OpenAssets
OpenAssets builds open infrastructure and tokenization technology for digital financial systems, offering RWA tokenization, an SEC-registered on-chain transfer agent, and loyalty solutions. It serves banks, central banks, sovereigns, asset managers, and sports franchises globally.
- Company typePrivate
- Founded2020
- HeadquartersEast Pittsburgh, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OpenAssets does
OpenAssets (legal entity: Pointsville Inc, DBA OpenAssets, Delaware-incorporated) builds open infrastructure and tokenization technology for digital financial systems. The company traces to an entity founded in 2020 and was repositioned on 14 January 2026 as the parent brand of Pointsville, consolidating tokenization, loyalty, and transfer-agent capabilities under an open-standards architecture. Its core offering is a modular, protocol-agnostic, asset-agnostic Tokenization-as-a-Service platform that enables banks, central banks, sovereigns, and large asset managers to launch proprietary white-label tokenization platforms on EVM-compatible blockchains (Ethereum, Polygon, Arbitrum, Base), with built-in AML/KYC/KYB and compliance controls (freeze, wipe, whitelist, blacklist). The platform is built on a MERN stack (MongoDB, Express.js, React.js, Node.js) with TypeScript end-to-end, deployed natively on AWS (EC2, ECS, Lambda, S3, CloudWatch, IAM) using Docker, GitHub Actions CI/CD, and Infrastructure-as-Code, with Chainlink providing oracle rails (CCIP, NAVLink, Price Feeds, CRE, Digital Transfer Agent standard). The company operates three sub-brands: Pointsville (a loyalty and engagement platform serving sports teams and consumer brands including MLB, Pittsburgh Pirates, Houston Astros, Philadelphia Phillies, Chicago Blackhawks, Fanatics, and Tickets.com); OpenAgent, LLC, the first SEC-registered transfer agent purpose-built for tokenized securities (CIK 0002104716; File No. 084-07047); and Praxis AI, an analytics layer announced as 'Coming Soon'. It also convenes the Forge Finance Forum (3F) with Tether and Valor Capital Group and contributed the Open Tokenized Asset Standard (OTAS), now hosted as a lab under Linux Foundation Decentralized Trust.
OpenAssets generates revenue primarily through bespoke enterprise contracts: managed-services deployments of tokenization platforms ('markets-in-a-box') to banks, central banks, sovereigns, and asset managers; recurring transfer-agent fees from OpenAgent for tokenized securities administration; subscription/usage fees from Pointsville loyalty deployments; and professional-services revenue from government and sovereign engagements (e.g., alternative-asset issuance, white-label loyalty). Pricing is not publicly disclosed and is quote-based per engagement. Its go-to-market combines direct enterprise field sales, a channel/partner ecosystem (AWS APN, Chainlink, Mysten Labs, Hadron by Tether, Tickets.com), and the 3F consortium as an institutional and policy onboarding vehicle.
The company is privately held and venture-backed, having closed a January 2026 funding round led by Valor Capital Group with Tether, Superscrypt (Temasek-backed), the Nubank co-founder, the founding family of Itaú Unibanco, SNZ, Credit Saison, K2 Integrity, Citrino, and Dynamo. Leadership consists of CEO Gabor Gurbacs (formerly of VanEck) and COO/CTO Surendra Kalidindi (formerly of VanEck and Neuberger Berman). The firm operates from Wilmington, Delaware (registered office) with remote operations across the Americas (Pittsburgh, USA; Canada; Brazil) and reports approximately 40 team members with active hiring across marketing, product, and engineering. Notable advisors include Robert Nutting (Pittsburgh Pirates Chairman/CEO) and Bruno Batavia (Former Central Bank of Brazil, Principal at Valor Capital Group).
OpenAssets firmographics
Firmographics- Name
- OpenAssets
- Legal name
- Pointsville Inc
- Website
- https://openassets.to
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OpenAssets builds open infrastructure and tokenization technology for digital financial systems, offering RWA tokenization, an SEC-registered on-chain transfer agent, and loyalty solutions. It serves banks, central banks, sovereigns, asset managers, and sports franchises globally.
