Loverboy
Loverboy is a US private CPG company that sells gluten-free, better-for-you canned cocktails (12% ABV) and sparkling hard teas (6% ABV) formulated with organic tea, monk fruit sweeteners, and zero added sugar. Founded in 2018 by Bravo's Summer House star Kyle Cooke, the brand sells DTC via Shopify and through Walmart, Whole Foods, Total Wine, and Kroger to social and health-conscious adult beverage consumers.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Loverboy does
Loverboy is a US-based, privately held better-for-you canned alcoholic beverage company founded in 2018 by Kyle Cooke, a cast member of Bravo's Summer House. The company produces gluten-free canned cocktails (12% ABV) and sparkling hard teas/spritzes (6% ABV) formulated with organic tea, real fruit juices, monk fruit sweeteners, zero added sugar, and fewer than 90 calories per serving. Its product portfolio includes cocktails such as Classic Margarita, Spicy Margarita, Paloma, Cosmopolitan, and Espresso Martini, plus spritz flavors like Limoncello and Blueberry Lemon.
The company operates a dual-channel go-to-market: direct-to-consumer e-commerce via a Shopify-powered website (drinkloverboy.com) offering subscription plans with 15% discounts and free shipping over $75, alongside wholesale distribution through Walmart, Whole Foods, Total Wine, and Kroger. Shipping is restricted in Arkansas, Michigan, Mississippi, Utah, and Maine. The DTC channel supports subscription-based recurring revenue, while retail provides volume-based transaction revenue. Branded merchandise (apparel, hats, koozies) supplements beverage revenue.
Loverboy's commercial strategy is heavily influenced by its founders' visibility from Summer House, leveraging product placements and organic social media (Instagram, TikTok) for top-of-funnel awareness. The company has run co-branded collaborations (Vaseline, Boys Lie), launched a sub-brand (Flowerboy), and operates an ambassador program. Across all revenue streams, the business is consumer-facing with no enterprise or B2B customer base.
Loverboy firmographics
Firmographics- Name
- Loverboy
- Legal name
- Loverboy Inc.
- Website
- https://drinkloverboy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loverboy is a US private CPG company that sells gluten-free, better-for-you canned cocktails (12% ABV) and sparkling hard teas (6% ABV) formulated with organic tea, monk fruit sweeteners, and zero added sugar. Founded in 2018 by Bravo's Summer House star Kyle Cooke, the brand sells DTC via Shopify and through Walmart, Whole Foods, Total Wine, and Kroger to social and health-conscious adult beverage consumers.
- Ownership category
- akta.pro rank
Loverboy industry classification
Industry- Product category
- Ready-to-Drink Canned Cocktails
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer) (CRADAIAD)
- akta.pro secondary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Loverboy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loverboy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct-to-Consumer Beverage Sales: E-commerce sales of canned cocktails, spritzes, and sparkling hard teas directly to consumers via drinkloverboy.com with subscription options offering recurring revenue and 15% discounts.
- Retail Distribution: Wholesale distribution through major retail chains including Walmart, Whole Foods, Total Wine, and Kroger for in-store purchases.
- Merchandise Sales: Branded apparel and accessories including hoodies, t-shirts, crewnecks, hats, and koozies sold through the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Spritz 12-pack at $49.50 |
| Unit Pricing | Pay-as-you-go | Cocktails 8-pack at $35.99-$39.99 |
| Subscription | Monthly | Subscription discount at 15% |
| Other | Pay-as-you-go | Free shipping threshold at $75 |
| Unit Pricing | Pay-as-you-go | Merchandise items from $12 to $88 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Loverboy product offering
Product offeringCore offering
Loverboy is a premium canned beverage brand that produces and sells better-for-you ready-to-drink (RTD) cocktails and sparkling hard teas. Products are formulated with organic brewed tea, real fruit juices, monk fruit sweeteners, and contain less than 90 calories and 4 grams of sugar or less per serving. The company sells directly to consumers via its Shopify-powered website (drinkloverboy.com) and through major retail chains including Walmart, Whole Foods, Total Wine, and Kroger.
Differentiator
Problem solved
Functional benefit
Brands
- Flowerboy: A separate brand operated by Loverboy Inc., accessible via hiflowerboy.com. The Flowerboy brand appears to be an extension of the Loverboy lifestyle and beverage offerings.
Products and services
- Loverboy Spritz 12-Pack
- Loverboy Cocktails 8-Pack
- Loverboy Merchandise
- Loverboy Subscribe & Save
- Flirty Shirley (Limited Edition)
Quantifiable outcome
- Less than 90 calories per serving
- +3 more outcomes
Companies that use Loverboy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Loverboy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Loverboy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- VaselineminorCollaboration with Amanda Batula to launch ShimmerGirl, her first Loverboy collection, packaged with Vaseline Glazed & Glisten Gel Oils. Supported by a pop-up event in Brooklyn and available online starting November 6, 2025.
