What Elevate Training does

Elevate Training (Elevate Training, LLC) is a privately held San Diego-based boutique fitness studio chain founded in 2013, operating five owned-and-operated studio locations across San Diego County: Solana Beach (headquarters), Carlsbad, Downtown San Diego, Rancho Bernardo, and Carmel Valley. The company's core products are 40-minute Lagree Megaformer strength classes and 30-minute VersaClimber cardio sessions, both positioned as low-impact, high-efficiency alternatives to traditional fitness formats, with infrared sauna sessions offered as a recovery add-on. The Lagree method uses Megaformer machines with adjustable springs and a moving platform to deliver continuous-tension, slow, controlled full-body resistance training, while the VersaClimber provides joint-friendly vertical climbing cardio.

Elevate serves individual consumers directly (DTC) with no enterprise or B2B revenue model, targeting busy professionals as the primary segment and extending to fitness beginners, active adults and seniors, athletes seeking cross-training, and individuals recovering from injury. The company makes money through one-time class packages (4 classes for $49), monthly unlimited subscriptions ($150/month), per-class add-ons for members exceeding one class per day ($23 each), and standalone infrared sauna sessions. Distribution is entirely through owned studios and an online booking platform powered by Walla, with TrueMed enabling HSA/FSA reimbursement and ClassPass providing third-party discovery. The business is self-funded, independent, and operated as a California LLC with no disclosed funding rounds, institutional backing, or franchising.

Name

Elevate Training

Legal name

Elevate Training, LLC

Website

https://elevatetraining.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Elevate Training is a privately held San Diego boutique fitness studio chain operating five locations, offering 40-minute Lagree Megaformer and 30-minute VersaClimber classes to individual consumers, with infrared sauna recovery and community-driven retention.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

akta.pro secondary industry

Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Boutique fitness studio
• Lagree Megaformer classes
• VersaClimber cardio training
• Infrared sauna recovery
• Low impact strength training

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Package Sales: Customers purchase class packages (e.g., 4 classes for $49) which provide access to Lagree and VersaClimber classes at all five San Diego locations. One-time purchase model with expiration on unused classes.
2. Monthly Membership (Intro Month Unlimited): Unlimited monthly subscription ($150) providing access to all classes for one month across all locations. Primary membership model for committed fitness enthusiasts.
3. Additional Class Purchases: Members exceeding monthly limits can purchase extra sessions at $23 per class. Upsell mechanism for frequent attendees.
4. Infrared Sauna Sessions: Standalone infrared sauna recovery sessions offered as premium add-on service. Included within membership packages or available as separate purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Elevate Training is a boutique fitness studio chain operating five locations in San Diego County that sells in-studio Lagree Megaformer strength classes, VersaClimber cardio classes, and infrared sauna recovery sessions to individual consumers. Classes are structured as 40-minute Lagree sessions and 30-minute VersaClimber sessions designed for time-efficient, low-impact full-body conditioning, with access provided through drop-in class packages and monthly unlimited memberships.

Product overview

Elevate Training is a San Diego-based fitness studio offering Lagree Megaformer and VersaClimber classes as its core products, supplemented by infrared sauna recovery sessions. Its flagship Lagree Megaformer classes are 40-minute, low-impact full-body strength workouts using a patented spring-resistance machine. VersaClimber classes deliver 30-minute high-intensity cardio on a vertical climbing machine. Infrared sauna sessions support post-workout recovery and wellness. The company operates five studio locations across San Diego (Solana Beach, Carlsbad, Rancho Bernardo, Downtown, and Carmel Valley). Pricing centers on intro packages (4 classes for $49 or Intro Month Unlimited at $150) and monthly unlimited memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Lagree Megaformer Classes Full-body, low-impact strength training classes conducted on the Megaformer spring-resistance machine. Each class runs 40 minutes and combines slow, controlled resistance movements with core stability work to build strength, endurance, and muscle tone without joint stress. Designed for all fitness levels from beginners to athletes.
• VersaClimber Classes High-intensity, low-impact cardio classes conducted on the VersaClimber vertical climbing machine. Each class runs 30 minutes and works the whole body (arms, legs, core) simultaneously with zero joint impact, positioned as outperforming traditional 60-minute cardio workouts.
• Infrared Sauna Sessions Private infrared sauna sessions using light waves to heat the body directly, supporting muscle recovery, detoxification, relaxation, and overall wellness. Sessions are offered as standalone recovery add-ons or bundled with class memberships at the San Diego studios.

Quantifiable outcome

• Classes designed for visible results within 5 sessions
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• TrueMedminorGTM or Marketing PartnerTrueMed partnership enables customers to use HSA/FSA funds to reimburse Elevate Training classes. TrueMed qualifies users for HSA/FSA eligibility on fitness expenses, providing a payment flexibility option for health-conscious consumers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• StretchLab: Boutique assisted-stretching and recovery franchise that complements strength training; comparable on boutique wellness positioning, recovery-services upsell model, and growing overlap with Elevate's infrared sauna recovery offering.

Direct peers

• [solidcore]: Boutique fitness brand operating on its own proprietary 'sweatlab' machines delivering low-impact, high-resistance full-body workouts; closest direct competitor to Lagree on equipment uniqueness, class duration, and premium pricing.
• Pilates Plus: Boutique fitness studio focused on reformer-based strength training with 50-minute group classes; comparable on group-format reformer conditioning and consumer target, though methodology differs from Lagree.
• SLT (Strengthen Lengthen Tone): National boutique fitness chain built around Lagree Megaformer classes with a similar 50-minute class format and premium positioning; directly comparable on equipment, methodology, and target customer (results-oriented, time-constrained professionals).

Broad incumbents

• F45 Training: Global franchise offering 45-minute functional strength and cardio group classes; comparable on time-efficient group format, multi-location scale ambitions, and lifestyle-driven brand positioning.
• CorePower Yoga: Large national boutique fitness chain offering yoga and strength-conditioning classes; comparable on multi-location studio model, subscription pricing, and inclusive community positioning, though broader in modality.
• Barry's Bootcamp: Premium boutique fitness chain offering interval-based strength and cardio classes; comparable on premium positioning, intense-but-efficient class format, and high-touch instructor-driven model.
• Orangetheory Fitness: National boutique fitness franchise built around heart-rate-based interval strength and cardio training; comparable on time-efficient group workout format, multi-location footprint, and monthly subscription model.

Others

• Lagree Fitness (equipment manufacturer): Manufacturer of the Megaformer machine and licensor of the Lagree method that Elevate's entire offering depends on; relevant as a peer because Elevate's equipment stack, instructor certification pathway, and brand authority are all gated by this supplier.
• ClassPass: Multi-studio subscription booking platform that is both a distribution channel for Elevate and a category-shaping competitor; relevant as a peer because it sits in the consumer's discovery and payment flow and influences member acquisition economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/elevatesd
• LinkedInlinkedin.com/company/elevate-training---carlsbad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Training