What Levelwear does

Levelwear is a private direct-to-consumer apparel brand headquartered in the United States, selling golf performance wear, athleisure, and officially licensed sports merchandise through two dedicated e-commerce storefronts — us.levelwear.com for the United States and ca.levelwear.com for Canada. The company operates exclusively as an online retailer with no disclosed wholesale, marketplace, or third-party retail distribution. Its product portfolio spans men's and women's activewear (polos, t-shirts, hoodies, quarter zips, technical outerwear, pants, shorts, leggings, and skirts), a premium Luxe streetwear-inspired unisex line, a Verve Athleisure line, a Recycled Collection, and golf-specific accessories. Pricing ranges from approximately $16 for clearance accessories to $175 for premium outerwear, with standard polos at $70-$90 and hoodies/crewnecks at $45-$112; free shipping is offered on orders over $99 alongside a 60-day returns policy.

Levelwear's most distinctive commercial assets are its official licensing agreements with Major League Baseball (all 30 teams), the National Hockey League (all 32 teams), the National Basketball Association (all 30 teams), the National Football League, US Soccer Federation (USMNT, USWNT), and the TGL golf league. These licenses authorize production and sale of officially branded team merchandise across the company's storefronts. The brand also maintains athlete endorsement relationships with PGA and LPGA professionals and an exclusive scripting partnership with PGA Tour player Ryan Fox for the 126th U.S. Open collection.

The business model is straightforward unit-based e-commerce retail: one-time apparel sales at SKU-specific prices, supplemented by clearance/Limited "Last Chance" sales at up to 40% off. The company positions itself around four primary customer segments — golf enthusiasts, athleisure/lifestyle consumers, sports fans seeking licensed team apparel, and sustainability-conscious shoppers — supported by a marketing mix of organic social media (Facebook, Instagram, YouTube, TikTok, LinkedIn), email campaigns, athlete endorsements, and an affiliate press program. No revenue, funding, headcount, ownership, or founding-date information is publicly disclosed.

Name

Levelwear

Legal name

Levelwear US

Website

https://us.levelwear.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Levelwear is a private US-based direct-to-consumer apparel brand selling golf performance wear, athleisure, and officially licensed sports merchandise (MLB, NHL, NBA, NFL, US Soccer, TGL) through dedicated US and Canada e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Golf & Activewear Apparel

NAICS

Sporting Goods Retailers (459110), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Golf apparel
• Licensed sports merchandise
• Athleisure activewear
• Performance apparel
• Licensed team apparel

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer Apparel Sales: Levelwear generates revenue primarily through the direct sale of apparel products via its e-commerce platforms. Products span multiple categories including golf, athleisure, and officially licensed sports apparel (MLB, NHL, NBA, NFL, US Soccer). Revenue is driven by both full-price and clearance/Last Chance sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Levelwear designs and sells golf-specific performance apparel, athleisure/lifestyle activewear, and officially licensed sports merchandise under its own e-commerce brands. Products include men's and women's polos, midlayers, outerwear, bottoms, headwear, and accessories, alongside officially licensed collections for MLB (all 30 teams), NHL (all 32 teams), NBA, NFL, US Soccer, the TGL simulated golf league, and the 126th U.S. Open. Distribution is exclusively direct-to-consumer through country-specific Shopify storefronts in the United States and Canada.

