Halt! FIRE
Halt! FIRE (Prime Safety US Inc.) is a Windermere, FL-based fire-safety company selling PFAS-free fire suppression sprays, blankets, and industrial foam under the patented GreenFire® chemistry across consumer, municipal, industrial, and professional contractor channels in the United States.
- Company typePrivate
- Founded-
- HeadquartersWindermere, United States
- Headcount—
- GTM type—
- OfferingHardware or Manufacturing
What Halt! FIRE does
Halt! FIRE (legal entity Prime Safety US Inc., headquartered at 513 Main St, Windermere, FL) develops and sells PFAS-free fire suppression products built on the patented GreenFire® fluorine-free surfactant chemistry. The company operates three divisions: HALT Consumer (10oz household, grill, and lithium-ion battery fire sprays plus fire blankets, sold DTC via get.haltfire.com and through mass retail across grocery, drug, military, and Amazon channels), HALT Industrial (GFFF firefighting foam, wetting agent, and heat barrier sold to fire departments, municipalities, military, oil & gas, aviation, utilities, and commercial facilities in 5-gallon, 55-gallon drum, and 275-gallon tote formats via dedicated field sales), and HALT Professional (OSHA 29 CFR 1926.150-compliant Pro 14oz Suppressor and Pro 16oz Heat Barrier targeting HVAC, welding, plumbing, electrical, and roofing contractors). The core technology attacks the fire triangle through surfactant penetration (fuel sealing), thermal absorption (heat cooling), and persistent vapor-barrier formation (oxygen starvation), with claimed 48+ hour reignition protection, 30% less water usage than traditional wetting agents, and equivalency to AFFF in independent and government testing.
The company traces its origin to GreenFire, founded in 2016 to commercialize a PFAS-free firefighting foam formula. GreenFire secured the first NSF food-safe fire-protection registration in 2018, a Multi-Class A/B Wetting Agent patent in 2020, and UL plus ASTM E84 Class 1(A) certifications in 2022. HALT! Consumer products launched in 2024, HALT! Industrial was formed in 2025 alongside a nationwide retail expansion, and in April 2026 Prime Safety US Inc. acquired Fire Suppression Innovations Inc. (GreenFire) — unifying the consumer brand with the industrial foam technology under one platform. The company is led by Chairman Jerry Bello (serial entrepreneur behind Veggie Straws and Brownie Brittle), President Rob Schiederer (40+ years CPG experience with Kraft, Unilever, Mars, Hershey, Walmart), Lead Chemist Dr. Ramesh Varadaraj (200+ patents, inventor of COREXIT 9500), and Fire Captain Chad Selk as fire-department liaison. Revenue is not publicly disclosed, no venture or private equity investment is identified in the source materials, and the company is positioned to benefit from 34+ state AFFF bans, the October 2026 DOD AFFF elimination mandate, and a global fire prevention market projected to reach $155 billion by 2027.
Halt! FIRE firmographics
Firmographics- Name
- Halt! FIRE
- Legal name
- Prime Safety US Inc.
- Website
- https://haltfire.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Halt! FIRE (Prime Safety US Inc.) is a Windermere, FL-based fire-safety company selling PFAS-free fire suppression sprays, blankets, and industrial foam under the patented GreenFire® chemistry across consumer, municipal, industrial, and professional contractor channels in the United States.
- Ownership category
- akta.pro rank
Halt! FIRE industry classification
Industry- Product category
- Fire Safety Products
- NAICS
- Surface Active Agent Manufacturing (325613)
- SIC
- Plastics Foam Products (3086), Adhesives & Sealants (2891)
- akta.pro primary industry
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)
- akta.pro secondary industries
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD), Firestopping & Fire-Resistant Sealants (IMADAOAI)
Keywords
Where Halt! FIRE is headquartered
LocationHeadquarters
- HQ city
- Windermere
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Halt! FIRE business model
Business model- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales
Revenue model
- Consumer Products E-commerce: Direct-to-consumer sales of PFAS-free fire suppression sprays (Household, Grill, Li-Ion variants) and fire blankets via Shopify storefront at get.haltfire.com. One-time purchase model with repeat purchase potential post-use.
- Industrial/Government B2B Sales: Volume sales of GFFF Firefighting Foam, Wetting Agent, and Heat Barrier to fire departments, municipalities, military, oil & gas, aviation, and utilities. Product formats include 5 Gal, 55 Gal Drum, 275 Gal Tote, and custom volumes. Transaction-based model with volume pricing tiers.
- Retail/Wholesale Distribution: Wholesale distribution of 8 consumer SKUs (spray formulations, fire blankets, document bags) through mass retail partners across grocery, drug, and online channels. Mass market retail model with category placement across 13+ aisle departments.