- Boys LiecoreLimited-edition collaboration on the Flirty Shirley canned cocktail and co-branded merchandise collection. The partnership includes both the custom cherry-lime cocktail and matching apparel items. Available exclusively online with limited quantities.
- WalmartcoreMajor retail distribution partner for Loverboy canned beverages across Walmart stores nationwide.
- Whole FoodscorePremium natural foods retailer distribution partner aligning with Loverboy's better-for-you positioning and ingredient-conscious consumers.
- Total WinecoreSpecialty wine and spirits retailer carrying Loverboy canned cocktails for in-store purchase.
- KrogercoreMajor grocery chain distribution partner for Loverboy products across their nationwide store network.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Loverboy competitors and assessment
Company assessmentDirect peers
- Surfside: Surfside makes RTD iced tea cocktails in cans — the most direct product overlap with Loverboy's sparkling hard teas and 6% ABV spritzes, targeting similar social-occasion consumption occasions.
- Spritz Society: Spritz Society offers canned wine-based spritzes targeting a similar better-for-you, social-occasion consumer, competing head-to-head with Loverboy's spritz line at comparable price points.
- Bev: Bev is a better-for-you canned wine spritz brand with a similar female-skewing, party-occasion positioning and comparable low-sugar/low-calorie proposition to Loverboy's spritz range.
- High Noon: High Noon Sun Sips is a leading premium canned vodka-soda RTD in the same on-the-go, social-occasion occasion as Loverboy's cocktails, distributed through many of the same retail channels.
- Cutwater Spirits: Cutwater produces premium canned cocktails (margarita, paloma, espresso martini) directly overlapping Loverboy's canned cocktail flavors and 12% ABV tier, with shared retail and DTC distribution.
- De Soi: De Soi is a premium non-alcoholic aperitif positioned for sober-curious and moderation consumers — the same adjacent consumer Loverboy targets and an emerging substitute in the same social-occasion use case.
- Tip Top Cocktails: Tip Top makes premium canned classic cocktails (Negroni, Old Fashioned, Margarita) directly competing with Loverboy's cocktail range in the elevated RTD cocktail segment.
Broad incumbents
- Truly: Truly (Boston Beer) is a category-leading hard seltzer/RTD brand competing for the same shelf space and lower-calorie alcoholic beverage consumer that Loverboy targets.
- White Claw: White Claw is the dominant mass-market hard seltzer and a primary competitor for younger social-occasion drinkers and retail shelf real estate that Loverboy depends on.
Emerging players
- Kin Euphorics: Kin Euphorics is a non-alcoholic functional aperitif targeting the same sober-curious and moderation consumer segment that Loverboy's better-for-you positioning appeals to.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Loverboy social profiles
Digital presenceLoverboy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loverboy leadership team
Management profileNumber of profiles
Profiles4 records
Loverboy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loverboy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loverboy
What does Loverboy do?
Loverboy is a premium canned beverage brand that produces and sells better-for-you ready-to-drink (RTD) cocktails and sparkling hard teas. Products are formulated with organic brewed tea, real fruit juices, monk fruit sweeteners, and contain less than 90 calories and 4 grams of sugar or less per serving. The company sells directly to consumers via its Shopify-powered website (drinkloverboy.com) and through major retail chains including Walmart, Whole Foods, Total Wine, and Kroger.
Is Loverboy a public or private company?
Loverboy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loverboy founded?
Loverboy was founded in 2018. It employs 11 to 50 people.
Where is Loverboy based?
Loverboy is headquartered in New York, United States, in the North America region.
How does Loverboy make money?
Three revenue lines are on record. Direct-to-Consumer Beverage Sales are the primary driver. The others are retail Distribution and merchandise Sales.
Who are Loverboy's main competitors?
Direct peers on record are Surfside, Spritz Society, Bev, High Noon, Cutwater Spirits, De Soi and Tip Top Cocktails. Broad incumbents are Truly and White Claw. Kin Euphorics is listed as an emerging player.
Does Loverboy have an API?
No public API is recorded for Loverboy.
What industry is Loverboy in?
Loverboy's product category is Ready-to-Drink Canned Cocktails. Its primary akta.pro industry code is CRADAIAD, Ready-to-Drink (RTD) Alcoholic Beverages & Brands (Canned Cocktails, Hard Seltzer), with a secondary code of AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its SIC code is 2080.