Luna Selene

What Luna Selene does

Luna Selene is a privately held, founder-owned women's footwear brand that designs and sells small-batch, Italian-crafted leather shoes direct-to-consumer via its Shopify storefront (shoplunaselene.com). Founded in 2020 by Shannon Slack and operated out of Wexford and Pittsburgh, Pennsylvania, the company produces all footwear in a single artisan workshop on the Adriatic Sea staffed by fifth-generation craftspeople, with intentional limited production as its core operating principle. The product portfolio spans block-heel pumps (e.g., Monroe, Ava, L.S. Bardot, Layla), loafers (Grace, Garland), boots (Novak, Icon GOGO, Jackie O., Kitt), sandals (Raquel), and a dedicated bridal pump (Margaret Pearl), plus accessories including handbags, silk scarves, and wallets. Signature technical features include block heels under 3.5 inches, gel-cushioned insoles, premium Italian leather (with LWG Gold-rated certification on select styles), and a Digital Product Passport for traceability.

The business model is exclusively direct-to-consumer at fixed per-unit prices ranging from $215 for entry sandals to $535 for the Icon GOGO premium boot, with no retail or wholesale distribution and no subscription component. Revenue is generated through one-time product sales, supported by a tiered loyalty program (Luna LuXe Workshop) that awards points for purchases, referrals, birthdays, and social engagement, plus a content-marketing layer through the Atelier Journal blog. Marketing channels are organic and earned: Instagram/Facebook social, email/loyalty, blog content, customer review social proof, and prestige-driven PR leveraging Luna Selene's status as an Official NYFW Participant and International Accessories Council member. Customer segments are predominantly individual professional, fashion-conscious, bridal, and ethically minded women purchasing for personal use. The company is structured as Luna Selene LLC, has 1-10 employees, is not backed by institutional venture capital, and conducted a modest disclosed fundraising initiative in April 2024.

Name

Luna Selene

Legal name

Luna Selene LLC

Website

https://shoplunaselene.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Luna Selene is a founder-owned, direct-to-consumer women's footwear brand founded in 2020 that sells small-batch, Italian-crafted leather pumps, loafers, boots, sandals, and bridal shoes via its Shopify storefront to professional, fashion-conscious, and ethically minded women.

Ownership category

akta.pro rank

Product category

Women's Handcrafted Italian Leather Footwear

NAICS

Shoe Retailers (4582), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro industry

PRIMARYCRAAACAI

Luxury & Designer Footwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

SECONDARYIMAOAEAL

Luxury & Couture / Small-Batch Cut & Sew

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)

SECONDARYCRAKAEAB

Small Leather Goods (Wallets, Cardholders, Keyholders)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

Keywords

• Handcrafted Italian footwear
• Women's leather pumps
• Block heel shoes
• Direct-to-consumer footwear
• Artisan bridal shoes

Headquarters

HQ city

Wexford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct E-commerce Product Sales: The company generates revenue primarily through direct-to-consumer online sales of Italian-crafted footwear, handbags, and accessories. Products are sold at fixed per-unit prices ranging from $215 to $535 for footwear, with complementary accessories like handbags and scarves. The small-batch, limited-production model creates scarcity and supports premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Luna Selene is an atelier of small-batch, handcrafted women's footwear, handbags, scarves, and wallets made in a single workshop on the Adriatic Sea by fifth-generation Italian artisans using premium Italian leather. The Core Collection centers on block-heel pumps, loafers, boots, sandals, and bridal pumps, supplemented by accessories. The company sells exclusively direct-to-consumer through its Shopify-powered e-commerce site with global shipping and a tiered loyalty rewards program.

Product overview

Luna Selene is a small-batch women's footwear brand offering handcrafted Italian leather shoes designed in Pittsburgh. The product portfolio centers on core pump styles (Monroe, Ava, Stella, Holly, Layla, L.S. Bardot, Judy, Lena), loafers (Grace, Garland), boots (Novak, Icon GOGO, Kitt, Jackie O., Tippy), sandals (Raquel), and bridal pumps (Margaret). The brand also offers complementary accessories including handbags (Eva Marie, Crossbody Bag), silk scarves, and wallets. All footwear features signature block heels under 3.5 inches, gel cushioning insoles, and is produced in small batches by Italian master artisans in Marche, Italy. Products are sold exclusively through the direct-to-consumer e-commerce platform with free U.S. shipping and a 14-day return policy.

Differentiator

Problem solved

Functional benefit

Brands

• Luna Selene Bridal Collection: Wedding footwear collection including the Margaret Pearl Wedding Pump, designed for the modern bride with Italian craftsmanship and all-day comfort technology.
• The Core Collection

