Well Collective

What Well Collective does

Well Collective is a founder-led, Los Angeles-based worship music collective that supplies professional worship artists and recorded worship resources to Christian churches and conferences. Founded in 2017 by Taylor Begert, the company operates two core service lines: (1) Live Worship Artist Packages — subscription contracts placing rotating teams of professional musicians (typically three artists per church) into Southern California churches at tiered monthly pricing from $1,700 (single artist, weekly) to $3,700 (full band, monthly), plus $400 single visits; and (2) a Recorded Worship Video Library — a $400/month streaming subscription offering unlimited access to 30+ pre-recorded worship videos for virtual or in-person services globally. Beyond services, Well Collective distributes original worship music (albums A Modern Liturgy in 2018, Covers in 2016; single Alive; 2021 album announced) via Spotify, Apple Music, and Amazon Music, and provides free chord charts for church worship teams. Distribution combines direct, consultation-led sales to churches with self-serve streaming and music-platform distribution.

The business model is primarily recurring-revenue driven through subscription service contracts, supplemented by one-time music licensing/royalty revenue. The go-to-market is sales-led: prospective churches email [email protected] and are matched with artists via a staffing consultation, with packages ranging from occasional appearances to weekly recurring engagements. A tiered Artist Relief Fund, partnered with Wedgwood Circle and funded by donations, subsidises services for under-resourced churches, enabling mission-aligned expansion into accounts that could not otherwise afford standard rates. Technology infrastructure is not proprietary — the company runs on a Wix-hosted website, mainstream streaming platforms for music distribution, and YouTube as a streaming channel for worship content; no APIs, SDKs, integrations, or AI features are disclosed.

Well Collective serves two primary customer segments: churches (vertical, primary) seeking professional worship leadership, and Christian conferences/retreats (vertical, secondary) requiring one-time or short-duration worship experiences. The company has no subsidiaries, no funding rounds, no institutional investors, and is privately held by its founder-operators; operating geographies are Southern California for live services and global for video and recorded music.

Name

Well Collective

Legal name

Well Collective

Website

https://wellcollectivemusic.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Well Collective is a Los Angeles worship music collective founded in 2017 that supplies rotating professional worship artists and a global recorded worship video library on subscription to Southern California churches and conferences worldwide.

Ownership category

akta.pro rank

Product category

Worship Music Services

NAICS

Musical Groups and Artists (71113), Music Publishers (51223)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Religious Music & Worship Broadcasting (MPABALAN)

akta.pro secondary industry

Songwriting & Composition (Topliners, Co-writers, Camps) (MPAIABAA)

Keywords

• Worship music services
• Live worship artists
• Church worship leadership
• Worship video streaming
• Original worship music

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Worship Artist Services: Weekly and monthly worship artist packages for churches, including single artist, dual artist, and full band configurations. Revenue generated through recurring monthly service contracts.
2. Recorded Worship Video Library Subscription: Monthly subscription for unlimited streaming of 30+ pre-recorded worship videos, available globally for virtual church services.
3. Original Music Sales: Sales of original worship music through iTunes, Spotify, and Amazon Music platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Well Collective provides professional worship artists to lead church services and Christian conferences, delivering live worship leadership in Southern California on subscription contracts (single artist, dual artist, and full band packages). It complements this with a global recorded worship video library subscription offering unlimited streaming of 30+ pre-recorded videos for virtual or in-person church gatherings. The company also produces original worship music albums and singles available on major digital streaming platforms.

