Better Tomorrow Solar
Better Tomorrow Solar is a woman-owned, Atlanta-based solar installer providing residential, commercial, and nonprofit customers with custom solar panel, battery storage, and EV charger installations. Certified across Tesla Powerwall, FranklinWH, Enphase, Sonnen, and Storz Power, serving 50+ Georgia communities with expansion into the Carolinas.
- Company typePrivate
- Founded2018
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Better Tomorrow Solar does
Better Tomorrow Solar is a privately held, woman-owned solar energy installation company headquartered at 1074 Memorial Dr. SE in Atlanta, Georgia, with a second office in Davidson, North Carolina. Founded and led by CEO Roji Aldashi, the company designs and installs residential and commercial solar photovoltaic systems, battery storage, and electric vehicle chargers, primarily serving the Atlanta metropolitan area, 50+ communities across Georgia, and an expanding footprint in North and South Carolina. The company markets directly to consumers and businesses through its website, phone sales (678-532-1000), free in-home consultations, community events, referral programs, an EnergySage marketplace profile, and earned media including NPR and podcast appearances by the CEO.
The company's technical offering centers on certified installation across multiple hardware ecosystems. Solar panels are sourced from LG/Q CELLS (LG Pro Gold installer) and REC Group, with system design covering rooftop, ground-mounted, and parking canopy configurations. Battery storage is delivered through five certified OEM partnerships — Tesla Powerwall, FranklinWH, Enphase IQ Battery, Sonnen, and Storz Power AI+ — with the company holding aGate/SPAN home energy management certifications. The company also installs Level 1 and Level 2 EV chargers and coordinates net metering interconnection directly with Georgia Power.
Revenue mechanics combine one-time installation fees for solar and battery systems with recurring revenue from solar leases, power purchase agreements (PPAs), and third-party-financed projects, supplemented by maintenance contracts and repair services. Customers span residential homeowners (primary), commercial properties, and nonprofit organizations such as churches and schools. Pricing is quote-based rather than publicly disclosed, with three bundled packages (Solar + Maintenance + Warranty; Solar + Storage; Solar + Energy Audit + Maintenance) and financing options structured to accommodate a range of credit profiles. The company holds certifications including NABCEP, WBENC (women-owned), BBB Accredited, EnergySage listed, and memberships in ASES and the Georgia Solar Energy Industries Association.
Better Tomorrow Solar firmographics
Firmographics- Name
- Better Tomorrow Solar
- Legal name
- Better Tomorrow Solar Inc.
- Website
- https://bettertomorrowsolar.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Better Tomorrow Solar is a woman-owned, Atlanta-based solar installer providing residential, commercial, and nonprofit customers with custom solar panel, battery storage, and EV charger installations. Certified across Tesla Powerwall, FranklinWH, Enphase, Sonnen, and Storz Power, serving 50+ Georgia communities with expansion into the Carolinas.
- Ownership category
- akta.pro rank
Better Tomorrow Solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Cogeneration Services & Small Power Producers (4991), Electric Services (4911)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE)
Keywords
Where Better Tomorrow Solar is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Better Tomorrow Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Solar Panel Installation: One-time installation revenue from residential and commercial solar panel systems. Customers can purchase systems outright with upfront payment, reducing long-term energy costs.
- Solar Leasing/PPA: Lease or Power Purchase Agreement (PPA) options allowing customers to go solar with no upfront costs, predictable fixed monthly payments, and full maintenance included with guaranteed savings on utility bills.
- Solar Financing: Finance options through third-party lenders to help customers spread the cost of solar installation over time. The company works with various finance solutions to fit projects of any size.
- Battery Storage Installation: Installation of battery storage systems including FranklinWH, Tesla Powerwall, Enphase, Sonnen, and Storz Power. Batteries can be added to existing solar systems or installed with new solar installations for backup power and energy independence.
- Commercial Solar Services: Comprehensive commercial solar solutions including roof-mounted systems, ground mounts, EV charger installation, battery storage, and solar parking canopies for business properties.
- Solar Maintenance and Repair: Solar panel repair and maintenance services, including monitoring system performance and twice-yearly maintenance options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Package 1 - Solar, Maintenance, Warranty |
| One time/ perpetual license | Multi-year contract | Package 2 - Solar and Storage |
| One time/ perpetual license | Multi-year contract | Package 3 - Solar, Energy Audit, Maintenance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Better Tomorrow Solar product offering
Product offeringCore offering
Better Tomorrow Solar designs and installs residential and commercial solar panel systems, battery storage solutions, and EV chargers for properties across the Atlanta, GA metro area and broader Georgia region. The company operates as a NABCEP-certified installer of solar panels and as a certified installer for multiple battery brands including Tesla Powerwall, FranklinWH, Enphase, Sonnen, and Storz Power, providing turnkey service from custom system design through permitting, net metering coordination, installation, and ongoing maintenance.