Products and services

• Monroe - The Confidence Heel Red suede block heel pump designed for professional and everyday wear with gel-cushioned insole and a 3.1-inch confidence-height heel; debuted on the New York Fashion Week runway.
• Ava - Your Legs, But Longer Nude patent leather block heel pump with 2.85-inch heel and leg-lengthening silhouette, featuring a cushioned gel insole that molds to the foot.
• Stella Adriatic Ink Pump Light navy suede pump with sculptural block heel and crescent moon logo detail inspired by the night over the Adriatic Sea, with gold-plated moon logo hardware.
• Holly Mary Jane Flat Leopard print suede ballet flat with red leather strap and polished gold buckle, featuring crescent hardware detail at the heel as a Luna Selene signature.
• Layla White Patent Pump Glossy white patent leather pump with sculpted 2.85-inch block heel, made with LWG-certified Italian leather featuring eco-friendly non-toxic finish and a Digital Product Passport.
• Grace Croc Loafer Black croc-embossed patent leather loafer with 3/4-inch block heel and luxurious gel leather insole that molds to the foot, handcrafted in Italy.
• Novak Midnight Boot Midnight black leather knee-high boot with 2-inch chocolate brown flared block heel, blending equestrian elegance with French-inspired flair.
• Margaret Pearl Wedding Pump White pearl wedding pump with 2.85-inch block heel, pointed toe, leather-lined insole, and gel-injected sole for grip; designed for the modern bride as a limited-edition release.
• Garland Croc Loafer Burgundy ruby-colored croc-embossed patent leather loafer with 3/4-inch block heel and luxurious gel leather insole that molds to the foot.
• Raquel Leopard Sandal Leopard print suede sandal with sculpted 2-inch flared block heel, gel-cushioned insole, and day-to-night versatility.
• The Icon GOGO Boot White Italian leather go-go boot with flared 2-inch block heel inspired by 1960s fashion, featuring gel insole that molds to the foot and rubber outsole for grip.
• L.S. Bardot - LBD Of Heels Black patent leather pump with 2.85-inch confidence-height block heel designed to feel like a flat, featuring clean French-girl lines.
• Judy Burgundy Pump Burgundy-wine suede pump with 2.85-inch block heel, winter edition inspired by changing seasons for holiday parties and date nights.
• Lena Black Suede Pump Black suede pump with elegantly elevated block heel, the suede sister to the iconic Bardot Black Patent Pump with soft sophistication.
• Kitt Black Bootie Black suede ankle bootie with luxurious metallic mirror-gold block heel featuring a luminous effect, with hints of gold on the zipper and Luna Selene logo.
• Jackie O. Houndstooth Bootie 2.0 Ankle bootie with black and white houndstooth textile upper and 2-inch red patent block heel; one of the brand's best-sellers since debuting in 2021.
• Tippy Croc Boot Tall caramel coffee-colored croc-embossed patent leather boot with 2-inch block heel and show-stopping swirls of mocha and caramel.
• Eva Marie Black Suede Holiday Handbag Limited-production holiday handbag made with buttery midnight black suede leather, featuring feminine suede bow, soft gold kisslock hardware, and removable luminous chain.
• Luna Selene Crossbody Bag Black Italian leather crossbody bag with warm chestnut detailing and equestrian elegance, featuring an architectural silhouette designed for city moments and country weekends; listed as coming soon.
• Rouge Composition Silk Scarf Red and pink silk scarf designed as the finishing touch for women who make it look easy; part of gift sets and scarves collection.
• Croc Composition Wallet Croc-embossed composition wallet matching the brand's leather goods aesthetic.
• Luna Selene Gift Card Gift cards available for purchase starting from $50, allowing customers to give the gift of Luna Selene footwear.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vince Camuto: Established women's footwear and accessories brand with department store wholesale distribution. Comparable product mix (pumps, boots, handbags) at lower price points, serving overlapping professional-women demographic.
• Tory Burch: American luxury lifestyle brand with a major footwear vertical. Comparable premium positioning, professional-women customer, and emphasis on classic American-meets-European aesthetic, but operates at much greater scale with full apparel and accessories.
• Schutz: Brazilian footwear brand offering trendy, well-crafted women's shoes at accessible luxury prices ($150–$400). Comparable price tier and customer demographic, but with greater scale and broader distribution.
• Sam Edelman: Mainstream accessible women's footwear brand offering on-trend pumps, boots, and sandals at lower price points. Competes for the same professional-women customer at a more affordable tier with much broader distribution.
• Stuart Weitzman: Established luxury women's footwear brand with heritage in comfort-engineered heels. Comparable product category and customer demographic, but operates at significantly larger scale with wholesale and global retail presence.

Direct peers

• Margaux: Premium DTC women's footwear brand specializing in handcrafted, comfortable block-heel pumps and flats sold directly to professional women. Closest comparable in positioning, target customer (professional women), and comfort-led value proposition.
• Loeffler Randall: Premium women's footwear and accessories brand offering handmade shoes with elevated design. Comparable price point, footwear-plus-accessories mix, and craftsmanship-led positioning.
• Sarah Flint: Founder-led DTC luxury women's footwear brand producing in Italy with a focus on comfortable, classic pumps and flats. Comparable in price point, Italian craftsmanship, and founder-driven brand narrative.
• M.Gemi: DTC women's footwear brand sourcing artisanal Italian-made shoes with rotating collections. Comparable Italian production, premium pricing ($200–$500), and direct-to-consumer model targeting style-conscious professional women.
• Aquatalia: Italian-made women's footwear brand specializing in weatherproof, comfort-engineered leather boots and pumps. Comparable in Italian craftsmanship, comfort technology, and premium price positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lunaselene

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Selene