What Stoneweg Places & Experiences does

Stoneweg Places & Experiences is the cultural, gastronomic, sports, and events division of Stoneweg, a real estate and investment group. The operating entity is Stoneweg Experience, S.L., a private limited company (Sociedad Limitada) registered in Barcelona, Spain. The unit organises its activity around four pillars: Culture (Palau Martorell in Barcelona's Gothic Quarter, Carmen Thyssen Museu Barcelona, Gate Godó i Trias, and the ELLIPSIS immersive experiences platform), Foods (multiple wholly-owned restaurants and venues including Casa Candela, Traca & Trueno, Traca Madrid, Contrapunt, The Pink Elephant, La Taverneta a Espinaler, Orígenes, and the Albura event venue), Sports & Entertainment (the Iniesta Academy global soccer network, the Gemswell Surf complex under development in Madrid, Sport Experiences football tours, music events, and the NSN Cycling Team professional cycling squad), and Events (end-to-end event design, production, brand partnerships, and space activation services). It serves corporate clients seeking purpose-driven events, cultural institutions and art foundations, sports and entertainment brands, and hospitality/F&B partners. The core technology is event design and production, cultural experience curation, and gastronomic experience design, with partner-provided immersive technology integrated through ELLIPSIS; there is no proprietary AI/ML, API, or SDK product.

The business model combines professional services fees (event design and production, gastronomic experiences, sports and entertainment experiences) with managed services revenue from space activation and cultural venue operations, including restaurants, museums, and event venues. Pricing is bespoke and quote-based, with no public rate card; the GTM motion is event-driven and relationship-led, combining direct enterprise sales with partnership channels (sports networks, cultural venue partnerships) and content marketing via LinkedIn, Instagram, and Stoneweg TV. The unit reports only 12 employees, indicating a lean corporate team that coordinates a larger ecosystem of owned venues, partner venues, and curated professional networks (notably the Orígenes network of over 90 gastronomic professionals). Stoneweg Places & Experiences is privately held under the Stoneweg corporate umbrella, with Stoneweg SA as the copyright holder; no external institutional investors or public listing have been disclosed.

Name

Stoneweg Places & Experiences

Legal name

Stoneweg Experience, S.L.

Website

https://stonewegexperience.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stoneweg Places & Experiences is the cultural, gastronomic, sports, and events division of Stoneweg, operating owned venues, restaurants, and sports platforms in Spain, serving corporate clients, cultural institutions, sports brands, and hospitality partners through bespoke event production and managed services.

Ownership category

akta.pro rank

Product category

Experiential Event Services

NAICS

Historical Sites (71212), Tour Operators (56152), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Cultural & Heritage Entertainment Booking (Traditional/Folk Acts) (HSACAHAG)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Party Venue Sourcing & Booking Services (HSACACAL)

Keywords

• Corporate event design
• Cultural venue operations
• Gastronomic experience services
• Sports entertainment experiences
• Experiential brand activations

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Design & Production Services: The company designs and produces custom events including corporate events, brand partnerships, and co-creation experiences. Revenue is generated through professional services fees for end-to-end event production, design, and concept development.
2. Space Management & Activation: Revenue from activating and transforming owned and collaborative spaces into vibrant event venues. Manages spaces from their own portfolio and trusted partners.
3. Gastronomic Experiences: Custom gastronomic experiences blending innovation, sustainability, and tradition for events and cultural gatherings. Includes bespoke catering and restaurant operations.
4. Sports & Entertainment Experiences: Football experiences, academy programs, professional cycling team sponsorship, music events, and surfing complex operations.
5. Cultural Venue Operations: Operations of cultural venues including Palau Martorell, hosting temporary exhibitions and curatorial projects in collaboration with art foundations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stoneweg Places & Experiences designs, produces, and operates custom experiences across four pillars: Culture (cultural venues and exhibitions), Foods (restaurants and bespoke gastronomic experiences), Sports & Entertainment (sports academies, teams, and event experiences), and Events (end-to-end corporate event design, production, and brand partnerships). It monetizes through professional services fees for event production and design, managed services for owned and partner venues, and hospitality/restaurant operations anchored by Stoneweg's real estate portfolio.

Product overview

Stoneweg Places & Experiences is a division of Stoneweg dedicated to promoting innovative cultural, educational, and entertainment projects. The portfolio consists of four interconnected pillars: Culture (venues like PALAU MARTORELL, ELLIPSIS immersive experiences, CARMEN THYSSEN Museu Barcelona, and GATE GODÓ I TRIAS), Foods/Gastronomy (restaurants including CASA CANDELA, TRACA & TRUENO, THE PINK ELEPHANT, CONTRAPUNT, TRACA MADRID, ORÍGENES, LA TAVERNETA A ESPINALER, and the ALBURA event venue), Sports & Entertainment (INIESTA ACADEMY soccer academies, GEMSWELL SURF complex, SPORT EXPERIENCES, MUSIC EVENTS, and NSN CYCLING TEAM), and Events services (space management, gastronomic experiences, corporate events, event design, production, and brand partnerships). The company designs and produces experiences across culture, gastronomy, and sports, creating memorable transformative moments through owned venues and collaborative partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Palau Martorell: Cultural venue in Barcelona's Gothic Quarter hosting world-class temporary exhibitions by renowned artists.
• Carmen Thyssen Museu Barcelona
• Gate Godó i Trias
• Casa Candela
• Traca & Trueno Restaurants
• The Pink Elephant
• Contrapunt
• Traca Madrid
• Orígenes
• La Taverneta a Espinaler
• Albura
• Ellipsis
• Iniesta Academy
• Gemswell Surf
• Sport Experiences
• NSN Cycling Team

