MindfulTime
MindfulTime is a privately held, web-based educational technology and screen-time management platform for families with children ages 4-11, bundling 7,000+ AI-enhanced worksheets, stories, and games with parental controls and a coin-based reward system, sold via a freemium subscription to parents, homeschool families, and K-5 teachers.
- Company typePrivate
- Founded2026
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What MindfulTime does
MindfulTime is a privately held, web-based educational technology and screen-time management platform targeting families with children ages roughly 4-11 (Pre-K through 5th grade). It combines a curated educational content library — 7,000+ Common Core- and NGSS-aligned worksheets, 100+ interactive stories, and 25+ educational games across Math, English, Science, Social Studies, and Coding — with parental screen-time controls and a coin-based earn-to-play reward economy, all delivered through a single web application at mindfultime.app. The primary audience is parents, with secondary audiences including homeschool families and K-5 teachers or curriculum directors.
The technical architecture centers on AI-powered personalization layered over the content library: an AI Homework Generator accepts free-text topics with grade level and difficulty inputs and produces custom 10-question worksheets auto-assigned to a child profile; an AI-Powered Learning Assistant analyzes per-child learning patterns to deliver chat support and weekly progress reports; and an AI Story Creator generates personalized interactive stories. These AI features are metered through monthly credits (20 on Premium, 100 on Family Pro) and are unavailable on the free Starter tier. Data is secured via 256-bit HTTPS encryption, the service is marketed as COPPA-compliant, and billing is processed through Stripe.
MindfulTime monetizes through a freemium subscription model. The free Starter plan is permanently available with strict daily quotas and no AI features, serving as the top-of-funnel acquisition vehicle. Premium is priced at $7.99/month or $59.99/year (covering up to 4 children), and Family Pro at $12.99/month or $99.99/year (up to 8 children, advanced analytics with PDF export, priority support). Both paid tiers offer a 14-day free trial with no credit card required. The company is self-funded with no disclosed institutional capital, operates with 1-10 employees, and distributes exclusively through self-serve web sign-up supported by SEO-optimized subject landing pages and a blog. No native mobile apps, channel partners, or third-party resellers are referenced.
MindfulTime firmographics
Firmographics- Name
- MindfulTime
- Legal name
- MindfulTime App
- Website
- https://mindfultime.app
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MindfulTime is a privately held, web-based educational technology and screen-time management platform for families with children ages 4-11, bundling 7,000+ AI-enhanced worksheets, stories, and games with parental controls and a coin-based reward system, sold via a freemium subscription to parents, homeschool families, and K-5 teachers.
- Ownership category
- akta.pro rank
MindfulTime industry classification
Industry- Product category
- Children's Educational Software
- NAICS
- Educational Support Services (61171), Educational Support Services (6117)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Parent-Facing Home Learning & Family Engagement Apps (EDACANAK)
- akta.pro secondary industry
- Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
MindfulTime business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: Recurring subscription at $7.99/month or $59.99/year (annual saves ~$35.89 vs. monthly). Includes up to 4 children, unlimited worksheets/games/stories, 20 AI credits/month, full screen-time controls, Video Bucket, bedtime/carryover controls, full report history, 1 co-parent invite, and email support. 14-day free trial offered with no credit card required.
- Family Pro Subscription: Higher-tier recurring subscription at $12.99/month or $99.99/year (annual saves up to $55.89 vs. monthly). Includes everything in Premium plus support for up to 8 children, 100 AI credits/month, unlimited co-parents, advanced analytics with PDF export, and priority support with 24-hour response.
- Freemium Tier (Starter): Permanently free Starter plan limited to 1 child, 3 worksheets/day, 3 game sessions/day, 1 story/day, and basic screen-time tracking — no AI features, no Video Bucket, no bedtime controls, reports limited to last 7 days. Used as a top-of-funnel acquisition vehicle and land-and-expand into Premium/Family Pro.
- AI Credits (Usage-Based Component): AI features (Homework Helper, Story Creator, Task Suggester, Progress Insights) are metered via monthly AI credits — 20 credits on Premium, 100 on Family Pro. The Starter plan can view but not use AI features, driving upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Starter — free forever, 1 child, limited daily quotas, no AI. |
| Subscription | Annual | Premium — $59.99/yr (~$5/mo, saves $35.89) or $7.99/mo; up to 4 children + AI. |
| Subscription | Annual | Family Pro — $99.99/yr (~$8.33/mo, saves up to $55.89) or $12.99/mo; up to 8 children + priority support. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
MindfulTime product offering
Product offeringCore offering
MindfulTime sells a single web-based subscription application (mindfultime.app) that bundles 7,000+ Common Core / NGSS-aligned worksheets, 100+ interactive stories, 25+ educational games, an AI Homework Generator, an AI Learning Assistant, and parental screen-time controls into one COPPA-compliant product for families with children Pre-K through 5th grade. Customers subscribe via a free Starter tier, a Premium tier at $7.99/mo or $59.99/yr, or a Family Pro tier at $12.99/mo or $99.99/yr (supporting up to 8 children), with billing processed through Stripe.
Product overview
MindfulTime is a single unified web application that bundles educational content, an AI study companion, and parental screen-time controls rather than a platform-plus-marketplace architecture. At its core sits the MindfulTime App (Pre-K through 5th grade), within which the AI Homework Generator, the 7,000+ Interactive Worksheets Library (broken into Math, English Language Arts, Science, Social Studies, and Coding & Programming subject tracks), the 100+ Interactive Stories, the 25+ Educational Games, the AI-Powered Learning Assistant, the Smart Screen Time Management module (with parent-curated YouTube Video Bucket and bedtime lock), and the Family Management Dashboard all interoperate through a shared coin-reward economy and per-child profiles.
