Biovert
Biovert (Savons Prolav Inc.) is a Quebec-based, privately held manufacturer founded in 1984 that produces EcoLogo-certified, biodegradable and probiotic-based household cleaning products for Canadian consumers via Quebec mass-market and natural-health retail, direct e-commerce, and refill stations.
- Company typePrivate
- Founded1984
- HeadquartersTerrebonne, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Biovert does
Biovert is the consumer brand of Savons Prolav Inc., a privately held Canadian manufacturer founded in 1984 and headquartered in Terrebonne, Quebec. The company develops and sells eco-responsible household cleaning and maintenance products — including HE laundry detergent, fabric softener, oxygen-based stain remover, dishwashing liquid and tabs, all-purpose and bathroom cleaners (probiotic-based), window cleaner, hand soap, Prolav Glow, and compostable/recycled garbage bags — formulated with biodegradable ingredients and, in several SKUs, probiotic natural microorganisms. Its technology positioning is bio-based rather than AI-based: the core formulation claim is enzymatic/microbial cleaning rather than digital intelligence.
Biovert operates a B2C, multi-channel distribution model anchored in Quebec. Products are sold directly via the bio-vert.com e-commerce site (with free shipping over $75 within Quebec) and through third-party retail across drug, grocery, mass, and natural-health banners — including Jean-Coutu, IGA, Walmart, Costco, Super C, Provigo, and Patrick Morin, plus natural retailers Rachelle-Béry, Avril, and La Moisson — and through ECOBORNE refill stations. Pricing spans roughly $3.99 (700 ml dish soap) to $69.99 (10 L hand soap), reflecting a tiered consumer value proposition. The company is EcoLogo-certified (ISO 14024, Government of Canada, since 1988) and Health Canada-approved for use in food manufacturing plants, both of which serve as regulatory and trust anchors. Following a 2021 ownership transition to Benoit Renaud and Erik Yelle and the opening of a new Terrebonne manufacturing facility in Spring 2021, the company has signalled Ontario expansion as the next geographic step under a stated global growth vision.
Biovert firmographics
Firmographics- Name
- Biovert
- Legal name
- Savons Prolav Inc.
- Website
- https://bio-vert.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Biovert (Savons Prolav Inc.) is a Quebec-based, privately held manufacturer founded in 1984 that produces EcoLogo-certified, biodegradable and probiotic-based household cleaning products for Canadian consumers via Quebec mass-market and natural-health retail, direct e-commerce, and refill stations.
- Ownership category
- akta.pro rank
Biovert industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Eco-Friendly Concentrates, Refills & Packaging Systems (CRAJAOAL)
- akta.pro secondary industries
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC), Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable) (CRAJAOAJ)
Keywords
Where Biovert is headquartered
LocationHeadquarters
- HQ city
- Terrebonne
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Biovert business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through the company's e-commerce website bio-vert.com. Free shipping offered on orders over $75 in Quebec. Consumers can purchase various sizes from 700ml to 10L formats.
- Retail Distribution: Products sold through retail partners including pharmacies, supermarkets, and natural health stores. Major retail partners include Jean-Coutu, IGA, Walmart, Costco, Super C, Provigo, Patrick Morin, and natural health stores throughout Quebec.
- Bulk/Refill Products: Sale of bulk 10L products with pumps, and refilling services through ECOBORNE filling stations in stores for 1.4L detergent and 700ml dishwashing liquid bottles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Laundry Detergent HE - Multiple sizes from $8.99 to $44.99 |
| Unit Pricing | Pay-as-you-go | Fabric Softener - $8.99 to $21.99 |
| Unit Pricing | Pay-as-you-go | Stain Remover Powder - $9.99 |
| Unit Pricing | Pay-as-you-go | Dishwashing Liquid - $3.99 to $38.99 |
| Unit Pricing | Pay-as-you-go | All-in-one Dishwasher Tabs - $10.99 |
| Unit Pricing | Pay-as-you-go | All-Purpose Cleaner - $4.49 |
| Unit Pricing | Pay-as-you-go | Window Cleaner - $4.49 |
| Unit Pricing | Pay-as-you-go | Bathroom Cleaner - $4.49 |
| Unit Pricing | Pay-as-you-go | Prolav Glow - $16.99 |
| Unit Pricing | Pay-as-you-go | Hand Soap - $16.99 to $69.99 |
| Unit Pricing | Pay-as-you-go | Garbage Bags - $8.99 |
| Unit Pricing | Pay-as-you-go | 10L Pump - $6.99 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Biovert product offering
Product offeringCore offering
Biovert (operated by Savons Prolav Inc.) manufactures and sells a complete line of biodegradable, probiotic-based household cleaning products — including laundry detergents, fabric softeners, stain removers, dishwashing liquids and tabs, all-purpose, window and bathroom cleaners, hand soap, and related accessories such as garbage bags and refill pumps. Products are sold in Quebec primarily through the company's own e-commerce website and through retail partners such as Jean-Coutu, IGA, Walmart, Costco, Super C, Provigo, Patrick Morin, and natural health stores, with bulk/refill formats available at ECOBORNE filling stations.
