What McLaren Applied Technologies does

McLaren Applied Technologies is the British high-performance motorsport and automotive group headquartered at the McLaren Technology Centre in Woking, Surrey, United Kingdom, with a workforce of 1,001–5,000 employees across its operating divisions. The group is structured around two core businesses: McLaren Racing, which competes in Formula 1 (McLaren Mastercard F1 Team with Lando Norris and Oscar Piastri), the NTT INDYCAR SERIES (Arrow McLaren with a three-car Chevrolet-powered lineup), the FIA World Endurance Championship (McLaren Hypercar Team entering the LMDh class in 2027), and F1 Academy; and McLaren Automotive, founded in 2010, which designs and manufactures road-going supercars including the Ultimate Series W1 hypercar and the Super Series Artura, 750S, and GTS. A separate McLaren Applied Technologies brand identity is reflected in the company name, though the source data focuses substantively on the Racing and Automotive divisions.

The group's technology stack is anchored in Formula 1-derived engineering, including the proprietary MHP-8 high-performance hybrid V8 twin-turbo powertrain (1,275 PS / 1,258 bhp), the McLaren Aerocell carbon-fibre monocoque, the McLaren Active Long Tail active aerodynamics system (extending 300mm in race mode to produce 1,000 kg of downforce), and the patented McLaren InnoKnit super-light interior material. The W1 also features Race Active Chassis Control III suspension with 3D-printed titanium components and ground-effect aerodynamics. The business generates revenue through multiple streams: limited-production hypercar and sports car sales (W1 capped at 399 units, all customer-allocated, sold via a global retailer network), sponsorship and licensing from over 50 corporate partners including Mastercard, OKX, Google, Dell, Cisco, and Pirelli, fan engagement through the McLaren Racing Club, McLaren App, McLaren Store, and MCL/Collect collectibles platform, and bespoke customization through McLaren Special Operations (MSO).

In April 2025, CYVN Holdings acquired McLaren Automotive with a stated strategy to redefine the high-performance and luxury sectors and transform McLaren into a high-performing British automotive business on the global stage. The acquisition, combined with 2025 F1 Constructors' and Drivers' Championship victories, the new Indianapolis McLaren Racing Center, the 2027 LMDh Hypercar entry, and brand extensions into golf and F1 Academy, marks a phase of coordinated expansion across both divisions under new ownership.

Name

McLaren Applied Technologies

Legal name

McLaren Automotive Limited

Website

https://mclaren.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

McLaren Applied Technologies is a British high-performance motorsport and automotive group operating McLaren Racing (F1, IndyCar, WEC, F1 Academy) and McLaren Automotive (W1, Artura, 750S, GTS supercars), generating revenue from vehicle sales, sponsorships, and fan engagement, and acquired by CYVN Holdings in April 2025.

Ownership category

akta.pro rank

Product category

Luxury Supercars

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

akta.pro secondary industry

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

Keywords

• Luxury supercar manufacturing
• Motorsport racing operations
• Hybrid powertrain engineering
• Formula 1 racing
• Bespoke vehicle customization

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Automotive vehicle sales: McLaren Automotive creates high-performance sports cars and supercars including the W1, Artura, 750S, and GTS. Revenue is generated through direct sales of vehicles to customers worldwide.
2. Racing team operations and sponsorships: McLaren Racing generates revenue through racing competitions in Formula 1, IndyCar, and Endurance (WEC). Major partners include Mastercard, OKX, Google, and 50+ other sponsors across the racing operations.
3. Limited production hypercar sales: W1 production limited to 399 cars, all already customer allocated with a waiting list. Creates exclusivity and premium pricing opportunity.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

McLaren Applied Technologies, operating as part of the broader McLaren Group, designs, engineers, and sells ultra-high-performance luxury supercars including the W1 hypercar, Artura hybrid supercar, 750S, and GTS, alongside Formula 1, IndyCar, and Endurance racing operations. The company leverages F1-derived technology (hybrid powertrains, carbon fibre monocoques, active aerodynamics) to deliver limited-production road cars and customer racing programmes through a global retailer network and bespoke MSO customisation services.