Product overview

Well Collective is a worship music collective based in Los Angeles offering a portfolio of services for churches and worshiping communities. The core offerings include: (1) Live Worship Artist Packages providing professional musicians for church services in Southern California at various pricing tiers ($400 single visit to $3,700/month for full band), and (2) a Recorded Worship Video Library offering streaming subscriptions ($400/month) for 30+ pre-recorded worship videos suitable for virtual or in-person gatherings. The company also produces original worship music albums (A Modern Liturgy, 2018; Covers, 2016; upcoming 2021 album), releases singles (Alive, 2020), and provides free chord charts for their songs. A charitable Artist Relief Fund enables churches unable to afford services to receive worship leadership through donated support.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Worship Artist Packages Professional worship artists available to lead live worship services at churches in Southern California, offered as subscription packages: single artist ($400 per single visit), weekly single artist ($1,700/month), weekly dual artist ($2,900/month, most popular), and full band ($3,700/month). Designed for churches seeking professional, Spirit-led worship leadership without hiring a full-time salaried worship pastor.
• Recorded Worship Video Library Subscription-based streaming service ($400/month, billed month-to-month, cancel anytime) providing unlimited access to 30+ pre-recorded worship videos suitable for virtual church services or in-person worship gatherings. Available globally via email inquiry, with continuous library growth.
• A Modern Liturgy (Album) Original worship album released in 2018 featuring 10 original songs (United, Everything New, Want to Move, Beautiful Dance, Refining, Salt and Light, Long for You, Your Goodness, Runaway, Alive) designed for communal worship settings, addressing themes of humanity participating in the Kingdom through pain, hope, heartache, and celebration. Available via Spotify, Apple Music, and Amazon Music.
• Covers (Album) Album released in 2016 featuring cover versions of modern worship songs written by other worship artists, designed as a portable worship experience for listening and worship gatherings.
• Alive (Single) Original worship single released in 2018 as part of the A Modern Liturgy album, distributed through Spotify, Apple Music, and Amazon Music.

Quantifiable outcome

• Weekly worship packages starting at $1,600/month versus near-impossible to keep salaried worship leader for less

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wedgwood CirclecoreStrategic or Co-development PartnerWell Collective has partnered with Wedgwood Circle to operate their Artist Relief Fund. Wedgwood Circle provides the funding mechanism that compensates Well Collective artists to serve churches that cannot afford standard rates, even after deep discounts. This partnership enables Well Collective to fulfill its mission of serving churches regardless of financial ability.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• We Are Worship: A worship music resource platform serving churches with songs, charts, and media for congregational worship. Comparable to Well Collective's recorded worship video library and chord chart offerings for church customers.
• The Worship Initiative: Worship training platform featuring top worship artists, song tutorials, and developer courses for worship leaders. Comparable as a worship artist-led content/training business targeting the same church worship leader audience.
• PraiseCharts: Provides worship chord charts, sheet music, and accompaniment tracks for churches and worship leaders. Directly comparable to Well Collective's free chord chart resource offering and its role as a service provider to worship teams.
• Worship Together: Worship music community and resource hub from Bethel Music featuring songs, resources, and learning content for churches. Comparable as a worship music community/collective serving church worship leaders with recorded content.
• Resound Worship: A collective of worship songwriters and churches producing original worship songs with free downloads and chord charts. Closely comparable to Well Collective's original worship music catalog and free chord chart model.

Broad incumbents

• Multitracks.com: Larger, established platform offering professional multitracks, charts, and rehearsal tools for worship teams globally. Comparable as a broad incumbent serving the same church worship leader customer base with overlapping recorded content and resource tools.
• Elevation Worship: Major contemporary worship music label and artist collective associated with Elevation Church, with global distribution and broad catalog. Comparable as a worship music collective/label producing original recorded worship content at scale.
• Planning Center: Established church management software suite (services, music, volunteers, giving) widely adopted by mid-market and enterprise churches. Comparable as it serves the same church buyer with worship planning tools that compete for the same worship leadership budget.

Others

• Christian Copyright Licensing International (CCLI): Licensing organization that facilitates legal use of worship songs in churches via blanket licenses. Comparable as an ecosystem enabler serving the same church customer base with music rights infrastructure adjacent to Well Collective's offerings.
• SongSelect: Worship song lyric, chord chart, and lead sheet database operated by CCLI. Comparable as an adjacent resource provider for worship leaders searching for chord charts and lyrics — overlapping with Well Collective's free chord chart offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBNizrhYjvJzbrdV8nnV7Fg
• Facebookfacebook.com/wellcollective
• Instagraminstagram.com/wellcollectivemusic
• LinkedInlinkedin.com/company/well-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well Collective