Cortell Collection
Cortell Collection is an Oregon direct-to-consumer winery producing small-lot, sustainably farmed Willamette Valley wines — primarily Pinot Noir from the Eola-Amity Hills AVA — sold via owned e-commerce, a Newberg tasting room, wine club memberships, and hosted events.
- Company typePrivate
- Founded2020
- HeadquartersAmity, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cortell Collection does
Cortell Collection is an Oregon-based direct-to-consumer winery producing small-lot, sustainably farmed wines from the Willamette Valley, with a portfolio anchored in Pinot Noir from the Eola-Amity Hills AVA and complemented by Chardonnay, Rosé of Pinot Noir, Pinot Noir Blanc, and Gamay Noir. The company was officially launched in August 2023 by Jessica Cortell, a PhD-educated vineyard scientist who also owns and operates Vitis Terra Vineyard Services — a vineyard management firm overseeing roughly 1,000 primarily organic acres across 35–40 Willamette Valley sites for established Oregon brands. Cortell Collection owns Carlile's Crest Vineyard and Cortell Rose Vineyard in the Eola-Amity Hills and leases additional sites, giving the producer captive access to high-prestige fruit and supporting a low-intervention, organic and regenerative viticulture approach.
The business model is built around three DTC revenue streams: one-time bottle and case sales through its own e-commerce storefront and the Vinoshipper shipping platform (priced $25–$85 per bottle), recurring twice-yearly wine club memberships in three tiers (6-bottle, 12-bottle, and 6-bottle industry memberships with 10–30% discounts), and hosted tasting and vineyard experiences in Amity and at a 1928 bank vault tasting room in Newberg. Distribution is exclusively direct — there is no wholesale or third-party retail presence — and the company relies on event participation (World of Pinot Noir, Eola-Amity Hills Equinox, Cuvee Stroll), earned media, and email list building for customer acquisition. In August 2025 the company launched a Honeycomb Credit debt crowdfunding campaign (approximately $86,473 raised against a $50K–$100K target) to fund operations, materials, and facilities. The team is small (1–10 employees) and founder-led, with no institutional equity backing.
Cortell Collection firmographics
Firmographics- Name
- Cortell Collection
- Legal name
- Cortell Collection
- Website
- https://cortellcollection.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cortell Collection is an Oregon direct-to-consumer winery producing small-lot, sustainably farmed Willamette Valley wines — primarily Pinot Noir from the Eola-Amity Hills AVA — sold via owned e-commerce, a Newberg tasting room, wine club memberships, and hosted events.
- Ownership category
- akta.pro rank
Cortell Collection industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (31213)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Cortell Collection is headquartered
LocationHeadquarters
- HQ city
- Amity
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cortell Collection business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Cortell Collection generates revenue through direct-to-consumer sales of its wines via its e-commerce website and Vinoshipper shipping platform. Products include Pinot Noir (single-vineyard and AVA-designated), Rosé of Pinot Noir, Pinot Noir Blanc, Gamay Noir, and Chardonnay, priced from $25 to $85 per bottle, with case discounts available.
- Wine Membership Programs: The company offers three membership tiers — 6 Bottle Membership (10% discount, complimentary tastings and vineyard tour), 12 Bottle Membership (20% discount, complimentary tastings and two vineyard tours per year), and 6 Bottle Industry Membership (30% discount, one vineyard tour per year for up to 6 guests) — generating recurring subscription revenue through twice-yearly releases (Spring and Fall).