Product overview

McLaren operates two primary divisions: McLaren Racing competes internationally across Formula 1 (McLaren Mastercard F1 Team), NTT INDYCAR SERIES (Arrow McLaren), and the FIA World Endurance Championship (McLaren Hypercar Team / LMDh), plus the F1 Academy women's racing programme. McLaren Automotive, founded in 2010 and headquartered at the McLaren Technology Centre in Woking, UK, creates road cars across two product families: the Ultimate Series (the W1 hypercar, the third '1' car after the F1 and P1; the MCL-HY GTR for WEC customers) and the Super Series (Artura hybrid supercar in coupe and Spider forms; 750S and GTS high-performance sports cars). Both divisions share a focus on lightweight engineering, hybrid powertrain technology, and Formula 1-derived aerodynamics. McLaren also offers supporting products and services including MSO bespoke customisation, ownership programmes, driving experiences, customer racing, the McLaren Racing Club fan membership, the McLaren App, MCL/Collectibles platform, and the McLaren Store. In April 2025, CYVN Holdings acquired McLaren Automotive. McLaren Applied Technologies — the technology products division — is a distinct entity not covered in the source material provided, which focuses on McLaren Racing and McLaren Automotive.

Differentiator

Problem solved

Functional benefit

Brands

• McLaren W1: Ultimate series hypercar, successor to F1 and P1, featuring 1,275PS hybrid powertrain
• McLaren Artura
• McLaren 750S
• McLaren GTS
• MSO (McLaren Special Operations)
• McLaren F1 Academy

Products and services

• McLaren W1 The McLaren W1 is the third '1' car in McLaren's Ultimate Series, featuring an all-new MHP-8 V8 twin-turbo high-performance hybrid powertrain producing 1,275PS, a McLaren Aerocell carbon fibre monocoque, McLaren Active Long Tail active aerodynamics generating 1,000 kg of downforce, world-first McLaren InnoKnit interior material, Formula 1-derived ground effect aerodynamics, and Race Active Chassis Control III suspension. 0–100 km/h in 2.7 seconds; 0–200 km/h in 5.8 seconds; top speed 350 km/h. Limited to 399 units, all customer-allocated.
• McLaren Artura The McLaren Artura is the core model in McLaren's Super Series, a high-performance hybrid supercar combining a twin-turbo V6 with hybrid electric technology. The Artura 1000GP variant commemorates McLaren's 1,000th Grand Prix participation.
• McLaren Artura Spider The Spider (convertible) variant of the McLaren Artura, combining twin-turbo V6 combustion with electric motor hybrid performance in an open-top driving experience. Named Auto Express Performance Car of the Year 2025.
• McLaren 750S The McLaren 750S is a high-performance twin-turbo V8 supercar at the pinnacle of McLaren's Sports Series, featuring Formula 1-inspired technology, improved aerodynamics, performance, and driver engagement compared to its 720S predecessor.
• McLaren GTS The McLaren GTS is a high-performance sports car positioned as an everyday supercar, combining McLaren's signature lightweight engineering with twin-turbo V8 power and practicality for road use across all conditions.
• MSO (McLaren Special Operations) MSO is McLaren's bespoke customisation division delivering personalised design, paint, materials, and specification services for commissioned vehicles, exemplified by Project Chromology with British abstract artist Nat Bowen.
• McLaren Experiences Curated driving experiences allowing owners and enthusiasts to drive McLaren vehicles on challenging roads and tracks, including Alpine Drive programmes.
• McLaren Customer Racing McLaren's customer racing programme allowing privateer teams and drivers to compete with McLaren racing machinery outside of factory racing efforts.
• McLaren Ownership Comprehensive ownership programme for McLaren vehicle owners including roadside assistance, servicing, and ongoing support services.
• McLaren Racing Club The official fan membership club for McLaren Racing, offering exclusive behind-the-scenes content, experiences, and rewards for members, including a 10% discount for Racing Club members at the McLaren Store.
• McLaren App The official McLaren Racing mobile application providing race coverage, behind-the-scenes content, exclusive commentary, and team news across Formula 1, IndyCar, and Endurance programmes.
• MCL/Collect (F1 Collectibles) The official McLaren F1 collectibles platform offering race-by-race collectibles, digital experiences, and exclusive rewards for fans.
• McLaren Store The official McLaren merchandise and teamwear retail platform offering Formula 1, IndyCar, and Endurance team apparel, accessories, and limited-edition items including partnerships with Puma, Reiss, and LEGO.
• McLaren Artura MCL39 Championship Celebration Edition A limited-edition celebration variant of the Artura Spider, commemorating McLaren's 2024 Constructors' Championship and MCL39 Formula 1 car success, with exclusive design and specification elements.

