juice press
Juice Press is a plant-based food and beverage company operating 25+ retail locations across NYC, Boston, and Las Vegas with nationwide shipping, subscriptions, and corporate catering. It produces HPP cold-pressed juices, smoothies, acai bowls, and prepared foods from its Long Island City Super Kitchen.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What juice press does
Juice Press (legal entity: Juice Press LLC) is a plant-based food and beverage company headquartered in New York, operating a vertically integrated omnichannel model that spans brick-and-mortar retail, e-commerce, local delivery, nationwide shipping, subscription bundles, and corporate catering. The company serves health-conscious consumers seeking organic smoothies, cold-pressed juices, acai bowls, prepared foods, supplements, snacks, and DIY at-home kits, with a secondary B2B segment serving corporate and event catering clients. It operates more than 25 storefronts across New York City (Manhattan and Brooklyn), Boston, and Las Vegas, including high-traffic locations at Grand Central Terminal, the Empire State Building, Rockefeller Center, and the Bellagio Hotel & Casino, and supports a nationwide shipping catalog of 176 products via FedEx.
The company's principal technical differentiator is High Pressure Processing (HPP), a non-thermal preservation method that subjects bottled juice to high pressure in a water tank for 90 seconds to 4 minutes, reducing bacteria without heat and without preservatives. This extends shelf life to 20-30 days while preserving nutritional content and flavor, and is the operational enabler behind the nationwide shipping economics. All proprietary products are manufactured at the JP Super Kitchen in Long Island City, NY, which is kosher-certified by Rabbi Zev, and the product catalog spans 16 categories including cold-pressed juices (All Fruit, All Veggies, Veggies + Fruit, Immunity blends), organic smoothies (Blue Magic, Clean Green, Strawberry Banana), acai bowls, DIY smoothie and bowl kits, prepared foods and soups, supplements and powders, clean energy drinks, hydration beverages, snacks and bars, and concentrated health shots.
Juice Press operates a multi-stream revenue model combining one-time retail product sales, recurring subscription bundles (Drink Your Greens $51, Fruits $41, Hydration Pack $30, JP Best Sellers $54, Immune Boosting $41), corporate and event catering (with a 10% recurring-order discount), local direct delivery within 1.5 miles of store locations (via Square, with $30 minimum in Manhattan/Brooklyn/Queens and $50 elsewhere), and FedEx-based nationwide shipping with overnight handling of perishables. Distribution spans Square-powered e-commerce, in-store sales, local delivery, nationwide shipping, and catering. Marketing is conducted across Instagram, Facebook, Twitter, TikTok, the in-house "The Press" blog, email newsletters, and a loyalty rewards program (2 points per dollar spent). The company has received press coverage in The New York Times, Vogue, Wall Street Journal, Oprah Magazine, Men's Health, Allure, US Weekly, Women's Health, and Elle. No information is disclosed on funding, ownership, leadership, headcount, or financial performance.
juice press firmographics
Firmographics- Name
- juice press
- Legal name
- Juice Press LLC
- Website
- https://juicepress.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Juice Press is a plant-based food and beverage company operating 25+ retail locations across NYC, Boston, and Las Vegas with nationwide shipping, subscriptions, and corporate catering. It produces HPP cold-pressed juices, smoothies, acai bowls, and prepared foods from its Long Island City Super Kitchen.
- Ownership category
- akta.pro rank
juice press industry classification
Industry- Product category
- Plant-based food and beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)
- akta.pro secondary industries
- Refrigerated Juices & Smoothies (CRADACAL), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where juice press is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
juice press business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: One-time purchases of individual items including juices, smoothies, acai bowls, prepared foods, soups, snacks, supplements, and DIY smoothie/bowl kits sold at retail locations and online.
- Subscription Bundles: Recurring subscription bundles offering products like Drink Your Greens ($51), Fruits ($41), Hydration Pack ($30), JP Best Sellers ($54), and Immune Boosting ($41) delivered on a recurring schedule.
- Catering Services: Corporate catering and event services offering team events, birthdays, and special occasions with vegetarian, vegan, gluten-free, and kosher options. Features 10% discount for recurring catering orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DIY Smoothie & Bowl Kits |
| Subscription | Monthly | Subscription Bundles |
| Unit Pricing | Pay-as-you-go | Individual Products |
| Unit Pricing | Pay-as-you-go | Smoothies and Bowls |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
juice press product offering
Product offeringCore offering
Juice Press operates as a plant-based food and beverage retailer that manufactures and sells organic cold-pressed juices, smoothies, acai bowls, prepared foods, soups, DIY smoothie kits, supplements, snacks, and curated meal plans/cleanses. Products are produced at the company's Super Kitchen in Long Island City, NY using HPP (High Pressure Processing) technology, and distributed through 25+ physical retail locations, online ordering, local delivery, nationwide shipping, and corporate catering.
