Gemswell Surf Madrid

What Gemswell Surf Madrid does

Gemswell Surf Madrid (legal entity Madrid Playa Surf, S.L.) is developing Europe's largest artificial surf lagoon, a 23,000 m² facility powered by Wavegarden Cove wave-generation technology capable of producing more than 20 distinct wave types. The site is co-located within Atlético de Madrid's Ciudad del Deporte complex in eastern Madrid and is scheduled to open in spring 2027. The offering is structured as a year-round leisure destination rather than a single-activity venue, pairing the surf lagoon with a 700 m² skatepark, 3,000 m² of dining across five spaces, a 1,000 m² events space for concerts and shows, and 3,000 parking spaces with 400+ EV chargers.

The company targets a broad consumer base — beginners, families, intermediate and advanced surfers, tourists, and event-goers — through a direct-to-consumer, community-led go-to-market model anchored by an ambassador program (the Gemswell Squad), a public waiting list, and organic content from construction diaries. Revenue streams will span per-session lagoon admission, beginner courses and progression programmes, gastronomy, event hire and concerts, and skatepark access. The €60M+ project is financed through a syndicated loan split equally between Banco Santander and BBVA, a €15.7M participative loan from European funds via Buenavista NextGen Urbano, and equity anchored by Swiss fund Stoneweg Capital alongside Teras Capital; Stoneweg InfraSports is the developer, and Gemswell Ventures licenses the brand and operating model.

The asset is currently pre-revenue and in active construction, with a projected 500,000 annual visitors and 100+ direct jobs once operational. As a destination leisure venue, Gemswell's commercial model depends on translating Madrid's population catchment, tourism flow, and Atlético de Madrid's sports ecosystem into per-visitor yield across multiple spend categories, with no disclosed enterprise or B2B customer concentration.

Name

Gemswell Surf Madrid

Legal name

Madrid Playa Surf, S.L.

Website

https://gemswell.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gemswell Surf Madrid is developing Europe's largest artificial surf lagoon (23,000 m²) using Wavegarden technology within Atlético de Madrid's Ciudad del Deporte complex, opening spring 2027. It targets consumers of all skill levels in the Madrid metro area with surf sessions, courses, F&B, events, and a skatepark.

Ownership category

akta.pro rank

Product category

Surf Park and Leisure Destination

NAICS

Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Water (4872)

akta.pro primary industry

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

akta.pro secondary industries

Water Parks (THAAAAAB), Surf Schools & Surf Camps (THAAAKAC)

Keywords

• Artificial surf lagoon
• Surf park services
• Wave generation technology
• Surf instruction programs
• Leisure destination venue

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Surf lagoon admission and session tickets: Direct-to-consumer revenue from selling access to the surf lagoon, including wave sessions for various skill levels. This is the primary revenue stream of a surf park destination.
2. Surf courses and progression programmes: Revenue from structured beginner courses, progression programmes, and multi-sport activities taught by professional instructors.
3. Food, beverage, and gastronomy: Revenue from over 3,000 m² of dining across five spaces within the facility, plus catering for events and concerts.
4. Events, concerts, and venue hire: Revenue from hosting concerts, events, and shows in the 1,000 m² dedicated event space.
5. Skatepark and board sports access: Revenue from access to the 700 m² skatepark and other board sport activities within the facility.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Gemswell Surf Madrid is building and operating Europe's largest artificial surf lagoon (23,000 m²) within Atlético de Madrid's Ciudad del Deporte complex, powered by Wavegarden technology that generates more than 20 wave types. The facility sells surf sessions, beginner and progression courses, skatepark access, gastronomy across 3,000 m² of dining space, and concert/event venue hire, scheduled to open in spring 2027.

Product overview

Gemswell Surf Madrid is a single unified surf park product centered on Europe's largest artificial surf lagoon (23,000 m²) powered by Wavegarden technology. The facility offers surf experiences for all skill levels through beginner courses and progression programmes, complemented by a 700 m² skatepark for board sports and 3,000 m² of dining spaces across five restaurants. Additional offerings include a 1,000 m² events space for concerts and shows, and coworking areas. The product is designed as a year-round destination combining sports, leisure, and gastronomy.

