What Smash does

Smash (SMASH Holding GmbH) is an Austrian padel club operator founded in 2025 and headquartered in Vienna. The company runs a network of self-service outdoor padel courts bookable via smartphone, complemented by supervised indoor venues offering hospitality (gastro) and a pro shop, all unified on a single Eversports booking platform. As of the input, four club locations are operational across eastern Austria (Bruck an der Leitha, Trumau, Mitterndorf an der Fischa), with seven additional sites scheduled to open between July 2026 and Winter 2026, including Smash's first indoor facility in Vienna.

Smash monetizes through a multi-stream revenue model: usage-based hourly court rentals, recurring subscriptions (Daily at €49/month, Fix Peak at €399/quarter, Fix Off-Peak at €299/quarter), a prepaid Credits system (€100 + 10% bonus), tiered coaching (individual €60/hour down to €20/player in 4-person groups and €25/hour Starters beginner program), social events (€30/player), standard events (€35/player), custom corporate events, gift vouchers, a schools program, and tiered sponsorship packages (National, Local, Event, Custom). Distribution is self-serve consumer-led via Eversports and the company website, with community-driven growth through regional WhatsApp groups for partner matching.

The company is privately held by two Managing Directors, Philip Mader and Franz Schall, with co-founders Alexander Sommer-Fein and Ricardo Theiner, and operates without disclosed institutional ownership beyond a KT Ventures funding round dated 2026-04-07. Its flagship brand partnership with Austrian tennis world champion Dominic Thiem, together with named sponsors (Wilson, Hillinger, A2, Neoh, Borotalco, VIBE Vienna), anchors its positioning in the nascent Austrian padel market. Customers include individual players (primary), groups and corporate teams, schools, and beginners; no enterprise customer concentration is disclosed.

Name

Smash

Legal name

SMASH Holding GmbH

Website

https://smash-group.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Smash is an Austrian padel club chain operating self-service outdoor courts and a planned indoor venue across 11 sites, serving individual players, groups, schools, and beginners through court rentals, subscriptions, coaching, events, and sponsorships on a unified booking platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Court Rentals: Revenue from hourly/daily court bookings through online platform. Covers both outdoor self-service and indoor supervised courts across multiple club locations.
2. Subscriptions: Recurring revenue from Daily (€49/month), Fix Peak (€399/quarter), and Fix Off-Peak (€299/quarter) subscription plans providing guaranteed court access.
3. Training & Coaching: Individual and group coaching sessions ranging from €20-35 per person. Includes Starters program for beginners at €25/hour per player.
4. Credits System: Prepaid credit system with €100 base + 10% bonus (€110 value). No binding, bookable across all locations.
5. Events & Socials: Social play sessions (€30/player), standard events (€35/player), and custom corporate/private events. Revenue from tournaments and leagues.
6. Sponsorships: Partnership tiers for brands: National Main Partner (maximum national visibility), Local Partner (single location presence), Event Partner (tournament/event focus), Individual Partner (custom solutions).
7. Gift Vouchers: Flexible-value gift vouchers redeemable across all locations and offerings.
8. Schools Program: Padel programs for schools with age-appropriate curricula, motor skills development, and teamwork focus, delivered by smash coaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Smash operates a multi-location padel club chain across Austria providing bookable outdoor self-service courts and (planned) indoor supervised venues via an online booking platform. Revenue-generating offerings include hourly court rentals, recurring memberships, prepaid credits, individual and group coaching, social and corporate events, leagues and tournaments, school programs, gift vouchers, equipment rental, and tiered sponsorship packages. The company is currently operational in 4 outdoor locations with 7+ additional clubs scheduled to open through 2026, including its first indoor facility in Vienna.