Differentiator
Problem solved
Functional benefit
Products and services
- MindfulTime App Unified web-based subscription application for families with children Pre-K through 5th grade that combines AI-powered educational content (7,000+ worksheets across Math, English, Science, Social Studies, and Coding; 100+ stories; 25+ educational games), a coin-based earn-to-play reward system, an AI Homework Generator, an AI Learning Assistant, parent-curated YouTube access, and parental screen-time controls in a single dashboard. Sold as three pricing tiers — free Starter, Premium ($7.99/mo or $59.99/yr) for up to 4 children, and Family Pro ($12.99/mo or $99.99/yr) for up to 8 children — with billing via Stripe and a 14-day no-credit-card Premium trial.
Quantifiable outcome
- 93% of parents report fewer screen-time conflicts
- +6 more outcomes
Companies that use MindfulTime
Customer profileSegments4 records
Ideal customer profiles3 records
MindfulTime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature7 records
MindfulTime partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is referenced as the payment processor for MindfulTime subscription billing. The FAQ states: 'We handle billing through Stripe, so your payment details are always secure.' Used to support monthly and annual subscription charges for the Premium and Family Pro tiers as well as free-trial conversion.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
MindfulTime competitors and assessment
Company assessmentDirect peers
- Bark: Parental control and monitoring platform for content, screen time, and social media across child devices, priced around $14/month. Most direct competitor to MindfulTime's Smart Screen Time module and explicitly named in MindfulTime's comparison table.
- Qustodio: Cross-platform parental control app with screen-time limits, content filtering, and location tracking, marketed to families at ~$55/year. Directly comparable on the screen-time management side of MindfulTime's bundle and named as a reference competitor.
- Khan Academy Kids: Khan Academy's free educational app for ages 2–8 covering reading, math, and social-emotional learning, backed by a major non-profit. Competes on the educational content half of MindfulTime's bundle with no subscription fee, putting price pressure on MindfulTime's Starter tier.
- ABCmouse: Age of Learning's flagship subscription learning platform for ages 2–8, offering thousands of activities across reading, math, science, and art. Direct subscription competitor to MindfulTime's content library at a similar price point ($12.99/mo), targeting the same Pre-K through early-elementary parent buyer.
- OurPact: Parental control app focused on screen-time scheduling, app blocking, and family locator features across iOS and Android. Comparable on the screen-time module side and an adjacent alternative for families considering MindfulTime's controls.
- Prodigy Math Game: Game-based math learning platform for grades 1–8 with adaptive questions and a freemium model. Overlaps with MindfulTime's Math worksheets module and shared parent-buyer persona, and similarly uses gamified reward mechanics.
- Reading Eggs: Subscription reading and literacy platform for ages 2–13 covering phonics, comprehension, and vocabulary. Directly overlaps MindfulTime's ELA and interactive stories tracks and serves the same parent-driven subscription buyer.
- Circle Parental Controls: Network-level parental control solution requiring hardware, with screen-time scheduling, content filtering, and bedtime controls. Direct competitor on screen-time features and an explicit MindfulTime comparison-table reference; MindfulTime positions against it as an all-software alternative.
- Homer (Learn with Homer): Early-childhood personalized learning app focused on reading, math, and social-emotional skills for ages 2–8. Competes for the same Pre-K to early-elementary parent segment on the educational content side of MindfulTime's offering.
Broad incumbents
- Aura: Digital safety and identity protection platform expanding into family screen-time and parental-control features as part of a broader consumer security suite. Larger and more established than MindfulTime; competes indirectly on the parental-controls side of the bundle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MindfulTime social profiles
Digital presenceMindfulTime compliance and trust
Trust signalCompliance1 record
MindfulTime financial estimates
Financial estimateRevenue estimate
Valuation estimate
MindfulTime leadership team
Management profileNumber of profiles
MindfulTime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MindfulTime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MindfulTime
What does MindfulTime do?
MindfulTime sells a single web-based subscription application (mindfultime.app) that bundles 7,000+ Common Core / NGSS-aligned worksheets, 100+ interactive stories, 25+ educational games, an AI Homework Generator, an AI Learning Assistant, and parental screen-time controls into one COPPA-compliant product for families with children Pre-K through 5th grade. Customers subscribe via a free Starter tier, a Premium tier at $7.99/mo or $59.99/yr, or a Family Pro tier at $12.99/mo or $99.99/yr (supporting up to 8 children), with billing processed through Stripe.
Is MindfulTime a public or private company?
MindfulTime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MindfulTime founded?
MindfulTime was founded in 2026. It employs 1 to 10 people.
How does MindfulTime make money?
Four revenue lines are on record. Premium Subscription is the primary driver. The others are family Pro Subscription, freemium Tier (Starter) and AI Credits (Usage-Based Component).
Who are MindfulTime's main competitors?
Direct peers on record are Bark, Qustodio, Khan Academy Kids, ABCmouse, OurPact, Prodigy Math Game, Reading Eggs, Circle Parental Controls and Homer (Learn with Homer). Aura is listed as a broad incumbent.
Does MindfulTime have an API?
No public API is recorded for MindfulTime.
What industry is MindfulTime in?
MindfulTime's product category is Children's Educational Software. Its primary akta.pro industry code is EDACANAK, Parent-Facing Home Learning & Family Engagement Apps, with a secondary code of CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 61171 and its SIC code is 7372.