Quantifiable outcome

• 10th Constructors' World Championship secured in 2025
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

41 partnerships are on record, tiered core, major and minor.

• MastercardcoreGTM or Marketing PartnerTitle sponsor of the McLaren Mastercard Formula 1 Team. Primary partner for F1 operations with significant branding presence on car and team.
• OKXcoreGTM or Marketing PartnerOfficial partner and sponsor of McLaren Formula 1 team. Present at multiple race events and official preview content.
• GooglecoreTechnology or IntegrationOfficial partner providing technology solutions including Google Cloud services. Featured as grid logo sponsor on F1 car.
• PUMAcoreGTM or Marketing PartnerOfficial apparel and teamwear partner. Launching Puma x McLaren Racing collaboration with new teamwear collection.
• Arrow ElectronicscoreGTM or Marketing PartnerTitle sponsor of Arrow McLaren IndyCar Team. Grid logo partner with significant presence on IndyCar operations.
• ChevroletcoreTechnology or IntegrationTechnical partner providing engines for Arrow McLaren IndyCar Team. All three cars run Arrow McLaren Chevrolet vehicles.
• NTT DatacoreTechnology or IntegrationTechnology and data partner for IndyCar operations. Grid logo partner with McLaren Racing.
• DeloittemajorTechnology or IntegrationProfessional services and technology partner across multiple McLaren Racing teams including F1 and IndyCar.
• CiscomajorTechnology or IntegrationOfficial networking and technology partner providing infrastructure solutions for racing operations.
• Dell TechnologiesmajorTechnology or IntegrationOfficial technology partner providing computing and infrastructure solutions for F1 team.
• United AutosportscoreStrategic or Co-development PartnerStrategic partnership for FIA WEC Hypercar program. McLaren United AS WEC Hypercar to be operated in partnership with United Autosports.
• DallaracoreStrategic or Co-development PartnerStrategic partner for WEC Hypercar development. McLaren Hypercar will be built by Dallara.
• Richard MillemajorGTM or Marketing PartnerLuxury watch partner creating RM 65-01 McLaren W1 timepiece, inspired by W1 design and engineering ethos.
• PirellicoreTechnology or IntegrationOfficial tire supplier for McLaren vehicles. Grid logo partner on F1 car.
• British American TobaccomajorGTM or Marketing PartnerMajor corporate sponsor with ABT branding on F1 car. Strategic partner for racing operations.
• DP WorldmajorGTM or Marketing PartnerOfficial logistics and shipping partner. Grid logo sponsor for McLaren F1 team.
• AllwynmajorGTM or Marketing PartnerOfficial partner and lottery operator. Grid logo sponsor on McLaren F1 car.
• EtihadmajorGTM or Marketing PartnerAirline partner providing travel and logistics support. Featured as grid logo partner.
• VelomajorGTM or Marketing PartnerSponsor of Christian Lundgaard's No. 7 car - VELO Arrow McLaren Chevrolet.
• PrizePicksminorGTM or Marketing PartnerFantasy sports partner for Arrow McLaren IndyCar team.
• SmartstopminorGTM or Marketing PartnerSelf-storage partner sponsor for Arrow McLaren IndyCar.
• Monster EnergymajorGTM or Marketing PartnerEnergy drink partner with branding on F1 car. Grid logo sponsor.
• IntelmajorTechnology or IntegrationTechnology partner providing computing solutions. Grid logo sponsor.
• Android (Google)majorTechnology or IntegrationOfficial mobile platform partner. Grid logo sponsor.
• Gemini (Google)majorTechnology or IntegrationAI partnership with Google. Featured as grid logo sponsor.
• Google CloudcoreTechnology or IntegrationOfficial cloud platform partner providing infrastructure for F1 team operations and data analytics.
• OktamajorTechnology or IntegrationIdentity and access management partner. Presenting partner for McLaren Racing Club content.
• HiltonminorGTM or Marketing PartnerHospitality partner providing hotel accommodations. Grid logo sponsor.
• Schneider ElectricmajorTechnology or IntegrationEnergy management and automation partner across F1 and Endurance teams. Grid logo sponsor.
• ONEflightminorGTM or Marketing PartnerAviation partner for private jet services. Grid logo sponsor.