Product overview

Levelwear is an activewear and sports apparel company offering a unified product portfolio focused on golf and licensed sports merchandise. The core offering includes men's and women's apparel across tops (polos, t-shirts, sweaters, performance wear), midlayers (quarter zips, hoodies, crewnecks, full zips), outerwear (jackets, vests), and bottoms (pants, shorts, leggings, skirts). Key sub-brands include the premium Luxe Collection (streetwear-inspired unisex essentials) and Verve Athleisure (performance-driven lifestyle wear). The company holds official licensing agreements with MLB (all 30 teams), NHL (all 32 teams), NBA (all 30 teams), US Soccer (USMNT, USWNT), NFL, and TGL. Seasonal collections include Spring/Summer '26 Golf and The Perfect Polo curated polo line. Golf-specific performance apparel features moisture-wicking, stretch fabrics designed for professional-level play. The company also offers sustainable options through its Recycled Collection. All products are sold directly through us.levelwear.com with free shipping over $99 in the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxe Collection Premium unisex streetwear-inspired everyday essentials collection ($40–$140) including hoodies, quarter zips, knit tops, crewnecks, shorts, and bomber jackets designed to look good across lifestyle settings. Targeted at adult consumers wanting elevated, versatile everyday apparel.
• Verve Athleisure Collection Athleisure sub-brand including hoodies, crewnecks, and skorts that fuses performance-driven functionality with modern design for casual-to-active lifestyle wear. Targeted at consumers wanting versatile athleisure.
• Golf Apparel Men's and women's golf-specific performance apparel including polos, vests, outerwear, pants, shorts, skirts/skorts, and headwear designed for PGA/LPGA-level play with stretch, moisture-wicking, and comfort features.
• Men's Apparel Full men's activewear line covering tops (polos, T-shirts, long sleeves, sweaters, performance wear), midlayers and outerwear (quarter zips, hoodies, full zips, vests, technical outerwear), bottoms (pants, sweatpants, shorts), and accessories.
• Women's Apparel Full women's activewear line covering tops (polos, sleeveless, short/long sleeve, sun shirts, dresses), midlayers and outerwear (quarter zips, full zips, hoodies, sweaters, vests, technical outerwear), bottoms (pants, sweatpants, leggings, shorts, skirts/skorts), and accessories.
• MLB Licensed Apparel Officially licensed Major League Baseball merchandise for all 30 MLB teams (including Arizona Diamondbacks, Atlanta Braves, Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Yankees, etc.). Targeted at MLB fans seeking authentic team apparel.
• NHL Licensed Apparel Officially licensed National Hockey League merchandise for all 32 NHL teams (including Boston Bruins, Chicago Blackhawks, Edmonton Oilers, Montreal Canadiens, Toronto Maple Leafs, etc.). Targeted at NHL fans seeking authentic team apparel.
• NBA Licensed Apparel Officially licensed National Basketball Association merchandise for all 30 NBA teams (including Boston Celtics, Golden State Warriors, Los Angeles Lakers, New York Knicks, etc.). Targeted at NBA fans seeking authentic team apparel.
• NFL Licensed Apparel Officially licensed National Football League merchandise featuring NFL team apparel. Targeted at NFL fans seeking authentic team merchandise.
• US Soccer Licensed Apparel Officially licensed US Soccer Federation merchandise for the US Men's National Team (USMNT), US Women's National Team (USWNT), U.S. Together, and DRAFTED United By Design collections. Targeted at US national team soccer fans.
• TGL Collection Officially licensed apparel for the TGL simulated golf league founded by Tiger Woods and Rory McIlroy, with dedicated products in the Spring/Summer '26 golf offerings. Targeted at golf fans interested in the simulator league.
• Performance Apparel Men's high-performance athletic wear including performance hoodies, quarter zips, T-shirts, and long sleeves with moisture-wicking and stretch properties for active use.
• Headwear Headwear collection including rope hats, performance hats, mesh-back hats, bucket hats, caps, snapbacks, and various branded headwear styles for men and women, including golf-specific headwear subcategories.
• Golf Accessories Golf-specific accessories including belts and towels designed to complement Levelwear's golf apparel line for both men and women.
• Recycled Collection Sustainable apparel line made with recycled materials for both men and women, providing environmentally responsible activewear without sacrificing quality or style.
• 126th U.S. Open Collection Official licensed merchandise for the 126th U.S. Open golf championship featuring branded polos, hoodies, quarter zips, vests, headwear, and accessories, with selected items priced at $89–$132.
• Spring/Summer '26 Golf Collection Seasonal Spring/Summer 2026 golf apparel collection including new warm-weather styles such as the Reload Quarter Zip, Direct Vest, Gilligan Quarter Zip, Pure Pullover, and various performance hoodies. Targeted at golfers seeking warm-weather performance apparel.
• The Perfect Polo Collection Curated Spring/Summer 2026 polo collection featuring 25 polo styles including the Camo Polo, Versa Polo, Break Polo, Wildflower Polo, and women's-specific options, targeted at golf and lifestyle apparel consumers.
• LW Core Collection Foundational core 2026 collection featuring 75 essential everyday apparel products including LW Elevate Premium Tee, LW Versa Polo, LW Direct Vest, LW Gordon Rope Hat, various headwear, and core hoodie styles, serving as the brand's baseline offering.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Major League Baseball (MLB)coreOEM/ Whitelabel/ Licensing PartnerLevelwear is an officially licensed MLB apparel partner, producing and selling merchandise featuring all 30 MLB team logos including Arizona Diamondbacks, Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago Cubs, Chicago White Sox, Cincinnati Reds, Cleveland Guardians, Colorado Rockies, Detroit Tigers, Houston Astros, Kansas City Royals, Los Angeles Angels, Los Angeles Dodgers, Miami Marlins, Milwaukee Brewers, Minnesota Twins, New York Mets, New York Yankees, Oakland Athletics, Philadelphia Phillies, Pittsburgh Pirates, San Diego Padres, San Francisco Giants, Seattle Mariners, St. Louis Cardinals, Tampa Bay Rays, Texas Rangers, Toronto Blue Jays, and Washington Nationals.
• National Hockey League (NHL)coreOEM/ Whitelabel/ Licensing PartnerLevelwear is an officially licensed NHL apparel partner, producing and selling merchandise featuring all 32 NHL team logos including Anaheim Ducks, Boston Bruins, Buffalo Sabres, Calgary Flames, Carolina Hurricanes, Chicago Blackhawks, Colorado Avalanche, Columbus Blue Jackets, Dallas Stars, Detroit Red Wings, Edmonton Oilers, Florida Panthers, Los Angeles Kings, Minnesota Wild, Montreal Canadiens, Nashville Predators, New Jersey Devils, New York Islanders, New York Rangers, Ottawa Senators, Philadelphia Flyers, Pittsburgh Penguins, San Jose Sharks, Seattle Kraken, St. Louis Blues, Tampa Bay Lightning, Toronto Maple Leafs, Utah Mammoth, Vancouver Canucks, Vegas Golden Knights, Washington Capitals, and Winnipeg Jets.
• National Basketball Association (NBA)coreOEM/ Whitelabel/ Licensing PartnerLevelwear is an officially licensed NBA apparel partner, producing and selling merchandise featuring all 30 NBA team logos including Atlanta Hawks, Boston Celtics, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Denver Nuggets, Detroit Pistons, Golden State Warriors, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, New Orleans Pelicans, New York Knicks, Oklahoma City Thunder, Orlando Magic, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, Sacramento Kings, San Antonio Spurs, Toronto Raptors, Utah Jazz, and Washington Wizards.
• NFL (National Football League)coreOEM/ Whitelabel/ Licensing PartnerLevelwear is an officially licensed NFL apparel partner, with an active NFL storefront section on their website. NFL product offerings are categorized separately on us.levelwear.com/pages/nfl.
• US Soccer FederationcoreOEM/ Whitelabel/ Licensing PartnerLevelwear is an officially licensed US Soccer Federation partner, producing merchandise for the US Men's National Team (USMNT) and US Women's National Team (USWNT), including DRAFTED United By Design and U.S. Together collections.
• TGL (Tech and Golf League)minorOEM/ Whitelabel/ Licensing PartnerLevelwear produces a TGL Collection featuring apparel for the simulated golf league founded by Tiger Woods and Rory McIlroy, with dedicated products available in their Spring/Summer '26 golf offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• TravisMathew: TravisMathew is a golf-lifestyle apparel brand that sells performance and casual wear across golf, work, and weekend settings — the exact positioning Levelwear's Verve Athleisure and Luxe collections target. Both brands compete for the same golfer-casual crossover consumer with similar mid-premium price points ($50-$130 range).
• Peter Millar: Peter Millar is a premium golf and lifestyle apparel brand with deep wholesale distribution across U.S. pro shops and country clubs. It is Levelwear's closest premium-tier peer, competing for the same high-spending golfer shopper through polos, quarter zips, and tailored sport apparel.
• J.Lindeberg: J.Lindeberg is a Scandinavian golf-and-activewear brand known for fashion-forward performance apparel worn on Tour. It is a like-for-like peer for Levelwear's premium golf outerwear and polo lines, competing at similar mid-to-premium price points.
• FootJoy: FootJoy is the dominant golf footwear and apparel brand, with apparel extensions that overlap with Levelwear's golf polos, outerwear, and belts. As the most visible golf-specialist brand on Tour, it is a direct peer for apparel-shopping golfers.

