Seiffert Industrial

What Seiffert Industrial does

Seiffert Industrial is a privately held US manufacturer and distributor of precision laser alignment tools for industrial belt-driven and roll-based equipment, founded in 1991 and headquartered in Richardson, Texas. The company's core product portfolio centers on laser alignment systems using reflected laser beam technology, where a laser line is projected from a reference roll or pulley to a reflector unit and verified back against the reference to confirm parallel alignment. Flagship lines include Pulley Pro Green and Pulley Partner for pulley alignment, and RollCheck Green, RollCheck MINI, and RollCheck MAX for parallel roll alignment, supplemented by sonic belt tensioning meters, pointing and line laser systems, stainless steel shims, crankshaft deflection indicators, and belt installation toolboxes. Seiffert claims its laser alignment tools are more than 20 times more accurate than competing systems and offers green laser variants at 10x the brightness of red lasers.

The company operates a direct-to-consumer B2B model selling through its e-commerce storefront, toll-free phone lines, and online quote requests, with checkout restricted to US and Canada residents and international customers routed to phone or quote channels. Seiffert also serves as the US distributor for FixturLaser geometric laser alignment products through a partnership with VibrAlign, extending its portfolio into flatness, level, straightness, and bore alignment applications. Revenue streams include hardware sales, short-term equipment rental, calibration and repair services, and custom alignment systems. The customer base is distributed across industrial manufacturing alongside oil and gas, power generation, marine, pulp and paper, and steel industries, with product prices ranging from roughly $68 for accessories (e.g., magnetic mounts) to over $1,600 for full shim kits and diesel engine cylinder ovality kits. The company has no disclosed institutional investors, no parent company, and no public listing.

Name

Seiffert Industrial

Legal name

Seiffert Industrial

Website

https://seiffertindustrial.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Seiffert Industrial is a privately held Richardson, Texas manufacturer of precision laser alignment tools for belt-driven and roll-based industrial equipment. Founded in 1991, it sells pulley and roll alignment systems, sonic belt tension meters, and related accessories directly to industrial manufacturing, oil and gas, power generation, marine, pulp, paper, and steel customers.

Ownership category

akta.pro rank

Product category

Industrial Precision Alignment Equipment

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Precision Metrology, Inspection & Quality (CMM, GD&T) (EDAOAGAD)

Keywords

• Laser alignment tools
• Industrial alignment equipment
• Pulley alignment systems
• Roll alignment products
• Belt tension meters

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of laser alignment tools, belt tension meters, shims, and accessories as physical products. Products are sold directly through e-commerce and phone orders with pricing ranging from approximately $68 to $1,600+ depending on product complexity.
2. Equipment Rental: Short-term rental program for laser alignment equipment, allowing customers to rent tools for specific projects or temporary needs rather than purchasing.
3. Calibration and Repair Services: Professional calibration and repair services for laser alignment systems and related equipment, ensuring continued accuracy and longevity of customer tools.
4. Custom Alignment Systems: Design and development of custom alignment systems for specific industrial applications, providing tailored solutions for unique customer requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Seiffert Industrial designs, manufactures, and sells precision laser alignment tools for industrial belt-driven machinery, including laser pulley alignment systems, laser roll alignment tools, sonic belt tension meters, line and cross-line laser systems, and crankshaft deflection indicators. The company sells these products direct via its e-commerce site and phone lines (US/Canada checkout, international via quote), and additionally offers equipment rental, calibration and repair, custom alignment system design, and machine shop services. It also serves as the US distributor for VibrAlign's FixturLaser geometric laser alignment product line.

Product overview

Seiffert Industrial is a precision laser alignment equipment manufacturer and distributor offering a comprehensive portfolio of industrial alignment tools. The product lineup centers on laser-based pulley alignment systems (Pulley Pro Green, Pulley Partner), parallel roll alignment tools (RollCheck Green, RollCheck MINI, RollCheck MAX), belt tension measurement devices (Sonic Belt Tensioning Meter, Sonic Tension Meter KX-1590), and line laser systems (LLG-1550 and LL-1150 series). Supporting products include belt installation toolboxes (KX-3550 PulleyPro, KX-2550 PulleyPartner), crankshaft inspection instruments (Crankshaft Deflection Indicator, Cylinder Ovality Kit), stainless steel shims, magnetic mounts, and alignment training simulators. The company positions its laser alignment tools as 20 times more accurate than competing systems, serving industries including oil and gas, power generation, marine, pulp, paper, and steel. Seiffert Industrial has operated since 1991 and is headquartered in Richardson, Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Pulley Pro: Laser pulley alignment system for belt-driven equipment with enhanced optics and angular resolution
• Pulley Partner
• RollCheck
• PulleyPro
• Sonic Belt Tensioning Meter

