New Blue
New Blue is a 501(c)(3) nonprofit fellowship program pairing U.S. police officers with community organizers to co-develop data-driven solutions for improving police-community relations, serving municipal and university law enforcement agencies nationally.
- Company typePrivate
- Founded2020
- HeadquartersNational, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Blue does
New Blue is a 501(c)(3) nonprofit organization (legal entity Police For INC, EIN 85-1417931) that operates a fellowship program pairing U.S. police officers with community organizers to co-develop data-driven solutions to police-community relations challenges. Founded in 2020 during the COVID-19 pandemic by Andy Saunders and Brittany Nestor — both former officers at the Wilson, North Carolina Police Department — the organization was incubated by MIT Solve and now partners with Stand Together, the UVA Frank Batten School of Leadership and Public Policy, the Joyce Foundation, the JMK Fund, the Finnegan Family Foundation, Chicago Crime Lab, and Columbia Business School. The flagship product is the New Blue Leadership Fellowship, a 9-month virtual program (42+ course hours) that awards a Certificate in Leadership from UVA Batten and includes access to in-house grant writers and a PhD research team; tuition is $5,000 per fellow.
The core deliverable is the cohort of fellow-developed solutions (e.g., the CAIR Card from Evanston PD, Community Restorative Court in Madison, Cultural Competency Immersion at LAPD, the GROW mentorship program in Boston, Compassionate Policing in Zebulon, and improved Hate/Bias reporting at University of Wisconsin-Madison) that have been implemented across roughly two dozen municipal and university police departments in at least 15 states. A research arm, the New Blue Solutions Lab co-founded by Dr. Kyle Dobson (UVA) and Dr. Andrea Dittmann (USC Marshall), supports evaluation of these initiatives. The organization does not offer any software, API, or AI product; technology appears limited to standard curriculum delivery and conference logistics.
New Blue's business model combines per-fellow tuition ($5,000), foundation grant funding (Joyce, JMK, Finnegan, Columbia Tamer Fund), and individual donations. Its go-to-market relies on earned media, police-industry publications, podcast appearances, academic referrals, and direct website enrollment, with a national, single-country footprint. Headcount is in the 11-50 range and revenue is not publicly disclosed.
New Blue firmographics
Firmographics- Name
- New Blue
- Legal name
- Police For INC
- Website
- https://newblue.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Blue is a 501(c)(3) nonprofit fellowship program pairing U.S. police officers with community organizers to co-develop data-driven solutions for improving police-community relations, serving municipal and university law enforcement agencies nationally.
- Ownership category
- akta.pro rank
New Blue industry classification
Industry- Product category
- Police Leadership Fellowship
- NAICS
- Human Rights Organizations (813311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Security Sector Governance & Police Reform (BPADAGAI)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where New Blue is headquartered
LocationHeadquarters
- HQ city
- National
- HQ country
- United States
- HQ region
- North America
Markets served
New Blue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Fellowship Program Tuition |
Distribution channels1 record
Marketing channels5 records
New Blue product offering
Product offeringCore offering
New Blue is a 501(c)(3) nonprofit fellowship program that pairs forward-thinking police officers with community organizers to identify policing practices that undermine community trust and develop data-driven solutions. The year-long program includes a 9-month virtual curriculum with 42+ course hours, an in-person domestic conference, course materials and technology, a PhD research team for implementation support, and a Certificate in Leadership from UVA's Frank Batten School of Leadership and Public Policy.
Product overview
New Blue is a fellowship program (not a technology product company) that operates as a single unified offering: the New Blue Leadership Fellowship. This year-long program partners forward-thinking police officers with community organizers through a 9-month virtual curriculum (42+ course hours) that awards a Certificate in Leadership from UVA Batten. Fellows develop solutions to policing challenges; the most promising receive funding and support for implementation. The fellowship includes access to grant writers and a PhD research team. Solutions developed by fellows (such as CAIR Card, Community Restorative Court, Compassionate Policing for Traumatized Children, and Hate/Bias Reporting tools) are program outcomes, not separate product modules.
Differentiator
Problem solved
Functional benefit
Brands
- New Blue Fellowship: A year-long fellowship program for police officers to identify practices that undermine community trust and create data-driven solutions.
- New Blue Solutions Lab
Products and services
- New Blue Leadership Fellowship A year-long fellowship program (9-month virtual curriculum with 42+ course hours) that partners forward-thinking police officers with community organizers to identify policing practices that undermine community trust and develop data-driven solutions. The program includes a Certificate in Leadership from UVA Frank Batten School of Leadership and Public Policy, an in-person domestic conference (travel, lodging, per diem included), course materials and technology, access to in-house grant writers and a PhD research team, and solution implementation support. Tuition is $5,000.