Product overview
Better Tomorrow Solar operates as a solar energy installation services company offering a portfolio of products centered on residential and commercial solar panel systems, with complementary battery storage solutions from multiple manufacturers. The core offerings include custom-designed residential solar systems and commercial solar installations, supported by add-on services such as EV charger installation, ground-mounted panel options, financing programs (purchase, lease, PPA, loans), repair/maintenance, and nonprofit solar solutions. The company specializes in battery storage integration, offering certified installation services for five major battery brands: FranklinWH, Enphase, Tesla Powerwall, Storz Power, and Sonnen. Geographic focus is on the Atlanta, GA metro area and broader Georgia region.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Energy Systems Custom-designed rooftop solar panel systems installed for homeowners to convert their homes into clean, renewable energy sources, reducing carbon footprint and monthly energy bills through net metering and on-site generation.
- Commercial Solar Energy Systems Comprehensive solar solutions for commercial properties including roof-mounted systems, ground mounts, EV charger installation, battery storage, and solar parking canopies designed to reduce overhead costs and demonstrate corporate sustainability commitment.
- Battery Storage Solutions Installation of home battery storage systems from FranklinWH, Tesla Powerwall, Enphase, Sonnen, and Storz Power, providing backup power during grid outages, energy independence, and time-of-use optimization. Batteries can be added to existing solar systems or installed alongside new ones.
- EV Chargers Level 1 and Level 2 electric vehicle charging systems installed at residential and commercial properties for convenient, safe, and efficient home and workplace EV charging.
- Ground-Mounted Solar Panels Solar panel installations mounted on the ground for properties where roof mounting is not suitable, providing an alternative ground-based solar energy solution for residential and commercial customers.
- Solar Panel Repair and Maintenance Repair and maintenance services for existing solar panel installations, including monitoring system performance and twice-yearly maintenance options to ensure optimal performance and longevity.
- Solar Services for Nonprofits Solar energy solutions designed specifically for nonprofit organizations, including solar installations, solar microgrids for community benefit, and resilience hub setups with battery storage to help reduce operational costs and advance sustainability missions.
Quantifiable outcome
- Residential customers can reduce energy consumption by 40-60%
- +4 more outcomes
Companies that use Better Tomorrow Solar
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Better Tomorrow Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Better Tomorrow Solar partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- TeslacoreCertified Tesla Powerwall installer. Partnered with Tesla, the technology and clean energy company, to offer Powerwall home energy batteries. Better Tomorrow Solar integrates Tesla's compact, minimalist home battery systems that store solar power for use during outages or nighttime. Powerwall features water-resistant properties and can be stacked up to 10 units.
- FranklinWHcoreCertified FranklinWH installer and partner. FranklinWH provides the aPower home battery system (10 kW continuous, 15 kWh capacity) and aGate smart controller. Better Tomorrow Solar works closely with FranklinWH representatives during installations and offers the whole-home battery system for energy independence, backup power, and peak-time cost reduction.
- EnphasecoreCertified Enphase installer offering IQ Battery backup systems featuring lithium iron phosphate (LFP) chemistry. Enphase is a leader in solar energy technology with award-winning smart battery technology. Better Tomorrow Solar offers Enphase Encharge storage systems for storing electricity from solar panels or grid.
- SonnencoreCertified Sonnen battery installer. Sonnen uses Lithium-Iron Phosphate (LFP) technology with German engineering combined with American ingenuity. Provides intelligent battery solutions that store and manage energy to power homes efficiently with or without solar.
- Storz PowercoreCertified Storz Power installer. Storz Power provides AI+ battery packages using Lithium-Iron Phosphate (LFP) technology with AI technology for home energy management. Better Tomorrow Solar offers installation and configuration services for Storz Power's flexible, safe, and powerful energy storage options.
- Georgia PowercoreLocal utility partnership for net metering coordination. Better Tomorrow Solar handles net metering applications with Georgia Power, allowing customers to sell excess solar energy back to the grid. The company also coordinates interconnection of solar systems with Georgia Power's grid.
- Georgia Power VPP Pilot ProgramminorPartnership with Georgia Power's Virtual Power Plant (VPP) Pilot Program as part of Georgia Power's Integrated Resource Plan for 2025-2044. VPP models aggregate customer solar and battery systems to provide grid services.
- ASES (American Solar Energy Society)minorLogo displayed indicating membership or partnership with ASES, the American Solar Energy Society, supporting renewable energy adoption.
- Georgia Solar Energy Industries AssociationminorGA Solar logo displayed indicating membership in the Georgia solar trade association supporting the solar industry in Georgia.
- EnergySageminorEnergySage certified installer with profile on the solar marketplace platform, allowing customers to find and compare Better Tomorrow Solar alongside other installers.
