HURRAY'S GIRL BEER

What HURRAY'S GIRL BEER does

Hurray's GIRL BEER is a Los Angeles-based flavored light beer brand founded in Fall 2024 by Ray Biebuyck. The company produces and markets a portfolio of fruit-flavored light beers targeting Gen Z and Millennial female consumers, positioning itself as an alternative to traditional beer and hard seltzers through a humor-led brand voice (notably the running "except for Connor" gag) and a distinctive real-juice formulation. Its core product line consists of nine flavored light beer SKUs (Pineapple Yuzu, Blueberry Lavender, Mango, Passionfruit Orange, Grapefruit Guava, Strawberry, Tangerine, Strawberry Watermelon, Peach), each at 4.2% ABV, 100 calories, no added sugar, and R&D'd to be "shotgunnable." The company also sells a small branded merchandise line (hats, koozies, racing jacket, cami, oversized tee) through its Shopify-hosted DTC website.

The business model combines mainstream grocery retail, wholesale distribution, and direct-to-consumer e-commerce. The brand launched in California in 2024 and rapidly secured placement at Walmart, Kroger, Albertsons, and Whole Foods, while signing distribution agreements with both Anheuser-Busch and Molson Coors to support Southwest and Texas expansion. E-commerce operations are run through a Shopify storefront on hurraysgirlbeer.com, which sells both beer and branded merchandise at unit prices ranging from $9 (koozie) to $95 (Girltona Racing Jacket). The company has reported top-15% performance across many California grocery accounts, which is its primary disclosed velocity signal.

The company is privately held and venture-backed. In March 2026, Hurray's GIRL BEER closed a $5 million seed funding round led by Los Angeles-based Lakehouse Ventures, with participation from Spice Capital, unnamed CPG industry insiders, and entertainment executives. Capital is earmarked to accelerate national retail expansion into the Midwest and Southeast in 2026, launch seven new flavors, execute viral marketing campaigns, and build out sales, marketing, and operations headcount. No parent company, public listing, or PE ownership has been disclosed.

Name

HURRAY'S GIRL BEER

Legal name

Hurray! Girl Beer

Website

https://hurraysgirlbeer.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Hurray's GIRL BEER is a Los Angeles-based flavored light beer brand founded in 2024, selling nine real-juice flavored light beer SKUs (4.2% ABV, 100 calories, no added sugar) targeted at Gen Z and Millennial female consumers through Walmart, Kroger, Albertsons, Whole Foods, and DTC e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Beer Product Sales: Direct sales of flavored light beer products to consumers through e-commerce and to retailers through distribution partnerships
2. Merchandise Sales: Sale of branded merchandise including hats, jackets, tops, and koozies through the company's e-commerce platform

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Hurray's GIRL BEER brews and sells a portfolio of nine flavored light beer varieties (Pineapple Yuzu, Blueberry Lavender, Mango, Passionfruit Orange, Grapefruit Guava, Strawberry, Tangerine, Strawberry Watermelon, and Peach) formulated with real fruit juice, 4.2% ABV, 100 calories, and no added sugar. The brand supplements its core beer line with branded apparel and accessories such as hats, jackets, tops, and koozies sold direct-to-consumer via its e-commerce site and through national grocery retailers.

Product overview

Hurray's GIRL BEER is a humor-led flavored light beer brand targeting the next generation of drinkers (Gen Z and Millennials). The core product portfolio consists of nine flavored light beer varieties (Pineapple Yuzu, Blueberry Lavender, Mango, Passionfruit Orange, Grapefruit Guava, Strawberry, Tangerine, Strawberry Watermelon, and Peach), all featuring 100 calories, 4.2% Alc/Vol, no added sugar, and real juice. The beers are distributed through national retail chains (Walmart, Kroger, Albertsons, Whole Foods) as well as through distribution partners Anheuser-Busch and Molson Coors. The company also operates a merchandise line offering apparel and accessories including the Camo Hat, Girltona Racing Jacket, Heart Cami, Logo Hat, Koozie, and Oversized Tee.