Broad incumbents

• Nike Golf: Nike Golf is the dominant performance golf apparel and footwear brand globally, with massive PGA Tour visibility (e.g., Tiger Woods historically). It competes head-on with Levelwear's golf performance collection but at vastly greater scale, marketing spend, and brand equity.
• Adidas Golf: Adidas Golf is a major apparel, footwear, and accessory brand for golfers, with Tour presence and global distribution. It overlaps with Levelwear on golf polos, outerwear, and performance apparel, and competes on athlete endorsement-driven marketing.
• Under Armour Golf: Under Armour's golf line offers performance polos, pants, and outerwear marketed around moisture-wicking technology — directly comparable to Levelwear's performance collection. It is a much larger incumbent backed by the broader UA brand and Tour sponsorships.
• PUMA Golf: PUMA Golf sells apparel, footwear, and accessories at accessible price points with high-profile Tour visibility. It competes with Levelwear on polos, outerwear, and golf accessories, leveraging the parent PUMA brand's broader sports reach.
• Polo Ralph Lauren Golf: Ralph Lauren's Polo Golf line offers premium golf apparel strongly associated with country-club and tournament culture. It competes with Levelwear's Luxe Collection and licensed golf apparel on brand prestige, particularly at higher price points and in private club channels.

Emerging players

• Lululemon: Lululemon has expanded into men's golf apparel and women's performance apparel adjacent to Levelwear's Verve Athleisure line. While not a traditional golf brand, its scale, brand cachet, and active women's customer base pose a meaningful aspirational competitor in the lifestyle-and-athletic crossover category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@levelwear4595
• Facebookfacebook.com/Levelwear
• LinkedInlinkedin.com/company/levelwear-inc-/posts/?feedView=all
• Instagraminstagram.com/levelwear
• TikToktiktok.com/@levelwear
• Xx.com/levelwear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levelwear