Peace and Sport

What Peace and Sport does

Peace and Sport, formally L'Organisation de la Paix par la Sport, is an international non-governmental organization founded in 2007 in Monaco by Olympic medallist Joël Bouzou under the High Patronage of H.S.H. Prince Albert II of Monaco. The organization operates as a neutral intermediary that builds peace, inclusion, and social cohesion through sport-based programs, advocacy, and methodology. Its portfolio includes the annual International Forum, the Champions for Peace Club (a network of 100+ elite athlete ambassadors), the #WhiteCard global awareness campaign, the Sócrates Award presented at the Ballon d'Or, the Peace and Sport Awards, the Peacemakers Project for training local peacebuilders, the Friendship Games in conflict-affected regions, the Ride & Learn cycling education program with the UCI, and the Peace and Sport Academy capacity-building curriculum. None of these are software products; the proprietary asset is the peace-through-sport pedagogical methodology and the convening platform connecting athletes, international institutions, governments, and field-level civil society organizations.

The organization functions as a non-profit, funded primarily through donations and institutional partnerships rather than commercial sales. Revenue is not publicly disclosed. Its go-to-market is event-driven and advocacy-led, combining high-profile convenings (UN, UNESCO, Council of Europe, CISM), digital mobilization (#WhiteCard), athlete ambassador deployment, and structured partnerships with international sports federations (UCI, CISM, L'Équipe Group) and government bodies (Colombian Ombudsman's Office). Key customer or stakeholder segments include intergovernmental organizations (UNESCO, Council of Europe, UN system), national governments, international and national sports federations, civil society organizations deploying field programs, and elite athletes.

Operationally, Peace and Sport maintains its headquarters in Monaco, with a documented leadership team of approximately five named executives and a regional presence in Latin America via a dedicated representative. Programs are deployed across more than 20 countries spanning Africa, Europe, the Americas, South Asia, and the Middle East, typically through local implementing partners rather than wholly owned subsidiaries. The organization does not maintain subsidiaries, has no parent company, and reports no disclosed funding rounds or equity investment.

Name

Peace and Sport

Legal name

Peace and Sport, L'Organisation de la Paix par la Sport

Website

https://peace-sport.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Peace and Sport is a Monaco-based international non-profit, founded in 2007, that uses sport as a tool for peace-building through athlete ambassador networks, advocacy at intergovernmental bodies, and field programs for governments, sports federations, and civil society organizations globally.

Ownership category

akta.pro rank

Product category

Sport for Development and Peace

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

akta.pro secondary industries

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI), International Sport Federations (IFs) (MPAKAFAB)

Keywords

• Sport for development
• Peace building programs
• Sports diplomacy
• Athletic advocacy campaigns
• Community peace education

Headquarters

HQ city

Cap-d'ail

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Philanthropic Funding: The organization relies on donations from individuals and institutions to fund its programs and operations.
2. Institutional Partnerships: Partnerships with international organizations (UNESCO, UCI, Council of Europe) and governments for program implementation and advocacy activities.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Peace and Sport is an international non-profit organization that designs, coordinates, and delivers programs using sport as a vehicle for peace-building, education, and social cohesion. Its core offerings include the Champions for Peace athlete ambassador network, the global #WhiteCard awareness campaign, the Peacemakers Project training and methodology framework, the Ride & Learn cycling education program with the UCI, the Friendship Games in conflict regions, and the Peace and Sport Academy capacity-building sessions for civil society organizations.

Product overview

Peace and Sport is an international NGO that operates a portfolio of interconnected programs and initiatives centered on using sport as a tool for peace-building. Its core offerings include the Peace and Sport International Forum (an annual diplomatic gathering), the Champions for Peace Club (a network of elite athlete advocates), the #WhiteCard campaign (a global awareness movement), the Peace and Sport Awards and the Sócrates Award (prestigious recognition programs), the Peacemakers Project (a methodology and training framework for local peacebuilders), the Friendship Games (trans-border sporting events in conflict zones), the Ride & Learn program (cycling-based educational initiative with UCI), the Peace and Sport Academy (capacity-building training), and publications including The Magazine and Speak Your Peace. The organization does not offer a technology product but rather serves as a catalyst connecting athletes, institutions, policymakers, and communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Peace and Sport International Forum An annual diplomatic event gathering leaders, athletes, and stakeholders to discuss and advance the role of sport in building peace, featuring high-level panels, workshops, and the Peace and Sport Awards ceremony.
• Champions for Peace Club A network of over 100 elite athletes committed to peace through sport, serving as role models who support and amplify peace-building initiatives worldwide.
• #WhiteCard Campaign A global digital and on-the-ground campaign held annually on the International Day of Sport for Development and Peace (April 6), mobilizing millions to raise awareness of sport as a tool for peace through the symbolic gesture of raising a white card.
• Sócrates Award An award presented at the Ballon d'Or ceremony to honor footballers who demonstrate outstanding social commitment beyond their sporting performance, inspired by Brazilian football legend Sócrates.
• Peace and Sport Awards An annual awards ceremony recognizing exceptional initiatives and individuals who use sport as a tool for peace, inclusion, and social cohesion worldwide.
• Peacemakers Project A long-term initiative that trains 'peacebuilders' through sport, focusing on the methodology, monitoring, and evaluation of peace through sport programs to ensure sustainable positive impact in local communities.
• Friendship Games Trans-border sports events organized in conflict-affected regions such as the Great Lakes region of Africa, bringing together children from divided communities to foster dialogue, reconciliation, and peace through sport.
• Ride & Learn Program A joint program with the International Cycling Union (UCI) that uses cycling as an educational tool for youth, integrating values of respect, cooperation, and self-mastery while facilitating access to education and social inclusion.
• Peace and Sport Academy Training sessions that educate local organizations and educators on the fundamentals of peace through sport, building capacity for grassroots peace-building via structured theoretical and practical activities.

