Rewrite Capital Advisors
Rewrite Capital Advisors is a Vancouver-based Canadian M&A advisory firm guiding small and medium business owners through employee ownership transitions via EOTs, ESOPs, and related structures using a structured 3-phase advisory process.
- Company typePrivate
- Founded2021
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rewrite Capital Advisors does
Rewrite Capital Advisors is a Vancouver-headquartered, privately held Canadian M&A and advisory firm specializing in business succession through employee ownership structures. The firm guides owners of small and medium Canadian businesses (typically $1M-$10M+ valuations) through the sale of their companies to employees using structures including Employee Ownership Trusts (EOTs), Employee Share Ownership Plans (ESOPs), Employee Share Purchase Plans (ESPPs), and phantom-stock arrangements. Its service offering is delivered through a structured 3-phase methodology covering feasibility analysis, transaction roadmap development, and full transaction execution and transition support, with engagement spans spanning governance design, trustee onboarding, and employee communications.
The firm operates on a project-based or retainer professional services revenue model with no proprietary technology platform. Its go-to-market is consultative and direct, targeting Canadian SME owners considering exit, and is supplemented by referral channels through lawyers, accountants, wealth managers, and bankers. Marketing is content-driven, centered on educational explainers, a newsletter, and active participation as a Foundational Sponsor at the Employee Ownership Canada Conference.
Strategically, Rewrite was a founding member of the Canadian Employee Ownership Coalition and was instrumental in passing Canada's EOT legislation effective January 1, 2024, which introduced a $10 million capital gains tax exemption on EOT sales. On April 22, 2026, the firm acquired ESOP Builders Inc., extending its capabilities to the full employee ownership spectrum. The company is women-owned and women-led, co-founded by CEO Tiara Letourneau and President Jennifer Ouano, with a team that includes M&A professionals, an ESOP specialist, change management experts, and operational staff.
Rewrite Capital Advisors firmographics
Firmographics- Name
- Rewrite Capital Advisors
- Legal name
- Rewrite Capital Advisors
- Website
- https://rewrite.capital
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rewrite Capital Advisors is a Vancouver-based Canadian M&A advisory firm guiding small and medium business owners through employee ownership transitions via EOTs, ESOPs, and related structures using a structured 3-phase advisory process.
- Ownership category
- akta.pro rank
Rewrite Capital Advisors industry classification
Industry- Product category
- M&A Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)
- akta.pro secondary industry
- Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)
Keywords
Where Rewrite Capital Advisors is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Rewrite Capital Advisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Advisory and Consulting Services: Professional advisory fees for guiding business owners through employee ownership transitions. Services include feasibility studies, transaction roadmap development, and full transaction execution support. Revenue appears to be project-based or retainer arrangements for M&A advisory services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rewrite Capital Advisors product offering
Product offeringCore offering
Rewrite Capital Advisors is a Canadian M&A advisory firm that guides business owners through transitioning ownership of their companies to employees. The firm advises on the full spectrum of employee ownership structures — Employee Ownership Trusts (EOTs), Employee Share Ownership Plans (ESOPs), ESPPs, phantom-stock ownership, and hybrid approaches — delivered through a structured 3-phase process covering feasibility assessment, transaction roadmap development, and full transaction execution plus post-transition support.
Product overview
Rewrite Capital Advisors is Canada's most comprehensive employee ownership advisory practice offering a unified platform of advisory services for business succession through employee ownership. The core offerings include EOT Advisory Services (the flagship practice focused on Employee Ownership Trusts, which the firm helped establish through Canadian legislation) and ESOP Advisory Services (added through the 2026 acquisition of ESOP Builders). These services are delivered through the company's proprietary 3-Phase Process methodology: Feasibility Study, Transaction Roadmap, and Transaction + Transition Support. The company also provides educational resources including EOT Explainers and operates under a Participatory Capitalism Framework social mandate. Together, these services enable Canadian business owners to sell their companies to employees through various ownership structures (EOTs, ESOPs, ESPPs, phantom-stock) with full advisory support from assessment through execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Ownership Trust (EOT) Advisory Services
- ESOP Advisory Services
Quantifiable outcome
- Taproot Community Support Services became Canada's largest EOT with 750 employee-owners
- +1 more outcomes
Companies that use Rewrite Capital Advisors
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Rewrite Capital Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rewrite Capital Advisors partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Western Pacific Trust CompanycoreTrust company partner that works alongside Rewrite Capital Advisors in EOT transactions. Supported Taproot Community Support Services' transition to Canada's largest EOT, serving as the trustee entity for the employee ownership trust.
- Clark Wilson LLPcoreLaw firm whose lawyers David Ford and St. John McCloskey guided the legal process for the Taproot EOT transition alongside Rewrite Capital Advisors and Western Pacific Trust Company.
- Canadian Employee Ownership CoalitioncoreIndustry coalition dedicated to expanding employee ownership nationally. Rewrite Capital Advisors is a founding member and was instrumental in getting Canada's EOT legislation passed.
