Stoller Family Estate

What Stoller Family Estate does

Stoller Family Estate is a privately held winery and vineyard operator headquartered in Dayton, Oregon, in the Dundee Hills AVA. The company controls a 400-acre estate with 225 acres planted to vine, making it the largest contiguous vineyard in the Dundee Hills, and through the broader Stoller Wine Group manages 585 acres across four estate properties plus grower relationships throughout Oregon. The wine portfolio spans Estate, Reserve, Single Acre, Heritage Collection, and Sparkling tiers, with 70% of plantings in Pinot Noir (153.23 acres) and 25% in Chardonnay (62.37 acres) across 10 varieties and 109 farmed sections. Production scaled from approximately 1,000 cases at founding winemaker Melissa Burr's arrival in 2003 to roughly 150,000 cases across the group.

The business operates an integrated hospitality, wine club, and distribution model. Direct-to-consumer revenue is generated through the Dayton estate tasting room and Heritage Tasting Room, four paid tasting experiences ranging from $25 Classic flights to $125 Gastronomic tastings, Stoller Wine Bar retail locations in Newberg and Bend, three on-estate vacation rental properties, and a four-tier wine club (Weathervane, Heritage, Legacy, History) with twice-yearly recurring shipments priced from $230 to $880 per selection. Corporate gifting, private events at the 150-guest Experience Center, and wholesale distribution through Southern Glazer's Wine & Spirits and RNDC round out the revenue mix. The company operates without disclosed external funding rounds, is not publicly listed, and is owned and led by Founder and Proprietor Bill Stoller alongside President Gary Mortensen and a 30+ person executive team.

Stoller's competitive position rests on three pillars: a world's-first LEED Gold certified winery (2006), B Corp (2017), LIVE, and Salmon Safe sustainability stack; eight consecutive years as Oregon's Most Admired Winery and ten consecutive years on the USA Today 10Best Tasting Rooms poll; and an expanded Stoller Wine Group platform of brands (Chehalem, History, Canned Oregon, Chemistry, Stoller Swing) acquired or launched between 2013 and 2019. Technology investment focuses on gravity flow winemaking, natural cooling catacombs, mechanical under-vine cultivation, solar power, and a vineyard weather station network rather than AI/ML capability.

Name

Stoller Family Estate

Legal name

Stoller Family Estate

Website

https://stollerfamilyestate.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Stoller Family Estate is a privately held Oregon winery operating the largest contiguous vineyard in the Dundee Hills AVA, producing estate Pinot Noir and Chardonnay alongside a multi-brand portfolio under Stoller Wine Group, serving DTC wine club members, tasting room visitors, corporate gifting clients, and event guests.

Ownership category

akta.pro rank

Product category

Estate Winery and Wine Tourism

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Wine Shops (Off-Premise) (CRANAAAB), Wine Bars (CRANACAE)

Keywords

• Estate winery
• Pinot Noir
• Wine club
• Tasting experiences
• Vineyard hospitality

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Sale of wines through estate tasting room, e-commerce shop, and wine club. Includes Estate, Winemaker's Series, Reserve, Single Acre, and Legacy wines. Pricing ranges from $25-$55+ per tasting experience.
2. Wine Club Subscriptions: Recurring shipments twice yearly (spring and fall) through four membership tiers: Weathervane ($230-$290/selection), Heritage ($350-$490/selection), Legacy ($640-$880/selection), History ($240-$380/shipment). Includes 20% discount on purchases.
3. Tasting Experiences: Paid tasting experiences including Classic Tasting ($25-$45), Legacy Tasting ($55 per guest, complimentary for members), Gastronomic Tasting ($125 per person), and Reserve Winery Tour ($85 per guest). Duration 1.5-3 hours.
4. Corporate Gifting & Events: Corporate gift sets, private events, virtual tastings, and custom label programs for B2B clients. Three-person business development team manages corporate accounts.
5. Private Event Venue Rental: Experience Center rental for weddings, corporate events, and special occasions. Features indoor/outdoor spaces with capacity up to 150 guests. Food minimum starting at $150 per person.
6. Guest House Rentals: Three vacation rental properties on estate: Estate House (up to 8 guests), Wine Farm House (up to 12 guests), Wine Country Cottage (up to 6 guests). Member discounts of 10-20% available.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

Stoller Family Estate is an estate winery in Oregon's Dundee Hills AVA producing Pinot Noir, Chardonnay, sparkling wines, and other varietals from a 225-acre contiguous vineyard, sold through estate tastings, four-tier wine-club subscriptions, e-commerce, vacation rentals, private events, and corporate gifting. Production uses gravity-flow winemaking in the world's first LEED Gold-certified winery, complemented by LIVE-certified sustainable viticulture and a full hospitality experience on the 400-acre estate.

