Widilo Cashback
Widilo Cashback is a French affiliate cashback, promo-code, and gift-card platform serving online shoppers in five European countries, monetizing via merchant affiliate commissions through its website, browser extension, and mobile apps.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Widilo Cashback does
Widilo Cashback operates an online and mobile cashback, voucher, and gift card platform headquartered in Paris, France, founded in 2012. The platform aggregates affiliate-linked cashback offers from 1,100+ merchant partners and 2,000+ validated promo codes, enabling French and broader European shoppers to recover a portion of their purchase value when buying through retailer links. Distribution is fully digital: a consumer-facing website (widilo.fr), cross-browser extensions (Chrome, Firefox, Edge, Safari) that auto-apply codes and surface cashback alerts, and native iOS and Android applications. A recently launched gamified loyalty layer, Widilo Rewards (introduced January 2026), enables users to accumulate b-coins through daily logins, validated cashback, referrals, and quests, convertible to euros or gift cards.
The core product experience combines three savings mechanisms: percentage cashback rebates on partner-merchant purchases, stackable validated promo codes, and gift cards (bons d'achat) that deliver instant cashback usable both online and in physical retail. Featured merchant rates reach as high as 28% (Temu), 23% (GlobalExam), and 16% (ManoMano, AliExpress), with flagship French retail partnerships spanning Fnac (13%), Darty (13%), and E.Leclerc (2.5%) plus travel partners Hotels.com (6.4%), Trip.com (4%), and SNCF Connect.
The business is monetized entirely through affiliate commissions from merchant partners; the consumer experience is 100% free with no subscription tier. Go-to-market is product-led, driven by the free browser extension, viral referrals, and gamified engagement through the Widilo Rewards program. Geographic reach spans five European markets: France (primary), Germany and the UK under the 'Budgey' sub-brand, and Spain and Italy under localized 'widilo' domains. The company is private, operates with 11-50 employees, and has not disclosed funding rounds, revenue, or M&A activity.
Widilo Cashback firmographics
Firmographics- Name
- Widilo Cashback
- Legal name
- Widilo
- Website
- https://widilo.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Widilo Cashback is a French affiliate cashback, promo-code, and gift-card platform serving online shoppers in five European countries, monetizing via merchant affiliate commissions through its website, browser extension, and mobile apps.
- Ownership category
- akta.pro rank
Widilo Cashback industry classification
Industry- Product category
- Cashback and Coupon Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Widilo Cashback is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Widilo Cashback business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Affiliate Commission: Widilo earns commission from merchant partners (retailers) when users make purchases through their affiliate links. This is a standard affiliate/cashback model where the company receives a percentage of the sale value and shares a portion with the consumer as cashback.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer access with no pricing tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Widilo Cashback product offering
Product offeringCore offering
Widilo Cashback operates a free consumer cashback and promotional code aggregation platform that connects online shoppers with more than 1,100 merchant partners across France and four additional European countries. The platform enables users to earn cashback rebates and apply validated promo codes on purchases at online retailers, with distribution through a website, browser extensions, and mobile apps. Revenue is generated entirely from affiliate commissions paid by merchant partners when transactions are routed through Widilo-tracked links.
Product overview
Widilo Cashback is a French cashback and coupon aggregation platform operating as a single unified product. The core platform provides cashback earnings, promotional codes, and gift card purchasing across 2,000+ merchant partners. Key products include the website platform, browser extensions (Chrome, Firefox, Edge, Safari) for automatic cashback activation, mobile applications (iOS and Android), Widilo Rewards loyalty program with b-coins, gift cards (bons d'achat), and promotional events like Widilo Days.
Differentiator
Problem solved
Functional benefit
Products and services
- Widilo Cashback Platform A free online and mobile cashback and promotional code aggregation platform allowing users to earn money back on purchases from over 1,100 partner merchants across France and additional European markets.
- Widilo Browser Extension
Quantifiable outcome
- Users can earn up to 65% cashback on qualifying purchases
- +1 more outcomes
Companies that use Widilo Cashback
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Widilo Cashback technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Widilo Cashback partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and standard.
- FnaccoreFnac is one of Widilo's flagship cashback partners, offering boosted rates up to 13% cashback. The partnership includes exclusive promo codes (up to 10% additional discount) and gift cards with instant 3.1% cashback. Widilo features dedicated Fnac promotional campaigns including 'Super Cashback' events.
- ManoManocoreHome improvement marketplace offering up to 16% cashback on Widilo. Featured as a popular cashback merchant with regular promotional boosts.
- TemucoreChinese marketplace with one of the highest cashback rates at 28%, making it a key acquisition and retention partner for price-conscious consumers.
- AliExpresscoreChinese e-commerce platform offering up to 16% cashback, featured prominently in Widilo's cashback boost promotions with 12+ cumulable promo codes.
- Hotels.commajorTravel accommodation partner offering 6.4% cashback on hotel bookings.