- Employee Ownership CanadacoreIndustry body dedicated to expanding employee ownership nationally. Rewrite Capital Advisors CEO Tiara Letourneau serves as Board Chair.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rewrite Capital Advisors competitors and assessment
Company assessmentEmerging players
- Euclid ESOP Associates: US-based ESOP advisory firm specializing in ESOP formation, feasibility, and transaction services. Comparable as a niche employee-ownership advisor focused exclusively on this structure, representing the closest functional analog to Rewrite in a more mature US market.
- Strategic Equity Solutions (SES Advisors): US-based ESOP advisory firm providing feasibility, design, and implementation services for employee stock ownership plans. Comparable as a specialized employee-ownership advisor with a similar boutique, structure-focused delivery model, though operating in the more mature US ESOP market.
Direct peers
- Origin Merchant Partners: Independent Canadian boutique M&A advisory firm focused on mid-market transactions. Comparable as a direct boutique competitor in the Canadian middle-market M&A space, with similar deal sizes and owner-driven sale mandates.
- Capital West Partners: Canadian boutique investment bank and M&A advisory focused on mid-market companies. Comparable as a direct peer serving Canadian business owners considering sales, succession, or recapitalization, with a similar boutique delivery model.
Broad incumbents
- National Bank Financial Markets: Canadian bank-owned investment dealer with M&A advisory capabilities serving mid-market and large-cap transactions. Comparable as an incumbent that advises Canadian business owners on sales and succession, often competing for the same mandates as Rewrite.
- KPMG Canada (M&A Advisory): Big-4 firm in Canada with a large M&A and corporate finance practice serving mid-market and large-cap transactions. Comparable because it competes for the same mid-market Canadian M&A mandates that Rewrite serves, but with far broader service breadth and a global bench.
- PwC Canada (M&A Advisory): Big-4 firm providing M&A, transaction services, and tax structuring in Canada. Comparable as an incumbent that can absorb employee-ownership advisory into its corporate finance and tax practices, competing for the same mid-market owner transitions.
- BDO Canada (M&A Advisory): Top-10 Canadian accounting and advisory firm with a strong mid-market M&A and succession advisory practice. Comparable because it directly serves the same Canadian SME owner base that Rewrite targets, often providing business valuation and succession planning services.
- Deloitte Canada (M&A Advisory): Big-4 advisory firm in Canada offering corporate finance, M&A, and tax services. Comparable as a large incumbent that can bundle EOT/ESOP advisory into broader succession and corporate finance engagements, but as one offering among many.
- EY Canada (M&A Advisory): Big-4 firm with a Canadian M&A and transaction advisory practice serving mid-market and large-cap deals. Comparable because it can offer EOT/ESOP-adjacent tax and structuring capabilities alongside broader transaction advisory, often as a one-stop alternative to boutique advisors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rewrite Capital Advisors social profiles
Digital presenceRewrite Capital Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rewrite Capital Advisors leadership team
Management profileNumber of profiles
Profiles8 records
Rewrite Capital Advisors subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rewrite Capital Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rewrite Capital Advisors M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rewrite Capital Advisors
What does Rewrite Capital Advisors do?
Rewrite Capital Advisors is a Canadian M&A advisory firm that guides business owners through transitioning ownership of their companies to employees. The firm advises on the full spectrum of employee ownership structures — Employee Ownership Trusts (EOTs), Employee Share Ownership Plans (ESOPs), ESPPs, phantom-stock ownership, and hybrid approaches — delivered through a structured 3-phase process covering feasibility assessment, transaction roadmap development, and full transaction execution plus post-transition support.
Is Rewrite Capital Advisors a public or private company?
Rewrite Capital Advisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rewrite Capital Advisors founded?
Rewrite Capital Advisors was founded in 2021. It employs 1 to 10 people.
Where is Rewrite Capital Advisors based?
Rewrite Capital Advisors is headquartered in Vancouver, Canada, in the North America region.
How does Rewrite Capital Advisors make money?
One revenue line is on record: advisory and Consulting Services.
Who are Rewrite Capital Advisors's main competitors?
Emerging players on record are Euclid ESOP Associates and Strategic Equity Solutions (SES Advisors). Direct peers are Origin Merchant Partners and Capital West Partners. Broad incumbents are National Bank Financial Markets, KPMG Canada (M&A Advisory), PwC Canada (M&A Advisory), BDO Canada (M&A Advisory), Deloitte Canada (M&A Advisory) and EY Canada (M&A Advisory).
Does Rewrite Capital Advisors have an API?
No public API is recorded for Rewrite Capital Advisors.
What industry is Rewrite Capital Advisors in?
Rewrite Capital Advisors's product category is M&A Advisory Services. Its primary akta.pro industry code is BPAHAOAA, M&A Advisory (Buy-Side & Sell-Side), with a secondary code of FSAEAGAE, Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps). Its NAICS code is 523940 and its SIC code is 8742.