LetyShops
- Company typePrivate
- Founded2014
- HeadquartersCsomád, Hungary
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
LetyShops firmographics
Firmographics- Name
- LetyShops
- Legal name
- LetyShops KFT Company
- Website
- https://letyshops.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
LetyShops industry classification
Industry- Product category
- Cashback Service Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where LetyShops is headquartered
LocationHeadquarters
- HQ city
- Csomád
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
LetyShops business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate Commissions: LetyShops earns commissions from partner retailers when users make purchases through their affiliate links. The company credits a portion of this commission back to users as cashback while retaining the remainder as revenue. Commission rates vary by retailer, ranging from 1% to 37.5% or more.
- Premium Account Subscription: Users can upgrade to a Premium account which increases their cashback rate by 30% from standard rates. The Premium account operates on a monthly prepayment model and is paid for using accrued cashback.
- LetyCards Sales: Digital gift cards sold through the LetyShops platform to third-party stores. Users can purchase LetyCards and receive cashback on those purchases as well.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Basic Account |
| Subscription | Monthly | Premium Account |
| Transaction based/ take rate | Pay-as-you-go | Referral Reward |
| Subscription | Monthly | Loyalty Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
LetyShops product offering
Product offeringCore offering
LetyShops is a cashback aggregation platform that enables individual consumers to earn money back on purchases from over 3,500 partner online retailers including AliExpress, Temu, SHEIN, Priceline, and NordVPN. Users register for free, activate cashback through the website, browser extension, or mobile app, and receive rebates (up to 30%) paid via PayPal after a roughly 30-day confirmation period. Revenue is earned through affiliate commissions from retailers, supplemented by a Premium subscription that boosts cashback rates by 30%, digital gift cards (LetyCards), and a viral referral program.
Product overview
LetyShops is a cashback aggregation platform operating as a unified ecosystem with multiple interconnected products. The core is the LetyShops Cashback Service platform (letyshops.com), which is supplemented by the Lety-assistant browser extension for Chrome, Opera, and Firefox, and the LetyShops mobile application for iOS and Android. Additional value-add products include the Premium Account (30% cashback boost), Loyalty Program (tiered Gold/Silver/Bronze accounts), Lety Codes (promotional codes), LetyCards (digital gift cards), and the Refer and Earn referral program. Users can earn cashback from over 3,517 partner stores and withdraw funds via PayPal. The platform has served 42,441,013 users and facilitated 285,669,502 purchases.
Differentiator
Problem solved
Functional benefit
Brands
- LetyCards: Digital gift cards to third-party stores purchasable through the LetyShops website and mobile application.
Products and services
- LetyShops Cashback Service (Core Platform) Free-to-use cashback aggregation platform enabling individual consumers to earn rebates on purchases from over 3,517 partner online retailers; cashback is paid out via PayPal after an approximately 30-day confirmation period.
- Lety-assistant Browser Extension Browser extension for Chrome, Opera, and Firefox that notifies users of cashback-eligible shops, enables one-click cashback activation, displays seller ratings for AliExpress, surfaces price dynamics, and shows cashback stores in Google search results. Has over 1,000,000 installations and 875,905+ active users.
- LetyShops Mobile Application Native iOS and Android application enabling cashback shopping on-the-go from partner stores, with cashback withdrawal to PayPal. Available on Google Play with 10M+ downloads and on the Apple App Store.
- LetyCards Digital gift cards to third-party partner stores that users can purchase through the LetyShops website and mobile app, with cashback earned on LetyCard purchases.
Quantifiable outcome
- Users have made 285,669,502 purchases with cashback through the platform
- +2 more outcomes
Companies that use LetyShops
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles1 record
LetyShops technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LetyShops partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Come Back AliveminorCharitable partnership where LetyShops users can donate their accumulated cashback to the Come Back Alive charity fund supporting Ukrainian people. Total donations have reached €323,961.