Product overview
Juice Press (JP) operates as a plant-based food and beverage company offering a diverse portfolio of products centered around organic smoothies, cold pressed juices, acai bowls, and healthy prepared foods. The core offering consists of Superfood and Fruit Smoothies, Cold Pressed Juices (HPP-processed with 20-30 day shelf life), and Acai Bowls. The product line extends to DIY Smoothie & Bowl Kits for at-home preparation, curated Meal Plans & Cleanses, Prepared Foods & Soups, Supplements & Powders, Clean Energy drinks, Hydration/Waters, Snacks, Breakfast items, and Health Shots. Services include Catering for corporate events and private functions, Grocery Delivery (JP Supermarket) with local delivery radius, Subscription products for recurring orders, and Nationwide Shipping of the JP Signature Line. Products are manufactured at the company's Super Kitchen in Long Island City, New York, and the company operates multiple retail locations across New York, Boston, and Las Vegas.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Cold Pressed Juices
Quantifiable outcome
- 90% lower carbon footprint compared to conventional meal choices
- +1 more outcomes
Companies that use juice press
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
juice press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
juice press partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
juice press competitors and assessment
Company assessmentDirect peers
- Pressed Juicery: Closest direct competitor: California-based cold-pressed juice and smoothie chain with both retail storefronts and nationwide shipping via HPP. Operates a similar DTC-plus-cafe hybrid model targeting the same urban health-conscious consumer with comparable price points.
- Jamba (formerly Jamba Juice): Major smoothie and juice franchise with 800+ locations across the U.S. Competitor in the smoothie/juice retail category with broader menu (smoothies, bowls, energy) and franchise-driven scale, though offering less of a clean/cold-pressed positioning.
- Smoothie King: Large smoothie franchise with 1,000+ U.S. locations focused on fitness and wellness-positioned smoothies. Overlaps with Juice Press on smoothie retail and health-conscious consumer targeting, though with a heavier functional-snack and protein focus.
- Clean Juice: Certified-organic juice and smoothie franchise with 100+ U.S. locations. Closely matches Juice Press on the USDA-organic, plant-based, wellness consumer positioning and the in-store retail café model.
- Tropical Smoothie Cafe: Fast-growing smoothie and food café franchise with 1,000+ locations. Direct competitor in the smoothie-plus-food retail category with a broader menu and franchise expansion model that competes for similar urban/peri-urban real estate.
- Robeks: Premium smoothie and juice franchise with a focus on fresh-fruit smoothies, acai bowls, and cold-pressed juices. Overlaps with Juice Press on retail smoothie/juice offerings and a health-conscious urban demographic.
- Nekter Juice Bar: California-based acai bowl, smoothie, and cold-pressed juice chain with 170+ locations. Closely comparable wellness café concept with similar menu (juices, smoothies, bowls, cleanses) and DTC ordering.
- Pure Green: NYC-based cold-pressed juice and smoothie chain. Direct competitor in the same Manhattan submarkets with a similar cold-pressed juice, smoothie, and acai bowl menu, though smaller in store count.
Emerging players
- Suja Organic / Suja Juice: Organic cold-pressed juice CPG brand sold primarily through grocery retail (Whole Foods, Sprouts, etc.). Comparable through HPP processing and cold-pressed juice category but operates as a wholesale CPG rather than a retail café model.
Broad incumbents
- Evolution Fresh (Starbucks-owned): Starbucks-owned cold-pressed juice brand sold through grocery and Starbucks stores. Competes in the same cold-pressed juice category through wholesale distribution rather than retail cafés, representing a broader-incumbent threat to Juice Press's CPG ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
juice press social profiles
Digital presencejuice press compliance and trust
Trust signalCompliance1 record
juice press financial estimates
Financial estimateRevenue estimate
Valuation estimate
juice press leadership team
Management profileNumber of profiles
juice press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
juice press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about juice press
What does juice press do?
Juice Press operates as a plant-based food and beverage retailer that manufactures and sells organic cold-pressed juices, smoothies, acai bowls, prepared foods, soups, DIY smoothie kits, supplements, snacks, and curated meal plans/cleanses. Products are produced at the company's Super Kitchen in Long Island City, NY using HPP (High Pressure Processing) technology, and distributed through 25+ physical retail locations, online ordering, local delivery, nationwide shipping, and corporate catering.
Is juice press a public or private company?
juice press is a private company. It is classified as unknown and is currently operating.
When was juice press founded?
juice press was founded in 2010. It employs 501 to 1,000 people.
Where is juice press based?
juice press is headquartered in New York, United States, in the North America region.
How does juice press make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are subscription Bundles and catering Services.
Who are juice press's main competitors?
Direct peers on record are Pressed Juicery, Jamba (formerly Jamba Juice), Smoothie King, Clean Juice, Tropical Smoothie Cafe, Robeks, Nekter Juice Bar and Pure Green. Suja Organic / Suja Juice is listed as an emerging player. Evolution Fresh (Starbucks-owned) is listed as a broad incumbent.
Does juice press have an API?
No public API is recorded for juice press.
What industry is juice press in?
juice press's product category is Plant-based food and beverages. Its primary akta.pro industry code is THAFAKAA, Juice Bars & Cold-Pressed Juice Shops, with a secondary code of CRADACAL, Refrigerated Juices & Smoothies. Its NAICS code is 3121 and its SIC code is 2080.