Mrs USA Earth

What Mrs USA Earth does

Mrs USA Earth is a privately held national beauty pageant organization founded in 2006 and headquartered in Orlando, Florida. It operates the official US preliminary to the Mrs. Earth International and Ms. Earth International competitions and serves three divisions: Mrs. USA Earth (married women aged 21+), Ms. USA Earth (single women aged 21+ or 27+), and Elite USA Earth (women aged 40+). The organization runs the pageant through a network of state directors who host state-level competitions during the summer and fall, a regional/at-large application path for under-served states, and a national competition held each April. Delegates commit to at least two community appearances per month during their reign and complete a mandatory Glamorously Green environmental service project, positioning environmental advocacy as the pageant's distinct purpose. Notable brand assets include a portfolio of federal USPTO trademarks (MRS USA EARTH, MRS EARTH, MS EARTH) and a federally registered 501(c)(3) nonprofit affiliate (Glamorously Green Inc.) that anchors the environmental mission. The organization operates with 1-10 employees and is led by CEO/Owner Mykhael Michaels (founder) with Deveney Shea serving as National Director following a 2024 leadership transition.

The business model is event-driven and per-cycle rather than subscription. Revenue is generated primarily through one-time state pageant entry fees ($600-$750, set per state director), appointed state title fees (~$1,500 total plus a $75 application fee currently waived), mandatory program book advertisements (~$350 per page plus a $125 design fee), and corporate sponsorship (e.g., LetsRoam.com) where sponsors receive tax-deductible benefits. Delegate-funded sponsorships serve as a secondary monetization layer, with titleholders responsible for their own wardrobe, travel, accommodations, and meals. The go-to-market motion combines a grassroots state-director distribution channel with direct-to-consumer at-large applications and social-media recruitment across YouTube, Facebook, and Instagram. Customers are individual contestants (long-tail consumer base) rather than enterprise accounts; there is no disclosed funding, no outside institutional capital, and the operating company (Earth Pageants LLC) is wholly owned by the Earth Pageants International LLC holding company. Production for the national event is handled by Deveney Media LLC.

Name

Mrs USA Earth

Legal name

Earth Pageants LLC

Website

https://mrsusaearth.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Mrs USA Earth is a national pageant organization operating the official US preliminary to Mrs. Earth International and Ms. Earth International, serving married women, single women, and women aged 40+ across three divisions, with state and national competitions led from Orlando, Florida.

Ownership category

akta.pro rank

Product category

Beauty Pageant Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Gender Equality & Women’s Rights (BPADAGAF)

Keywords

• National beauty pageant
• Pageant organization
• Women's pageant system
• Environmental advocacy pageant
• Pageant competition

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. State Pageant Entry Fees: State pageants range between $600-$750 depending on the state director, paid by contestants to participate in state-level competitions.
2. Appointed State Title Fees: Total fees for appointed state titles are $1500 plus a $75 application fee (waived until further notice). Payment plans are available.
3. Program Book Advertisements: Full page advertisements in program books are $350 per page plus $125 design fee. One ad page is mandatory for all delegates.
4. Sponsorship Revenue: Delegates are encouraged to collect sponsorship from corporate or personal sources to fund entry fees and expenses. Sponsors receive tax-deductible advertising benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mrs USA Earth is a national beauty pageant organization that runs state and national competitions for married women (Mrs.), single women (Ms.), and women aged 40+ (Elite). Delegates enter through state pageants ($600–$750) or appointed at-large titles ($1,500), and winners advance to represent the United States at Mrs. Earth International and Ms. Earth International. The pageant centers on leadership development and the Glamorously Green environmental advocacy mission, with mandatory community appearances and a service project component.

