Racing UK
Racing UK (trading as Racing TV) is a privately held British horse racing media platform, 100% owned by 35 UK and 26 Irish racecourse shareholders, offering HD live streaming from 61 racecourses, expert tipping, racecards, and replays via subscription and bookmaker affiliate revenue.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Racing UK does
Racing UK, now trading as Racing TV, is a privately held British horse racing media platform founded in 2004 and 100% owned by its 35 UK and 26 Irish racecourse shareholders, operating under the Racecourse Media Group. The company delivers HD live coverage from 61 British and Irish racecourses, broadcasting more than 100 live meetings per season, alongside an on-demand archive (Racing TV Play), dedicated racecourse feeds (Racing TV Extra), expert tipping, and a comprehensive racecard/race-results/race-replay product suite. Distribution spans racingtv.com, iOS and Android mobile apps, Android TV, Apple TV, Amazon Fire TV, and traditional pay-TV carriage on Sky, Virgin, and Vodafone TV.
The core technology is an HD live streaming platform with three channel options (Main, Play, Extra) and integrated data layers from Timeform (form comments, statistics, pace forecasts) and Oddschecker (live odds comparison). Supporting modules include Racing Tracker (personal horse following), Race iQ (TV authentication for betting verification), and editorial news/tips content from a named tipster team (Dave Nevison, Angus McNae, Andy Stephens, Johnny Ward).
The business model combines two primary revenue streams. First, a freemium direct-to-consumer subscription: free month trial, annual at £298, or rolling monthly at £39.98, with an enhanced membership tier bundling free racecourse tickets, syndicate ownership, and exclusive content. Second, affiliate referral commission from 40+ bookmaker partners including Bet365, Paddy Power, Betfair, Coral, Betway, Boyle Sports, William Hill, and Sky Bet. All profits are returned to racecourse shareholders, so the entity functions structurally as a content-rights and media-services vehicle for the owning racecourses rather than a venture-backed profit-maximising business.
Racing UK firmographics
Firmographics- Name
- Racing UK
- Legal name
- Racing TV
- Website
- https://racingtv.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Racing UK (trading as Racing TV) is a privately held British horse racing media platform, 100% owned by 35 UK and 26 Irish racecourse shareholders, offering HD live streaming from 61 racecourses, expert tipping, racecards, and replays via subscription and bookmaker affiliate revenue.
- Ownership category
- akta.pro rank
Racing UK industry classification
Industry- Product category
- Sports Media Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Racetracks (711212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Racing, Including Track Operation (7948), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
- akta.pro secondary industries
- Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
Keywords
Where Racing UK is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Racing UK business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Subscription Revenue: Monthly and annual subscription fees for full access to live racing coverage, replays, racecards, tips, and exclusive content. Annual subscription at £298/year, monthly rolling at £39.98/month. Freemium model with free first month trial and basic free features.
- Bookmaker Affiliate Partnerships: Commercial partnerships with 40+ betting operators generating commission income when Racing TV users open betting accounts and engage in betting activity. Racing TV is 100% owned by shareholder racecourses with profits reinvested in racing.
- Membership Benefits Revenue: Enhanced membership tier providing additional benefits including free racecourse tickets (70+ meetings annually), exclusive hospitality offers, magazine subscriptions, horse syndicate ownership, and Racing TV Extra dedicated feeds
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Month Trial - First month free access to all Racing TV content |
| Subscription | Annual | Annual Subscription - Best value at £298/year |
| Subscription | Monthly | Rolling Monthly - No contract subscription at £39.98/month |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Racing UK product offering
Product offeringCore offering
Racing TV operates a dedicated horse racing media platform delivering live HD streaming coverage from 61 British and Irish racecourses (35 UK, 26 Irish). The service bundles live race broadcasts, racecards with Timeform data, expert tipping, race replays, results, news, and bookmaker free bet offers into a single subscription product distributed via web, mobile apps, smart TV platforms, and traditional broadcast (Sky, Virgin, Vodafone TV).
Product overview
Racing TV operates as a single unified streaming product offering live horse racing coverage from 61 British and Irish racecourses, complemented by a suite of digital modules. The core Racing TV service provides HD live streaming and broadcasting across multiple channels (Sky, Virgin, Vodafone TV) and platforms (web, mobile apps for iOS/Android/iPad, Android TV, Fire TV, Apple TV). Supporting modules include Racecards for form analysis, Tips for expert betting guidance, Results for race outcomes, Free Bets for bookmaker promotions, Members Benefits for subscriber perks, Racing TV Play for on-demand content, Racing TV Extra for dedicated racecourse feeds, Racing Tracker for horse following, and a News section. The company was founded in 2004 by racecourse shareholders and returns all profits to support the sport.
