Let's Roam

What Let's Roam does

Let's Roam is a Denver-based privately held experiential entertainment company operating as Let's Roam, LLC. The company runs a global platform of app-guided scavenger hunts and themed activities, with a content library of 7,500+ hunts spanning cities worldwide including New York City, Boston, Melbourne, Warrenton, Oxford, and others. It serves both individual consumers seeking to explore cities interactively and corporate clients procuring team-building experiences, with secondary segments including bachelorette parties, birthday celebrations, families, couples, and university tours. The company was founded in 2017 (per firmographic data) and operates with 11–50 employees under the leadership of CEO and co-founder Charlie Harding and CFO Michael Harding.

The platform's core technology is a proprietary mobile application available on iOS (App Store ID 1465019126) and Android (com.letsroam) that uses GPS positioning, timed clues, and interactive navigation to guide participants through themed experiences. The product architecture is modular: a core Scavenger Hunt App and City Scavenger Hunts product, supplemented by themed activity modules (Bar Crawls, Art Walks, Ghost Tours, University Tours, Date Night Packages), a corporate team-building suite (Team Building Scavenger Hunts, Virtual Office Games, Virtual Escape Rooms, Virtual Murder Mystery Party, Coworker Feud, Jeoparody), indoor and at-home experiences (Indoor Family Hunts, Indoor Couple Hunts, Virtual Game Night, Virtual Birthday Parties), celebration-specific packages (Bachelorette and Birthday Party Hunts), and a 'Let's Roam Local' sub-brand for location-based discovery. The platform supports 20+ languages and 40+ currencies, and an expert event-planning team coordinates custom events for groups from a few participants up to 5,000+ attendees.

Let's Roam monetizes through a hybrid model combining direct-to-consumer ticket sales via its website and mobile apps with a B2B channel for corporate team building and group celebrations. Pricing is quote-based rather than transparently listed, and the company is privately held with no disclosed institutional funding, no parent company, no M&A activity, and no public listing. The business has accumulated strong consumer ratings, with 4.8–5.0 star averages and tens of thousands of cumulative reviews across its top city listings.

Name

Let's Roam

Legal name

Let's Roam, LLC

Website

https://letsroam.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Let's Roam is a Denver-based experiential platform operating 7,500+ app-guided scavenger hunts across global cities, serving individual explorers, corporate team-building clients, and group celebrations through iOS/Android apps and dedicated custom event services.

Ownership category

akta.pro rank

Product category

Experiential Activities and Team Building Services

NAICS

Tour Operators (561520), Tour Operators (56152), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

akta.pro secondary industries

Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ), Art, Street Art & Creative Scene Tours (THAJAAAE)

Keywords

• Scavenger hunt experiences
• Team building activities
• Corporate event services
• App-guided city tours
• Virtual group games

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Scavenger Hunt Tickets: Individual and group tickets for city exploration scavenger hunts sold directly through the website and mobile app
2. Custom Events Services: Expert event planners coordinate and host custom events for groups from a few people to thousands, including corporate team building, bachelorette parties, and birthday parties
3. Virtual Team Building Activities: Virtual versions of games and activities including virtual office games, escape rooms, murder mystery parties, and Coworker Feud

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Let's Roam sells app-guided scavenger hunt experiences in cities worldwide, delivered through proprietary iOS and Android mobile apps. The company offers themed hunts such as city exploration, bar crawls, ghost tours, art walks, university tours, and date night packages, alongside dedicated team building solutions (outdoor hunts, virtual office games, virtual escape rooms, virtual murder mystery, Coworker Feud, Jeoparody) and celebration packages for bachelorette and birthday parties. Custom event planning with expert coordinators supports groups ranging from a few people to 5,000+ attendees, with the platform localized in 25+ languages and 40+ currencies.

