Anchor Fire
Anchor Fire Limited is a BAFE-approved London-based fire safety services provider installing, commissioning, and maintaining commercial fire alarms, extinguishers, fire doors, and life-safety systems for property managers, healthcare, hospitality, transport, and public-sector customers across London and the Home Counties.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Anchor Fire does
Anchor Fire Limited is a London-headquartered, BAFE-approved commercial fire safety services provider operating across all 32 London boroughs and the Home Counties. Founded and led by Managing Director David Rakotoson, the company designs, installs, commissions, and maintains conventional, addressable, wireless, and aspirating fire alarm systems, alongside a bundled life-safety portfolio that includes fire risk assessments, fire extinguisher servicing, fire door installation and inspection, emergency lighting, AOV smoke ventilation, gas suppression systems (FM-200, Novec 1230, FE-36), nurse call and panic alarms, fire telephones, and disabled refuge systems. Named enterprise customers include the NHS, Transport for London, Holiday Inn Express, Leebaron, and Diaverum, indicating penetration into healthcare, transport, hospitality, and commercial real estate verticals, while a wide base of property managers, landlords, and SMEs is served via quote-based engagements.
The underlying technology is dominated by certified hardware integration rather than proprietary software: Anchor Fire specifies and installs third-party fire panels, nurse call platforms (Quantec, Intercall, Medicare, C-Tec), and gas suppression agents, with a digital fire door inspection system providing door-level mapping and photographic evidence as the company's main proprietary workflow tool. Operations are differentiated by a 24/7 live-answer emergency hotline, guaranteed 3-4 hour engineer attendance, a first-visit fault rectification policy, and an explicit stance against hiring engineers who diagnose without resolving — all positioned as direct counterpoints to perceived weakness at larger competitors.
Revenue is generated through a mix of one-time project-based installation work and recurring maintenance contracts (monthly, quarterly, annual) under BS 5839-1, supplemented by unit-priced emergency call-outs (£150) and fire risk assessments (from £200). Go-to-market is primarily direct field sales plus inside sales (phone, email, web forms), reinforced by SEO-optimized borough- and county-specific landing pages, a self-serve online booking calendar, and accreditation-driven trust signals targeting regulated and public-sector buyers.
Anchor Fire firmographics
Firmographics- Name
- Anchor Fire
- Legal name
- Anchor Fire Limited
- Website
- https://anchor-fire.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anchor Fire Limited is a BAFE-approved London-based fire safety services provider installing, commissioning, and maintaining commercial fire alarms, extinguishers, fire doors, and life-safety systems for property managers, healthcare, hospitality, transport, and public-sector customers across London and the Home Counties.
- Ownership category
- akta.pro rank
Anchor Fire industry classification
Industry- Product category
- Fire Safety Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Building Inspection Services (54135)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC)
- akta.pro secondary industries
- Fire Door, Firestop & Passive Fire Protection Inspection/Installation (IMAIAJAJ), Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Fire Extinguisher Inspection & Replacement (HSAGAOAD)
Keywords
Where Anchor Fire is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Anchor Fire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Fire Alarm Installation: Design, supply, and professional installation of fire alarm systems (conventional, addressable, wireless) for commercial, residential, and industrial properties. One-time project-based revenue.
- Fire Alarm Maintenance & Servicing: Regular scheduled maintenance visits (monthly, quarterly, or annual) to keep fire alarm systems in optimal condition, compliant with BS5839-1. Includes inspection, testing, fault finding, and repairs. Also available as ad-hoc one-off visits and emergency call-out services at £150 per call-out.
- Fire Risk Assessment: Professional fire risk assessment services conducted by certified assessors. Pricing from £200 for small business premises to several thousand for large facilities. One-time or recurring assessment revenue.
- Fire Extinguisher Servicing & Installation: Annual servicing, refilling, pressure testing, and replacement of fire extinguishers. Also includes installation of extinguishers (water, foam, CO2, dry powder, wet chemical) and gas suppression systems for data centres and electrical rooms.
- Fire Door Installation & Inspection: Supply, installation, and inspection of fire-rated doors (FD30, FD60). Inspection services include annual inspections for flat doors and quarterly inspections for communal doors in buildings above 11 metres, per Regulation 10. Remedial works offered as add-on services.