Product overview

Mrs USA Earth operates a multi-tiered national pageant system consisting of three core divisions: Mrs. USA Earth® for married women, Ms. USA Earth™ for single women, and Elite USA Earth™ for women aged 40 and older. The organization conducts state pageants and at-large entry processes as pathways to the national competition. Delegates compete in categories including Glamorously Green Service Project, Charitable Giving, Interview, Fitness/Swimwear/Activewear, and Evening Gown. Top national winners receive opportunities to represent the United States at Mrs. Earth® International and Ms. Earth® International competitions. The organization is owned by Earth Pageants International LLC and is federally trademarked.

Differentiator

Problem solved

Functional benefit

Products and services

• Mrs. USA Earth® National Pageant Premier national pageant for married women aged 21+ in the United States; empowers women through leadership development, environmental advocacy, and personal development; serves as the official preliminary to Mrs. Earth® International competition with all-expenses-paid international representation for national winners.
• Ms. USA Earth™ National Pageant Official national competition for single women aged 21+ (or 27+ depending on qualifications), providing unmarried women opportunities for leadership development, environmental advocacy, and national/international representation through the Ms. Earth® International platform.
• Elite USA Earth™ National Pageant Division Division for women aged 40+ (married or unmarried) competing at the national level, with the option to elect to compete in the traditional Mrs. or Ms. Division instead; includes mandatory activewear/sportswear competition.
• State Pageant Competitions Preliminary competitions held throughout the United States by state directors ($600–$750 entry fee) to select delegates for the national pageant; delegates must live, attend school, or work in the state of competition.
• At-Large Title Applications Application and interview pathway for candidates to represent states or regions without an active pageant ($1,500 total fees); at-large titles hold the same prestige as state pageant titles and include regional titles across 10 U.S. regions.
• Elemental Title Awards Equally ranked national-level titles (Mrs. USA Earth® Air, Water, Fire, and Ecosphere) awarded to the Top 4 participating delegates; Element titleholders may opt for a six-month binding title with Element crown and additional prizes.

Quantifiable outcome

• Winners represent the United States at Mrs. Earth International competition with all expenses paid for international travel
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LetsRoam.comminorOthersCorporate partner listed on the sponsors page. LetsRoam.com appears as a supporting sponsor for Mrs USA Earth pageants.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Miss Earth: International pageant with explicit environmental platform; Mrs. Earth International (the parent of Mrs. USA Earth) sits within the Miss Earth ecosystem, making this the closest ecosystem-level peer for cause-led environmental pageantry.
• Ms. America Pageant: National pageant for single women that competes head-to-head with the Ms. USA Earth division for the same unmarried-women segment of contestants.
• International Pageants (IP): Multi-division US pageant operator with Mrs., Ms., and Elite divisions analogous to the Mrs. USA Earth structure, competing for the same state-director pool and applicant funnel.
• Mrs. America Pageant: Premier US national pageant system for married women, directly competing with Mrs. USA Earth for the same applicant pool of married women 21+ seeking national titles and leadership opportunities.
• Mrs. World: International beauty pageant for married women; Mrs. Earth International is a comparable international system, and Mrs. World represents the most direct alternative global preliminary destination for US contestants.
• National American Miss (NAM): National US pageant system running multi-state and multi-age competitions; comparable in operating model (state preliminaries feeding a national competition) and in target demographic of young women.

Broad incumbents

• Miss America Organization: Largest legacy US women's pageant with scholarship focus; competes for the same media attention, sponsors, and cultural visibility as Mrs. USA Earth, though it targets unmarried women primarily.
• Miss USA / Miss Universe Organization: Major US pageant system with global media reach; competes for national brand awareness and corporate sponsorship in the same women's pageant category.

Others

• Pageant Planet: Pageant industry media and recruitment platform; serves as ecosystem infrastructure that influences applicant flow and state-director rankings across competing systems including Mrs. USA Earth.

Emerging players

• Universal Royalty Beauty Pageant: Multi-tier national pageant system with Mrs., Ms., and Elite divisions competing in the same niche segments as Mrs. USA Earth, often at lower price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/mrsusaearth
• Facebookfacebook.com/mrsusaearth
• Instagraminstagram.com/mrsusa_earth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mrs USA Earth