- Professional Contractor Series: Sales of HALT Pro 14oz Suppressor and 16oz Heat Barrier to contractors, HVAC technicians, welders, plumbers, electricians, and roofers. OSHA 29 CFR 1926.150 compliant products sold as unit aerosol cans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer aerosol sprays (10oz) - Household, Grill, Li-Ion variants |
| Unit Pricing | Pay-as-you-go | HALT Industrial GFFF Firefighting Foam |
| Unit Pricing | Pay-as-you-go | HALT Industrial Wetting Agent |
| Unit Pricing | Pay-as-you-go | HALT Professional Contractor Series |
| Unit Pricing | Pay-as-you-go | Retail Counter Displays |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Halt! FIRE product offering
Product offeringCore offering
HALT Fire develops, manufactures, and sells PFAS-free fire suppression products across three divisions: HALT Consumer (household, grill, and lithium-ion fire sprays and fire blankets), HALT Industrial (drop-in AFFF replacement GFFF firefighting foam, wetting agents, and heat barriers for fire departments, oil & gas, aviation, and utilities), and HALT Professional (OSHA-compliant job site suppressors and heat barriers for contractors). The portfolio is built on patented GreenFire® fluorine-free surfactant technology that attacks the fire triangle through surfactant penetration, thermal absorption, and persistent vapor barrier formation.
Product overview
HALT Fire is a PFAS-free fire suppression company operating three product divisions: HALT Consumer (household, grill, and lithium-ion fire sprays), HALT Industrial (GFFF firefighting foam, wetting agents, and industrial heat barriers for fire departments and industrial operators), and HALT Professional (contractor-grade suppressor and heat barrier for job site fire protection). The company was built on patented GreenFire technology acquired in April 2026, now unified under the HALT brand to serve consumer, municipal, industrial, and professional markets with a complete PFAS-free fire safety platform.
Differentiator
Problem solved
Functional benefit
Brands
- HALT Consumer: Non-toxic kitchen, grill & Li-Ion fire sprays for homes and families. Safe around food, children & pets. No training required. 4-year shelf life.
- HALT Industrial
- HALT Professional
- GreenFire
Products and services
- HALT Consumer Household Fire Spray Non-toxic PFAS-free fire suppression spray for homes, kitchens, garages, and vehicles. NSF food-safe certified with no training required and a 4-year shelf life, sold to individual consumers through e-commerce and retail.
- HALT Consumer Grill Fire Spray PFAS-free fire spray engineered for outdoor cooking, grease flare-ups, fat fires, and charcoal emergencies. NSF-certified food-safe formula with no residue on food or grill.
- HALT Consumer Li-Ion Fire Spray Purpose-built fire suppression spray for lithium-ion battery fires in laptops, e-bikes, power tools, and electric vehicles. Stops thermal runaway; described as the only consumer product of its kind.
- HALT Emergency Fire Blanket Reusable non-toxic emergency fire blanket for consumer kitchen and household fire suppression. Available in counter-display and floor-stand retail configurations.
- HALT Industrial GFFF Firefighting Foam Drop-in PFAS-free GFFF AFFF replacement for fire departments, military, and industrial operators. DOD, DOE, EPA, and FAA tested with equivalent suppression to AFFF and zero reignition. Available in 5 Gal, 55 Gal Drum, and 275 Gal Tote formats.
- HALT Industrial Wetting Agent PFAS-free, fluorine-free Class A/B wetting agent for structure, wildland, and vehicle fires. Non-toxic, non-corrosive to apparatus, compatible with standard nozzles and CAFS systems, and NSF White Book listed. Available in 5 Gal, 55 Gal Drum, and 275 Gal Tote sizes.
- HALT Industrial Heat Barrier Industrial pre-treatment spray for hot-work environments. Apply before welding, cutting, grinding, HVAC work, or roofing to prevent fire at the source. Adheres to any surface, vertical, horizontal, or overhead. Class A/B rated.
- HALT Pro 14oz Suppressor Instant fire suppression aerosol for active job sites, rated Class A, B, and K. OSHA 29 CFR 1926.150 compliant, non-toxic, safe in enclosed spaces, with zero residue on tools and equipment. Sold to contractors and trades professionals.
- HALT Pro 16oz Heat Barrier Pre-treatment aerosol for hot-work areas. Sprayed on adjacent materials before welding, cutting, soldering, or HVAC work to form a persistent protective barrier that does not evaporate or drip and adheres at any angle.