Differentiator

Problem solved

Functional benefit

Products and services

• Pineapple Yuzu Beer A fruity light beer made with pineapple and yuzu (Asian citrus fruit). 100 calories, 4.2% Alc/Vol, no added sugar, made with real juice.
• Blueberry Lavender Beer A subtly floral and fruity flavored light beer combining blueberry and lavender. 100 calories, 4.2% Alc/Vol, no added sugar, made with real juice.
• Mango Beer A light beer with a hint of mango flavor. 100 calories, 4.2% Alc/Vol, no added sugar, made with real juice. Best served ice-cold.
• Passionfruit Orange Beer A tropical flavored light beer combining passionfruit and orange. 100 calories, 4.2% Alc/Vol, no added sugar, made with real juice.
• Grapefruit Guava Beer A light beer with grapefruit and guava flavors, marketed with metabolism-boosting associations. 100 calories, 4.2% Alc/Vol, no added sugar, made with real juice.
• Strawberry Beer A nostalgic fruit-flavored light beer with strawberry notes. 100 calories, 4.2% Alc/Vol, no added sugar, made with real juice.
• Tangerine Beer A light beer with tangerine citrus flavor. 100 calories, 4.2% Alc/Vol, no added sugar, made with real juice.
• Strawberry Watermelon Beer A light beer combining strawberry and watermelon flavors. 100 calories, 4.2% Alc/Vol, no added sugar, made with real juice.
• Peach Beer A summer-inspired light beer with lingering peach flavor. 100 calories, 4.2% Alc/Vol, no added sugar, made with real juice.
• Camo Hat Camo-patterned baseball cap featuring the Girl Beer brand. Sold for $30.00.
• Girltona Racing Jacket Custom racing jacket made of 60/40 Poly Cotton Twill with embroidered patches and satin lining. Sold for $95.00.
• Heart Cami Tank top featuring a heart design and beer-themed branding. Sold for $35.00, available in sizes XS to 2XL.
• Logo Hat Baseball cap featuring the Girl Beer logo and cultural branding.
• Hide Your Girl Beer Koozie Insulating koozie designed to hold Girl Beer cans. Sold for $9.00.
• Oversized Tee Oversized t-shirt featuring Girl Beer branding. Sold for $40.00.

Quantifiable outcome

• Top-15% performance in California grocery accounts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Lowenstein Sandler LLPminorImplementation/ SI/ Consulting Partner · 18 March 2026Legal counsel representing GIRL BEER in the $5 million funding round transaction
• Anheuser-BuschcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution partner for Southwest and Texas market expansion, enabling retail distribution of Girl Beer products
• Molson CoorscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution partner for Southwest and Texas market expansion, complementing Anheuser-Busch distribution partnership

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Topo Chico Hard Seltzer: Topo Chico Hard Seltzer is a Coca-Cola-company flavoured malt beverage brand with a sparkling-water culinary heritage, marketed as a premium adult beverage. It sits in the same flavoured, low-calorie RTD space and competes for retailer shelf and consumer occasions.
• Sun Cruiser: Sun Cruiser is Anheuser-Busch's fruity, low-ABV flavoured alcoholic spritz portfolio. Anheuser-Busch is simultaneously Hurray's distribution partner and owner of competing brands in this category, making Sun Cruiser both a channel enabler and a direct competitive threat across the same shelf.
• Smirnoff Ice: Smirnoff Ice (Diageo) is a long-standing flavoured malt beverage brand and one of the global category benchmarks. While positioned more mainstream than Hurray's, it competes for the same flavourful, sweet-leaning RTD occasion in grocery and on-premise channels.
• Mike's Hard Lemonade: Mike's Hard Lemonade (Mark Anthony Brands) is a legacy flavoured malt beverage brand and a category pioneer. It competes for the same casual, fruit-flavoured, low-ABV drinking occasion and overlaps in major grocery accounts where Hurray's is placed (Walmart, Kroger).
• White Claw: White Claw (Mark Anthony Brands) is the dominant flavoured malt beverage in the US and the principal category incumbent competing for the same RTD occasion as Hurray's. Its scale, distribution depth, and brand recognition make it the primary market-share threat in the same retail shelves.
• Truly Hard Seltzer: Truly (Boston Beer Company) is one of the two leading flavoured malt beverage brands in the US and the historical category-defining peer for flavoured, low-calorie alcoholic drinks. It competes for the same occasions, shelf set, and consumer mindshare as Hurray's, but at massive scale and with a broader flavour portfolio.

Direct peers

• Bon Viv: Bon Viv is a female-targeted, low-calorie flavoured hard seltzer brand sold in multi-packs. It is the closest direct competitor to Hurray's Girl Beer along every axis: low-calorie/malt-based beverage, flavour-forward positioning, women-targeted branding, and overlap in major retail channels (it was relaunched and scaled with Anheuser-Busch distribution).
• Loverboy: Loverboy is a low-calorie, flavour-forward alcoholic spritz brand explicitly positioned around active, health-conscious, female-skewing consumers (founded by Kyle Cooke). Its target demo, packaging size, and "better-for-you" claim set overlap closely with Hurray's positioning.
• Babe Wine: Babe / Babe Rosé is a female-targeted, lifestyle-positioned low-calorie alcoholic beverage brand. It shares Hurray's women-first branding, Instagram-first go-to-market, and occasion-led marketing (beach, pool, brunch) — same consumer community rather than same product format.
• High Noon Sun Sips: High Noon (E. & J. Gallo) is a hard seltzer / malt-based flavoured alcoholic brand with real-fruit positioning and a light, low-calorie profile. It competes directly with Hurray's on the same health-conscious, flavour-led, low-cal RTD occasion and overlaps in grocery, c-store, and convenience channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hurraysgirlbeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HURRAY'S GIRL BEER