Quantifiable outcome

• 1 billion+ people reached by #WhiteCard campaign in 10 years
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• International Military Sports Council (CISM)coreStrategic or Co-development Partner · 4 May 2026Jointly organized Peace Through Sport Conference at the 81st CISM General Assembly and Congress in Monaco, bringing together 250+ participants from international military delegations to make sport a lever for dialogue and peace.
• ProvaleminorGTM or Marketing Partner · 1 January 2026Partnership to mobilize professional French rugby players around the #WhiteCard 2026 campaign, with activations involving professional rugby players.
• Classico FoundationcoreStrategic or Co-development Partner · 13 June 2024Partnership to strengthen athletes' social commitment by combining Peace and Sport's expertise in peace through sport with Classico Foundation's athlete representation and career management expertise. Senegalese star Iliman Ndiaye named Champion for Peace through this partnership.
• International Cycling Union (UCI)coreStrategic or Co-development Partner · 1 January 2024Strategic 4-year partnership (signed 2024) focused on deploying the 'Ride & Learn' program worldwide, using cycling as an educational tool. UCI and Peace and Sport jointly organize activities at the UCI World Cycling Centre and promote cycling's contribution to the UN Sustainable Development Goals.
• Monaco United WFCminorStrategic or Co-development Partner · 1 January 2024Monegasque partnership with newly founded football club Monaco United, created by former international star and Champion for Peace Marco Scheiff, to promote sport as a driver of inclusion and peace.
• Council of Europe (EPAS)coreStrategic or Co-development Partner · 1 January 2009Active member of the Enlarged Partial Agreement on Sport (EPAS) Consultative Committee since 2009. Participates in annual plenary meetings and contributes to discussions on safe sport and child protection in sport.
• UNESCOcoreStrategic or Co-development PartnerPeace and Sport is a permanent consultative member of UNESCO's CIGEPS. The organization participates in regular sessions, contributes to policy development on sport for development and peace, and was invited to the NGO Forum on building a culture of peace in Africa.
• L'Équipe GroupflagshipGTM or Marketing PartnerPartnership for the Sócrates Award, presented annually at the Ballon d'Or ceremony to recognize footballers whose commitment extends beyond the field. L'Équipe Group provides media amplification through L'Équipe channel and newspaper.
• Colombian Ombudsman's OfficecoreStrategic or Co-development PartnerPartnership agreement to promote sport as a peace-building tool in Colombia, reaching territories affected by armed conflict. Includes training, program strengthening, and joint work with national entities.
• Venuste Niyongabo FoundationcoreStrategic or Co-development PartnerPartnership for the Peacemaker project in Burundi (founded 2022), training 'peacebuilders' through sport. The initiative focuses on shaping citizens through sports education, promoting inclusion and social cohesion.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Right To Play: International NGO that uses sport and play to educate and empower children and youth in disadvantaged communities. Highly comparable to Peace and Sport in mission, target beneficiaries (at-risk youth in conflict/post-conflict regions), and sport-for-development methodology.
• Beyond Sport: Organization that supports and amplifies sport-for-development initiatives globally and runs the Beyond Sport Awards. Comparable mission, similar advocacy/award positioning, and overlapping funder network.
• Laureus Sport for Good Foundation: Global foundation funding sport-for-development programs and running the Laureus World Sports Awards. Direct peer to Peace and Sport in funding sport-based social impact programs and convening elite-athlete ambassadors.
• Youth Sport Trust International: Charity using sport to improve young people's wellbeing and education outcomes. Comparable target beneficiaries, sport-based pedagogy, and capacity-building training programs.
• SCORE Global (Street Child United / SCORE network): NGO using sport to advocate for and empower street-connected children worldwide. Comparable sport-as-advocacy model, awareness campaigns, and elite-athlete ambassador strategy.

Emerging players

• Women Win: International NGO advancing gender equity through sport. Overlaps with Peace and Sport's inclusion and social cohesion mission but focuses specifically on girls and women.

Broad incumbents

• Commonwealth Games Federation: International federation running multi-sport games and development programs across Commonwealth nations. Comparable in multi-sport convening, advocacy, and youth development orientation.
• UNICEF Sport for Development: UN agency programming that integrates sport into children's rights and development work. Larger institution with comparable sport-for-development methodology and field-level delivery scale.
• FIFA Foundation: FIFA's social impact arm funding football-for-development projects globally. Operates in overlapping sport-and-peace territory but with materially larger funding capacity and federation backing.
• Olympic Refuge Team / IOC Refugee Olympic Team initiative: International Olympic Committee initiative supporting refugee athletes through sport. Larger, resource-rich actor operating in the same sport-and-peace space, with substantially deeper brand and funding base than Peace and Sport.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peaceandsport
• YouTubeyoutube.com/peaceandsport
• Facebookfacebook.com/peaceandsport
• LinkedInlinkedin.com/company/peace-and-sport
• Instagraminstagram.com/peaceandsport
• TikToktiktok.com/@peaceandsport_off

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Peace and Sport