Carlo's Bakery
- Company typePrivate
- Founded1910
- HeadquartersWayne, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Carlo's Bakery firmographics
Firmographics- Name
- Carlo's Bakery
- Website
- https://carlosbakery.com
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Carlo's Bakery industry classification
Industry- Product category
- Specialty Bakery
- NAICS
- Retail Bakeries (311811), Commercial Bakeries (311812), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
Keywords
Where Carlo's Bakery is headquartered
LocationHeadquarters
- HQ city
- Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carlo's Bakery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Signature Cake Products: Sale of signature layered cakes created by Buddy Valastro Jr. through Gordon Food Service distribution network to foodservice operators, including varieties like Rainbow Cake, Red Velvet, Chocolate Mousse, and Peanut Butter Mousse.
- Retail Bakery Operations: Direct-to-consumer sales of bakery products through Carlo's Bakery retail locations and direct orders.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Carlo's Bakery product offering
Product offeringCore offering
Carlo's Bakery designs, produces, and sells custom cakes and baked goods, anchored by a set of seven signature layered cakes created by Buddy Valastro Jr. (including Rainbow Cake, Red Velvet, Chocolate Mousse, and Peanut Butter Mousse). Products are sold direct-to-consumer through the company's own retail bakery storefronts and direct orders, and B2B to foodservice operators through the Gordon Food Service and Sienna Bakery distribution partnership across North America.
Product overview
Carlo's Bakery is a multigenerational family-owned bakery business founded by Buddy Valastro. The company's primary offerings include signature layered cakes available through foodservice distribution. In 2025, Carlo's Bakery partnered with Gordon Food Service and Sienna Bakery to launch seven signature layered cakes (Rainbow Cake, Red Velvet, Chocolate Mousse, Peanut Butter Mousse, and three additional varieties) through foodservice distribution channels, expanding from retail/online operations into broader foodservice operator markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Layered Cakes A set of seven signature layered cakes created by Buddy Valastro Jr. (Rainbow Cake, Red Velvet, Chocolate Mousse, Peanut Butter Mousse, and additional varieties) designed for foodservice operators. The cakes are formulated for easy transport and storage while preserving bakery-quality flavor and presentation, and are sold through Gordon Food Service's North American distribution network under the partnership with Sienna Bakery.
- Carlo's Bakery Retail Bakery Items (Custom Cakes and Baked Goods) Custom cakes and baked goods sold direct-to-consumer through Carlo's Bakery's retail storefront locations and direct orders. Offerings serve individual consumers seeking custom or celebration baked goods anchored by the Carlo's Bakery and Cake Boss brand.
Companies that use Carlo's Bakery
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Carlo's Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carlo's Bakery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- The Salvation ArmyminorBuddy Valastro partnered with The Salvation Army to celebrate National Donut Day by distributing donuts to veterans and supporting related initiatives across several U.S. cities. The event honors veterans while promoting community service and highlights the historical significance of the Donut Lassies from World War I.
- Gordon Food ServicecoreGordon Food Service partnered with its exclusive bakery brand Sienna Bakery and Carlo's Bakery to launch seven signature layered cakes created by Buddy Valastro Jr. available for foodservice operators. The collaboration combines two multigenerational family-owned businesses, expanding Carlo's Bakery's reach into the broader foodservice distribution channel through Gordon Food Service's North American network. The cake lineup includes Rainbow Cake, Red Velvet, Chocolate Mousse, and Peanut Butter Mousse.
- Sienna BakerycoreSienna Bakery, Gordon Food Service's exclusive bakery brand, collaborated with Carlo's Bakery to create seven signature layered cakes. The partnership combines multigenerational family-owned baking expertise.
Scale indicators3 records
Carlo's Bakery competitors and assessment
Company assessmentEmerging players
- Sienna Bakery: Gordon Food Service's exclusive commercial bakery brand and Carlo's direct co-development partner. Comparable as a B2B foodservice bakery manufacturer producing signature layered cakes for foodservice operators.