- Debt Crowdfunding: Cortell Collection launched a debt crowdfunding campaign on honeycombcredit in August 2025, seeking to raise between $50,000 and $100,000 over a three-year horizon to fund operations, purchase materials and facilities, and increase wine sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2023 Pinot Noir Blanc case (12 bottles) — $216.00 |
| Unit Pricing | Pay-as-you-go | 2023 Rose of Pinot Noir case (12 bottles) — $180.00 |
| Unit Pricing | Pay-as-you-go | 2023 Chardonnay Eola-Amity Hills AVA case (12 bottles) — Sale $378.00 (was $540.00) |
| Unit Pricing | Pay-as-you-go | 2022 Pinot Noir Willamette Valley AVA — $35.00/bottle |
| Unit Pricing | Pay-as-you-go | 2022 Pinot Noir Eola-Amity Hills AVA — $45.00/bottle |
| Unit Pricing | Pay-as-you-go | 2022 Pinot Noir Cancilla Vineyard — $65.00/bottle |
| Unit Pricing | Pay-as-you-go | 2022 Pinot Noir Cortell Rose Vineyard — $65.00/bottle |
| Unit Pricing | Pay-as-you-go | 2022 Pinot Noir Black Bobcat — $75.00/bottle |
| Unit Pricing | Pay-as-you-go | 2021 Pinot Noir, Carlile's Crest Vineyard — $85.00/bottle |
| Unit Pricing | Pay-as-you-go | 2021 Rosé of Pinot Noir — $25.00/bottle |
| Unit Pricing | Pay-as-you-go | 2022 Rosé of Pinot Noir — $25.00/bottle |
| Unit Pricing | Pay-as-you-go | 2023 Gamay Noir, Jessica's Jam — $35.00/bottle |
| Unit Pricing | Pay-as-you-go | 2023 Gamay Noir, Eola-Amity Hills AVA — $25.00/bottle |
| Unit Pricing | Pay-as-you-go | 2022 Chardonnay Eola-Amity Hills AVA — $45.00/bottle |
| Subscription | Annual | 6 Bottle Membership — 10% discount + benefits |
| Subscription | Annual | 12 Bottle Membership — 20% discount + benefits |
| Subscription | Annual | 6 Bottle Industry Membership — 30% discount + benefits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Cortell Collection product offering
Product offeringCore offering
Cortell Collection is a direct-to-consumer Oregon winery that produces and sells small-lot, sustainably farmed wines from the Willamette Valley and Eola-Amity Hills AVAs — including Pinot Noir, Chardonnay, Rosé of Pinot Noir, Pinot Noir Blanc, and Gamay Noir — priced from $25 to $85 per bottle. Distribution is exclusively direct, via its own e-commerce site, a wine club with three membership tiers, and hosted tasting experiences at its Amity and Newberg, Oregon locations.
Product overview
Cortell Collection is an Oregon wine producer founded by Jessica Cortell offering a portfolio of small-lot wines primarily from the Willamette Valley and Eola-Amity Hills AVAs. The product line includes Pinot Noir (single vineyard and AVA-designated), Chardonnay, Rosé of Pinot Noir, Pinot Noir Blanc, and Gamay Noir wines. The collection launched in August 2023 with wines from the 2020-2023 vintages. Beyond wine sales, Cortell Collection offers membership programs (6 Bottle, 12 Bottle, and Industry memberships) providing first access to wines, complimentary tastings, and vineyard tours. The company also provides tasting experiences including an intimate tasting in the 1928 Amity bank vault and a Pinot & Piglets vineyard experience at Carlile's Crest Vineyard.
Differentiator
Problem solved
Functional benefit
Products and services
- 2021 Rosé of Pinot Noir Barrel-fermented rosé of Pinot Noir made with moderate skin contact, featuring delicate aromas of citrus, melon, strawberries, and florals; retains good acidity for complexity and mouthfeel. Priced at $25.00 per bottle.
- 2021 Pinot Noir, Carlile's Crest Vineyard Flagship single-vineyard Pinot Noir from the high-elevation Carlile's Crest Vineyard in the Eola-Amity Hills, made from 777 and 115 clones with small-berry 115 block whole clusters, aged in a small amount of new oak. Priced at $85.00 per bottle.
- 2023 Gamay Noir, Jessica's Jam Gamay Noir crafted in a Pinot Noir style with about 20% whole cluster; aged in once-used puncheon for added aromatic complexity. Offers brambly fruit with cranberries, pomegranate, and a hint of white pepper. Priced at $35.00 per bottle.
