The Modern Rose

What The Modern Rose does

The Modern Rose is a privately held specialty café and brunch concept founded in 2017 in Delray Beach, Florida by Emilio and Jimena Dominguez. The company operates dine-in venues in Delray Beach and St. Augustine, plus a third Florida location, combining all-day brunch service, a signature coffee program (Modern Deco espresso blend roasted locally in Fort Lauderdale from Brazil and Sumatra beans, plus single-origin organic Guatemalan beans), and an extensive tea program of 60+ organic loose-leaf varieties. The product offering is differentiated by a vintage-Victorian-inspired aesthetic, oversized Instagram-worthy presentations, signature items such as the Chagaccino and Lotus Flower Bomb Pancakes, vegan and gluten-free options, drink and food flights, and high-tea reservations.

The business operates a five-layered model per location — coffee shop, tea room, brunch café, event space, and community hub — and generates revenue primarily from in-store food and beverage transactions and direct online ordering for pickup and delivery. In September 2025, the company expanded its distribution model by opening a licensing program for independent operators nationally and internationally, creating a capital-light growth channel alongside its company-owned venues. The company has grown over 2,500% in five years per company statements, has no disclosed institutional capital (a single small $51,900 funding event in January 2024), and has earned regional recognition including Yelp's Best Brunch in Florida (2023) and four 2025 Boca Raton Observer Readers' Choice Awards.

Name

The Modern Rose

Legal name

The Modern Rose

Website

https://themodernrose.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Modern Rose is a Florida-based brunch café chain founded in 2017, serving all-day brunch, signature coffee, and 60+ organic loose-leaf teas across vintage-inspired locations in Delray Beach and St. Augustine, with a newly launched licensing program for independent operators.

Ownership category

akta.pro rank

Product category

Brunch Cafe and Tea Room

NAICS

Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Espresso Bars & Coffee Bars (THAFADAD)

akta.pro secondary industries

Tea Rooms & Tea Cafes (THAFADAF), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Brunch cafe
• Specialty coffee
• Organic loose leaf tea
• High tea service
• Vintage cafe dining

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Café Dining Services: Revenue from food and beverage sales at company-owned café locations including brunch items, specialty coffee, tea, and signature drinks.
2. Online Ordering: Direct online ordering for pickup and delivery through their website, generating transaction revenue.
3. Licensing Fees: Revenue from licensing The Modern Rose brand and concept to independent operators who open their own locations, including application fees and ongoing licensing royalties.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Modern Rose is a vintage-inspired all-day brunch café operating company-owned locations in Delray Beach and St. Augustine, Florida. It serves globally inspired brunch dishes, a signature house espresso blend (Modern Deco) made from locally-roasted Brazil and Sumatra beans, over 60 organic loose-leaf teas, and signature items such as the Chagaccino, Lotus Flower Bomb Pancakes, and drink/toast flights, alongside high-tea service and community events. The brand has also launched a licensing program allowing independent operators to open Modern Rose-branded coffee shop, tea room, brunch café, event space, and community hub locations.

Product overview

The Modern Rose is an award-winning all-day brunch café concept featuring a unified hospitality experience. The core offering centers on their all-day brunch menu with globally inspired dishes, paired with signature house coffee (Modern Deco blend) and over 60 organic loose leaf teas. The business operates through a five-layered model combining coffee shop, tea room, brunch café, event space, and community hub, with signature items including the Chagaccino, Lotus Flower Bomb Pancakes, and specialty drink/food flights. The company has expanded through a licensing program allowing independent operators to open franchise locations.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Day Brunch Menu Core all-day brunch offering featuring globally inspired dishes, vegan and gluten-free options, and signature items such as avocado toast variations and pancake specialties. Sold to dine-in customers at company-owned cafés in Delray Beach and St. Augustine, FL.
• Signature Coffee and Espresso Program House espresso blend 'Modern Deco' made from locally-roasted Brazil and Sumatra beans, plus single-origin, shade-grown, organic Guatemalan beans for drip and iced coffee. Served to cafe customers across both Florida locations.
• Organic Tea Program Over 60 organic single-varietal and house-blended loose leaf teas, steeped fresh to order, including black, green, oolong, white, and herbal varieties. Offered to cafe customers and as the basis of high-tea service.
• High-Tea Service Reservations-only high-tea service offered at the Delray Beach and St. Augustine café locations, combining the organic tea program with curated bites for a traditional tea-room experience.
• Modern Rose Licensing Program Five-layered business approach offered to independent operators who want to license The Modern Rose brand and open Modern Rose-branded coffee shop, tea room, brunch café, event space, and community hub locations. Applications are open through the company website.
• Online Ordering for Pickup and Delivery Direct online ordering for pickup and delivery through the company's own ordering website, available from both the Delray Beach and St. Augustine cafés.

Quantifiable outcome

• Voted Best Brunch in Florida by Yelp 2023
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Rafael's MissionminorOthersCommunity partnership supporting Rafael's mission to bring essential resources like clothes, food, and education to underprivileged communities in Uganda and Kenya. The Modern Rose has hosted fundraising brunches, organized clothing and food drives across their three locations, and raised awareness through social media platforms.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Hampton Social: Vintage-inspired café-restaurant concept with a strong Instagram-driven brand identity, daytime brunch focus, and craft cocktails. Directly comparable to The Modern Rose on aesthetic, social-media positioning, and brunch-led daypart model.
• Foxtail Coffee: Florida-based specialty coffee café chain with company-owned and franchised locations, house-roasted coffee, and a vintage-inspired store aesthetic. Directly comparable on geography, specialty coffee program, and multi-location café model.
• Black Rock Coffee Bar: Specialty coffee chain with a strong house-blend program and a vintage/industrial aesthetic. Comparable to The Modern Rose on signature beverage positioning, multi-unit café model, and lifestyle branding.
• Snooze, an A.M. Eatery: Multi-unit brunch concept with a vintage-modern aesthetic, creative pancake/egg dishes, and a strong daytime cocktail/coffee program. Closely comparable to The Modern Rose in menu philosophy, daypart focus, and experiential positioning.
• Another Broken Egg Cafe: Established brunch franchise with a wide specialty menu, all-day breakfast positioning, and a license-franchise growth model. Comparable to The Modern Rose's vintage brunch aesthetic and franchise-style expansion strategy.

Broad incumbents

• First Watch: Largest U.S. daytime café chain focused on breakfast, brunch, and lunch. Comparable as a broad incumbent in the same brunch/all-day category with substantially greater scale and operational infrastructure.
• La Colombe Coffee Roasters: Specialty coffee roaster with branded cafés and a signature draft latte program. Comparable on proprietary coffee blend strategy, café-retail hybrid model, and premium coffee positioning.
• The Coffee Bean & Tea Leaf: Established coffee-and-tea chain with extensive tea program and café locations. Comparable as a broader incumbent offering the same dual coffee/tea specialty café experience The Modern Rose runs at each location.

Regional players

• Café Du Monde: Iconic, vintage New Orleans coffee stand with a globally recognized heritage brand and specialty beverage menu. Comparable on vintage aesthetic, destination/tourist customer mix, and signature beverage positioning, though geographically distinct.

Emerging players

• The Salty Donut: Florida-born, Instagram-driven coffee and donut concept with a viral, design-forward aesthetic. Comparable to The Modern Rose on Florida roots, social-media-first branding, and experiential specialty beverage positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ModernRoseCafe
• LinkedInlinkedin.com/company/the-modern-rose

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Modern Rose