- NABCEPcoreNABCEP certified installer displaying the NABCEP (North American Board of Certified Energy Practitioners) certification logo, indicating professional certification in solar installation.
- BBB (Better Business Bureau)minorBBB Accredited Business designation, indicating the company meets BBB standards for business practices and customer satisfaction.
- WBENC (Women's Business Enterprise National Council)minorWBENC certified women's business enterprise, recognizing the company as majority-owned, operated, and controlled by women.
- LG / Q CELLScoreLG Pro Gold installer offering Q CELLS solar panels as part of complete energy solutions. Better Tomorrow Solar is authorized to install LG/Q CELLS solar products.
- JackeryminorPromotional partnership for portable power station giveaways. Jackery provided prizes for solar consultation sweepstakes, including Jackery Solar Generator 240 units.
Scale indicators3 records
Recent moves5 records
Expansion highlights7 records
Better Tomorrow Solar competitors and assessment
Company assessmentDirect peers
- Momentum Solar: Residential solar installer with in-house sales and installation teams operating across multiple states. Comparable in service model (direct-to-homeowner, in-house crews) and product scope (solar + storage) to Better Tomorrow Solar.
- ADT Solar: Residential and commercial solar installer with national reach, offering solar panel systems and battery backup. Competes directly with Better Tomorrow Solar for the same homeowner and small business customer.
- SunPower: Designs and installs residential and commercial solar systems across the U.S., with strong dealer/installer networks. Overlaps with Better Tomorrow Solar on residential rooftop solar and battery integration in the Southeast.
- Sunrun: Largest U.S. residential solar installer offering solar leases, PPAs, and battery storage (including Brightbox). Direct competitor to Better Tomorrow Solar in the residential solar-plus-storage segment, though operating at vastly larger national scale.
- Blue Raven Solar: Residential solar installer focused on rooftop PV and financing solutions across multiple U.S. states. Comparable to Better Tomorrow Solar in customer segment, sales-led GTM, and installer business model.
- Freedom Forever: U.S. residential solar installer offering full-service design, permitting, installation, and battery storage. Direct overlap with Better Tomorrow Solar in end-to-end residential solar-plus-storage delivery.
- Tesla Energy: Sells the Powerwall battery and integrated solar roof / solar panel systems directly to homeowners. Competes head-to-head with Better Tomorrow Solar for residential solar-plus-storage customers in Georgia and the Carolinas.
Regional players
- Trinity Solar: Privately held residential solar installer serving primarily the Northeast and Mid-Atlantic. Comparable to Better Tomorrow Solar in business model and customer segment, with regional overlap potential as both expand across the East Coast.
- Creative Solar USA: Georgia-headquartered residential and commercial solar installer operating in the same Southeast geography as Better Tomorrow Solar. Direct regional overlap in target market, customer segment, and product offering.
- Solar Sun Surfer: Southeast-focused residential and commercial solar installer. Comparable to Better Tomorrow Solar in regional positioning, customer profile, and solar-plus-storage service bundle.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Better Tomorrow Solar social profiles
Digital presenceBetter Tomorrow Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Tomorrow Solar leadership team
Management profileNumber of profiles
Profiles1 record
Better Tomorrow Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Tomorrow Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Tomorrow Solar
What does Better Tomorrow Solar do?
Better Tomorrow Solar designs and installs residential and commercial solar panel systems, battery storage solutions, and EV chargers for properties across the Atlanta, GA metro area and broader Georgia region. The company operates as a NABCEP-certified installer of solar panels and as a certified installer for multiple battery brands including Tesla Powerwall, FranklinWH, Enphase, Sonnen, and Storz Power, providing turnkey service from custom system design through permitting, net metering coordination, installation, and ongoing maintenance.
Is Better Tomorrow Solar a public or private company?
Better Tomorrow Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Tomorrow Solar founded?
Better Tomorrow Solar was founded in 2018. It employs 11 to 50 people.
Where is Better Tomorrow Solar based?
Better Tomorrow Solar is headquartered in Atlanta, United States, in the North America region.
How does Better Tomorrow Solar make money?
Six revenue lines are on record. Solar Panel Installation is the primary driver. The others are solar Leasing/PPA, solar Financing, battery Storage Installation, commercial Solar Services and solar Maintenance and Repair.
Who are Better Tomorrow Solar's main competitors?
Direct peers on record are Momentum Solar, ADT Solar, SunPower, Sunrun, Blue Raven Solar, Freedom Forever and Tesla Energy. Regional players are Trinity Solar, Creative Solar USA and Solar Sun Surfer.
Does Better Tomorrow Solar have an API?
No public API is recorded for Better Tomorrow Solar.
What industry is Better Tomorrow Solar in?
Better Tomorrow Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 221114 and its SIC code is 4991.