- 2022 Pinot Noir Willamette Valley AVA Garnet-colored entry-level Pinot Noir with both fruit and savory notes — bright cherry, blueberry, black fruit, cola, baking spice — balanced mouthfeel with round, velvety smooth tannins. Priced at $35.00 per bottle.
- 2022 Pinot Noir Eola-Amity Hills AVA Ruby-garnet estate AVA-designated Pinot Noir with aromas of violets, Bing cherries, and cola; flavors of strawberries, blueberries, raspberries, cherries, tea, and savory hints; medium body with a smooth, balanced, long finish. Priced at $45.00 per bottle.
- 2022 Pinot Noir Cortell Rose Vineyard Single-vineyard Pinot Noir from the founder-owned Cortell Rose Vineyard with floral aromas of violets and roses, cola, and dried herbs; red-fruit-driven (currants, blackberries, raspberries) with baking spice; lively acidity and smooth tannins. Priced at $65.00 per bottle.
- 2022 Pinot Noir Cancilla Vineyard Bold, bright single-vineyard Pinot Noir from Cancilla Vineyard with raspberries, plums, eucalyptus, violets, and cola on the nose; flavors of berry tarts, Bing cherries, dried herbs, and spice; long, smooth finish with good acidity. Priced at $65.00 per bottle.
- 2022 Pinot Noir Black Bobcat Single-vineyard Pinot Noir from the Black Bobcat vineyard with layered anise, cola, vanilla, butterscotch, and Bing cherry notes; velvety plush tannins, long finish, balanced with natural acidity, structured for aging. Priced at $75.00 per bottle.
- 2022 Chardonnay Eola-Amity Hills AVA Zingy, bright Chardonnay from the Eola-Amity Hills with flint, lemon curd, key lime, citrus, stonefruit, apples, and pears; structured with nice mouthfeel and long finish; made to cellar as well as drink now. Priced at $45.00 per bottle.
- 2023 Gamay Noir, Eola-Amity Hills AVA Gamay Noir from the Eola-Amity Hills AVA aged in a single neutral oak barrel; flavors of blackberries, red raspberries, and blueberries with herbal and spice notes. Priced at $25.00 per bottle.
- 2023 Pinot Noir Blanc White wine made from Pinot Noir grapes with delicate skin contact; aromas of peaches, apricots, and citrus; barrel-fermented and aged for structure, mouthfeel, and complexity; zingy acidity suited as a food pairing wine. Priced at $35.00 per bottle.
- 6 Bottle Membership Annual wine club membership delivering fully customizable Spring and Fall releases; first access to wines and art; 10% savings on all wine; special invitations to events and educational tastings; 4 complimentary tastings per visit; 1 complimentary vineyard tour per year (up to 4 guests).
- 12 Bottle Membership Annual premium wine club membership delivering 12 bottles across Spring and Fall releases; 20% savings on all wine; 6 complimentary tastings per visit; 2 complimentary vineyard tours per year (up to 6 guests); early access and event invitations.
- 6 Bottle Industry Membership Annual industry-targeted wine club membership for trade professionals offering 30% savings on all wine and 1 complimentary vineyard tour per year (up to 6 guests); requires place of work to be noted on inquiry.
- Tasting Experience in Amity Bank Vault Reservation-based intimate tasting hosted by Jessica Cortell in the historic 1928 Amity bank building's vault that seats four, with groups of 2 to 15 welcome; flights feature wines made from grapes grown by Jessica and her team.
- Pinot & Piglets Vineyard Experience Reservation-based vineyard experience at Carlile's Crest Vineyard featuring piglets, Oregon oak canopies, regenerative agriculture practices, the Van Duzer breeze, and views of the coast range, with tastings of hand-crafted artisanal wines reflecting a sense of place; reservations begin April 20th.
Quantifiable outcome
- Cortell Collection received high praise from Oregon Pinot noir winemaking veterans for the 2021 Pinot Noir, Carlile's Crest Vineyard, featured in a World of Pinot Noir silent auction.
