What GhostLap does

GhostLap is a privately-held, US-based software company (Davidson, NC) that operates a video performance analysis platform for professional motorsport racing teams. Its core product ingests synchronized video, telemetry, and GPS data streams and presents performance gaps, including braking points, racing lines, and corner-exit variations, on a single unified interface designed to surface these differences in real time during live race environments rather than only in post-session review. The platform is purpose-built for motorsport workflows and competes on the immediacy of insight during race windows, which is the principal technical differentiator versus generalist video or telemetry tools.

The business is a B2B SaaS offering sold to professional racing teams, with revenue coming in through a recurring subscription model. Go-to-market is event-driven and partnership-led: GhostLap works closely with a limited number of teams and series to ensure deep integration and high-touch support, and uses marquee racing events such as the Long Beach Grand Prix as primary customer-engagement venues. As of the 2025 IndyCar season, the company supported over 75% of the paddock, making it the de facto standard in its primary series, and in April 2026 it announced expansion into new racing series. Geographic footprint is currently North America, and there is no disclosed parent company, institutional investor, funding history, headcount, or pricing detail in the available sources.

Name

GhostLap

Website

https://ghostlap.ai

Company type

Private

Operating status

Operating

Short description

GhostLap is a motorsport video analysis platform that uses synchronized video, telemetry, and GPS data to surface on-track performance gaps for professional racing teams, primarily in IndyCar.

Ownership category

akta.pro rank

Product category

Motorsports Performance Analysis Software

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

• Motorsports performance analysis
• Video analysis software
• Racing telemetry platform
• Live race analytics
• Sports technology software

Headquarters

HQ city

Davidson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Platform Subscription: Video performance analysis platform sold to motorsports racing teams, likely on a subscription basis given the B2B SaaS nature of the product.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

GhostLap provides a motorsport video performance analysis platform that compares on-track performance using synchronized video, telemetry, and GPS data. The platform enables racing teams to quickly identify performance differences such as braking points, racing lines, and corner-exit variations by making performance gaps immediately visible during live race environments. It is sold to professional racing teams, with documented adoption by over 75% of the IndyCar paddock in the 2025 season.

Product overview

GhostLap is a single unified video performance analysis platform for motorsports. The platform enables racing teams to identify performance differences including braking points, racing lines, and corner-exit variations by making performance gaps immediately visible during live race environments. GhostLap supported over 75% of the IndyCar paddock during the 2025 season and is expanding into new racing series in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• GhostLap Video Performance Analysis Platform

Quantifiable outcome

• Over 75% of IndyCar paddock supported during 2025 season

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• AiM Tech (AiM Sports): Provider of motorsport-grade data loggers, dashboards, and analysis software used across car and motorcycle racing, competing for the same race-engineer and team workflows that GhostLap targets.
• Cosworth Electronics: Supplies professional motorsport teams with ECUs, data acquisition, and telemetry/analysis tools; overlaps directly with GhostLap's combined video, telemetry, and performance-analysis offering.
• MoTeC: Long-established motorsport data acquisition, logging, and analysis vendor that supplies professional racing teams with telemetry hardware and analysis software directly comparable to GhostLap's video + telemetry platform.

Emerging players

• Catapult Sports: Athlete performance tracking and analytics platform used across elite sports; provides adjacent, video- and sensor-driven performance insight that intersects with motorsport team analytics workflows.
• Pi Innovo: Motorsport and automotive control electronics specialist providing data and control systems to racing teams, addressing overlapping telemetry and analytics use cases at a smaller scale than the major incumbents.
• Track Attack: Motorsport video and data analysis software aimed at racers and teams, offering synchronized video and telemetry comparison tools that directly parallel GhostLap's core feature set.
• VBOX Motorsport (Racelogic): Provides GPS-based data logging, video overlay, and motorsport telemetry hardware used by race teams for performance analysis, addressing the same GPS + video analysis workflow as GhostLap.

Broad incumbents

• McLaren Applied Technologies: Spins motorsport-derived data, simulation, and analytics capabilities into a broader technology portfolio; a scaled incumbent whose motorsport analytics work overlaps GhostLap's domain.
• Bosch Motorsport: Large, established motorsport electronics supplier offering data logging, telemetry, and analysis as part of a broader hardware and services portfolio across multiple racing series worldwide.

Others

• Formula 1 in-house race engineering tools: Factory F1 teams operate large internal performance-analysis groups with proprietary video + telemetry pipelines; not a commercial peer, but they define the state-of-the-art benchmark GhostLap is implicitly competing against in advanced racing analytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GhostLap