Harlem Baking Company

Name

Harlem Baking Company

Legal name

Harlem Baking Company

Website

https://harlembakingco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisanal Desserts

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro industry

PRIMARYTHAFAFAC

Cake Shops & Custom Celebration Cakes

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYCRAHAGAA

Artisanal & Craft Bakeries

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFAFAK

Frozen & Par-Baked Bakery Production

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

Keywords

• Artisanal desserts
• Glass jar desserts
• Single-serve desserts
• Small-batch baking
• Sustainable packaging

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Dessert Sales: One-time purchase of single-serving artisanal desserts in reusable glass jars, sold individually at $7 per jar. Revenue generated through e-commerce storefront with nationwide shipping.
2. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, and $100, delivered via email with instructions to redeem at checkout.
3. Sample Packs: Pre-curated sample packs featuring multiple dessert varieties sold as a bundle product at $48, providing higher average order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Harlem Baking Company handcrafts and sells single-serving artisanal desserts (cheesecakes, key lime pie, chocolate mousse, carrot cake, molten chocolate cake, and seasonal specials) packaged in reusable, sustainable glass jars. Products are made in small batches by in-house pastry chefs from a NYC kitchen using locally sourced, all-natural ingredients with no preservatives, and are sold primarily direct-to-consumer via a Shopify storefront with nationwide flash-frozen shipping, complemented by local NYC delivery and retail grocer partnerships.

Product overview

Harlem Baking Company is a New York City-based artisan dessert company offering single-serving desserts packaged in reusable glass jars. The product portfolio consists of seven core dessert flavors: Classic Key Lime Pie, Creamy Chocolate Mousse (Gluten Free), Homestyle Carrot Cake, Molten Chocolate Cake, Original Cheesecake with Biscotti Crust, Strawberry Cheesecake with Biscotti Crust, and Blueberry Cheesecake. The company also offers gift cards and a New York Sample Pack bundle that combines all dessert varieties. All products are handcrafted in small batches by in-house pastry chefs using locally sourced ingredients with no preservatives, and feature sustainable glass jar packaging with a jar return/reuse program.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Key Lime Pie A zingy, tropical single-serve key lime pie with a tangy citrus filling balanced by sweet and creamy elements, packaged in a reusable glass jar and sold to individual consumers for $7 per jar.
• Creamy Chocolate Mousse (Gluten Free) A silky, airy chocolate mousse made with 72% dark chocolate and topped with chocolate shavings, presented as a gluten-free and nut-free single-serve dessert in a reusable glass jar and sold to individual consumers for $7 per jar.
• Homestyle Carrot Cake A moist, spiced single-serve carrot cake topped with cream cheese icing, made in small batches with all-natural ingredients and no preservatives, packaged in a reusable glass jar and sold to individual consumers for $7 per jar.
• Molten Chocolate Cake A restaurant-style single-serve lava cake made with 72% dark chocolate, designed to be heated in a microwave or oven for a gooey, melty dessert experience, packaged in a reusable glass jar and sold to individual consumers for $7 per jar.
• Original Cheesecake with Biscotti Crust The signature luxuriously creamy cheesecake on a crunchy golden biscotti crust, nut-free, all-natural, and preservative-free, packaged in a reusable glass jar and sold to individual consumers for $7 per jar.
• Strawberry Cheesecake with Biscotti Crust A silky-smooth single-serve cheesecake on a buttery biscotti crust topped with a layer of house-made strawberry compote, all-natural, nut-free, and preservative-free, packaged in a reusable glass jar and sold to individual consumers for $7 per jar.
• Blueberry Cheesecake The Original Cheesecake topped with a blueberry sauce made with antioxidant-rich blueberries, packaged in a reusable glass jar and sold to individual consumers for $7 per jar.
• Gift Card Digital gift cards available in $10, $25, $50, and $100 denominations, delivered via email with instructions to redeem at checkout on the Harlem Baking Company storefront.
• HBCo New York Sample Pack A curated bundle containing one of each of the six classic desserts (Creamy Chocolate Mousse, Classic Key Lime Pie, Biscotti Crust Cheesecake, Strawberry Cheesecake, Homestyle Carrot Cake, and Molten Chocolate Cake) packaged in a New York skyline-themed box and sold to individual consumers for $48.

Quantifiable outcome

• Desserts remain fresh for up to 3-4 weeks refrigerated and up to 12 months when frozen

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• FrenchyCoffeeminorChannel Partner/ Reseller/ DistributorFrenchyCoffee at 129E 102nd St., New York, NY 10029 serves as a physical drop-off location for empty HBCo glass jar returns. Customers can exchange 5 empty jars for 1 free jar of happiness at this location.
• MaisonJarminorChannel Partner/ Reseller/ DistributorMaisonJar at 566 Leonard St., Brooklyn, NY 11222 serves as the Brooklyn drop-off location for empty HBCo glass jar returns as part of the sustainability jar return program. Customers can exchange 5 empty jars for 1 free jar of happiness.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baked by Melissa: NYC-based bite-size cupcake brand selling DTC and through retail locations nationwide. Comparable on single-serve portioned desserts, urban DTC brand identity, and gifting positioning.
• Georgetown Cupcake: DC-based premium cupcake brand with DTC nationwide shipping and multiple retail locations. Comparable on premium single-serve dessert positioning and DTC-led growth from a major U.S. metro.
• Carlo's Bakery: Hoboken, NJ-based celebrity bakery (Cake Boss) with national DTC shipping of cakes and pastries. Comparable as a Northeast premium bakery brand scaling through DTC and retail.
• Milk Bar: NYC-based premium packaged dessert brand (cakes, cookies, soft serve) founded by Christina Tosi, selling DTC nationally and through bakery storefronts. Highly comparable on DTC premium dessert positioning, multi-SKU catalog, and nationwide shipping model.
• Sprinkles Cupcakes: Cupcake and cookie brand with DTC, bakery storefronts, and grocery retail. Comparable on single-serve premium dessert positioning and multi-channel distribution strategy.
• Junior's Cheesecake: Famous NYC-based cheesecake brand with national wholesale and DTC distribution of frozen cheesecakes. Direct product overlap with HBCo's signature Original Cheesecake with Biscotti Crust.
• Magnolia Bakery: Iconic NYC bakery with packaged retail products and nationwide shipping of frozen baked goods. Closely comparable as a NYC heritage bakery brand scaling through DTC and grocery retail.
• Tatte Bakery & Patisserie: Premium bakery and patisserie chain with packaged retail items. Comparable as a premium artisanal bakery brand scaling across U.S. cities with both café and packaged-goods distribution.

Broad incumbents

• The Cheesecake Factory: National restaurant operator and packaged cheesecake retailer. Comparable as a broad incumbent in the cheesecake category with retail-packaged products that compete for the same at-home indulgence occasion.

Emerging players

• Sweet Laurel: LA-based artisanal grain-free packaged dessert brand with a DTC-first model and retail expansion. Comparable as a clean-label, premium DTC bakery brand targeting wellness-leaning consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HarlemBakingCo
• Instagraminstagram.com/harlembakingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harlem Baking Company