Product overview

Stoller Family Estate is a Oregon winery producing elegant Pinot Noir and Chardonnay wines from the Dundee Hills AVA. The portfolio includes multiple wine tiers (Estate, Reserve, Single Acre, Heritage Collection, and Sparkling), four wine club memberships (Weathervane, Heritage, Legacy, and History), and diverse visitor experiences (tastings, tours, gastronomic dining, lawn experiences). The estate offers accommodation through three vacation rental properties (Estate House, Wine Farm House, Wine Country Cottage), corporate gifting solutions with custom labels, and private event/wedding hosting at the Experience Center.

Differentiator

Problem solved

Functional benefit

Brands

• Stoller Wine Group: Parent corporate entity overseeing Stoller Family Estate and sister wineries including Chehalem.

Products and services

• Estate Wines Entry-level estate wines showcasing the Stoller Family Estate terroir and Dundee Hills winemaking style.
• Heritage Collection Wines Premium wine tier featuring limited-production wines including Pinot Noir and Chardonnay from the Dundee Hills estate vineyard.
• Reserve Wines Elevated wine tier featuring reserve and limited-production wines aged in French oak barrels.
• Single Acre Wines Single-vineyard wines highlighting specific vineyard sections within the estate, including 90+ point-rated wines such as the 2022 Helen's Pinot Noir.
• Estate Brut Sparkling Wines Estate Brut sparkling wine produced using traditional methods.
• Weathervane Wine Club Entry-level wine club delivering 12 bottles annually (6 spring, 6 fall) featuring Estate, Winemaker's Series, and Reserve wines at $230-$290 per selection, including 20% member discount and 4 complimentary tastings per visit.
• Heritage Wine Club Mid-tier wine club delivering 24 bottles annually (12 spring, 12 fall) featuring Reserve, Single Acre, and Winemaker's Series wines at $350-$490 per selection, including complimentary tastings, an annual tour for 4, and a Gastro Tasting for 6.
• Legacy Wine Club Top-tier wine club featuring the rarest wines including Legacy, Reserve, and library wines at $640-$880 per selection, with shipping included and early access to member-exclusive events.
• History Wine Brand / Club Brand dedicated to paying homage to historic vineyards in the Pacific Northwest, personally selected by founding winemaker Melissa Burr; delivers 12 bottles annually at $240-$380 per shipment through the History wine club.
• Classic Tasting Experience Wine tasting at the Heritage Tasting Room with two flight options: Classic Flight (Estate and Single Acre wines) at $25 or Reserve Flight (Reserve and limited-production wines) at $45 per person; daily 10:30 am - 4:30 pm, approximately 1.5 hours, groups up to 12.
• Legacy Tasting Experience Elevated tasting experience in the Legacy Room featuring five exclusive wines at $55 per guest ($30 for club members), complimentary for Legacy Club Members; available daily with optional seasonal food menu.
• Gastronomic Tasting Experience Intimate five-course tasting menu paired with estate wines at $125 per person ($100 for club members); up to 6 guests, duration up to 3 hours, offered Wed-Sun at 12 pm.
• Reserve Winery Tour & Tasting Comprehensive tour of the world's first LEED Gold-certified winery with tasting of five wines and charcuterie in the Cellar Library, at $85 per guest ($65 for club members); up to 8 guests, duration 2 hours, available Wed-Fri at 11 am.
• Lawn Experience Outdoor experience on the iconic lawn with frosé, seasonal picnic fare, and lawn games, open daily from Mother's Day Weekend.
• Private Events & Weddings Experience Center rental hosting weddings, vow renewals, elopements, corporate events, and milestone celebrations; indoor Main Room capacity 150 guests (3500 sq ft), River Rooms 30 guests each (900 sq ft), outdoor space 4000 sq ft; food minimum starting at $150 per person, full bar with OLCC license, full catering by elite culinary team.
• Wine Farm House Vacation Rental Large on-site vacation rental with gourmet kitchen, five bedrooms, and three baths accommodating up to 12 people, less than a mile from the winery.
• Estate House Vacation Rental Luxury on-site vacation rental accommodating up to 8 guests with vineyard views, three bedrooms (queen beds), two bathrooms, dining room, living room, and patio.
• Wine Country Cottage Vacation Rental Cozy vacation rental for couples or small groups accommodating up to 6 people, located at the foot of the vineyard near the winery.
• Corporate Gifting & Custom Labels B2B program of corporate gift sets, personalized gift packaging, and customized wine labels combining Oregon wine with business branding for client appreciation and team gifting; managed by a dedicated three-person business development team.
• Virtual Tastings Virtual wine and food tasting experiences for team-building, client engagement, or milestone celebrations delivered to remote groups.