Quantifiable outcome
- 30% less water needed vs. traditional wetting agents
- +4 more outcomes
Companies that use Halt! FIRE
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
Halt! FIRE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Halt! FIRE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GreenFire (Fire Suppression Innovations Inc.)coreIn April 2026, HALT Fire (Prime Safety US Inc.) acquired GreenFire (Fire Suppression Innovations Inc.), the pioneer of PFAS-free industrial firefighting foam. The acquisition unified the leading PFAS-free consumer fire safety brand with the most rigorously certified industrial firefighting foam on the market, creating America's most complete PFAS-free fire suppression platform. This followed a 2024 partnership between the companies. The acquisition created a two-division platform: HALT Fire for consumer/retail products and Halt Industrial for professional, institutional, and industrial customers.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Halt! FIRE competitors and assessment
Company assessmentDirect peers
- First Alert: Leading consumer fire safety brand offering smoke alarms, carbon monoxide detectors, and fire extinguishers in mass retail. Direct competitor in the consumer fire safety category where HALT Consumer is building shelf presence.
- Kidde: One of the largest North American manufacturers of residential and commercial fire safety products including smoke alarms, CO detectors, and fire extinguishers. Direct competitor for HALT Consumer's household fire safety positioning in mass retail.
- Dr. Sthamer: German-based specialty manufacturer of firefighting foams including fluorine-free formulations. Comparable focus on PFAS-free foam technology with established international certifications and competition for industrial and municipal fire suppression tenders.
- Bio-Ex: French manufacturer of fluorine-free firefighting foams (BF series). Direct competitor in PFAS-free foam technology for industrial and municipal markets, with comparable regulatory positioning around AFFF phase-out.
- National Foam: Manufacturer of firefighting foam concentrates (including fluorine-free Neptune™ line) and foam proportioning equipment. Direct competitor in the Class A/B foam concentrate and fluorine-free suppression categories serving municipal and industrial customers.
- Chemguard: Specialty manufacturer of firefighting foams (AFFF, AR-AFFF, fluorine-free) and suppression chemicals. Direct competitor in Class B foam concentrate market serving industrial, municipal, and military customers — the exact buyer segments HALT Industrial targets.
- Amerex: Major manufacturer of portable fire extinguishers for commercial, industrial, and consumer markets. Direct competitor in HALT's professional contractor and consumer suppression categories, particularly the Pro Suppressor product line.
Broad incumbents
- 3M: Former major manufacturer of AFFF and PFAS-based fire suppression products; exiting PFAS manufacturing by 2025. Broad overlap with HALT's industrial fire suppression market and significant R&D and distribution capability to compete in fluorine-free alternatives.
- Perimeter Solutions: Large established supplier of fire retardants, firefighting foams (including AFFF and fluorine-free), and oil spill dispersants. Direct overlap with HALT Industrial's GFFF and wetting agent product lines serving fire departments, military, and oil & gas operators.
Emerging players
- Firexo: UK-based emerging player developing eco-friendly fire suppression fluids for consumer and industrial markets. Comparable early-stage positioning around non-toxic, environmentally friendly fire suppression alternatives to legacy foam and extinguisher chemistries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Halt! FIRE social profiles
Digital presenceHalt! FIRE compliance and trust
Trust signalCompliance9 records
Halt! FIRE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Halt! FIRE leadership team
Management profileNumber of profiles
Profiles8 records
Halt! FIRE subsidiaries and ownership
Company hierarchySubsidiaries1 record
Halt! FIRE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Halt! FIRE M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Halt! FIRE
What does Halt! FIRE do?
HALT Fire develops, manufactures, and sells PFAS-free fire suppression products across three divisions: HALT Consumer (household, grill, and lithium-ion fire sprays and fire blankets), HALT Industrial (drop-in AFFF replacement GFFF firefighting foam, wetting agents, and heat barriers for fire departments, oil & gas, aviation, and utilities), and HALT Professional (OSHA-compliant job site suppressors and heat barriers for contractors). The portfolio is built on patented GreenFire® fluorine-free surfactant technology that attacks the fire triangle through surfactant penetration, thermal absorption, and persistent vapor barrier formation.
Is Halt! FIRE a public or private company?
Halt! FIRE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Halt! FIRE founded?
Halt! FIRE was founded in -1.
Where is Halt! FIRE based?
Halt! FIRE is headquartered in Windermere, United States, in the North America region.
How does Halt! FIRE make money?
Four revenue lines are on record. Consumer Products E-commerce is the primary driver. The others are industrial/Government B2B Sales, retail/Wholesale Distribution and professional Contractor Series.
Who are Halt! FIRE's main competitors?
Direct peers on record are First Alert, Kidde, Dr. Sthamer, Bio-Ex, National Foam, Chemguard and Amerex. Broad incumbents are 3M and Perimeter Solutions. Firexo is listed as an emerging player.
Does Halt! FIRE have an API?
No public API is recorded for Halt! FIRE.
What industry is Halt! FIRE in?
Halt! FIRE's product category is Fire Safety Products. Its primary akta.pro industry code is IMAIAJAE, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood), with a secondary code of BPABAHAD, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood). Its NAICS code is 325613 and its SIC code is 3086.