Truce Foundation

What Truce Foundation does

The Truce Foundation is a 501(c)(3) nonprofit organization incorporated in the State of New York that promotes the modern revival of the ancient Olympic Truce. Founded in 1993 by Hugh T. Dugan, a former US delegate to the United Nations, the foundation is a volunteer-led organization that operates primarily at each Olympic Games cycle, presenting Truce-Bearer (Trucefulness) awards to statesmen, athletes, and citizens who advance peace through sport, and producing cultural content themed around harmony and unity. Governance is provided by a small board of directors and an advisory network drawn from diplomacy, business, sports management, and philanthropy. The foundation's official headquarters is in Watermill, Southampton, New York.

The foundation's portfolio spans digital tools, recognition programs, and cultural outputs. Its core digital products, the Truce Portal (index.trucefoundation.world/portal) and the Truce Compliance Index, both launched in February 2026 around the Milan-Cortina Winter Olympics. The Compliance Index is described as a first-of-its-kind monitoring system tracking worldwide adherence to the Olympic Truce, built by Multilateral Accountability Associates and fed by conflict data from ACLED (Armed Conflict Location & Event Data). Recognition is delivered through Trucefulness Awards at Olympic ceremonies, where honorees receive a symbolic Olympic discus and a commissioned poem from the foundation's Poet Laureate, Colin Goedecke. Cultural outputs (the "poetorials") include "Ultramarine" (2017 America's Cup), "Peace~ability" (2018 PyeongChang), "Being Truceful" (2024 Paris), and "It's a Truceful Movement" (2026 Milan-Cortina), combining written, audio, and visual poetry. Additional programs include the "My Truce Oath" individual pledge initiative and the gifting of permanent Olympic Truce monuments sculpted by Rosa Serra, installed at IOC headquarters in Lausanne and USOC headquarters in Colorado Springs.

The foundation is funded through tax-deductible donations from individuals (preset tiers of $10, $20, $30, or $40, plus custom amounts, with one-time through annual frequencies) and corporate sponsorships (e.g., Hitachi Vantara at Paris 2024). It does not sell a traditional product; revenue mechanisms exist to underwrite programming and travel to Olympic host cities. Marketing and distribution operate through the foundation's primary website (trucefoundation.world), Twitter/X (@OlympicTruce), YouTube for cultural content, earned media, and direct presence at Olympic and UN events.

Name

Truce Foundation

Legal name

Truce Foundation of the US

Website

https://trucefoundation.world

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Truce Foundation is a New York-based 501(c)(3) nonprofit that promotes the Olympic Truce through the Truce Portal, the Truce Compliance Index, Truce-Bearer awards, and poetorials staged at each Olympic Games, serving governments, athletes, corporate sponsors, and individual donors.

Ownership category

akta.pro rank

Product category

Peace Advocacy Nonprofit Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), International Affairs (9721)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industries

Peace, Security & Arms Control Organizations (BPADAAAF), Ceasefire Monitoring, Verification & Observer Missions (BPADAFAB)

Keywords

• Olympic Truce advocacy
• Peace promotion nonprofit
• Cultural poetry offerings
• Truce compliance monitoring
• Diplomatic recognition awards

Headquarters

HQ city

Watermill, Southampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: The foundation operates as a 501(c)(3) non-profit organization accepting tax-deductible donations from individuals and organizations. Donation options include preset amounts ($10, $20, $30, $40) and custom amounts, with options for one-time, weekly, monthly, quarterly, or annual donations. The foundation also welcomes sponsorships from organizations aligned with the Truce spirit for the Truce Index or Truce Portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Truce Foundation is a 501(c)(3) nonprofit that promotes, honors, and elevates the spirit of the ancient Olympic Truce through a combination of digital information tools (Truce Portal, Truce Compliance Index), recognition programs (Trucefulness Awards presented to statesmen and peace advocates at Olympic Games), and cultural offerings (commissioned poetorials combining video, audio, written, and visual poetry). It operates as a volunteer-driven foundation engaging governments, the IOC, the UN, and individual donors to advance international peace and cooperation through sport.