Product overview

Let's Roam is a multi-experience platform offering app-guided scavenger hunts across cities worldwide, with a modular product architecture consisting of a core Scavenger Hunt App supplemented by specialized activity modules. The core offering includes City Scavenger Hunts, while the product line extends into team building solutions (Team Building Scavenger Hunts, Virtual Office Games, Virtual Escape Rooms, Virtual Murder Mystery Party, Coworker Feud, Jeoparody), celebration events (Bachelorette Party Scavenger Hunt, Birthday Party Scavenger Hunt, Virtual Birthday Parties), and indoor/home experiences (Virtual Game Night, Indoor Family Scavenger Hunts, Indoor Couple Scavenger Hunts). Additional modules include themed activities (Bar Crawls, Art Walks, Ghost Tours, University Tours, Date Night Packages) plus custom event planning services. The platform supports 25+ languages and 40+ currencies, with iOS and Android mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Let's Roam Scavenger Hunt App A mobile application guiding users through city-based scavenger hunts using GPS, clues, and challenges to explore urban environments.
• City Scavenger Hunts Outdoor walking tours in cities worldwide where participants solve clues and complete challenges at various landmarks and points of interest.
• Team Building Scavenger Hunts Corporate team building activities combining scavenger hunt mechanics with team collaboration challenges in outdoor city settings.
• Virtual Office Games Remote team building games designed for distributed teams to play together virtually, fostering collaboration and engagement.
• Virtual Escape Rooms Online escape room experiences where virtual teams solve puzzles and escape within time constraints.
• Virtual Murder Mystery Party Interactive virtual party game where participants solve a fictional murder mystery through role-playing and clue investigation.
• Coworker Feud Team competition game inspired by family feud format, pitting coworkers against each other in knowledge-based challenges.
• Jeoparody Virtual trivia game styled after Jeopardy, designed for team building and corporate events.
• Bachelorette Party Scavenger Hunt Themed scavenger hunt designed for bachelorette parties, incorporating wedding-related challenges and party activities.
• Birthday Party Scavenger Hunt App-guided scavenger hunt experience for birthday celebrations, easy to plan with premium support.
• Virtual Birthday Parties Online birthday celebration experience with interactive games and activities conducted virtually.
• Virtual Game Night Virtual family game night experience featuring interactive games playable remotely with friends and family.
• Indoor Family Scavenger Hunts Indoor scavenger hunt activities designed for families to complete within their homes.
• Indoor Couple Scavenger Hunts Romantic indoor scavenger hunt experiences designed for couples, including date night packages.
• Bar Crawls Guided bar crawl experiences where participants visit multiple bars while completing scavenger hunt challenges.
• Art Walks Guided tours focusing on public art, murals, and cultural landmarks in various cities.
• Ghost Tours Spooky scavenger hunt experiences exploring haunted locations and ghost stories in various cities.
• University Tours Campus-based scavenger hunts at universities exploring academic buildings, landmarks, and student life.
• Date Night Packages Romantic scavenger hunt experiences designed for couples looking for unique date night activities.
• Custom Events Bespoke event planning services for groups from a few people to several thousand, with expert event planners coordinating custom scavenger hunt experiences.
• Let's Roam Local Location-based service connecting users with local scavenger hunt experiences and partnerships in their area.

Quantifiable outcome

• Events can accommodate groups from a few people to over 5000 attendees

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetYourGuide: GetYourGuide is a global marketplace for tours, attractions, and experiences. While not a scavenger hunt specialist, it competes for the same tourist/city-experience demand and dwarfs Let's Roam in distribution and capital.

Direct peers

• TeamBuilding.com: TeamBuilding.com offers a broad catalog of virtual and in-person team building activities, including scavenger hunts, overlapping with Let's Roam's hybrid corporate offerings.
• Outback Team Building: Outback Team Building provides corporate team building events including scavenger hunts, directly competing with Let's Roam's enterprise team building custom events service.
• The Go Game: The Go Game runs team building scavenger hunts, photo challenges, and custom corporate events, directly competing with Let's Roam's B2B team building portfolio including outdoor hunts and virtual games.
• Goose Chase: Goose Chase provides a scavenger hunt app platform heavily used for corporate team building and events, directly overlapping with Let's Roam's team building scavenger hunts and custom event offerings.
• Watson Adventures: Watson Adventures offers scavenger hunts and pub crawls in major cities, targeting corporate groups, bachelorette parties, and birthday celebrations — overlapping with several of Let's Roam's core use cases.
• City Scavenger: City Scavenger runs app-guided scavenger hunts in multiple US cities, directly comparable to Let's Roam's core city exploration product in scope and target audience.
• Crazy Dash: Crazy Dash provides app-based scavenger hunt adventures in cities across the US, offering a very similar consumer-facing experience to Let's Roam's city hunts.
• Operation City Quest: Operation City Quest operates app-guided scavenger hunts in cities across the US using a very similar business model and pricing structure to Let's Roam, making it a near-direct competitor.

Emerging players

• GPSmyCity: GPSmyCity offers self-guided walking tours and city exploration content across many destinations, addressing the same city-explorer use case as Let's Roam but with a self-guided rather than scavenger-hunt format.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/letsroam_real
• Facebookfacebook.com/bigcityhunt
• Instagraminstagram.com/LetsRoam
• LinkedInlinkedin.com/company/bigcityhunt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Roam