• T-MobileminorGTM or Marketing PartnerTelecommunications partner. Grid logo sponsor.
• MotulmajorTechnology or IntegrationLubricants and motor oil partner across F1 and Endurance teams. Grid logo sponsor.
• LEGOminorGTM or Marketing PartnerToys and lifestyle partner. Grid logo sponsor.
• TUMIminorGTM or Marketing PartnerTravel accessories partner. Grid logo sponsor.
• ReissminorGTM or Marketing PartnerFashion brand partnership with Reiss | McLaren Racing Collection available in official store.
• PirellicoreTechnology or IntegrationOfficial tire supplier for Formula 1. Grid logo sponsor.
• KAUSTminorStrategic or Co-development PartnerKing Abdullah University of Science and Technology partnership. Grid logo sponsor.
• AshurstminorOthersLegal services partner. Grid logo sponsor.
• NEOMmajorGTM or Marketing PartnerStrategic partner for F1 Academy. Grid logo partner for racing operations.
• OxagonmajorGTM or Marketing PartnerPartner for McLaren F1 Academy entry - Ella Stevens races McLaren Oxagon F1 Academy entry.
• More Than EqualminorStrategic or Co-development PartnerSupporting female driver development in motorsport. F1 Academy partner.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Lamborghini: Lamborghini competes head-to-head with McLaren in the supercar and limited-series hypercar segments (Huracán successor, Revuelto) — same ultra-luxury buyer, similar hybridization strategy, but no factory racing team to absorb engineering R&D.
• Ferrari: Ferrari is the closest dual-identity peer — top-line supercar/hypercar manufacturer (296, SF90, Purosangue) competing with McLaren's W1/Artura, and a long-standing Scuderia Ferrari F1 team competing with the McLaren Mastercard F1 Team on the same commercial and sporting grid.
• Pagani: Pagani operates the same ultra-low-volume hypercar business model as McLaren Ultimate Series (Utopia, Huayra) — direct comparator for pricing power, bespoke customization, and exclusivity economics around the W1 segment.
• Red Bull Ford Powertrains / RB Formula 1: Red Bull Racing was McLaren's primary 2025 Constructors' rival and shares the same sponsor-and-podium-driven business model in F1 — directly comparable commercial structure even though it lacks a road-car counterpart.
• Aston Martin: Aston Martin mirrors McLaren's twin structure: luxury sports cars (Vantage, DB12, Valkyrie) directly competing with Artura/750S, paired with the Aston Martin Aramco F1 Team — same target UHNWI customer, same sponsorship-driven motorsport model.
• Koenigsegg: Koenigsegg competes in extreme, low-volume hypercars with proprietary hybrid technology (Gemera, Jesko) — comparable to W1/MHP-8 on engineering-driven differentiation and ultra-limited production, often referenced as the technology benchmark for hybrid hypercars.
• Bugatti (Rimac): Bugatti-Rimac directly competes in the limited-run hypercar segment (Tourbillon, Mistral) — primary rival for the W1's exclusivity-driven model, with Rimac's EV technology stack threatening McLaren's hybrid leadership positioning.

Broad incumbents

• Lotus: Lotus competes at the entry-edge of McLaren's range with lightweight sports cars (Emira, Eletre electric SUV) sharing engineering heritage — broader product mix but lower halo positioning relative to McLaren Ultimate Series.
• Porsche: Porsche is the volume incumbent in premium performance sports cars (911, 718, Taycan) and motorsport pedigree — broader product range and much larger volumes compete with McLaren's 750S and GTS, but Porsche lacks McLaren's hypercar halo.

Others

• Dallara: Dallara is McLaren's strategic partner building the upcoming WEC Hypercar chassis — comparable as a specialist motorsport manufacturer with deep engineering depth in racing cars (IndyCar, F2/F3, WEC) and similar exposure to series economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mclarenauto
• YouTubeyoutube.com/channel/UCiWQ5eQPkw2BX2L4jeHKEVQ
• Facebookfacebook.com/mclarenautomotive
• Instagraminstagram.com/mclarenauto
• LinkedInlinkedin.com/company/mclaren_applied_technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McLaren Applied Technologies