Product overview

The Truce Foundation is a 501(c)(3) nonprofit organization inspired by the ancient Olympic Truce, operating primarily through a suite of digital products, award programs, and cultural offerings. Its core digital products are the Truce Portal and the Truce Compliance Index, both launched in February 2026. The Truce Portal serves as a public-facing information resource and portal for truce-related content, while the Truce Compliance Index is a data-driven monitoring tool for truce compliance worldwide, drawing on ACLED conflict data. The foundation's programs include Trucefulness Awards — ceremonies at Olympic Games honoring Truce-Bearers with symbolic Olympic discuses and commissioned poems — as well as cultural offerings (poetorials) such as 'Peace~ability' (2018), 'Ultramarine' (2017), 'Being Truceful' (2024), and 'It's a Truceful Movement' (2026), all composed by poet laureate Colin Goedecke. Additional programs include the My Truce Oath personal pledge initiative and the gifting of official Olympic Truce monuments by sculptor Rosa Serra to the IOC and USOC. The foundation does not operate a traditional SaaS product; its 'products' are best understood as programs, initiatives, and digital informational tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Truce Portal A source and resource of truce-related information and insight for journalists, athletes, governments, communities, and the general public. Includes the Truce Compliance Index. Launched February 2026.
• Truce Compliance Index The first-of-its-kind multifaceted truce compliance monitoring tool tracking worldwide compliance with the Olympic Truce, from ceasefires to youth impact. Developed in partnership with ACLED for conflict data. Launched February 2026.
• Trucefulness Awards Program Award ceremonies honoring individuals (Truce-Bearers) who promote the spirit of the Olympic Truce. Each awardee receives a symbolic Olympic discus and a commissioned poem by the foundation's poet laureate Colin Goedecke. Presented at Olympic Games and major sporting events.
• My Truce Oath A personal pledge program inviting individuals to affirm a truce with conflicts in their own lives, similar to the Olympic athlete's oath. Designed to bring the Olympic Truce closer to home at a national level and to complement the IOC's global vision.
• Olympic Truce Monuments Bronze and marble statues commissioned by the foundation to landmark the Olympic Truce's message. Pieces by sculptor Rosa Serra (Official Sculptor of the IOC) are permanently installed at the IOC headquarters in Lausanne and the US Olympic Committee headquarters in Colorado Springs.

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Business Council for International Understanding (BCIU)coreStrategic or Co-development PartnerOngoing collaborator and champion supporting the foundation's program and messages at Olympic Games events, including the 2026 Milan-Cortina and 2024 Paris Olympics.
• Multilateral Accountability Associates (MAA)coreTechnology or IntegrationProducing and maintaining the Truce Portal and Truce Compliance Index for the foundation.
• ACLED (Armed Conflict Location & Event Data)coreTechnology or IntegrationProvides data for the Truce Compliance Index, contributing conflict and event data for monitoring truce adherence worldwide.
• ApierionminorStrategic or Co-development PartnerPartner that created a short truce-and-foundation related video for the 2026 Milan-Cortina Olympics.
• Save the DreamminorStrategic or Co-development PartnerGlobal nonprofit movement collaborating with the foundation at Olympic events.
• Società del Giardino (Society of the Garden)minorImplementation/ SI/ Consulting PartnerHistoric venue in Milan hosting the foundation's awards ceremony at the 2026 Winter Olympics.
• World Olympians AssociationcoreStrategic or Co-development PartnerHost of OLY House in Paris where the foundation held its Truce-Bearer awards ceremony during the 2024 Summer Olympics.
• Hitachi VantaraminorGTM or Marketing PartnerSponsor supporting the foundation's program and messages at the 2024 Paris Olympics.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Athletes for Hope: Foundation connecting professional athletes with charitable causes. Comparable as an athlete-anchored, values-driven nonprofit but focused on charity matchmaking rather than Olympic-specific peace advocacy.
• Beyond Sport: Organization that convenes and supports the sport-for-social-impact ecosystem, including summits and awards. Comparable as a sport-for-good platform but with broader sector-coordination scope rather than a single advocacy mission.

Direct peers

• Generations For Peace: Jordan-headquartered NGO using sport for peacebuilding and conflict transformation, with programs in over 50 countries. Directly comparable as a sport-led peace organization with international donor funding.
• Save the Dream: Global nonprofit movement using sport to promote peaceful values; explicitly listed as a partner of Truce Foundation at Olympic events. Operates in the same sport-for-peace niche with overlapping IOC and UN touchpoints.
• Right To Play: International NGO using sport and play to educate and empower children in disadvantaged regions. Comparable as a donor-funded, sport-for-development nonprofit with global program reach and Olympic-movement adjacency.
• World Olympians Association: Global association representing Olympic athletes; hosted OLY House in Paris for Truce Foundation's 2024 Truce-Bearer ceremony. Comparable as an Olympic-movement organization that convenes athletes around values-based programming.
• Laureus Sport for Good Foundation: Global foundation using sport to address social issues, with a high-profile awards program (Laureus World Sports Awards) backed by major sponsors. Highly comparable as a sport-for-good foundation with a recurring recognition ceremony and global brand.
• Peace and Sport: Monaco-based international organization founded by Joël Bouzou that promotes peace through sport, mirroring Truce Foundation's core thesis of using elite sporting events (notably the Olympics) as platforms for peacebuilding and recognition of peace champions.

Broad incumbents

• Olympic Foundation for Culture and Heritage: IOC-affiliated foundation stewarding Olympic cultural and heritage assets globally. Overlaps with Truce Foundation's cultural-offering and Truce-Monuments programs but operates at much larger scale as part of the IOC's broader portfolio.

Others

• International Peace Institute: Independent think tank working on international peace and security policy. Adjacent as a peace-and-security organization with UN engagement but uses research and policy advice rather than sport-led cultural programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OlympicTruce

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Truce Foundation