Differentiator

Problem solved

Functional benefit

Products and services

• Gemswell Surf Madrid Surf Park Physical surf park destination featuring a 23,000 m² artificial surf lagoon with Wavegarden wave-generation technology delivering 20+ wave types for all skill levels, complemented by a 700 m² skatepark, 3,000 m² of dining across five spaces, and 1,000 m² for concerts and events. Designed for general consumers including families, beginners, intermediate and advanced surfers, and tourists in the Madrid metropolitan area.
• Beginner Surf Courses (Cursos de iniciación) Introductory surf lessons for individuals and families, providing a safe and structured environment for first-time surfers to learn the sport at the artificial lagoon.
• Progression Programmes (Programas de tecnificación) Advanced surf training programmes led by professional instructors, designed for surfers seeking to perfect technique and progress through structured coaching using the Wavegarden wave-generation system.
• Multi-Sport Activities and Skatepark Access Access to the 700 m² skatepark and other board sport activities within the facility, enabling visitors to engage with surf culture through complementary board sports.
• Gastronomy and Dining Over 3,000 m² of food and beverage dining across five distinct spaces within the facility, plus catering services for events and concerts.
• Events, Concerts and Venue Hire Hosting of concerts, events, and shows in the 1,000 m² dedicated event space, with venue hire and event services available to organizers.

Quantifiable outcome

• 500,000 annual visitors projected upon opening in spring 2027
• +2 more outcomes

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship and core.

• Atlético de MadridflagshipStrategic or Co-development PartnerAtlético de Madrid is the strategic host partner, providing the land and integrating the surf lagoon within its Ciudad del Deporte complex. The project leverages Atlético's brand, sports ecosystem, and existing fanbase, creating a multi-sport destination anchored by the surf lagoon.
• Stoneweg InfraSportsflagshipStrategic or Co-development PartnerStoneweg InfraSports is the project developer responsible for the development and construction of the surf lagoon within the Ciudad del Deporte complex. It is the infrastructure development arm of the Stoneweg group focused on sports assets.
• Gemswell VenturesflagshipOEM/ Whitelabel/ Licensing PartnerGemswell Ventures is the operating entity responsible for running the day-to-day operations of the surf lagoon. Gemswell Ventures licenses the Gemswell brand and operational model to the Madrid project, applying its expertise in surf park management.
• WavegardencoreTechnology or IntegrationWavegarden provides the proprietary wave-generation technology powering the surf lagoon. Their Cove technology generates over 20 distinct wave types and is embedded into the physical infrastructure of the lagoon, making it the technical backbone of the surf experience.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• The Wave Bristol: Year-round inland surfing destination in Bristol, UK, founded by Nick Haining. Operates an artificial surf lake offering waves for all skill levels alongside food, events, and coaching — directly comparable as an inland Wavegarden-style surf park.
• Adventure Parc Snowdonia: Welsh inland surf park (formerly Surf Snowdonia) operating a 300m wave pool on the Slate Quay. Direct European artificial-surf peer with multi-sport offerings, although smaller in lagoon size than Gemswell.
• Urbnsurf Melbourne: Australia's first commercial Wavegarden Cove surf park, opened in 2019 in Tullamarine. Comparable urban inland-surf model with sessions, lessons, food, and events — a benchmark for monetisation and visitor throughput at Wavegarden parks.
• Alaïa Bay: Wavegarden-powered surf park opened in 2023 on Lake Geneva in Switzerland. Closest functional twin to Gemswell: Wavegarden Cove technology, multi-revenue streams (surf, food, events), targeting landlocked European catchment.

Broad incumbents

• Siam Park: Premier water-themed amusement park in Tenerife, Spain (Canary Islands). Sets the benchmark for Spanish destination water parks with ticketed access, F&B, and events — broader incumbent analogue in the destination aquatic leisure category.
• Wavegarden SL: Spanish technology company headquartered in A Coruña that designs and builds Wavegarden Cove wave-generation systems. While Gemswell is a customer, Wavegarden itself develops and co-invests in surf parks globally, making it both supplier and adjacent operator.
• PortAventura Caribe Aquatic Park: Water park within PortAventura World resort on the Tarragona coast. Comparable Iberian destination aquatic venue combining water attractions, F&B, and events — relevant benchmark for catchment, dwell time, and pricing power.

Market position

Strengths6 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gemswell Surf Madrid