Quantifiable outcome

• Oregon's Most Admired Winery - 8 consecutive years
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

One partnership is on record.

• DrizlyminorChannel Partner/ Reseller/ DistributorDrizly is a beer, wine, and liquor delivery platform. Stoller Family Estate partners with Drizly to offer door-to-door delivery of wines to customers, providing convenient online purchasing and delivery options.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cakebread Cellars: Family-owned premium Napa winery with a strong hospitality program, vineyard tours, and consumer events. Comparable estate-driven DTC, culinary, and tasting experience model though centered on Napa Chardonnay and Cabernet rather than Oregon Pinot Noir.
• Silver Oak Cellars: Established premium American winery (Napa Cabernet and Oregon Pinot Noir) with built tasting room and hospitality infrastructure. Comparable luxury DTC and tourism model but at materially larger scale and with broader varietal reach than Stoller.

Direct peers

• Domaine Serene: Premium Oregon (and Washington) Pinot Noir and Chardonnay producer with a hospitality and wine club model very similar to Stoller's. Comparable Dundee Hills terroir positioning, four-tier club structure, and luxury tasting experiences.
• Penner-Ash Wine Cellars: Oregon estate winery producing Pinot Noir, Chardonnay, Syrah, and Riesling from Willamette Valley vineyards. Comparable scale, hospitality program, and DTC emphasis to Stoller Family Estate.
• King Estate Winery: Large Oregon estate winery producing Pinot Noir, Chardonnay, and Pinot Gris with a significant hospitality and tasting room business. Stoller's Director of Winemaking Operations previously held senior roles at King Estate before joining in 2015.
• Eyrie Vineyards: Pioneering Oregon Pinot Noir producer in the Dundee Hills AVA founded in the 1960s. Comparable estate-grown positioning and Dundee Hills terroir focus, with a smaller production scale and similar artisanal winemaking philosophy.
• Beaux Frères: Boutique Oregon Pinot Noir producer in the Ribbon Ridge AVA with strong cult following, limited-production single-vineyard wines, and mailing list allocation model. Comparable estate-scale and premium price positioning to Stoller's Reserve and Single Acre tiers.
• Willamette Valley Vineyards: Oregon-based publicly traded winery producing Pinot Noir and Chardonnay from estate vineyards in the Willamette Valley. Most direct comparable on production scale, DTC mix, and Oregon AVA positioning; Stoller's VP of Finance previously served as Willamette Valley Vineyards' CFO.
• A to Z Wineworks: Oregon-based winery producing Pinot Noir, Chardonnay, and rosé with both accessible and reserve tiers. Stoller's Director of Sales, West previously held roles at A to Z Wineworks/REX HILL, indicating direct industry comparability.

Regional players

• Walla Walla Vintners: Premium estate winery in Washington's Walla Walla Valley producing Bordeaux- and Burgundy-style wines. Comparable estate-scale, family ownership structure, and DTC hospitality emphasis, but operating in a different Pacific Northwest AVA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/StollerWineGroup
• Xx.com/stollerwine
• Facebookfacebook.com/stollerfamilyestate
• LinkedInlinkedin.com/company/stoller-family-estate

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles34 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoller Family Estate