ADTV Tanzschule Lars Stallnig

What ADTV Tanzschule Lars Stallnig does

ADTV Tanzschule Lars Stallnig is a privately held, ADTV-affiliated dance school based in Hennef, Germany, operating from a historic former fire station (Kaiserstraße 1a) with 4 dance halls. Founded as an independent school in 2013 by Lars Stallnig—a third-generation dancer from a family active in dance for over 40 years—the school serves the greater Rheinland region in North Rhine-Westphalia. The school employs a team of 9 (owner, 5 ADTV-certified or in-training dance teachers, an RAD-certified ballet pedagogue, an office manager, and a customer relations manager), supported by adjunct-specialized instructors in contemporary styles (K-Pop, Hip Hop, Shuffle, Breakdance) and branded fitness formats (Les Mills, Zumba, Jumping Fitness, fitdankbaby).

The product portfolio spans 25+ course offerings across four customer segments: babies and toddlers (with parents, via fitdankbaby and Mutter-Kind-Tanzen from 3 months), children aged 3-12 (Kinderballett, Kindertanzen, Hip Hop Mini/K-Pop Mini, Irish Dance Kids, Kampfkatzen), youth (Hip Hop, Breakdance, Paartanz, Step Aerobic, Special Needs programs), and adults (Paartanz, Discofox, Salsa, Tango Argentino, West-Coast-Swing, Line Dance, MOVITA Seniorentanz for 59+, Wedding Courses, Private Lessons). The technology stack is modest: a web-based booking and member portal (app.web4dance.de), a Joomla-based content website, and organic social media presence on Facebook and Instagram.

The business model is a hybrid of recurring subscription revenue and transactional course/event fees. Club memberships (€34.99–€49.99/month) with 3-month cancellation notice form the subscription backbone, collected via SEPA direct debit. Transactional revenue comes from fixed-price 8-week course packages (e.g., €119 for 8×90 min Paartanz), drop-in classes (€10–€20), 10-class cards (€150), private lessons, wedding choreography, and event services including children's birthday parties (€199 for 3 hours) and summer vacation camps (€149–€170). Distribution is direct-to-consumer via the physical location, supplemented by the online booking portal and off-site YoBaDo courses delivered in regional daycare facilities.

Name

ADTV Tanzschule Lars Stallnig

Legal name

ADTV-Tanzschule Lars Stallnig

Website

https://tanzen-mit-lars.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ADTV Tanzschule Lars Stallnig is a privately held, ADTV-affiliated dance school in Hennef, Germany, operating 4 dance halls and offering 25+ dance and fitness courses for babies, children, youth, adults, and seniors across the Rheinland region.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYHSADABAD

Dance Fitness Classes (e.g., Zumba)

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYEDAAAGAD

Dance & Movement (Ballroom, Contemporary, Social Dance)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

Keywords

• Dance school services
• Ballroom dance classes
• Fitness training programs
• Children's dance education
• Wedding dance preparation

Headquarters

HQ city

Hennef

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dance Course Memberships: Monthly club memberships with 3-month cancellation notice, offering regular access to dance and fitness classes. Membership fees are collected via SEPA direct debit.
2. Individual Course Fees: Time-limited courses and workshops with fixed pricing. Single session drop-in classes and multi-session course packages (e.g., 8-week courses) are available.
3. Gift Vouchers and Class Cards: Sale of gift vouchers for dance courses and 10-class cards (10er Karten) for solo dance and fitness sessions.
4. Event Services: Children's birthday parties (199€ for 3 hours including drinks and decorations) and summer vacation camps for children aged 6-12 years.
5. Private Lessons: Private dance instruction for individuals or groups, including wedding dance preparation and personalized choreography.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ADTV Tanzschule Lars Stallnig is an ADTV-affiliated dance school in Hennef, Germany, offering group and private dance and fitness instruction for all ages. The school delivers more than 30 distinct courses including ballroom/Latin partner dancing, Hip Hop, K-Pop, ballet, Irish Dance, children's birthday parties, wedding dance preparation, mother-baby fitness, senior dance, and branded fitness programs (Zumba, Jumping Fitness, Les Mills BodyBalance). Services are delivered at a four-hall facility in the historic old fire station, supplemented by external venue classes at daycare centers.