Differentiator
Problem solved
Functional benefit
Products and services
- Racing TV Streaming Subscription Core subscription product providing live HD streaming of horse racing from 61 British and Irish racecourses, along with racecards, expert tips, replays, results, and editorial content. Offered on a freemium basis with a free first-month trial, annual subscription at £298/year, and rolling monthly at £39.98/month, targeted at horse racing enthusiasts.
- Racing TV Mobile Apps Standalone mobile applications for Android, iOS, and iPad that deliver live racing streams, replays, racecards, tips, and account management to individual subscribers on the go.
- Racing TV Membership Benefits Enhanced membership tier providing additional benefits beyond the core streaming subscription, including free tickets to 70+ Club Days/race meetings per year, Racing TV Extra dedicated racecourse feeds, exclusive hospitality offers, Racing TV Club Magazine subscription, and horse syndicate ownership opportunities.
- Smart TV Applications Big-screen viewing applications for Android TV, Amazon Fire TV, and Apple TV (tvOS) delivering live HD racing streams and replays to living-room televisions for Racing TV subscribers.
- Race iQ TV Authentication Authentication service that verifies Racing TV subscribers' viewing of specific races for use as a qualifying signal by partnered bookmakers (e.g., for free bet eligibility tied to watching a race).
Quantifiable outcome
- 61 racecourse partnerships for exclusive content
- +2 more outcomes
Companies that use Racing UK
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Racing UK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Racing UK partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and strategic.
- Racecourse Media Group (Parent)coreRacecourse Media Group is the parent company of Racing TV. Racing TV is 100% owned by its shareholder racecourses with all profits reinvested in racing.
- Bet365majorAffiliate partnership driving betting referrals. Racing TV receives commission when users open betting accounts and engage in betting activity through the Racing TV platform.
- Paddy PowermajorAffiliate partnership for horse racing free bets and betting referrals. Standard offer: Bet £5 get £40 in free bets.
- BetfairmajorAffiliate partnership for sports betting referrals. Racing TV receives income from customer sign-ups and betting activity.
- CoralmajorAffiliate partnership offering £50 free bet when betting £50. Driving customer acquisition for Coral through Racing TV platform.
- BetwaymajorAffiliate partnership. Standard offer: Bet £10 Get £40 in free bets for new customers.
- Boyle SportsmajorAffiliate partnership. Standard offer: Bet £10 Get £40 in free bets plus money back if second to SP favourite.
- SkycoreBroadcast distribution partnership. Racing TV content distributed through Sky television platform to reach traditional TV viewers.
- Virgin MediacoreBroadcast distribution partnership. Racing TV content distributed through Virgin Media television platform.
- Vodafone TVcoreBroadcast distribution partnership. Racing TV content distributed through Vodafone TV platform.
- OddscheckerstrategicOdds comparison integration within racecards, providing best odds display for each runner. Users can place bets directly through Oddschecker links.
- TimeformstrategicTimeform comments and statistics integrated into Racing TV racecards, providing expert form analysis and race predictions.
- UK and Irish Racecourses (61 courses)coreRacing TV is owned by 35 UK and 26 Irish racecourse shareholders. Exclusive content from these racecourses forms the core programming. All profits returned to these racecourses.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Racing UK competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Racing UK social profiles
Digital presenceRacing UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Racing UK leadership team
Management profileNumber of profiles
Racing UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Racing UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Racing UK
What does Racing UK do?
Racing TV operates a dedicated horse racing media platform delivering live HD streaming coverage from 61 British and Irish racecourses (35 UK, 26 Irish). The service bundles live race broadcasts, racecards with Timeform data, expert tipping, race replays, results, news, and bookmaker free bet offers into a single subscription product distributed via web, mobile apps, smart TV platforms, and traditional broadcast (Sky, Virgin, Vodafone TV).
Is Racing UK a public or private company?
Racing UK is a private company. It is classified as corporate owned and is currently operating.
When was Racing UK founded?
Racing UK was founded in 2004.
Where is Racing UK based?
Racing UK is headquartered in London, United Kingdom, in the Europe region.
How does Racing UK make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are bookmaker Affiliate Partnerships and membership Benefits Revenue.
Does Racing UK have an API?
No public API is recorded for Racing UK.
What industry is Racing UK in?
Racing UK's product category is Sports Media Streaming. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content, with a secondary code of MPAEADAD, Online Horse Racing Betting (Advance Deposit Wagering/ADW). Its NAICS code is 5162 and its SIC code is 7948.