Wiltshire And Swindon Sport Cic

What Wiltshire And Swindon Sport Cic does

Wiltshire and Swindon Sport CIC (WASP) is a Community Interest Company founded in 2011 that operates as the designated Active Partnership for Swindon & Wiltshire, coordinating physical activity and sport programmes across the two counties. Its core function is to act as the delivery bridge between Sport England's national Uniting the Movement strategy and local communities, schools, care homes, clubs, and underrepresented groups including older adults, people with disabilities, and women and girls. WASP runs a portfolio of programmes including Senior Games (seated activity in 100+ care homes using the British Gymnastics Foundation's Love to Move curriculum), the Wiltshire and Swindon School Games, Get Out Get Active (GOGA) for disabled participants, She Can Be Active and This Girl Can for women and girls, Park Yoga, the Every Move campaign, and the Together Fund for community organisations.

The underlying technology stack is minimal: WASP operates a content and directory website (wiltssport.org) that hosts the Activity and Club Finder tool, an organisational website, social channels, and a newsletter. There is no proprietary platform, app, or API. Product surface is centred on programme delivery rather than technology licensing. WASP also distributes the Buddle (formerly Club Matters) club-development platform on behalf of Sport England, and delivers safeguarding, first-aid, and Time to Listen training courses.

WASP is funded almost exclusively through partnership grants and commissioning: Sport England provides strategic funding under the national Active Partnership network, while Wiltshire Council and Swindon Borough Council commission specific programmes (notably Senior Games via Wiltshire Council Public Health). The organisation publishes annual accounts on its website but does not publicly disclose revenue. As a CIC, surpluses are reinvested into community benefit rather than distributed to shareholders. Customer segments span schools and teachers, older adults in care settings, disabled participants, women and girls, and grassroots sports clubs — with programme delivery executed through partners including the British Gymnastics Foundation, Trowbridge Town Council, Trowbridge Future, and local venues such as Melksham Adventure Centre.

Name

Wiltshire And Swindon Sport Cic

Legal name

Wiltshire and Swindon Sport CIC

Website

https://wiltssport.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiltshire and Swindon Sport CIC is the designated Active Partnership for Swindon & Wiltshire, coordinating physical-activity programmes for schools, older adults, disabled people, women and girls, and community clubs, funded principally by Sport England and the two local authorities.

Ownership category

akta.pro rank

Product category

Community Sport and Physical Activity Development

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Community sport development
• Active partnership programmes
• Physical activity promotion
• School sports coordination
• Disability sport inclusion

Headquarters

HQ city

North Bradley

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Partnership Funding: WASP operates as a Community Interest Company funded through partnerships with Sport England, Wiltshire Council, Swindon Borough Council, and other national and local organizations. The organization receives public health funding and sport development grants to deliver physical activity programmes across the county.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wiltshire and Swindon Sport CIC coordinates and delivers community physical activity and sport programmes across Wiltshire and Swindon, acting as the designated Active Partnership for the region. Its core offerings include the Activity and Club Finder directory, the Senior Games seated activity programme for older adults in care homes (using the British Gymnastics Foundation Love to Move programme), Wiltshire and Swindon School Games competitions, disability sport initiatives such as Get Out Get Active, women-and-girls programmes, Park Yoga sessions, training courses (safeguarding, first aid), and the Buddle club development platform. Funding is delivered through partnerships with Sport England, Wiltshire Council, and Swindon Borough Council alongside grant-funded initiatives such as the Together Fund.

Product overview

Wiltshire and Swindon Sport CIC operates as an Active Partnership offering a portfolio of community-focused physical activity programs and support services rather than a unified tech product. The core offerings include the Activity and Club Finder directory tool, the Senior Games program for older adults, School Games competitions, disability sport initiatives (GOGA), women and girls programs (She Can Be Active, This Girl Can), training courses (Safeguarding, First Aid), and club development support through Buddle. Additional programs include Park Yoga sessions, Fitness and Friendship Clubs, the Every Move campaign, and funding support via the Together Fund. These programs work together to provide pathways for communities across Wiltshire and Swindon to engage in sport and physical activity at all levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Activity and Club Finder Online directory tool that enables individuals to search for sports clubs and physical activity opportunities available in their local area within Wiltshire and Swindon.
• Senior Games Weekly seated activity programme for older adults in care homes and independent living facilities across Wiltshire, combining the British Gymnastics Foundation Love to Move programme with fun sports. Delivered in partnership with Wiltshire Council Public Health.
• Park Yoga Outdoor yoga sessions offered in parks across Wiltshire communities during the warmer months, typically running from May to September, open to community members.
• Wiltshire and Swindon School Games Competitive school sport programme featuring face-to-face and virtual events, supporting pupils from primary and secondary schools across Wiltshire and Swindon to participate in competitions and festivals.
• She Can Be Active Wiltshire Local programme specifically designed to encourage and support women and girls in Wiltshire to become more physically active.
• Get Out Get Active (GOGA) Disability sport programme supporting less active disabled people to become more active through inclusive activities, including Swindon Access Day and inclusive activity sessions.
• Fitness and Friendship Clubs Activity sessions for older adults designed to improve physical fitness while providing social connection opportunities across Wiltshire and Swindon.
• Buddle Club development support platform (formerly Club Matters) providing guidance, resources, and inspirational stories for volunteers delivering sport and physical activity, supported by Sport England.
• Courses and Workshops Training and continuing professional development (CPD) courses including Safeguarding and Protecting Children, First Aid, Time to Listen, and WASP Workshops for coaches, activators, facilitators, instructors, leaders, teachers, trainers, staff, and volunteers.
• Every Move Campaign and resources encouraging people to move more in everyday life, delivered as part of the South West Every Move Matters initiative to combat physical inactivity.
• Together Fund Funding programme (formerly Tackling Inequalities Fund) providing financial support to community organisations for physical activity opportunities, supported by Sport England.