Product overview

ADTV Tanzschule Lars Stallnig is an ADTV-affiliated dance school in Hennef, Germany operating since 1993. The school offers a comprehensive portfolio of dance and fitness courses across three main segments: children (ages 0+ including baby dance, kids dance, HipHop, K-Pop, Irish Dance, ballet, birthday parties, combat cats training), youth (HipHop/Breakdance, K-Pop, Paartanz, Zumba, BodyBalance, barbell training, Jumping Fitness, ballet, Irish Dance, Step Aerobic, Special Needs), and adults (Partner Dance, Private Lessons, Wedding Courses, Discofox, Salsa, Tango Argentino, West-Coast-Swing, fitdankbaby, Zumba, Barbell Training, BodyBalance, Jumping Fitness, Line Dance, HipHop, Irish Dance, Step Aerobic, MOVITA Senior Dance, Ballet/Contemporary, Special Needs). The school operates from the old fire station location with 4 dance halls and offers both recurring courses and one-time workshops, with membership options including Club subscriptions and term-based courses. Additional services include birthday party packages, holiday camps, and gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Paartanz (Partner Dance) Partner dance courses for adults covering standard and Latin dances (Waltz, Foxtrot, Discofox, Salsa, Tango, ChaChaCha, Jive) at multiple skill levels.
• Privatstunden (Private Lessons) Private one-on-one or small group dance instruction for individuals and couples, including custom choreography for weddings.
• Hochzeitskurse (Wedding Dance Courses) 4-week intensive course preparing wedding couples with essential dance steps for their wedding day including Waltz, Foxtrot and Discofox, plus optional individual choreography.
• Discofox Beginner-friendly party dance course applicable at all social occasions, described as the timeless party hit.
• Salsa Latin dance courses featuring South American rhythms such as Salsa and Merengue, available as multi-session courses and workshops.
• Tango Argentino Partner dance course teaching the folk dance of Argentina originating from the streets of Buenos Aires, suitable for beginners.
• West-Coast-Swing Modern California swing dance course open to contemporary music styles and movement forms.
• Line Dance Choreographed dance where individual dancers perform in rows and lines, gender-independent.
• Ballett / Contemporary (Adults) Classical ballet training combined with modern choreography for adults in 60-75 minute sessions.
• Irish Dance Irish Dance courses for children and adults featuring traditional softshoe and hardshoe techniques inspired by Riverdance performances.
• Zumba® Fitness Latino-inspired fitness dance program combining Latin rhythms with effective workout routines, suitable for all ages and fitness levels.
• Jumping Fitness® Dynamic fitness training on specially developed trampolines engaging over 400 muscles through joint-friendly bouncing movements combining aerobic steps with rebound.
• Les Mills® BodyBalance 55-minute yoga, Tai Chi and Pilates workout combining flexibility training with relaxation and meditation for holistic body conditioning.
• Langhanteltraining / BodyShape One-hour barbell training program using light weights and high repetitions to build and strengthen muscular endurance (BodyShape).
• Step Aerobic Full-body workout using elevated step platforms combined with music and choreography, suitable for all fitness levels.
• MOVITA® und Seniorentanz Solo dance program designed for adults aged 59 and over featuring group dances and classic dances from their youth, suited to people with cardiovascular and joint concerns.
• Special Needs Inklusives Tanzangebot Inclusive dance program enabling participation by people with and without disabilities regardless of ability level.
• fitdankbaby® Mother-child fitness concept for babies from 3 months combining postnatal parent fitness with baby development activities.
• Kindergeburtstage (Children's Birthday Parties) 3-hour children's birthday party package featuring 2 hours of dance programming with custom choreography to the birthday child's favorite music plus games and cake/pizza time; priced at 199€.
• Kinderballett (Children's Ballet) Classical ballet training for children from age 3, teaching body tension, coordination and graceful movements through playful activities.
• Kindertanzen (Children's Dance) Dance lessons for the youngest from age 3, teaching rhythm, beat and first dance steps through music, dance and play.
• HipHop / Breakdance (Kids) Hip Hop and Breakdance courses for children from age 9 (and adults) featuring acrobatic street dance styles originating from New York, focusing on body control and powerful moves to pop, funk or Hip Hop music.
• HipHop Mini / K-Pop Mini Hip Hop and freestyle courses for ages 6-8 and K-Pop courses for ages 6-10 featuring moves from popular YouTube video clips and music videos.
• Kampfkatzen-Training Combat Cats self-defense training optimized for children aged 3-8, providing playful first experiences in martial sports and self-defense without striking or kicking elements.
• Mutter-Kind-Tanzen (Parent-Child Dance) Parent-child dance experience for children from age 1.5 where parents and children dance together on the dance floor to strengthen the parent-child bond.
• 10er Karte (10-Class Card) 10-session punch card for solo dance and fitness courses, priced at 150€ per person.
• Ferienfreizeit (Holiday Camp) Summer holiday camp for children aged 6-12, running daily 10:00-16:00, priced at 170€ including lunch and drinks (149€ for members).