- Life Safety Systems: Installation and maintenance of emergency lighting, AOV (Automatic Opening Vent) smoke ventilation systems, nurse call and panic alarm systems, fire telephones, disabled refuge systems, and gas suppression systems. Often bundled with fire alarm packages.
- Emergency Call-Out Services: 24/7 emergency response for fire alarm faults and system failures. Engineers attend sites within 4 hours (or 3 hours stated elsewhere). Available without requiring an existing maintenance contract, charged at £150 per call-out. Aims for 100% fault rectification on first visit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fire Alarm Maintenance Visit |
| Unit Pricing | Pay-as-you-go | Emergency Fire Alarm Call Out |
| Unit Pricing | Pay-as-you-go | Fire Risk Assessment |
| Unit Pricing | Pay-as-you-go | Smoke Alarm Installation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Anchor Fire product offering
Product offeringCore offering
Anchor Fire provides end-to-end commercial fire safety services in London and the Home Counties, including design, installation, commissioning, and maintenance of conventional, addressable, wireless, and aspirating fire alarm systems. The offering is complemented by fire risk assessments, fire extinguisher servicing, fire door inspection and installation, gas suppression systems, emergency lighting, AOV smoke ventilation, nurse call/panic alarms, fire telephones, and disabled refuge systems.
Product overview
Anchor Fire is a fire safety services company offering a comprehensive portfolio of fire protection products and services for commercial properties across London and the Home Counties. The core offering centers on fire alarm systems, encompassing design, installation, commissioning, and maintenance of conventional, addressable, wireless, and aspirating smoke detection systems. This is complemented by fire risk assessment services, fire extinguisher servicing (with integration to fire alarm systems), gas suppression systems for data centers, fire door inspection and installation, emergency lighting, nurse call and panic alarm systems, fire telephones and disabled refuge systems, and AOV (Automatic Opening Vent) systems for smoke control. The company operates as a BAFE-approved commercial fire safety provider delivering end-to-end fire protection solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Alarm Installation Professional installation of fire alarm systems (conventional, addressable, wireless) for commercial, residential, and industrial properties, overseen by dedicated Quality Assurance Engineers.
- Fire Alarm Maintenance & Servicing Scheduled inspection, testing, fault finding, and repair of fire alarm systems on monthly, quarterly, or annual plans, compliant with BS 5839-1. Emergency call-out version available 24/7 at £150 per visit.
- Fire Alarm Design Expert fire alarm system design including site visit, fire risk assessment, and creation of compliant system layouts for commercial properties.
- Fire Alarm Commissioning Configuration and verification of fire alarm systems to ensure all components function according to design specifications and British Standards.
- Fire Risk Assessment Comprehensive fire risk assessment identifying hazards and recommending fire protection strategies, compliant with the Regulatory Reform (Fire Safety) Order 2005. Pricing from £200 for small business premises.
- Fire Extinguisher Servicing & Installation Annual servicing, refilling, pressure testing, and replacement of fire extinguishers (water, foam, CO2, dry powder, wet chemical), plus integration with fire alarm systems.
- Fire Door Inspection Thorough fire door inspections with detailed reports, including annual inspections for flat doors and quarterly inspections for communal doors in buildings above 11 metres, per Regulation 10. Uses a digital inspection system that maps door locations across the building.
- Fire Door Installation Supply and installation of compliant fire doors (FD30, FD60 ratings) meeting BS 8214 and building regulations.
- Gas Suppression Systems Design, installation, and maintenance of gas suppression (clean agent) systems using FM-200, Novec 1230, and FE-36 for server rooms, data centres, and sensitive equipment environments.
- AOV (Automatic Opening Vent) Systems Installation, servicing, and maintenance of automatic opening vent systems for smoke control and fire safety, compliant with BS EN 12101-2.
- Emergency Lighting Installation, commissioning, and maintenance of emergency lighting systems aligned with BS 5266 for escape routes and emergency exits.
- Nurse Call & Panic Alarm Systems Installation and maintenance of wired and wireless nurse call and panic alarm systems for healthcare and social care settings, compliant with BS EN 50134, using brands such as Quantec, Intercall, Medicare, and C-Tec.