- DartymajorElectronics and appliance retailer (same group as Fnac) with up to 13% cashback, featuring multiple promotional events and cumulable codes.
- E.LeclercmajorMajor French hypermarket chain offering 2.5% cashback plus access to 40%+ promotional discounts across wide-ranging product categories.
- Trip.commajorTravel platform with up to 4% cashback on flights, hotels, and car rentals. Rated 4.8/5 from 412 reviews on Widilo.
- SNCF ConnectmajorFrench national railway offering up to 6€ flat cashback on train tickets via Trainline partner, and 2% on Ouigo budget fares.
- VoloteastandardEuropean low-cost airline offering 1.12€ flat cashback per booking. Features extensive promotional deals (up to 70% off) from Widilo.
- Brussels AirlinesstandardBelgian airline offering 0.75% cashback on flight bookings. Features promotions including Vienna from €151 and Munich from €178.
- FerryhopperstandardFerry booking aggregator with 1.5% cashback. Widilo features 30% discount codes and up to 50% promotional offers for Mediterranean ferry routes.
- Direct FerriesstandardFerry comparison and booking platform (founded 1999) offering 2% cashback. Features promotions including 30% off Tallink Silja Baltic routes and free child meals with DFDS.
- IberostarmajorHotel chain with 3.5% cashback and exclusive 15% promo codes. Features promotions including up to 55% off Riviera Cancun and up to 90% off for children in select hotels.
- Easyjet HolidaysstandardBudget travel package provider with exclusive codes offering up to €229 discount on vacation bookings with minimum spend requirements.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Widilo Cashback competitors and assessment
Company assessmentDirect peers
- Shopmium: French-founded cashback platform initially focused on grocery/CPG receipts and now broadened online; comparable model combining browser cashback with branded promotional offers.
- TopCashback: One of the largest pure-play cashback platforms globally, with country-specific sites (UK, FR); competes with Widilo on cashback rate guarantees and merchant depth.
- IGraal: France's largest standalone cashback platform, offering browser extension and mobile cashback across thousands of merchants — direct head-to-head competitor to Widilo in the core French market.
- Letyshops: Browser-extension cashback platform with strong European presence across multiple countries — direct competitor to Widilo's cross-border positioning and gift card catalogs.
- MaReduc: Major French promotional-code aggregator with millions of monthly visitors; competes directly with Widilo's 2,000+ promo-code catalog and SEO-led discovery.
Regional players
- Capital Koala: French cashback platform focused on family/parenting verticals and child savings accounts; regional overlap in French market with differentiated consumer segment.
Broad incumbents
- Rakuten France (formerly Poulpeo): Global cashback and e-commerce rewards platform with a significant French user base; competes on rates and merchant breadth while leveraging Rakuten's broader marketplace and Super Points ecosystem.
- Honey (PayPal): Category-defining browser extension for coupon and cashback, now owned by PayPal; competes globally with Widilo on auto-apply coupon functionality and premium cashback offers.
- Swagbucks / Prolific (Branded Surveys): Broader rewards platform combining cashback, surveys, and gift cards; partial overlap with Widilo's gift card (bons d'achat) product and Rewards loyalty proposition.
Emerging players
- Buyapowa: Referral and cashback infrastructure provider enabling retailers to launch branded cashback programs; adjacent competitor if it powers competing merchant-direct cashback offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Widilo Cashback social profiles
Digital presenceWidilo Cashback financial estimates
Financial estimateRevenue estimate
Valuation estimate
Widilo Cashback leadership team
Management profileNumber of profiles
Widilo Cashback funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Widilo Cashback M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Widilo Cashback
What does Widilo Cashback do?
Widilo Cashback operates a free consumer cashback and promotional code aggregation platform that connects online shoppers with more than 1,100 merchant partners across France and four additional European countries. The platform enables users to earn cashback rebates and apply validated promo codes on purchases at online retailers, with distribution through a website, browser extensions, and mobile apps. Revenue is generated entirely from affiliate commissions paid by merchant partners when transactions are routed through Widilo-tracked links.
Is Widilo Cashback a public or private company?
Widilo Cashback is a private company. It is classified as unknown and is currently operating.
When was Widilo Cashback founded?
Widilo Cashback was founded in 2012. It employs 11 to 50 people.
Where is Widilo Cashback based?
Widilo Cashback is headquartered in Paris, France, in the Europe region.
How does Widilo Cashback make money?
One revenue line is on record: affiliate Commission.
Who are Widilo Cashback's main competitors?
Direct peers on record are Shopmium, TopCashback, IGraal, Letyshops and MaReduc. Capital Koala is listed as a regional player. Broad incumbents are Rakuten France (formerly Poulpeo), Honey (PayPal) and Swagbucks / Prolific (Branded Surveys). Buyapowa is listed as an emerging player.
Does Widilo Cashback have an API?
No public API is recorded for Widilo Cashback.
What industry is Widilo Cashback in?
Widilo Cashback's product category is Cashback and Coupon Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.