or Marketing PartnerHole In One Sponsor for the 2026 event. Major tournament sponsorship with prize sponsorship responsibilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Tiger Woods Foundation: Elite athlete-led charitable foundation with a broader programmatic footprint (education, youth development) than the David Hearn Foundation. Comparable in founder profile and brand-driven fundraising approach, but materially larger and more diversified.
• Andre Agassi Foundation for Education: Founded by tennis legend Andre Agassi, this foundation focuses on education rather than health, but is directly comparable as a celebrity-athlete-led foundation with an event-heavy fundraising posture and corporate sponsorship pipeline.
• Alzheimer Society of Canada: The national charity that is the David Hearn Foundation's primary beneficiary. Comparable as a much larger, nationally scaled Alzheimer's-focused grantmaking and service organization, with a broader program portfolio than the foundation.

Direct peers

• Folds of Honor: A US-based nonprofit that raises funds for military families, with a heavy emphasis on golf tournaments and celebrity/pro-athlete participation. Highly comparable as a mission-driven foundation whose core fundraising model revolves around branded golf events.
• Birdies for the Brave: PGA Tour-operated charitable program supporting military families through pro-am-style golf events. Comparable as a golf-centric, athlete-affiliated fundraising organization that monetizes professional golfer visibility for charitable causes.
• The V Foundation for Cancer Research: Founded by ESPN and Jim Valvano, this is a high-profile celebrity-led foundation funding disease-related research with strong ties to the sports world. Comparable as a sport-celebrity-fronted grantmaking foundation with a defined health-research mission.
• Mike Weir Foundation: Founded by Canadian PGA Tour golfer Mike Weir, this is a fellow Canadian professional-golfer-led charitable foundation with a similar event-driven fundraising model targeting health-related causes. It is the most direct peer in geography, founder profile, and operating model.
• Stephen Ames Foundation: Canadian PGA Tour player Stephen Ames's foundation hosts charity golf events in support of children's health and education in Barbados and Canada. Directly comparable as another elite Canadian golfer-fronted foundation using golf tournaments as its primary fundraising vehicle.

Others

• The First Tee: A youth development nonprofit using golf as its programmatic vehicle. Not a direct fundraising peer, but adjacent in that it operates within the same intersection of golf and nonprofit/social-impact activity and shares a donor demographic.

Emerging players

• Athletes for Hope: A collective of professional athletes supporting charitable causes through coordinated fundraising and awareness campaigns. Comparable as a sports-celebrity-driven charitable platform, though operating more as a network than a single-cause foundation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The David Hearn Foundation