- Ownership category
- akta.pro rank
OpenAssets industry classification
Industry- Product category
- Digital Asset Tokenization Infrastructure
- NAICS
- Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (5232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Tokenized Securities & Capital Markets Infrastructure (equities, bonds, funds, ATS/MTF connectivity) (FSAPAIAD)
- akta.pro secondary industries
- Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH), Digital Asset Custody & Wallet Infrastructure for Institutions (MPC/HSM, key mgmt, policy controls) (FSAPAIAE), Compliance Identity & KYC/KYB for Wallets (on-chain identity, reusable KYC, travel rule tooling) (FSAPACAL), Oracles, Data Feeds & Attestations (price feeds, randomness, proofs) (FSAPAAAI)
Keywords
Where OpenAssets is headquartered
LocationHeadquarters
- HQ city
- East Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
OpenAssets business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Tokenization-as-a-Service (Enterprise Platforms): Bespoke deployment of tokenization platforms for banks, central banks, and large institutions. Recurring enterprise contract model with 'markets-in-a-box' deployments running on AWS. Implementation fees and ongoing platform/managed services revenue likely attached to multi-year engagements.
- OpenAgent Transfer Agent Services: SEC-registered transfer agent services (OpenAgent, LLC) for tokenized equities, fund shares, alternative assets, and debt instruments. Likely recurring fees for asset administration, shareholder recordkeeping, and compliance services tied to on-chain issuance.
- Pointsville Loyalty Platform Fees: Platform fees from loyalty programs serving sports teams and consumer enterprises (e.g., Tickets.com certified partner). Likely combination of setup/implementation fees plus recurring subscription or usage-based pricing tied to fan engagement.
- Government & Sovereign Engagements: Large-scale government and sovereign contracts for alternative asset issuance (e.g., government bonds with Bitcoin allocation) and white-label loyalty for service members. Professional services / multi-year contract model.
- Stablecoin Infrastructure Enablement: Infrastructure that pairs OpenAssets' tokenization stack with Chainlink oracles and Tether/Hadron stablecoin rails, enabling institutions to launch production-grade tokenization and stablecoin engines. Likely revenue share, licensing, or per-deployment fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Enterprise Tokenization Platform - Quote-based bespoke deployment |
| Other | — | OpenAgent Transfer Agent Services - Quote-based |
| Other | — | Pointsville Loyalty Platform - Quote-based |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
OpenAssets product offering
Product offeringCore offering
OpenAssets builds a modular, protocol-agnostic Tokenization-as-a-Service platform that enables financial institutions, central banks, and sovereigns to issue and manage tokenized real-world assets (bonds, equities, commodities) on leading blockchains with built-in AML/KYC/KYB and compliance controls. The portfolio also includes OpenAgent, the first SEC-registered native on-chain transfer agent (OpenAgent, LLC; CIK 0002104716), the Pointsville loyalty platform that converts brand points into liquid digital value, and the open-source OTAS/OAS standards contributed to Linux Foundation Decentralized Trust.
Product overview
OpenAssets is a digital asset infrastructure provider built on a platform-plus-modules architecture. Its core offering is RWA Asset Tokenization (Tokenization-as-a-Service), a modular compliance-and-issuance infrastructure that institutions use to launch proprietary tokenization platforms on leading blockchains (joined by flagship partner Hadron by Tether). Sitting alongside the core are several named products: Pointsville, a loyalty platform that turns brand points into liquid digital value; OpenAgent, an SEC-registered transfer agent (OpenAgent, LLC; CIK 0002104716) built natively for tokenized securities; and Praxis AI (Coming Soon), an AI-powered analytics layer for managing and valuing digital assets. Underpinning the portfolio is the OpenAssets Standard (OAS), the reference architecture developed with the Forge Finance Forum (3F) consortium (convened with Tether and Valor Capital Group), and the Open Tokenized Asset Standard (OTAS), an open source smart-contract framework now hosted as a lab at the Linux Foundation Decentralized Trust. Together these products allow institutions, sovereigns, and brands to issue, manage, settle, and engage with tokenized assets without vendor lock-in.