Products and services

• Palau Martorell Cultural venue in Barcelona's Gothic Quarter hosting world-class temporary art exhibitions, available for ticketed cultural visits and private events.
• Carmen Thyssen Museu Barcelona

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Palau MartorellflagshipStrategic or Co-development Partner · 1 January 2022Cultural venue in Barcelona's Gothic Quarter hosting world-class temporary exhibitions by artists like Sorolla, Chagall, Mucha, and Botero. Mission to enrich city's cultural landscape through curated shows.
• Iniesta AcademycoreStrategic or Co-development PartnerGlobal network of soccer academies committed to integral formation of players through Andrés Iniesta's methodology with the objective of forming 'better people and better players'. Stoneweg provides business development and operational support for the academy network.
• Gemswell SurfcoreStrategic or Co-development PartnerEuropean surf complex project in Madrid combining waves, golf, leisure, and gastronomy. Stoneweg is developing this innovative sports destination as part of their sports and entertainment portfolio.
• NSN Cycling TeamflagshipStrategic or Co-development PartnerProfessional cycling team flying the Swiss flag with Spanish structure, competing in the most demanding races worldwide. Stoneweg owns and operates this team promoting universal values like passion, effort, and overcoming challenges.
• ELLIPSIScoreStrategic or Co-development PartnerCreators of new realities through immersive experiences. Partnership for fusing creativity, storytelling, and technology to spark deep emotional connections in cultural experiences.
• EspinalerminorStrategic or Co-development PartnerPartnership with iconic Espinaler brand for La Taverneta a Espinaler location in Sant Cugat, offering tapas, preserves, and Mediterranean dishes in a tradition-filled setting.
• OrigenescoreStrategic or Co-development PartnerBespoke gastronomic experiences partner with a network of over 90 top professionals. Blends innovation, sustainability, and authenticity to create meaningful events with positive impact.
• Carmen Thyssen Museu BarcelonaflagshipStrategic or Co-development PartnerCultural landmark showcasing 19th- and 20th-century Catalan art on Passeig de Gràcia. Inspired by the Baroness's legacy, offering fresh, engaging approach to art blending culture, leisure, and event spaces.
• GATE Godó i TriasminorStrategic or Co-development PartnerOpen-air cultural hub in Greater Barcelona pedestrian promenade and garden, with unique pavilions hosting world-class experiences for locals and visitors.
• Casa CandelaminorStrategic or Co-development PartnerAll-day dining venue with warm, relaxed vibe serving breakfast to dinner. Menu blends tradition and modern flair with fresh, local ingredients.
• Traca & TruenominorStrategic or Co-development PartnerRestaurant concept redefining tapas with fearless, soulful cooking and rebellious twist. Offers explosive flavors in vibrant setting for intimate dinners to lively gatherings.
• The Pink ElephantminorStrategic or Co-development PartnerBoutique adults-only retreat in S'Agaró with nine serene rooms, gourmet dining, live music, and fashion pop-ups in a striking pink villa.
• ContrapuntminorStrategic or Co-development PartnerCelebration of Catalan cuisine rooted in tradition and local flavors, located at crossroads of Rambla Catalunya and Gran Via in Barcelona.
• AlburaminorStrategic or Co-development PartnerMediterranean-inspired event venue in Barcelona where architecture, light, and atmosphere shape meaningful corporate events in refined, versatile space.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fever: Fever operates a global experiences marketplace spanning cultural events, immersive shows, and gastronomy — directly comparable to Stoneweg's curated experience and event-design model, though Fever is marketplace-led rather than asset-backed.
• QuintEvents: QuintEvents provides official hospitality and corporate experiences for sports (Super Bowl, Olympics, MotoGP) and cultural events — a near-direct peer to Stoneweg's Sport Experiences division and corporate sports-hospitality offering.
• GetYourGuide: GetYourGuide is a leading marketplace for tours, attractions, and experiences globally — comparable to Stoneweg in curating and delivering cultural and gastronomic experiences, though marketplace-based versus Stoneweg's owned-venue model.
• Airbnb Experiences: Airbnb Experiences offers curated local experiences (culinary, cultural, sports) hosted by individuals and partners — competes for the same experiential-spend wallet that Stoneweg's gastronomic and cultural pillars target.

Emerging players

• Artsy: Artsy is an art marketplace and editorial platform enabling discovery of artworks and exhibitions — overlaps with Stoneweg's cultural curation and exhibition hosting, though Artsy is digital-first and does not operate physical venues.
• Tastemade: Tastemade produces food, travel, and lifestyle content and experiences — comparable to Stoneweg's gastronomic experiences pillar through shared cultural-dining positioning, though primarily content-driven rather than venue-based.

Regional players

• Museo del Prado: Spain's leading art museum operates a similar cultural venue model to Stoneweg's Carmen Thyssen Museu and Palau Martorell, but is publicly-owned and operates as a single-institution cultural destination rather than an integrated experiences platform.

Broad incumbents

• Legends Hospitality: Legends Hospitality is a larger, established player providing premium hospitality, sports venues, and corporate events globally — overlapping with Stoneweg's Sports & Entertainment Experiences pillar but at much greater scale.
• Cipriani: Cipriani operates iconic hospitality venues and restaurants globally with strong event programming — comparable venue/restaurant-plus-event model to Stoneweg's owned-venue and gastronomic pillars.
• Sodexo Live!: Sodexo Live! delivers event hospitality, catering, and venue services for sports, cultural, and corporate clients — overlaps with Stoneweg's event production and gastronomic experience offerings but operates as part of a global services giant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stoneweg-places-experiences
• Instagraminstagram.com/stonewegexperience

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoneweg Places & Experiences