Companies that use New Blue
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
New Blue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Blue partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MIT SolvecoreNew Blue was incubated by MIT Solve, which provides strategic support, mentorship, and access to MIT's innovation ecosystem. This partnership validates New Blue's approach and provides ongoing collaboration opportunities.
- UVA Frank Batten School of Leadership and Public PolicycoreProvides the Certificate in Leadership for fellows through the fellowship program. Dr. Kyle Dobson is Assistant Professor at this school, linking academic rigor to New Blue's mission.
- Stand TogethercoreNew Blue partners with Stand Together (founded by Charles Koch) as part of its incubation and ongoing support network.
- Chicago Crime LabminorCrime Lab supports research and evaluation of policing reform initiatives, aligning with New Blue's data-driven approach.
- Rutgers UniversityminorRutgers contributed to New Blue's development; Andy Saunders holds a Master of Public Administration from Rutgers University.
Recent moves6 records
Expansion highlights5 records
New Blue competitors and assessment
Company assessmentBroad incumbents
- Vera Institute of Justice: A larger criminal-justice research and reform organization working across policing, incarceration, and reentry. Comparable as a fellow-traveled reform nonprofit but with a much broader mandate and deeper institutional funding base.
- Right on Crime: A criminal-justice reform initiative associated with the Stand Together/Koch network. Comparable as a reform organization operating in the same cross-partisan reform space that New Blue's Stand Together partnership represents.
- Council on Criminal Justice: A nonpartisan criminal-justice policy think tank producing research and convening leaders. Comparable for the evidence-based reform positioning and policy-shaping role, though operates at the thought-leadership level rather than via officer fellowships.
- International Association of Chiefs of Police (IACP): The largest professional association of police chiefs and senior officers worldwide. Comparable as a membership-based organization serving law enforcement leaders and offering training/credentialing programs at a much larger scale.
Direct peers
- Police Executive Research Forum (PERF): A police-research and policy membership organization for chief executives. Comparable as an organization delivering research, training, and convenings to senior law-enforcement leaders to modernize practice.
- Law Enforcement Action Partnership (LEAP): A nonprofit network of current and former law enforcement professionals advocating criminal-justice reform. Directly comparable as a police-led reform organization; New Blue's Executive Director Kristin Daley previously spent 16 years at LEAP.
- National Police Foundation: A nonprofit police-research and policy organization supporting innovation and evidence-based practices. Comparable as a nonprofit advancing policing reform through research, training, and program support to departments nationwide.
Others
- U.S. Department of Justice COPS Office: The federal Community Oriented Policing Services office, which funds and disseminates community-policing practices. Comparable as an organization shaping community-policing training and funding, though operating as a federal program rather than an independent nonprofit.
Emerging players
- Center for Policing Equity: A research and action organization focused on equity in policing through data, training, and accountability. Comparable for its data-driven reform orientation, though operates more at the analytical/audit layer versus New Blue's fellowship delivery model.
Regional players
- Police Foundation (UK): An independent UK-based police-research charity. Comparable as a research-driven nonprofit supporting innovation in policing, but operating across the Atlantic and within a different regulatory environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Blue social profiles
Digital presenceNew Blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Blue leadership team
Management profileNumber of profiles
Profiles8 records
New Blue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Blue
What does New Blue do?
New Blue is a 501(c)(3) nonprofit fellowship program that pairs forward-thinking police officers with community organizers to identify policing practices that undermine community trust and develop data-driven solutions. The year-long program includes a 9-month virtual curriculum with 42+ course hours, an in-person domestic conference, course materials and technology, a PhD research team for implementation support, and a Certificate in Leadership from UVA's Frank Batten School of Leadership and Public Policy.
Is New Blue a public or private company?
New Blue is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Blue founded?
New Blue was founded in 2020. It employs 11 to 50 people.
Where is New Blue based?
New Blue is headquartered in National, United States, in the North America region.
Who are New Blue's main competitors?
Broad incumbents on record are Vera Institute of Justice, Right on Crime, Council on Criminal Justice and International Association of Chiefs of Police (IACP). Direct peers are Police Executive Research Forum (PERF), Law Enforcement Action Partnership (LEAP) and National Police Foundation. U.S. Department of Justice COPS Office is listed as an others. Center for Policing Equity is listed as an emerging player. Police Foundation (UK) is listed as a regional player.
Does New Blue have an API?
No public API is recorded for New Blue.
What industry is New Blue in?
New Blue's product category is Police Leadership Fellowship. Its primary akta.pro industry code is BPADAGAI, Security Sector Governance & Police Reform, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 813311 and its SIC code is 8200.