Products and services

• Pulley Pro Green Laser pulley alignment tool using green laser technology for V belt pulleys; saves energy, reduces belt noise, and prolongs belt life via enhanced optics and a larger reflective surface.
• Pulley Partner Lightweight, compact, durable laser pulley alignment system using reflected laser beam technology with magnetic attachment spanning up to 6 feet for reliable alignment readings.
• RollCheck Green Laser roll alignment tool using green laser technology with 10x brightness versus red lasers; projects laser lines from reference roll to reflector for quick parallel alignment checks.
• RollCheck MINI Compact laser roll alignment tool designed for smaller spaces and applications requiring portability.
• RollCheck MAX Laser roll alignment system for quickly and accurately bringing adjacent rolls into alignment on large machines.
• KX-3550 PulleyPro Belt Installation Toolbox Complete belt installation and maintenance toolkit, supplied in one portable case, covering everything needed to install and align a new drive belt.
• KX-2550 PulleyPartner Belt Installation Toolbox Belt installation and maintenance toolbox based on PulleyPartner technology for comprehensive belt alignment and tensioning in a single case.
• Sonic Belt Tensioning Meter Sonic tension meter that uses acoustic frequency technology to measure belt tension and verify proper belt installation.
• Sonic Tension Meter KX-1590 Belt tension meter with rubberized protective cover, 20 sets frequency storage, 10-600 Hz frequency range, flexible sensor, backlit display, and automatic power-off (priced at $975).
• Crankshaft Deflection Indicator (Prisma DI-5C) Prisma DI-5C instrument for measuring crankshaft deflection and ovality on diesel engines with cylinder diameters 180-600mm.
• Cylinder Ovality Kit Accessory kit for the Prisma DI-5/DI-5C designed to measure cylinder liner ovality and wear on diesel engines with cylinder diameter 180-600mm and stroke length up to 870mm (priced at $1,549).
• Pointing and Line Laser Systems Precision laser systems for alignment, pointing, and reference line applications in industrial settings.
• LLG-1550-G-CL Green Cross Line Laser Alignment System Class II green laser diode 532nm cross line alignment system with 5V-24V operation, AC wall adaptor, mounting bracket, waterproof connector, precision ground optical window with double O-ring seal; waterproof, dustproof, and shockproof (priced at $998).
• LLG-1550-G-L Green Line Laser Alignment System Green line laser alignment system for precision industrial alignment applications.
• LLG-1550-R-CL Red Cross Line Laser Alignment System Class II red laser diode 635nm cross line alignment system with 5V-24V operation (priced at $978).
• LLG-1550-R-L Red Line Laser Alignment System Red line laser alignment system for industrial alignment applications.
• LL-1150-10.5-G-CL Green Cross Line Laser Alignment System Green cross line laser alignment system in the LL-1150-10.5 series for precision industrial alignment.
• LL-1150-10.5-G-L Green Line Laser Alignment System Green line laser alignment system in the LL-1150-10.5 series (priced at $338).
• LL-1150-10.5-G-CL-2 Green Cross Line Laser with Magnetic Mount Green cross line laser alignment system bundled with LL-1150-M magnetic mount (priced at $368).
• LL-1150-10.5-R-CL Red Cross Line Laser Alignment System Red cross line laser alignment system in the LL-1150-10.5 series (priced at $328).
• LL-1150-10.5-R-L Red Line Laser Alignment System Red line laser alignment system in the LL-1150-10.5 series (priced at $318).
• LL-1150-10.5-R-CL-2 Red Cross Line Laser with Magnetic Mount Red cross line laser alignment system bundled with LL-1150-M magnetic mount (priced at $346).
• LL-1150-M Magnetic Mount for LL-1150 Waterproof, dustproof, and shockproof magnetic mounting system designed for LL-1150 laser alignment units (priced at $68).
• Stainless Steel Shims Precision stainless steel shims in 2x2, 3x3, 4x4, and 5x5 inch sizes with varying slot sizes for industrial equipment leveling and alignment (e.g., 2x2 with 5/8 slot service kit at $113.40; 5x5 with 1 5/8 slot full kit at $1,621.75).
• Alignment & Belt Tensioning Trainer KX-6850-ST Training simulator for teaching belt alignment and tensioning techniques to maintenance personnel.
• Multi-Functional Alignment Trainer Professional training package covering multiple alignment techniques for comprehensive industrial alignment training.
• Equipment Rental Short-term rental of Seiffert Industrial laser alignment equipment for specific projects or temporary needs without requiring a purchase.
• Calibration and Repair Professional calibration and repair services for laser alignment systems and related equipment, ensuring continued accuracy and longevity of customer tools.
• Custom Alignment Systems Design and development of custom alignment systems for specific industrial applications, providing tailored solutions for unique customer requirements.
• Machine Shop Services In-house machine shop capabilities supporting alignment products and customer-specific fabrication requirements.