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ADTV (Allgemeiner Deutscher Tanzlehrerverband)coreOthersThe dance school is affiliated with ADTV, a major German dance teacher association. This affiliation provides certification for dance teachers, standardized curriculum through the ADTV World Dance Program, access to the ADTV Academy for training and continuing education, and ADTV quality standards for dance instruction.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mrs. Sporty: German women-focused fitness franchise with hundreds of studios offering group classes including dance fitness formats. Comparable as a broader fitness incumbent competing for the same adult women demographic with similar subscription-based class access.
• Fitness First Germany: Major premium fitness chain operating clubs across Germany with extensive group class schedules including dance-based fitness programming. Comparable as a broader incumbent in fitness and group instruction competing for adult recreational customers.
• McFit: Germany's largest low-cost fitness chain offering group classes including dance fitness. Comparable as a broad incumbent leveraging scale and pricing to compete for recreational fitness and dance customers across Germany.
• clever fit: Fast-growing German discount fitness franchise with broad group class programs including dance fitness. Comparable as a broad incumbent expanding across German regional markets with subscription-based group instruction similar to club memberships.

Emerging players

• Steezy: US-based online dance learning platform offering on-demand Hip Hop, contemporary, and other style classes via subscription. Comparable as an emerging digital-native alternative that competes for the same beginner-to-intermediate dance learner audience, particularly youth and adult hobbyists.

Others

• Zumba Fitness: Global dance fitness brand and program licensor whose Zumba curriculum is delivered by Tanzschule Lars Stallnig. Comparable as the upstream brand enabling a material portion of the school's dance fitness revenue and instructor credentials.
• Les Mills International: New Zealand-based global fitness program company whose branded programs (BodyBalance, BodyPump, BodyAttack, BodyCombat) are licensed by the school. Comparable as a key program licensor for the school's group fitness revenue and instructor certifications.
• fitdankbaby: German mother-and-baby fitness program company whose curriculum the school licenses to deliver baby and post-natal fitness courses. Comparable as the upstream program licensor for one of the school's most differentiated course offerings.
• ADTV Tanzlehrerverband: The Allgemeiner Deutscher Tanzlehrerverband is the German dance teacher industry association that certifies Tanzschule Lars Stallnig and the broader network of ~1,000 certified German dance schools. Comparable as the governing industry body and standards authority shaping competitive dynamics for ADTV-affiliated Tanzschulen.

Direct peers

• Tanzschule Siebold: Germany-based independent Tanzschule offering multi-style dance instruction across age groups under the ADTV framework. Directly comparable as another ADTV-affiliated multi-discipline dance school operating a similar in-person, multi-hall teaching model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lars.stallnig
• Instagraminstagram.com/stallnig

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADTV Tanzschule Lars Stallnig