Differentiator
Problem solved
Functional benefit
Brands
- Pointsville: Loyalty solutions platform; converts points into liquid value that moves across ecosystems, serving brands, fans, and communities (sports teams, sports platforms, consumer enterprises).
- OpenAgent
- Praxis AI
- Forge Finance Forum (3F)
- OpenAssets Standard (OAS)
Products and services
- RWA Asset Tokenization (Tokenization-as-a-Service) Modular, multi-module programmable compliance and asset issuance infrastructure for real-world asset tokenization. Enables institutions, central banks, sovereigns, and asset managers to launch tokenized bonds, equities, commodities, and other asset classes on leading blockchains with built-in AML, KYC, KYB, and compliance tools (freeze, wipe, whitelist, blacklist). Hadron by Tether is the flagship partner.
- Pointsville Loyalty Platform Loyalty and engagement platform that converts brand points into liquid value that moves across ecosystems. Builds custom points, assets, promotions, QR/AR campaigns, loyalty stores, and reward programs for sports teams, sports platforms, and consumer enterprises. Certified by Tickets.com and deployed with MLB, Pittsburgh Pirates, Houston Astros, Philadelphia Phillies, Chicago Blackhawks, and Fanatics.
- OpenAgent SEC-registered Transfer Agent SEC-registered transfer agent infrastructure built natively for tokenized securities. Supports tokenized equities, on-chain ETFs, fund shares with whitelist controls, alternative assets (private credit, real estate), and tokenized bonds/notes, with compliance enforced at the point of transaction. Provided by OpenAgent, LLC (CIK 0002104716; File No. 084-07047) and aligned with the SEC's 2026 tokenized security guidance.
- Government & Sovereign Solutions Vertical offering for national governments, central banks, and sovereign entities. Facilitates alternative asset issuance for developing economies (including government bonds with portions invested in Bitcoin) and establishes customized, scalable white-label loyalty platforms to recognize active-duty personnel and veterans via tailored rewards, experiences, discounts, and interactive features.
- Open Tokenized Asset Standard (OTAS) Open-source, chain-agnostic, protocol-agnostic smart-contract reference framework for tokenized financial instruments. Defines shared alignment across identity, compliance, asset structure, and settlement without prescribing a single chain or model. Proposed by OpenAssets with Mysten Labs / Sui Foundation as initial sponsor and hosted as a new lab under Linux Foundation Decentralized Trust.
- OpenAssets Standard (OAS) Technical reference model developed with the Forge Finance Forum (3F) consortium that creates a unified architecture for tokenization, programmable payments, and compliance at scale. Translates policy alignment into practical infrastructure that financial institutions can deploy.
Quantifiable outcome
- Reduces institutional tokenization deployment time from 18-24 months to weeks
- +3 more outcomes
Companies that use OpenAssets
Customer profileNamed customers8 records
Ideal customer profiles3 records
OpenAssets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature8 records
OpenAssets partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship / core, core and minor.
- Amazon Web Services (AWS)flagship / coreOpenAssets joined the AWS Partner Network (APN) to deliver institutional tokenization platforms at enterprise scale. OpenAssets' core infrastructure and largest customer deployments already run on AWS, leveraging pre-configured environments that meet regulatory requirements out of the box, with comprehensive security monitoring and scalable infrastructure. The collaboration compresses institutional deployment time from 18-24 months to weeks via a 'markets-in-a-box' approach.