Quantifiable outcome

• Over 100 care homes reached with Senior Games programme (exceeding initial target of 40)
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sport EnglandcoreStrategic or Co-development PartnerSport England is WASP's primary national partner, providing strategic direction through the Uniting the Movement strategy and funding support. WASP is part of the Active Partnerships network supported by Sport England. Sport England focuses on tackling physical inactivity and ensuring resources go to places that need it most.
• Wiltshire CouncilcoreStrategic or Co-development PartnerWiltshire Council is a key local government partner, providing public health funding for programmes like Senior Games. The council works with WASP to commission physical activity projects county-wide.
• Swindon Borough CouncilcoreStrategic or Co-development PartnerSwindon Borough Council partners with WASP on place-based initiatives including the Swindon Place Partnership Test and Learn Projects, addressing local physical activity needs.
• British Gymnastics FoundationcoreStrategic or Co-development PartnerThe British Gymnastics Foundation provides the Love to Move programme used in WASP's Senior Games initiative. This seated gymnastics programme is delivered in care homes across Wiltshire, with WASP commissioned by Wiltshire Council Public Health to deliver the programme.
• Phoenix PaddlesportminorStrategic or Co-development PartnerPhoenix Paddlesport is a trusted partner of WASP, delivering She Can Be Active and GOGA (Get Out Get Active) sessions across Wiltshire.
• Melksham Adventure CentreminorOthersLocal adventure centre that hosts WASP team events and provides paddleboarding and outdoor activity opportunities for the community.
• QuestminorOthersQuest quality assurance scheme partnership shown in website footer - provides quality standards for leisure and activity centers.
• Trowbridge Town CouncilcoreStrategic or Co-development PartnerPartner in new Trowbridge community-focused physical activity project, working alongside WASP, Trowbridge Future, and local organizations to help more people move more.
• Trowbridge FuturecoreStrategic or Co-development PartnerLocal partnership organization collaborating with WASP on the new Trowbridge project to shape the future of local physical activity.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Age UK: Age UK operates national older-adult physical activity and social connection programmes that overlap directly with WASP's Senior Games, Fitness and Friendship Clubs, and Live Longer Better initiatives, and competes for the same public health and charity commissioning budgets.
• parkrun: parkrun operates free weekly 5K community events that WASP actively supports and cross-promotes (e.g., Southwick parkrun). It is a directly comparable community-led, volunteer-driven physical activity model that overlaps with WASP's grassroots activation work.

Direct peers

• Sport Birmingham: Sport Birmingham is the Active Partnership for Birmingham, delivering comparable community sport and physical activity programmes funded by Sport England and local partners across a defined urban geography.
• Yorkshire Sport Foundation: Yorkshire Sport Foundation operates as the Active Partnership for Yorkshire, with the same Sport England designation, county-level coordination remit, and community sport development mission as WASP.
• GreaterSport: GreaterSport is the Active Partnership for Greater Manchester, making it the closest structural peer to WASP. Both are Sport England-designated Active Partnerships delivering community sport programmes across a defined county/region with public-sector funding.
• Active Devon: Active Devon is the Active Partnership for Devon, a geographically adjacent South West peer with the same Sport England Active Partnership designation, programme portfolio, and county-level coordination role as WASP.
• Get Berkshire Active: Get Berkshire Active is the Active Partnership for Berkshire, another South East county peer with an identical Sport England designation, funding model, and community sport development mission to WASP.
• London Sport: London Sport is the Active Partnership for London, sharing WASP's exact operating model: Sport England-funded county-level coordination of physical activity programmes, club development, and targeted interventions for inactive populations.

Others

• British Gymnastics Foundation: British Gymnastics Foundation is a programme content provider and core strategic partner of WASP, supplying the Love to Move seated gymnastics programme that powers Senior Games. It is an upstream/ecosystem participant in WASP's older-adult delivery model.
• Sport England: Sport England is WASP's primary national funder, strategic partner, and the body that designates Active Partnerships. It is the principal ecosystem participant setting the funding and policy environment in which WASP operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wiltssport
• YouTubeyoutube.com/channel/UC8bX0RwktQIio9YTPL6k43g?view_as=subscriber
• Facebookfacebook.com/WiltsSport
• LinkedInlinkedin.com/company/wiltshire-and-swindon-sport-cic
• Instagraminstagram.com/wiltssport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiltshire And Swindon Sport Cic