Outsmart

What Outsmart does

Outsmart is a private, venture-backed U.S. company (legal entity: Outsmart College) building an AI-native, mobile-first higher education platform aimed at college and prospective college students. The company was founded in 2024 and is led by ex-Duolingo executives Jorge Mazal (Chief Product Officer) and Gina Gotthilf (VP of Marketing & Growth). It has raised $38M in cumulative funding, including a $25M round on 2025-09-20 from investors such as Khosla Ventures, DST Global Partners, Lightspeed, Forerunner, Reach Capital, Abstract, Karman Ventures, and Latitud.

The core product is a consumer mobile learning experience for iOS and Android, built with React Native, Rive, and Unity. Its technical architecture centers on AI-generated educational content at scale, gamification systems, benchmarking/assessment, and a proprietary multi-modal behavior classification layer intended to personalize learning. The team includes senior product, design, and engineering talent drawn from Duolingo, TikTok, Amazon, Meta, Snapchat, and LinkedIn, with a Lead Psychometrician (formerly Amazon/Meta research leadership) owning assessment science.

The go-to-market is product-led: a consumer waitlist via joinoutsmart.com feeds into a planned self-serve mobile app distributed through the iOS and Google Play stores. Pricing has not been publicly disclosed, but the model is positioned as subscription-based recurring consumer revenue. As of the available data, Outsmart remains pre-launch with no app store product, no named customers, and no disclosed revenue, operating across Los Angeles, San Francisco, and Salt Lake City with 11–50 employees.

Name

Outsmart

Legal name

Outsmart College

Website

https://joinoutsmart.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Outsmart (legal entity Outsmart College) is a pre-launch, venture-backed company building an AI-native, mobile-first higher education platform for students, founded by ex-Duolingo executives and backed by $38M from tier-1 VCs.

Ownership category

akta.pro rank

Product category

Higher Education Technology

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

akta.pro secondary industry

Microlearning & Mobile Learning Content (EDAGAEAD)

Keywords

• AI-powered education
• Higher education platform
• Mobile learning app
• Consumer edtech
• Adaptive learning technology

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consumer Learning Platform: Pre-launch company building a mobile-first higher education platform. Revenue model not yet publicly disclosed but appears to be consumer/subscription-based given the waitlist model and consumer app focus.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Outsmart is building an AI-powered, mobile-first higher education platform aimed at reimagining learning for the age of AI. The platform combines generative AI content creation at scale, gamification mechanics, psychometric benchmarking, and multi-modal behavior classification to deliver personalized learning experiences to individual students and prospective college students. Distributed as a consumer mobile app on iOS and Android with self-serve onboarding, the product is currently in pre-launch and accepting waitlist signups.

Product overview

Outsmart offers a unified higher education platform powered by AI, designed to reimagine learning for the university of the future. The platform centers on AI-driven content generation, gamification, and benchmarking, utilizing multi-modal behavior classification to deliver personalized, mobile-first learning experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsmart Higher Education Platform AI-powered consumer mobile learning platform for higher education that generates content at scale, incorporates gamification, uses multi-modal behavior classification to personalize learning, and includes psychometric benchmarking for assessment. Delivered as a mobile app for iOS and Android with self-serve onboarding, aimed at individual higher education students and prospective college students.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Duolingo: The category-leading mobile-first, gamified, AI-driven consumer learning platform. Most directly comparable peer because Outsmart's founders are ex-Duolingo executives and the company is explicitly applying the Duolingo playbook to higher education.
• Quizlet: Mobile-first consumer study and learning platform with gamification and AI-driven study tools (Q-Chat). Comparable on consumer subscription learning model, mobile-first UX, and student target demographic.
• Khan Academy: Nonprofit learning platform with Khanmigo, its AI-powered tutor/guide layered on top of free educational content. Directly comparable on AI-tutoring + mobile consumer learning, though Khan Academy's content base is much broader and K-12-heavy.
• Brainly: Consumer homework-help and learning platform with AI tutor (Ginny). Comparable on AI-powered study assistance, mobile consumer product, and student target segment.
• Photomath: AI-powered mobile learning app for step-by-step math problem solving, acquired by Google. Comparable on AI-native, mobile-first consumer learning experience targeting students.
• Brilliant: Mobile-first, gamified STEM and quantitative-reasoning learning platform with a premium consumer subscription. Comparable on consumer-paid mobile learning, AI/adaptive features, and engaging UX for self-directed learners.

Broad incumbents

• Chegg: Established subscription learning platform serving higher-ed students with textbook rentals, tutoring, and AI study tools. Comparable on student subscription model, but operates a much broader legacy portfolio.
• edX: Higher-education MOOC and degree platform founded by Harvard and MIT, now owned by 2U. Comparable on higher-education learning, but as a broad incumbent rather than an AI-native mobile consumer product.
• Coursera: Large-scale online higher-education and credentialing platform with university partnerships and degree programs. Comparable on higher-education learning, but operates as a broad marketplace rather than an AI-native mobile-first consumer product.

Emerging players

• Symbolab: AI-powered math and STEM problem-solving platform with a consumer subscription model. Comparable on AI-driven learning for STEM topics and student user base, though narrower in scope than Outsmart's higher-ed ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/join-outsmart

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outsmart