Blu Maritime Consultancy

What Blu Maritime Consultancy does

BLU Maritime Consultancy Pte. Ltd. is a Singapore-headquartered maritime catering and procurement services firm founded in December 2020 by Capt. Harminder Singh. The company provides ship owners and ship managers with full-stack provision management — procurement, requisition, quotation comparison benchmarking, and round-the-clock support — alongside complementary crew-wellness, hygiene and food safety audit, hydroponics/aeroponics produce, cooks training, and menu guidance services. BLU holds ISO 9001:2015 certification and supports Maritime Labour Convention compliance for international trading vessels.

Its operational backbone is BLU TEC, a proprietary IT ecosystem comprising interactive digital dashboards, the PMA (Provision Management Application), a customer-facing portal, and a staff portal. The platform is positioned as the firm's primary technology differentiator and was recognized with the Analytics – Marine Services Award at the SBR Technology Excellence Awards 2026. BLU's revenue model is predominantly enterprise B2B contract-based (multi-year) with ship owners and managers globally, supplemented by transaction fees on technical store procurement and professional services revenue from audits and training programs. Customers are acquired through direct enterprise field sales, vendor registration portals, and active participation in major maritime industry events (Sea Japan, Nor-Shipping, Posidonia, Bari-Ship, IMPA, TradeWinds).

BLU currently supports 500+ international trading vessels, 10,000+ seafarers, and runs approximately $40M in annual procurement through a network of 40+ partnered suppliers, with offices in Singapore, Manila, London, Athens, and Mohali (India, opened May 2026). Management is led by Capt. Harminder Singh (CEO) and Chairman Geoff Battersby; the firm is privately held, founder-led, and has not raised external venture or private equity capital.

Name

Blu Maritime Consultancy

Legal name

BLU Maritime Consultancy Pte. Ltd.

Website

https://blu-maritime.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

BLU Maritime Consultancy is a Singapore-based maritime catering and procurement firm serving ship owners and managers globally with provision management, crew wellness, hygiene audits, and proprietary BLU TEC analytics, supporting 500+ international trading vessels across 6 countries.

Ownership category

akta.pro rank

Product category

Maritime Catering Services

NAICS

Support Activities for Water Transportation (4883)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Provisions, Stores & Bonded Supplies Coordination (TLAHAJAC)

akta.pro secondary industry

Marine Service Provider Coordination (Diving, Inspection, Class/Survey Support) (TLAHAJAI)

Keywords

• Maritime catering services
• Ship provision management
• Crew wellness programs
• Maritime procurement technology
• Ship catering consultancy

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Provision Management Services: Core service providing provision management and catering to ships globally. Includes procurement, ordering systems, and logistics support for maritime vessels.
2. Crew Wellness Services: Crew wellness support including 24/7 helpline, hydroponics/aeroponics systems, newsletters (BLU WAVES, BLU MINDS), and vessel/crew health profiling.
3. Hygiene & Food Safety Audits: Auditing services for hygiene and food safety compliance on vessels.
4. Cooks Training Programs: 5-day galley management skills and enhancement courses for chief cooks, conducted in various locations including Bangladesh.
5. Technical Store Procurement: Procurement and supply of technical stores for vessels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Blu Maritime Consultancy provides ship catering and provision management services to ship owners and managers globally, including procurement, ordering systems, and logistics support for maritime vessels. The company complements these services with crew wellness programs, hygiene and food safety audits, cook training, and onboard hydroponics/aeroponics systems. All operations are underpinned by its proprietary BLU TEC digital ecosystem, which delivers interactive dashboards for budget optimization, consumption pattern insights, and round-the-clock procurement transparency.

Product overview

Blu Maritime Consultancy operates as a maritime catering and consultancy firm offering a unified service portfolio anchored by BLU TEC, their proprietary technology platform. The core offering includes Provision Management services for ships globally, complemented by specialized modules for Crew Wellness Support (24/7 helpline, health profiling), Hygiene & Food Safety Audits, and Hydroponics & Aeroponics systems for onboard food production. Additional services encompass Cooks Training Programs, Savour the Flavour menu guidance, and various value-added services including procurement systems and technical stores supply. The BLU TEC platform serves as the digital backbone providing interactive dashboards for budget optimization, consumption pattern analysis, and data transparency across all service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• BLU TEC: Technology-driven digital dashboard platform providing procurement optimization, budget planning, and consumption pattern analytics for maritime clients.
• BLU Healing Hearts
• BLU WAVES
• BLU MINDS