Direct peers
- Magnolia Bakery: Iconic New York-based specialty bakery famous for cupcakes and layered cakes, with multiple retail locations and a celebrity-driven brand. Direct peer to Carlo's in the dessert-first, custom-cake specialty bakery category serving premium retail customers.
- Sprinkles Cupcakes: Pioneer of the cupcake ATM and designer-cupcake retail concept, with celebrity co-branded lines and national retail presence. Closely comparable to Carlo's as a premium, celebrity-endorsed specialty cake/cupcake retailer.
- Nothing Bundt Cakes: Fast-growing specialty bundt cake franchise with 500+ locations across the U.S. Direct competitor in the custom celebration cake category with strong franchise and gifting demand.
- Georgetown Cupcake: TV-famous DC-based cupcake bakery operating multiple locations with celebrity-brand recognition through 'DC Cupcakes'. Direct retail competitor to Carlo's with similar custom-cake and cupcake premium positioning.
- Crumbs Bake Shop: Former publicly-traded cupcake retail chain known for oversized gourmet cupcakes. Comparable specialty retail bakery concept targeting premium dessert occasions, though currently operating at a smaller footprint.
Regional players
- Buddy V's Ristorante: Buddy Valastro's restaurant concept (sister brand to Carlo's), extending the celebrity chef's portfolio into Italian dining. Comparable as a vehicle for monetizing the same celebrity personal brand, though adjacent in product category.
Broad incumbents
- Bimbo Bakeries USA: Largest commercial bakery in the U.S. (parent of Thomas', Sara Lee, Entenmann's). Broad incumbent supplying branded and private-label baked goods across foodservice and retail; represents the scale competitive benchmark Carlo's faces in foodservice distribution.
- Whole Foods Market Bakery: In-store bakery program of Whole Foods offering premium custom and celebration cakes nationwide. Comparable as a broad-incumbent retail channel where Carlo's competes for premium custom-cake occasions.
Others
- Dawn Foods: Global B2B supplier of bakery ingredients, mixes, and finished baked goods to foodservice and retail bakeries. Comparable as a major supplier in the foodservice bakery ecosystem where Carlo's signature cakes now compete for shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Carlo's Bakery social profiles
Digital presenceCarlo's Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carlo's Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Carlo's Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carlo's Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carlo's Bakery
What does Carlo's Bakery do?
Carlo's Bakery designs, produces, and sells custom cakes and baked goods, anchored by a set of seven signature layered cakes created by Buddy Valastro Jr. (including Rainbow Cake, Red Velvet, Chocolate Mousse, and Peanut Butter Mousse). Products are sold direct-to-consumer through the company's own retail bakery storefronts and direct orders, and B2B to foodservice operators through the Gordon Food Service and Sienna Bakery distribution partnership across North America.
When was Carlo's Bakery founded?
Carlo's Bakery was founded in 1910. It employs 501 to 1,000 people.
Where is Carlo's Bakery based?
Carlo's Bakery is headquartered in Wayne, United States, in the North America region.
How does Carlo's Bakery make money?
Two revenue lines are on record. Signature Cake Products are the primary driver. The others are retail Bakery Operations.
Who are Carlo's Bakery's main competitors?
Sienna Bakery is listed as an emerging player. Direct peers are Magnolia Bakery, Sprinkles Cupcakes, Nothing Bundt Cakes, Georgetown Cupcake and Crumbs Bake Shop. Buddy V's Ristorante is listed as a regional player. Broad incumbents are Bimbo Bakeries USA and Whole Foods Market Bakery. Dawn Foods is listed as an others.
Does Carlo's Bakery have an API?
No public API is recorded for Carlo's Bakery.
What industry is Carlo's Bakery in?
Carlo's Bakery's product category is Specialty Bakery. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply). Its NAICS code is 311811 and its SIC code is 2050.