- Fire Telephones and Disabled Refuge Systems Installation and maintenance of emergency voice communication systems and disabled refuge systems for multi-storey buildings, compliant with BS 5839-9.
- Smoke Alarm Installation Professional smoke alarm and smoke detector installation for residential and commercial properties, typically ranging from £60 to £300 depending on system type.
Quantifiable outcome
- Engineers attend emergency call-outs within 3 hours
- +3 more outcomes
Companies that use Anchor Fire
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles4 records
Anchor Fire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Anchor Fire partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Anchor Fire competitors and assessment
Company assessmentBroad incumbents
- Chubb Fire & Security UK: Major UK fire and security integrator offering installation, monitoring and maintenance across commercial, institutional and industrial sites. Comparable to Anchor Fire on service lines but operates as a broad incumbent across multiple product categories.
- ADT UK: National commercial fire alarm and security systems provider with monitored services. Comparable on fire alarm installation, monitoring and maintenance, but positioned as a broad incumbent with national reach rather than a London specialist.
- Securitas UK Fire Services: National security and fire services provider within the Securitas group operating across the UK. Comparable on commercial fire alarm installation and monitoring but positioned as a broad incumbent with a wider guarding and electronic security portfolio.
- Mitie Fire & Security: Large UK facilities services group with a dedicated fire and security division serving commercial and public-sector estates. Overlaps with Anchor Fire on fire alarm servicing and life safety but offers a much broader facilities management portfolio.
Direct peers
- Banham: London-based security, locks and fire safety services provider serving commercial and residential premises. Directly comparable as a regional multi-service fire/life-safety specialist operating in the same geographic market.
- Marlowe Fire & Security: UK fire safety services division covering design, installation, maintenance and risk assessment for commercial buildings. Directly comparable on service breadth (fire alarms, extinguishers, doors, life safety) and enterprise customer focus.
- Reliance High-Tech: UK integrator of fire, security and life-safety systems for commercial and institutional customers. Comparable on integrated system installation and maintenance, including multi-site enterprise deployments.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Anchor Fire social profiles
Digital presenceAnchor Fire compliance and trust
Trust signalCompliance19 records
Anchor Fire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anchor Fire leadership team
Management profileNumber of profiles
Profiles1 record
Anchor Fire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anchor Fire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anchor Fire
What does Anchor Fire do?
Anchor Fire provides end-to-end commercial fire safety services in London and the Home Counties, including design, installation, commissioning, and maintenance of conventional, addressable, wireless, and aspirating fire alarm systems. The offering is complemented by fire risk assessments, fire extinguisher servicing, fire door inspection and installation, gas suppression systems, emergency lighting, AOV smoke ventilation, nurse call/panic alarms, fire telephones, and disabled refuge systems.
Is Anchor Fire a public or private company?
Anchor Fire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anchor Fire founded?
Anchor Fire was founded in -1. It employs 1 to 10 people.
Where is Anchor Fire based?
Anchor Fire is headquartered in London, United Kingdom, in the Europe region.
How does Anchor Fire make money?
Seven revenue lines are on record. Fire Alarm Installation is the primary driver. The others are fire Alarm Maintenance & Servicing, fire Risk Assessment, fire Extinguisher Servicing & Installation, fire Door Installation & Inspection, life Safety Systems and emergency Call-Out Services.
Who are Anchor Fire's main competitors?
Broad incumbents on record are Chubb Fire & Security UK, ADT UK, Securitas UK Fire Services and Mitie Fire & Security. Direct peers are Banham, Marlowe Fire & Security and Reliance High-Tech.
Does Anchor Fire have an API?
No public API is recorded for Anchor Fire.
What industry is Anchor Fire in?
Anchor Fire's product category is Fire Safety Services. Its primary akta.pro industry code is IMAIAJAC, Fire Alarm Systems (Inspection/Testing/Monitoring/Service), with a secondary code of IMAIAJAJ, Fire Door, Firestop & Passive Fire Protection Inspection/Installation. Its NAICS code is 561621 and its SIC code is 8744.