Product overview
Biovert, manufactured by Savons Prolav Inc., offers a complete line of biodegradable, eco-friendly household cleaning products. The product portfolio spans five main categories: Laundry (HE Laundry Detergent, Fabric Softener, Stain Remover Active Oxygen-Based Powder), Dishwashing (Dishwashing Liquid, All-in-one Dishwasher Tabs), Cleaning (All-Purpose Cleaner with probiotics, Window Cleaner, Bathroom Cleaner with probiotics, Prolav Glow), Hand Soap (with aloe vera and vitamin E), and Accessories (10L Pump, Compostable Bags, and various Garbage Bags in different sizes). All products are EcoLogo certified, biodegradable within 28 days, phosphate-free, and made with eco-responsible ingredients. The company also offers bulk and refill options through ECOBORNE filling stations and natural health stores.
Differentiator
Problem solved
Functional benefit
Products and services
- HE Laundry Detergent
Quantifiable outcome
- Biodegradable within 28 days
- +2 more outcomes
Companies that use Biovert
Customer profileSegments4 records
Ideal customer profiles2 records
Biovert technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Biovert partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Jean-CoutucoreJean-Coutu is a major pharmacy chain in Quebec where Biovert products, including Prolav Glow, are exclusively sold in Quebec locations.
- IGAcoreIGA supermarkets in Quebec carry Biovert products as part of their eco-friendly product offerings.
- WalmartcoreWalmart Canada carries Biovert products in Quebec stores, providing mass-market distribution.
- CostcocoreCostco carries Cotton Fresh laundry detergent in 7.8L bulk format for value-conscious consumers.
- Patrick MorincorePatrick Morin hardware stores in Quebec stock Biovert products as part of their cleaning product offerings.
- ECOBORNEminorECO BORNE provides filling stations in stores enabling consumers to refill 1.4L detergent and 700ml dishwashing liquid bottles, supporting Biovert's sustainability mission.
- Natural Health StorescoreVarious natural health stores including Rachelle-Béry, Avril, and La Moisson carry Biovert's 10L bulk products with pumps for refilling.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Biovert competitors and assessment
Company assessmentEmerging players
- Dr. Bronner's: Natural soap and cleaning products brand offering castile soaps and cleaners with eco-credentials. Comparable ingredient philosophy (plant-based, biodegradable) and overlap in soap/cleaner categories.
- Blueland: Direct-to-consumer eco-cleaning brand built around concentrated tablets and refillable packaging. Comparable refill-and-concentrate value proposition to Biovert's bulk/ECOBORNE model, though currently US-focused and digital-led.
Broad incumbents
- Seventh Generation: Leading North American eco-friendly household cleaning brand (owned by SC Johnson) offering laundry, dish, surface cleaners with broad retail distribution. Comparable product categories and target consumer, but materially larger scale.
- Method Products: Design-led eco-friendly cleaning brand (part of SC Johnson / Ecover portfolio) offering dish, laundry, and surface cleaners with national retail distribution. Comparable positioning in eco-cleaning with much broader scale.
- Ecover: Pioneering European eco-cleaning brand offering laundry, dish, and household cleaners made from plant-based ingredients. Comparable product mix and refill/concentrate format focus.
- Mrs. Meyer's Clean Day: SC Johnson-owned eco-friendly household cleaning brand offering dish soap, laundry, and surface cleaners with botanical scents. Comparable product categories and mass-market eco positioning.
Direct peers
- Better Life: US-based eco-friendly cleaning brand offering plant-based laundry, dish, and surface cleaners. Comparable positioning around non-toxic, biodegradable formulas with consumer-targeted branding.
- Nature Clean: Canadian eco-friendly household cleaning brand offering laundry, dish, and surface cleaners with environmental certifications. Comparable to Biovert in product mix and Canadian consumer focus.
- The Green Beaver Company: Canadian natural personal care and household cleaning brand with Quebec roots, offering eco-certified products. Directly comparable niche positioning and regional heritage to Biovert.
- Attitude: Canadian (Quebec-based) eco-friendly household and personal care brand offering cleaning products, laundry detergents, and dish soaps with EWG and eco-certifications. Directly comparable to Biovert in target market, geography, and positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Biovert social profiles
Digital presenceBiovert compliance and trust
Trust signalCompliance2 records
Biovert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biovert leadership team
Management profileNumber of profiles
Profiles2 records
Biovert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biovert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biovert
What does Biovert do?
Biovert (operated by Savons Prolav Inc.) manufactures and sells a complete line of biodegradable, probiotic-based household cleaning products — including laundry detergents, fabric softeners, stain removers, dishwashing liquids and tabs, all-purpose, window and bathroom cleaners, hand soap, and related accessories such as garbage bags and refill pumps. Products are sold in Quebec primarily through the company's own e-commerce website and through retail partners such as Jean-Coutu, IGA, Walmart, Costco, Super C, Provigo, Patrick Morin, and natural health stores, with bulk/refill formats available at ECOBORNE filling stations.
Is Biovert a public or private company?
Biovert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Biovert founded?
Biovert was founded in 1984. It employs 11 to 50 people.
Where is Biovert based?
Biovert is headquartered in Terrebonne, Canada, in the North America region.
How does Biovert make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and bulk/Refill Products.
Who are Biovert's main competitors?
Emerging players on record are Dr. Bronner's and Blueland. Broad incumbents are Seventh Generation, Method Products, Ecover and Mrs. Meyer's Clean Day. Direct peers are Better Life, Nature Clean, The Green Beaver Company and Attitude.
Does Biovert have an API?
No public API is recorded for Biovert.
What industry is Biovert in?
Biovert's product category is Household Cleaning Products. Its primary akta.pro industry code is CRAJAOAL, Eco-Friendly Concentrates, Refills & Packaging Systems, with a secondary code of CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers). Its NAICS code is 3256 and its SIC code is 2840.