Quantifiable outcome

• Equipment lifespan extension through proper alignment
• +3 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VibrAlign (FixturLaser)coreChannel Partner/ Reseller/ Distributor · 3 October 2012Seiffert Industrial was selected by VibrAlign to serve as the US Distributor for FixturLaser geometric laser alignment systems. This partnership extends Seiffert's product portfolio to include geometric alignment solutions for flatness, level, straightness, and bore alignment applications, complementing their core pulley and roll alignment products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fluke Corporation: Fluke offers a broad range of industrial test, measurement, and condition-monitoring tools, and through its Fluke Reliability arm (now part of its portfolio) competes in the reliability/alignment space. It is a larger incumbent with global distribution serving similar maintenance and reliability buyers.
• Mitutoyo: Mitutoyo is a global leader in precision measurement instruments (calipers, micrometers, CMMs, optical comparators). It is adjacent to Seiffert's precision-measurement/alignment positioning and sells to overlapping industrial QA and maintenance buyers.
• SKF: SKF offers the TKSA series of laser shaft alignment tools and a broad reliability/maintenance portfolio, making it a larger incumbent competing for the same maintenance budget that Seiffert addresses. Its global brand and dealer network far exceed Seiffert's footprint.
• Renishaw: Renishaw is a global precision measurement and motion-control company offering laser interferometers, calibration systems, and encoder products. While focused on machine tool and factory automation, it competes for the same precision-alignment capital budgets in industrial customers.

Direct peers

• Hamar Laser Instruments: Hamar Laser specializes in laser alignment systems for industrial machinery, including flatness, straightness, squareness, and parallel roll alignment — directly overlapping with Seiffert's RollCheck and LLG/LL-series line laser products.
• PRÜFTECHNIK (Fluke Reliability): PRÜFTECHNIK is the market-leading brand for laser shaft and belt alignment (Rotalign), serving the same industrial maintenance customers as Seiffert. Its broader laser alignment portfolio (Rotalign, belt alignment, geometric systems) makes it the most direct large-scale competitor.
• FixturLaser (FABREEKA Group): Fixturlaser is a European manufacturer of geometric laser alignment systems (flatness, level, straightness, bore), competing directly with Seiffert's LLG/LL line laser and RollCheck offerings. Seiffert is FixturLaser's US distributor, making them simultaneously partners and competitors across product lines.
• VibrAlign: VibrAlign is the US distributor of FixturLaser geometric laser alignment systems and Seiffert's existing channel partner. It sells competing alignment and vibration products to the same industrial reliability/maintenance end-market.
• Easy-Laser (DAM Group / Creaform): Easy-Laser manufactures laser alignment systems for shafts, belts, pulleys, and rolls, directly competing with Seiffert's Pulley Pro, Pulley Partner, and RollCheck product lines. Both companies target the same industrial maintenance buyer with similar reflected-beam and CCD-based alignment tools.

Others

• Belt Technologies: Belt Technologies is a metal belt and drive system manufacturer serving many of the same industrial customer segments (food processing, medical, electronics). It is an adjacent ecosystem participant: it supplies components into the belt-driven equipment that Seiffert's alignment tools service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SeiffertIndustrial1
• Facebookfacebook.com/SeiffertIndustrial
• Xx.com/SeiffertLaser
• LinkedInlinkedin.com/company/cantel-telecom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seiffert Industrial