- AdmitadminorLetyShops is listed in Admitad's Best Affiliate Programs 2025 guide, which promotes affiliate marketing opportunities to potential affiliates and marketers.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
LetyShops competitors and assessment
Company assessmentOthers
- Admitad: Admitad is a global affiliate marketing network and LetyShops' disclosed investor (led the 2020 $3M round). It operates a partner ecosystem that overlaps with LetyShops' affiliate infrastructure, and LetyShops is listed in Admitad's affiliate program directory—making it both an investor and a channel partner.
Direct peers
- PayPal Honey: Honey is a cashback and coupon browser extension acquired by PayPal for ~$4B. It directly competes with LetyShops' browser extension and cashback model, with the added distribution advantage of being bundled into PayPal's payment flow used by hundreds of millions.
- Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a free browser extension and platform that finds coupons, compares prices, and offers rewards. Backed by Capital One's balance sheet, it directly competes with LetyShops' extension-led cashback discovery experience.
- Rakuten: Rakuten is the largest global cashback and rewards platform, offering cashback at thousands of online retailers. It directly competes with LetyShops in cashback aggregation, operates a browser extension (Rakuten Cash Back Button), and has stronger US market presence and brand recognition.
- BeFrugal: BeFrugal is a cashback and coupon platform similar to LetyShops, offering cashback at thousands of retailers with browser extension support. It competes directly in the same cashback aggregation category, particularly in the US market.
- TopCashback: TopCashback is a leading cashback platform competing head-to-head with LetyShops on commission rates, store coverage, and international expansion (UK, US, and other markets). It is widely cited as a primary cashback alternative and shares the same affiliate-commission revenue model.
- Quidco: Quidco is a UK-headquartered cashback platform very similar to LetyShops in product, model, and target market. It is one of LetyShops' closest European competitors and is often cited as a direct alternative for UK consumers.
- Swagbucks: Swagbucks is a rewards and cashback platform offering cash back for online shopping, surveys, and other activities. It overlaps with LetyShops in shopping cashback while extending into a broader rewards/loyalty ecosystem, with a strong US user base.
Broad incumbents
- RetailMeNot: RetailMeNot is a long-established coupon, deals, and cashback platform serving a broad consumer base. While it offers cashback, its core strength is in coupon codes and digital offers, making it a broader incumbent in the deals/discovery space where LetyShops also operates.
- Coupons.com: Coupons.com (owned by Quotient Technology/Honeywell) is a major digital coupon and cashback platform serving US retailers and consumers. It overlaps with LetyShops in cashback offers and is a broader, more established incumbent in the digital coupon/cashback space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LetyShops social profiles
Digital presenceLetyShops financial estimates
Financial estimateRevenue estimate
Valuation estimate
LetyShops leadership team
Management profileNumber of profiles
Profiles2 records
LetyShops funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LetyShops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LetyShops
What does LetyShops do?
LetyShops is a cashback aggregation platform that enables individual consumers to earn money back on purchases from over 3,500 partner online retailers including AliExpress, Temu, SHEIN, Priceline, and NordVPN. Users register for free, activate cashback through the website, browser extension, or mobile app, and receive rebates (up to 30%) paid via PayPal after a roughly 30-day confirmation period. Revenue is earned through affiliate commissions from retailers, supplemented by a Premium subscription that boosts cashback rates by 30%, digital gift cards (LetyCards), and a viral referral program.
Is LetyShops a public or private company?
LetyShops is a private company. It is classified as venture growth investor backed and is currently operating.
When was LetyShops founded?
LetyShops was founded in 2014. It employs 251 to 500 people.
Where is LetyShops based?
LetyShops is headquartered in Csomád, Hungary, in the Europe region.
How does LetyShops make money?
Three revenue lines are on record. Affiliate Commissions are the primary driver. The others are premium Account Subscription and letyCards Sales.
Who are LetyShops's main competitors?
Admitad is listed as an others. Direct peers are PayPal Honey, Capital One Shopping, Rakuten, BeFrugal, TopCashback, Quidco and Swagbucks. Broad incumbents are RetailMeNot and Coupons.com.
Does LetyShops have an API?
No public API is recorded for LetyShops.
What industry is LetyShops in?
LetyShops's product category is Cashback Service Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.