SET The Bar

Sports Bar & Restaurantset-thebar.com

SET The Bar is a single-location women's-sports-focused sports bar and restaurant in Omaha's Benson neighborhood, featuring 14 screens, 150-fan capacity, a rooftop patio, and full food, drink, and brunch menus. It serves local fans, community members, and the LGBTQIA2S+ community through recurring events and a mission-driven focus on gender equity in athletics.

Company typePrivate
Founded2024
HeadquartersOmaha, United States
Headcount—
GTM typeB2C
OfferingServices

What SET The Bar does

SET The Bar is a single-location sports bar and community venue operating at 6121 Maple Street, Suite 2, in the Benson neighborhood of Omaha, Nebraska. It is positioned as Omaha's dedicated home for women's sports, broadcasting women's athletics — including WNBA, volleyball, softball, and soccer — as the primary content across 14 screens, with capacity for 150 fans and a rooftop patio. The establishment serves a community-oriented consumer base that includes women's sports fans (notably with roughly half being male), local community members, educators (offered a 10% teacher discount through May 22nd), and the LGBTQIA2S+ community, and it regularly hosts women athletes for showcases and storytelling events.

The core product is a sports viewing experience complemented by a full food menu, a full beverage menu, and a weekend brunch menu, supported by branded merchandise (hats, shirts). The technology stack is built on standard hospitality SaaS: Toasttab powers online ordering via order.toasttab.com, virtual waitlist and table reservations via tables.toasttab.com, and event ticketing for special events such as the Pride Drag Brunch. Givebutter is integrated for donation collection during fundraising campaigns, and the venue maintains an active Instagram and Facebook presence with a newsletter signup for top-of-funnel engagement. No proprietary technology, mobile app, or AI capability is present in the stack.

Revenue is generated through three primary streams: (1) one-time food and beverage sales to bar patrons, (2) transaction-fee event tickets and reservations for private bookings and special events, and (3) branded merchandise sales. Distribution is entirely direct-to-consumer through the physical venue, with online ordering and reservation layers provided by Toasttab. The business is privately held, independently owned (no parent company, institutional investors, or public listing identified), and the founder/owner is identified in press coverage as Molly Huyck. Founded date is not disclosed in available source materials, and the venue displays "Now Open!" status, indicating a recent launch. The company has no subsidiaries, no disclosed funding rounds, and no regulatory actions, certifications, or patents on record.

SET The Bar firmographics

Firmographics

Name: SET The Bar
Legal name: SET The Bar
Website: https://set-thebar.com
Company type: Private
Founded year: 2024
Operating status: Operating
Short description: SET The Bar is a single-location women's-sports-focused sports bar and restaurant in Omaha's Benson neighborhood, featuring 14 screens, 150-fan capacity, a rooftop patio, and full food, drink, and brunch menus. It serves local fans, community members, and the LGBTQIA2S+ community through recurring events and a mission-driven focus on gender equity in athletics.
Ownership category
akta.pro rank

SET The Bar industry classification

Industry

Product category: Sports Bar & Restaurant
NAICS: Drinking Places (Alcoholic Beverages) (7224)
SIC: Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Sports Bars (CRANACAC)
akta.pro secondary industry: Neighborhood & Sports Bars (THAFAEAA)

Keywords

Sports bar restaurant
Women's sports venue
Live sports viewing
Event hosting space
Casual dining drinks

Where SET The Bar is headquartered

Location

Headquarters

HQ city: Omaha
HQ country: United States
HQ region: North America

Offices1 record

Markets served

SET The Bar business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Food and Beverage Sales: Primary revenue from selling food, drinks, and menu items to bar patrons. Full food and drink menu available with options for various dietary needs. Offers brunch menu on weekends.
Event Tickets and Reservations: Revenue from special event tickets such as Pride Drag Brunch fundraisers. Event reservation requests for private bookings of whole space or patio.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

SET The Bar product offering

Product offering

Core offering

SET The Bar operates a single-location sports bar and restaurant in Omaha's Benson neighborhood dedicated to broadcasting women's sports. The venue features 14 screens, seating for 150 guests, a rooftop patio, and serves a full food, drinks, and weekend brunch menu, while hosting special events such as drag brunch fundraisers, watch parties, and private bookings.

Product overview

SET The Bar is a single-location sports bar and restaurant in Omaha's Benson neighborhood. The core offering centers on a sports viewing experience with 14 screens and capacity for 150 guests, complemented by full food, drinks, and brunch menus. The bar also provides event hosting services for private watch parties and community events. Merchandise (hats, shirts) is sold under the same brand. The establishment integrates with ToastTab for online ordering and reservations, and Givebutter for donation collection during fundraising events.