- +1 more outcomes
Companies that use Cortell Collection
Customer profileSegments2 records
Ideal customer profiles2 records
Cortell Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cortell Collection partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cortell Collection competitors and assessment
Company assessmentBroad incumbents
- Domaine Drouhin Oregon: Established, Burgundy-owned Willamette Pinot Noir and Chardonnay producer with national DTC and distribution scale — comparable portfolio, larger scale, and a direct competitor for trade and fine-dining listings.
- Stoller Family Estate: Larger Willamette Valley producer with a broad DTC, tasting room, and wholesale operation; a broader incumbent competitor for the same Pinot Noir and Chardonnay consumer.
Direct peers
- Cramoisi Vineyard: Willamette Valley winery whose vineyards are managed by Jessica Cortell via Vitis Terra; small-production, single-vineyard, DTC-focused — a natural comparable for Cortell's operating model.
- Hazelfern Cellars: Family-run Willamette Valley producer whose vineyards are also managed by Vitis Terra; small-batch, DTC, event-driven model with similar pricing and direct-to-consumer philosophy.
- Eyrie Vineyards: Pioneering Willamette Valley Pinot Noir producer with a long-standing reputation for low-intervention, terroir-driven wines — a direct comp on winemaking philosophy and category leadership.
- Walter Scott Wines: Small-lot Willamette Valley Pinot Noir and Chardonnay house with a similarly science-driven, single-vineyard focus and DTC-heavy distribution; closely comparable in size and philosophy.
- Antica Terra: Eola-Amity Hills Pinot Noir specialist with a small-lot, science-informed winemaking ethos and cult pricing, run by Maggie Harrison. Highly comparable to Cortell on geography, scarcity, and price points.
- Lingua Franca: Eola-Amity Hills-focused Pinot Noir and Chardonnay house built around single-vineyard expressions, DTC and fine-dining distribution, and sustainability credentials — a direct model and competitor for Cortell's portfolio.
- Beaux Frères: Iconic Willamette Valley Pinot Noir producer based in the Ribbon Ridge AVA, focused on small-lot, single-vineyard wines with strong critical reputation — directly comparable to Cortell's premium, terroir-driven Eola-Amity Hills Pinot Noir strategy.
- Evening Land Vineyards: Premium Willamette Pinot Noir and Chardonnay producer whose vineyards Jessica Cortell has managed through Vitis Terra; comparable in AVA, varietal mix, and high-end positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cortell Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cortell Collection leadership team
Management profileNumber of profiles
Profiles2 records
Cortell Collection funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cortell Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cortell Collection
What does Cortell Collection do?
Cortell Collection is a direct-to-consumer Oregon winery that produces and sells small-lot, sustainably farmed wines from the Willamette Valley and Eola-Amity Hills AVAs — including Pinot Noir, Chardonnay, Rosé of Pinot Noir, Pinot Noir Blanc, and Gamay Noir — priced from $25 to $85 per bottle. Distribution is exclusively direct, via its own e-commerce site, a wine club with three membership tiers, and hosted tasting experiences at its Amity and Newberg, Oregon locations.
Is Cortell Collection a public or private company?
Cortell Collection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cortell Collection founded?
Cortell Collection was founded in 2020. It employs 1 to 10 people.
Where is Cortell Collection based?
Cortell Collection is headquartered in Amity, United States, in the North America region.
How does Cortell Collection make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Membership Programs and debt Crowdfunding.
Who are Cortell Collection's main competitors?
Broad incumbents on record are Domaine Drouhin Oregon and Stoller Family Estate. Direct peers are Cramoisi Vineyard, Hazelfern Cellars, Eyrie Vineyards, Walter Scott Wines, Antica Terra, Lingua Franca, Beaux Frères and Evening Land Vineyards.
Does Cortell Collection have an API?
No public API is recorded for Cortell Collection.
What industry is Cortell Collection in?
Cortell Collection's product category is Boutique Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213.