- Linux Foundation Decentralized Trust (LF Decentralized Trust)flagship / coreOpenAssets elevated to Premier Member of LF Decentralized Trust in Q1 2026. The Open Tokenized Asset Standard (OTAS), proposed by OpenAssets with Mysten Labs / Sui Foundation as initial sponsor, has been accepted as a new LFDT lab to provide a neutral, auditable onchain foundation for institutional adoption of tokenized financial instruments.
- Mysten Labs / Sui FoundationcoreInitial sponsor of OTAS alongside OpenAssets at LF Decentralized Trust. Co-development of the Open Tokenized Asset Standard; co-sponsorship signals deep technical collaboration on Sui-based tokenized asset infrastructure and reference implementations.
- Chainlinkflagship / coreStrategic partnership in which Chainlink is OpenAssets' partner oracle platform to unlock institutional tokenization. Combines OpenAssets' modular tokenization and stablecoin infrastructure with Chainlink Runtime Environment (CRE), Cross-Chain Interoperability Protocol (CCIP), Digital Transfer Agent (DTA) technical standard, NAVLink, and Price Feeds. Jointly targets production-grade tokenization and stablecoin solutions for financial institutions, addressing the projected $68 trillion of assets moving onchain.
- Hadron by Tetherflagship / coreHadron by Tether is OpenAssets' flagship partner for tokenization. Joins OpenAssets' RWA asset tokenization offering as the flagship partner, anchoring the stablecoin and tokenization stack for institutional clients.
- Tether (via Forge Finance Forum / 3F)flagship / coreCo-convener of the Forge Finance Forum (3F) global alliance alongside OpenAssets and Valor Capital Group. Tether / Hadron alignment provides stablecoin rails and shared distribution for OpenAssets' tokenization offerings. Tether also participated as a financial backer in OpenAssets' funding round.
- Valor Capital Groupflagship / coreCo-convener of the Forge Finance Forum (3F) alongside OpenAssets and Tether. Led the funding round for the OpenAssets parent brand launch with participation from Tether, Superscrypt, Nubank co-founder, founding family of Itaú Unibanco, SNZ, Credit Saison, K2 Integrity, Citrino, and Dynamo. Provides emerging tech and digital assets expertise (Principal Bruno Batavia, Former Central Bank of Brazil).
- Tickets.comcoreTickets.com certified Pointsville's membership and loyalty solution; partnership enables baseball clubs to deepen fan engagement through innovative loyalty experiences. Joe Choti (President and CEO of Tickets.com) endorsement published on Pointsville loyalty page.
- NYSE (New York Stock Exchange)minorNYSE logo featured in OpenAssets' 'Trusted By' section, indicating ecosystem affiliation and co-marketing visibility.
- Intercontinental Exchange (ICE)coreICE (operator of the New York Stock Exchange and other global exchanges) is featured as a member of OpenAssets' network across AWS, Chainlink, and OpenAgent announcements.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
OpenAssets competitors and assessment
Company assessmentDirect peers
- Centrifuge: Centrifuge is a decentralized protocol for tokenizing real-world assets (credit, receivables, invoices) with on-chain financing rails. Comparable to OpenAssets' RWA tokenization focus, though more DeFi-native and less enterprise-white-label in delivery model.
- Ondo Finance: Ondo Finance issues tokenized U.S. Treasuries and structured fixed-income products on public chains with institutional compliance. Competes for the same institutional tokenization mandate and stablecoin/treasury use cases that OpenAssets addresses via its Tether/Hadron-anchored stack.
- Vertalo: Vertalo provides tokenization infrastructure, cap-table management, and investor onboarding for digital securities. Directly comparable to OpenAssets on the issuance and shareholder-recordkeeping layer that complements OpenAgent's transfer-agent services.
- Maple Finance: Maple Finance is a tokenized credit marketplace for institutional lending, with on-chain underwriting and KYC'd pools. Comparable to OpenAssets on the RWA tokenization and institutional-credit layer, though delivered via protocol rather than white-label enterprise platform.