Differentiator

Problem solved

Functional benefit

Products and services

SET The Bar Sports Viewing Experience A sports bar with 14 screens and seating for 150 guests, featuring a sleek curved bar and comfortable seating, dedicated to broadcasting women's sports as the primary focus with a rooftop patio for outdoor viewing.
Food Menu Full food menu available for dine-in, with options for every dietary need and surprise menu items, updated seasonally.
Drinks Menu Full beverage menu including cocktails, beer, and specialty drinks, updated seasonally.
Brunch Menu Weekend brunch service featuring special menu items and drag brunch events.
Event Hosting & Watch Parties Private event space reservations for watch parties, community events, and celebrations including drag brunch fundraisers and Pride events.
SET The Bar Merchandise Branded merchandise including hats and shirts featuring SET The Bar branding and women's sports themes.

Companies that use SET The Bar

Customer profile

Segments3 records

Ideal customer profiles3 records

SET The Bar technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

SET The Bar partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor and core.

First Street BrewingminorOthersLocal brewing partner supplying kolsch beer to SET The Bar. Featured on social media promoting patio views with First Street Brewing kolsch during WNBA games and happy hours.
Heartland Pride Scholarship FundcoreOthersLGBTQIA2S+ scholarship fund recipient. Pride Drag Brunch ticket sales and donations support the fund which provides financial assistance to LGBTQIA2S+ individuals enrolled in community colleges, universities, or trade school certification programs.
All Women Sports NetworkminorGTM or Marketing PartnerAWSN featured SET The Bar as a Power Player, highlighting owner Molly Huyck and the bar's mission to support women's sports.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

SET The Bar competitors and assessment

Company assessment

Regional players

The Dubliner: Well-known Omaha pub with strong sports programming including soccer. Comparable as a regional pub-style competitor with overlap in broadcast sports and event viewing.
Stretch's Bar & Grill: Long-running Omaha sports bar in the same metro market. Direct local competitor for sports-viewing traffic, group bookings, and neighborhood bar occasions in Omaha.

Broad incumbents

Hooters: Established casual sports bar and restaurant chain with heavy sports programming. Relevant as a broad incumbent competitor for casual sports-viewing occasions in similar geographies.
Dave & Buster's: National eatertainment operator combining food, beverage, and screen-heavy sports viewing. Comparable as a multi-screen, group-occasion competitor that captures some of the same watch-party demand.
Twin Peaks: National sports-bar chain with high screen counts and themed environment. Comparable as a large-format sports bar competitor for group bookings and game-day traffic in the Omaha market.
Buffalo Wild Wings: National sports bar chain with extensive TV screen footprint and broad sports programming. Comparable as a sports-bar format and as the dominant incumbent whose broadcast rights shape viewing demand SET The Bar depends on.

Others

Heartland Pride: Local Omaha LGBTQIA2S+ nonprofit and a core SET The Bar nonprofit partner. Relevant as an ecosystem/cause-driven counterpart and signal of the community network SET is plugged into.

Emerging players

The Vector Collective: Emerging women's-sports-focused social venue concept with similar mission-driven community positioning. Relevant as another emerging concept validating the dedicated women's-sports bar category.

Direct peers

A Bar of Their Own: West Seattle bar purpose-built for women's sports viewing with full food and drink service. Closely comparable niche positioning, menu-driven operation, and community-event programming model.
The Sports Bra: Portland, OR-based bar widely regarded as the first dedicated women's sports bar in the U.S. Directly comparable concept: dedicated screens, food and drink service, and a mission to elevate women's sports — SET The Bar follows the same playbook in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

SET The Bar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SET The Bar leadership team

Management profile

Number of profiles

Profiles1 record

SET The Bar funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SET The Bar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SET The Bar

What does SET The Bar do?

Is SET The Bar a public or private company?

SET The Bar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SET The Bar founded?

SET The Bar was founded in 2024.

Where is SET The Bar based?

SET The Bar is headquartered in Omaha, United States, in the North America region.

How does SET The Bar make money?

Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are event Tickets and Reservations.

Who are SET The Bar's main competitors?

Regional players on record are The Dubliner and Stretch's Bar & Grill. Broad incumbents are Hooters, Dave & Buster's, Twin Peaks and Buffalo Wild Wings. Heartland Pride is listed as an others. The Vector Collective is listed as an emerging player. Direct peers are A Bar of Their Own and The Sports Bra.

Does SET The Bar have an API?

No public API is recorded for SET The Bar.

What industry is SET The Bar in?

SET The Bar's product category is Sports Bar & Restaurant. Its primary akta.pro industry code is CRANACAC, Sports Bars, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 7224 and its SIC code is 5810.