Products and services

• BLU TEC Technology-driven digital dashboard platform that provides interactive, user-friendly dashboards enabling maritime clients to optimize provision budgets, plan ahead, and make efficient decisions through insights on consumption patterns.
• Provision Management Comprehensive provision management service for ships globally, including provision requisition, quotation, comparison benchmarking, and round-the-clock support with transparent data and live updates.
• Crew Wellness Support Comprehensive crew wellness program featuring 24/7 helpline with confidential sessions, hydroponics and aeroponics systems for onboard food production, newsletters (BLU WAVES, BLU MINDS), and vessel and crew health profiling for seafarers.
• Hygiene & Food Safety Audits Professional hygiene and food safety auditing services for maritime vessels to ensure compliance with MLC and maintain onboard health standards.
• Hydroponics & Aeroponics Systems Onboard hydroponics and aeroponics cultivation systems for growing fresh produce at sea, also referred to as soilless culture or tank farming, available in two models.
• Cooks Training Programs Comprehensive training programs for maritime cooks including a 5-Day Galley Management Skills and Enhancement Course covering culinary techniques and the practical/operational aspects of working in maritime or commercial kitchens.
• Savour the Flavour Menu guidance and food service optimization program designed to enhance onboard dining experiences for seafarers.
• Value Adds Service Bundle Bundle of additional services including BLU TEC customer portal, procurement and ordering systems, technical stores supply, menu guidance, hygiene support, food safety audits, and onboard hydroponics and aeroponics services.

Quantifiable outcome

• Supporting 500 international trading vessels and nutrition for over 10,000 multinational seafarers
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FMSS (Fil-Asian Maritime Solutions & Services)coreStrategic or Co-development Partner · 1 August 2024Strategic partnership formed in August 2024 focusing on strengthening HR and training programs. The growing maritime relationship between Singapore and the Philippines has put much focus on collaborative HR and training initiatives.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Anglo-Eastern Ship Management: Anglo-Eastern is a leading independent ship management group managing hundreds of vessels worldwide, offering crew management, technical services, and procurement support that overlap with BLU's enterprise ship owner/manager customer base.
• Wärtsilä Marine Services: Wärtsilä is a global marine technology and services company offering lifecycle services, parts, and digital solutions to ship operators. Comparable as a broad incumbent whose portfolio overlaps with BLU's technical store procurement and digital service modules.
• V.Ships: V.Ships is one of the world's largest third-party ship management companies, providing crew management, technical management, and crew welfare services across a global fleet. Comparable as a broad incumbent offering overlapping crew welfare and vessel service capabilities.
• Bernhard Schulte Shipmanagement (BSM): BSM manages a large international fleet and provides crew management, technical, and procurement services to ship owners - comparable as a broad incumbent serving the same enterprise maritime customers that BLU targets.

Direct peers

• Wilhelmsen (Marine Products): Wilhelmsen's Marine Products division is the world's largest ship supply and ship service network, providing provisions, technical stores, and digital procurement services to ship owners and managers globally - the closest like-for-like competitor to BLU's core provisioning business.
• ShipServ: ShipServ is a leading e-procurement platform connecting ship owners and managers with marine suppliers for ship supply and technical items, directly overlapping with BLU TEC's vendor portal and procurement workflow functionality.
• Wrist Group: Wrist Group is one of the largest marine suppliers worldwide, providing ship supply, provisions, technical stores, and crew welfare services to ship owners and offshore operators. Direct overlap with BLU on procurement and welfare service modules.
• Marcura: Marcura operates digital procurement platforms (PortsProcure, Daxtra) for the maritime industry, connecting ship operators with suppliers for provisions, technical items, and services - directly comparable to BLU TEC's digital procurement and budget optimization offering.
• Hoyer Marine: Hoyer Marine is a global ship supplier providing provisions, bonded stores, and technical supplies to commercial vessels - directly comparable to BLU's provision management and technical store procurement services.

Others

• Mar-tek / IMCA Supply: IMCA and similar marine supplier associations aggregate ship supply vendors globally and facilitate vendor registration and standards - adjacent ecosystem player to BLU's vendor registration portal and supplier network model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blu-maritime
• Instagraminstagram.com/savortheflavour_amritaskitchen
• Xx.com/blumaritime

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blu Maritime Consultancy