- Tokeny: Tokeny provides a modular tokenization platform (T-REX protocol) for issuing, managing, and transferring tokenized securities with built-in compliance controls. Direct peer to OpenAssets' modular, protocol-agnostic tokenization stack for institutional and asset-manager use cases.
- Securitize: Securitize is the most directly comparable tokenization-as-a-service platform for digital securities, offering issuance, compliance, and transfer-agent services to institutions. Competes head-to-head with OpenAssets' core RWA tokenization platform and OpenAgent for the same enterprise and asset-manager buyers.
- Polymath: Polymath is an early tokenization platform built around the Polymesh chain, focused on regulated securities issuance with native compliance features. Comparable to OpenAssets in providing issuance infrastructure for tokenized securities, though with a chain-specific rather than chain-agnostic architecture.
- tZERO: tZERO operates a regulated tokenized-securities trading and issuance platform, historically focused on private company securities. Comparable to OpenAssets in offering institutional-grade tokenized-securities infrastructure with regulatory alignment.
Broad incumbents
- Fireblocks: Fireblocks provides institutional digital-asset custody, settlement, and tokenization infrastructure used by banks and large institutions. Broader than OpenAssets but overlapping on the institutional tokenization stack and customer base.
- Paxos: Paxos issues regulated stablecoins and operates a tokenization platform with NYDFS oversight, comparable to OpenAssets on regulated tokenization and transfer-agent-adjacent services. Larger and broader product portfolio but overlapping enterprise and stablecoin-rail mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
OpenAssets social profiles
Digital presenceOpenAssets compliance and trust
Trust signalCompliance3 records
OpenAssets financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenAssets leadership team
Management profileNumber of profiles
Profiles2 records
OpenAssets subsidiaries and ownership
Company hierarchySubsidiaries2 records
OpenAssets funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenAssets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenAssets
What does OpenAssets do?
OpenAssets builds a modular, protocol-agnostic Tokenization-as-a-Service platform that enables financial institutions, central banks, and sovereigns to issue and manage tokenized real-world assets (bonds, equities, commodities) on leading blockchains with built-in AML/KYC/KYB and compliance controls. The portfolio also includes OpenAgent, the first SEC-registered native on-chain transfer agent (OpenAgent, LLC; CIK 0002104716), the Pointsville loyalty platform that converts brand points into liquid digital value, and the open-source OTAS/OAS standards contributed to Linux Foundation Decentralized Trust.
Is OpenAssets a public or private company?
OpenAssets is a private company. It is classified as venture growth investor backed and is currently operating.
When was OpenAssets founded?
OpenAssets was founded in 2020. It employs 11 to 50 people.
Where is OpenAssets based?
OpenAssets is headquartered in East Pittsburgh, United States, in the North America region.
How does OpenAssets make money?
Five revenue lines are on record. Tokenization-as-a-Service (Enterprise Platforms) is the primary driver. The others are openAgent Transfer Agent Services, pointsville Loyalty Platform Fees, government & Sovereign Engagements and stablecoin Infrastructure Enablement.
Who are OpenAssets's main competitors?
Direct peers on record are Centrifuge, Ondo Finance, Vertalo, Maple Finance, Tokeny, Securitize, Polymath and tZERO. Broad incumbents are Fireblocks and Paxos.
Does OpenAssets have an API?
Yes. OpenAssets' multi-tenant platform exposes RESTful APIs with consistent error handling, pagination, versioning, and authentication (JWT-based with role-based access control). The APIs enable partner/client integration for the tokenization, loyalty, and transfer agent products. No public developer documentation portal or API reference URL is published on the company website.
What industry is OpenAssets in?
OpenAssets's product category is Digital Asset Tokenization Infrastructure. Its primary akta.pro industry code is FSAPAIAD, Tokenized Securities & Capital Markets Infrastructure (equities, bonds, funds, ATS/MTF connectivity), with a secondary code of FSAPAIAH, Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting). Its NAICS code is 52321 and its SIC code is 6200.