Product overview

Smash operates a network of padel clubs across Austria as a unified platform-plus-locations model. The core offering consists of outdoor self-service padel courts bookable via smartphone at multiple locations (Bruck an der Leitha, Trumau, Mitterndorf an der Fischa, with more opening in 2026). The service architecture combines a central booking system through Eversports with location-specific court access. Membership tiers (Daily at €49/month, Fix Peak at €399/quarter, Fix Off-Peak at €299/quarter, and Credits system) provide recurring access, while add-on services include training sessions (Individual at €60/hour, 2-Person at €70/hour, 3-Person at €75/hour, 4-Person at €80/hour, and Starters at €25/hour), social events (€30), leagues and tournaments, standard events (€35), custom corporate events, school programs, gift vouchers, and equipment rental. Sponsorship packages (National Partner, Local Partner, Event Partner, and Custom Partnership) complete the offering for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Court Booking

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• EversportscoreTechnology or IntegrationOnline booking and reservation system provider. Smash uses Eversports platform for all court bookings, subscriptions, and credit purchases.
• Dominic ThiemflagshipGTM or Marketing PartnerPartnership with Austrian tennis world champion Dominic Thiem for brand ambassador/celebrity endorsement.
• WilsonminorOthersEquipment partner providing padel rackets and balls for court rental and training programs.
• Padel GalisminorOthersCourt surface and infrastructure supplier for padel court construction.
• NeohminorGTM or Marketing PartnerMarketing/sponsorship partner.
• HillingerminorGTM or Marketing PartnerMarketing/sponsorship partner.
• Forvis MazarsminorOthersProfessional services partner (accounting/consulting).
• BorotalcominorGTM or Marketing PartnerMarketing/sponsorship partner.
• FSMminorOthersPartner (unspecified).
• A2minorGTM or Marketing PartnerMarketing/sponsorship partner.
• LZH GroupminorOthersPartner (unspecified).
• VIBE ViennaminorGTM or Marketing PartnerMarketing/sponsorship partner with local Vienna focus.

Scale indicators3 records

Recent moves13 records

Expansion highlights6 records

Others

• Padel Galis: Padel Galis is a leading manufacturer and installer of padel courts and infrastructure. It is comparable to Smash as a strategic infrastructure supplier (Smash lists Padel Galis as its court construction partner) and as a vertically integrated player that also develops its own club projects.
• Eversports: Eversports is Smash's booking, subscription and payment platform and a broader marketplace for racket sports venues across the DACH region. It is comparable as the technology/infrastructure layer underlying Smash's self-serve GTM motion.
• Wilson Sporting Goods: Wilson is Smash's listed equipment partner for padel rackets and balls and a global racket-sports brand. It is comparable as the upstream supplier in Smash's value chain and as a brand-aligned player with potential to deepen partnership into co-branded venues or leagues.

Direct peers

• Padel Haus: Padel Haus is a rapidly expanding indoor padel club chain in Germany with multi-location operations, memberships, coaching and event offerings. It is comparable to Smash as a multi-site padel club operator targeting the same Central European racket-sports consumer with similar subscription/event monetization.
• Playtomic: Playtomic is the leading padel & tennis booking platform in Europe and also operates its own padel clubs. It is comparable to Smash as it sits at the intersection of padel court operations and digital booking — Smash uses Eversports, a direct competitor to Playtomic in the same software layer.
• WeArePadel: WeArePadel operates a network of padel clubs across major European cities with standardized booking, coaching and community programming. It is comparable to Smash as a pan-European padel-only chain pursuing the same membership + community + events playbook.
• Padel Zenter: Padel Zenter is an Austrian padel club operator with multiple locations and similar coaching, league and corporate-event offerings. It is comparable to Smash as a direct domestic competitor targeting the same Austrian player base with overlapping memberships and training programs.

Broad incumbents

• RSG Group: RSG Group is the parent of McFit, John Reed and Holmes Place, operating hundreds of fitness and sports clubs across Europe. It is comparable to Smash as a large incumbent in member-based sports/recreation clubs that has begun adding padel to its portfolio and could enter Austria as a competitor.
• Fit/One: Fit/One is one of Austria's largest low-cost fitness chains, expanding aggressively into group training and racquet sports. It is comparable to Smash as an Austrian incumbent in subscription-based sports facilities that competes for the same membership dollars and could launch competing padel offerings.

Regional players

• Sport 2000 Austria: Sport 2000 is the dominant Austrian sports retail cooperative with deep local distribution across the country. It is comparable to Smash as a regional Austrian sports brand and partnership/sponsorship counterpart that could cross-sell padel equipment and experiences to its member base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smash