11:fs Holdings Ltd

Name

11:fs Holdings Ltd

Legal name

11:FS Holdings Limited

Website

https://11fsholdings.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Private Banking & Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282)

akta.pro primary industry

Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)

Keywords

• Digital wealth management
• Private banking services
• Neo-private bank
• Banking-as-a-service
• Challenger fintech ventures

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Wealth Management Services: 11:FS Holdings operates as a wealth services company combining technology with human advisors to deliver private banking and wealth management services to high net worth individuals. Revenue is generated through wealth management fees, potentially including advisory fees, platform fees, and asset management charges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

11:FS Holdings invests in and builds digital financial services ventures and challenger wealth businesses, targeting high net worth individuals. Its flagship initiative is Project Arnaud, a UK digital neo-private bank and wealth manager combining modern technology with human advisors. The portfolio is powered by the Foundry (FoundryOS) modular banking-as-a-service platform, and the group is expanding regulatory capabilities through the acquisition of Amana Financial Services UK, to be rebranded as Kinsworth Investments Ltd.

Product overview

11:FS Holdings operates as a holding company building a portfolio of wealth services businesses, combining fintech pioneers behind Monzo, Starling, Nutmeg, Mettle, Mox, Bud, and other successful fintechs. The company is creating a broad suite of capabilities in banking and wealth management, with the modular banking-as-a-service platform Foundry powering its ventures. Project Arnaud represents the flagship initiative - a UK digital neo-private bank for high net worth individuals - while the company provides advisors with tools to reduce operational hurdles and deliver better value for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Project Arnaud: A digital neo-private bank and wealth manager targeting high net worth individuals in the UK, described as the UK's first digital neo-private bank.

Products and services

• Project Arnaud A digital neo-private bank and wealth manager targeting high net worth individuals in the UK. Combines modern digital technology with human advisor relationships to deliver centralized private banking, investment portfolio management, and multi-currency account management, addressing gaps in current wealth services with hidden fees and archaic account opening processes.
• Foundry (FoundryOS) A modular banking-as-a-service technology stack that enables rapid deployment of banking and wealth management capabilities. Used as the back-end infrastructure for Project Arnaud and other 11:FS Holdings ventures; headed previously by Ewan Silver (now Group CTO) and operated by Dave Morris as CEO of FoundryOS.
• Kinsworth Investments Ltd UK FCA-licensed wealth and financial services entity acquired from Amana/180 Capital and rebranded as Kinsworth Investments Ltd, providing additional regulatory capabilities and a UK platform for expanding 11:FS Holdings' wealth services.

Quantifiable outcome

• Global wealth management market exceeding $255 trillion in assets under management
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Blackshield CapitalcoreStrategic or Co-development Partner · 1 March 2026Blackshield Capital, founded by Max Koretskiy, is a key strategic partner in 11:FS Holdings. Koretskiy serves as a Director of 11:FS Holdings and is one of the founders of the Zürich-based wealth management services company. Blackshield Capital brings over 20 years of experience in investment banking and wealth management to corporate and HNWI clients.
• Amana Financial Services UK LimitedminorStrategic or Co-development Partner · 1 March 202611:FS Holdings acquired Amana Financial Services UK Limited from UAE-based CFDs broker Amana (operator 180 Capital). The UK FCA-licensed entity will be rebranded as Kinsworth Investments Ltd and expand financial services. This acquisition provides 11:FS Holdings with additional regulatory capabilities in the UK market.

Scale indicators4 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• AJ Bell: UK investment platform serving retail and advised clients with a focus on SIPPs, ISAs, and portfolio management. Comparable as an established UK wealth platform serving investor segments adjacent to Project Arnaud's HNWI target.
• Coutts: Iconic UK private bank serving HNW and UHNW clients for over 300 years. Direct incumbent competitor in the HNW private banking category where 11:FS Holdings / Project Arnaud is launching its challenger position.
• Atom Bank: UK digital challenger bank focused on mortgages and savings. Comparable as a UK challenger-bank peer operating in the digital-first banking category.
• Revolut: Large UK-headquartered digital bank with rapidly expanding wealth and trading products serving affluent and mass-affluent customers globally. Comparable as a broader incumbent in the digital wealth/neo-banking space competing for HNW clients.
• Hargreaves Lansdown: UK's largest direct-to-consumer wealth manager. Comparable as an established UK wealth platform competing for affluent retail and HNW investor share.

Others

• 10x Banking: UK-headquartered banking-as-a-service and core banking platform provider. Comparable to FoundryOS as a provider of modular banking infrastructure that powers challenger-bank products similar to Project Arnaud.

Direct peers

• Monzo Bank: UK challenger retail bank co-founded by Jason Bates. Direct peer in UK digital banking category with overlapping founder DNA and challenger positioning, though focused on mass-market rather than HNW.
• Nutmeg: UK digital wealth manager offering investment portfolios to retail and mass-affluent investors. Directly comparable as a UK-headquartered digital-first wealth platform; ties to 11:FS Holdings via former CTO Ewan Silver.
• Starling Bank: UK digital challenger bank co-founded by Jason Bates. Direct peer given shared founder lineage and challenger-bank DNA, with technology built on banking-as-a-service principles similar to FoundryOS.

Emerging players

• Moneybox: UK digital investment and savings platform. Comparable as an emerging UK digital wealth player targeting mass-affluent customers with similar technology-led advisory and investment propositions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/11-fs-holdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11:fs Holdings Ltd