ADONIAA
ADONIAA is a Calgary-based, female-founded multi-vertical platform serving women across life stages through beauty retail, a mobile makeup service, a marketplace for female-owned businesses, community and teen programs, and staged real estate and financial services across Alberta.
- Company typePrivate
- Founded2014
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
ADONIAA firmographics
Firmographics- Name
- ADONIAA
- Website
- https://adoniaa.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADONIAA is a Calgary-based, female-founded multi-vertical platform serving women across life stages through beauty retail, a mobile makeup service, a marketplace for female-owned businesses, community and teen programs, and staged real estate and financial services across Alberta.
- Ownership category
- akta.pro rank
ADONIAA industry classification
Industry- Product category
- Women's Beauty and Lifestyle Services
- NAICS
- Hair, Nail, and Skin Care Services (81211)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Mobile Beauty Packages & Group/Party Services (e.g., pamper parties) (HSALAMAM)
- akta.pro secondary industry
- Group/Party Makeup Services (HSALAHAK)
Keywords
Where ADONIAA is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Markets served
ADONIAA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Beauty Products and Services: Revenue from beauty products, mobile makeup services, and related beauty offerings through Adoniaa Beauty platform
- E-commerce Marketplace: Commission-based marketplace featuring female-owned businesses through Adoniaa Collective
- Community Programs: Revenue from Teen Beauty Camp registrations and UYB Community programs
- Real Estate Services: Real estate services and property assistance across Alberta
- Financial Services: Financial planning and protection services for families
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
ADONIAA product offering
Product offeringCore offering
ADONIAA operates a portfolio of women-focused brands offering beauty products and mobile makeup services, an online marketplace for female-owned businesses (Adoniaa Collective), a teen beauty education program (Teen Beauty Camp), a women's community platform (UYB Community), real estate services, and financial advisory services aimed at supporting women across life stages. Founded in 2014 in Calgary, Canada, as a woman-owned business.
Differentiator
Problem solved
Functional benefit
Brands
- Adoniaa Beauty: Beauty products and services platform.
- Adoniaa Collective
- UYB Community
- Teen Beauty Camp
- Adoniaa Real Estate
- Adoniaa Financials
Products and services
- Adoniaa Beauty
- Adoniaa Collective
- Mobile Makeup Services
- UYB Community
- Teen Beauty Camp
- Adoniaa Real Estate
- Adoniaa Financials
Companies that use ADONIAA
Customer profileSegments3 records
Ideal customer profiles3 records
ADONIAA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ADONIAA partnerships and signals
Strategic signalScale indicators1 record
ADONIAA competitors and assessment
Company assessmentBroad incumbents
- Ulta Beauty: Largest US specialty beauty retailer combining mass and prestige beauty with in-store services including skincare and makeup applications. Overlaps with ADONIAA Beauty across retail and services.
- Beautycounter: Direct-sales beauty brand with a mission-driven, women-empowerment positioning. Similar community-driven, mission-led women-focused brand strategy to ADONIAA.
- The Honest Company: Mission-driven consumer brand focused on families and women's everyday needs spanning beauty, household, and baby. Comparable values-driven women-focused brand strategy.
- Bluemercury: Beauty retailer combining product assortment with integrated spa services in a single-store format. Closely aligned with ADONIAA Beauty's products-plus-services positioning.
- Goop: Multi-vertical women's lifestyle brand spanning beauty, wellness, fashion, and content. Highly relevant comparison for ADONIAA's portfolio approach to women's empowerment across categories.
- Sephora: Global beauty retail leader carrying products and offering in-store beauty services. Overlaps with ADONIAA Beauty in retail and services though at vastly larger scale.
Direct peers
- Glamsquad: On-demand mobile beauty services platform offering makeup, hair, and skincare appointments delivered to customers' locations. This is the most direct operational and category comparison to ADONIAA's Mobile Makeup service.
- BeGlammed: Mobile on-demand beauty services app delivering hairstyling and makeup to clients at home or events. Comparable business model to ADONIAA's Mobile Makeup with similar customer acquisition dynamics.
- Blushington: Brick-and-mortar beauty bar chain offering makeup applications and skincare services in a dedicated retail studio format. Overlaps with ADONIAA's beauty services approach though delivered in-store rather than mobile.
- Heyday: Skincare services franchise combining facials with product retail in a membership-driven model. Comparable services-plus-retail approach to ADONIAA Beauty's hybrid offering.
Market position
Customer concentration
ADONIAA social profiles
Digital presenceADONIAA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADONIAA leadership team
Management profileNumber of profiles
Profiles1 record
ADONIAA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADONIAA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADONIAA
What does ADONIAA do?
ADONIAA operates a portfolio of women-focused brands offering beauty products and mobile makeup services, an online marketplace for female-owned businesses (Adoniaa Collective), a teen beauty education program (Teen Beauty Camp), a women's community platform (UYB Community), real estate services, and financial advisory services aimed at supporting women across life stages. Founded in 2014 in Calgary, Canada, as a woman-owned business.
When was ADONIAA founded?
ADONIAA was founded in 2014. It employs 11 to 50 people.
Where is ADONIAA based?
ADONIAA is headquartered in Calgary, Canada, in the North America region.
How does ADONIAA make money?
Five revenue lines are on record. Beauty Products and Services are the primary driver. The others are E-commerce Marketplace, community Programs, real Estate Services and financial Services.
Who are ADONIAA's main competitors?
Broad incumbents on record are Ulta Beauty, Beautycounter, The Honest Company, Bluemercury, Goop and Sephora. Direct peers are Glamsquad, BeGlammed, Blushington and Heyday.
Does ADONIAA have an API?
No public API is recorded for ADONIAA.
What industry is ADONIAA in?
ADONIAA's product category is Women's Beauty and Lifestyle Services. Its primary akta.pro industry code is HSALAMAM, Mobile Beauty Packages & Group/Party Services (e.g., pamper parties), with a secondary code of HSALAHAK, Group/Party Makeup Services. Its NAICS code is 81211 and its SIC code is 8741.