Reeder Pianos

What Reeder Pianos does

Reeder Pianos, Inc. is a family-owned piano retailer and restoration business founded in 1967 in Lansing, Michigan. The company sells new, pre-owned, and restored acoustic grand and upright pianos under premium brands (Steinway, Blüthner, Mason & Hamlin, Baldwin, Knabe, Haessler, Irmler), digital pianos (Kurzweil, Nord, e-Klavier), and player-piano retrofit systems (PianoDisc, QRS), alongside accessories, player rolls, humidifier treatments, and benches. Its restoration center provides complete in-house piano rebuilding including soundboard/pinblock replacement, bridge recapping, action regulation, hammer voicing, and refinishing, using Renner parts and Weickert-felt/US-Germany-sourced hammers.

The business generates revenue from hardware sales (pianos, digital keyboards, accessories), professional restoration services, and recurring/managed services such as piano moving, climate-controlled storage ($55/month), and trade-in or consignment transactions (offering full-value credit toward upgrades for up to 5 years). Distribution combines a single physical showroom at 5660 W Grand River Ave in Lansing (by appointment), an online accessories store, and direct field-sales restoration services. Go-to-market is sales-led and relationship-led, leaning on 55+ years of brand history, authorized-dealer status with premium manufacturers, and a deep institutional customer roster spanning universities, conservatories, K-12 schools, symphony orchestras, and performing-arts festivals.

The company also operates a related luxury-finishing brand (Luxe Piano Editions), finances purchases through FinWise Bank, and accepts online appointment scheduling via Appointy. Operating scope is concentrated in Michigan and the broader Midwest, with service reach documented into Ontario, Canada and institutions across the United States. Reeder Pianos is privately held, with no parent company, subsidiaries, funding rounds, or external investors disclosed.

Name

Reeder Pianos

Legal name

Reeder Pianos, Inc.

Website

https://reederpianos.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Reeder Pianos, founded 1967 in Lansing, Michigan, is a family-owned retailer and restoration specialist selling new, pre-owned, and restored acoustic and digital pianos, plus accessories, to individual buyers, universities, conservatories, and performing-arts organizations across the Midwest and beyond.

Ownership category

akta.pro rank

Product category

Piano Retail and Restoration

NAICS

Musical Instrument and Supplies Retailers (459140)

SIC

Musical Instruments (3931)

akta.pro primary industry

Instrument Parts, Repair & Maintenance (Luthier, Tech Services, Spares) (MPAIAJAG)

akta.pro secondary industries

Used & Vintage Musical Instruments Retail (CRALAEAH), Piano Moving Services (HSAKAEAA), Specialty Item Full-Service Storage (Art, Antiques, Pianos, Wine) (HSAKAHAF), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

Keywords

• Piano restoration services
• Acoustic piano sales
• Digital keyboards retail
• Piano moving storage
• Player piano systems

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Piano Sales: Sales of new, pre-owned, and restored acoustic pianos including Steinway, Mason & Hamlin, Bluthner, Baldwin, and other premium brands. Also includes digital pianos (Kurzweil, Nord) and clearance specials.
2. Piano Restoration Services: Complete restoration services for fine vintage pianos including refinishing, soundboard replacement, pinblock replacement, bridge recapping, action regulation, hammer voicing, and string replacement.
3. Piano Moving and Storage: Professional piano moving throughout Michigan including Lansing and Jackson areas, event rental, and long-term storage services.
4. Trade-In and Consignment: Accepts pianos as trade-ins with full-value credit toward upgrades for up to 5 years. Also offers consignment services for selling pianos.
5. Accessories Sales: Sales of piano accessories including benches, lamps, player piano rolls, keyboard stands, humidifier treatments, and piano storage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Reeder Pianos sells new, pre-owned, and restored acoustic grand and upright pianos (Steinway, Mason & Hamlin, Blüthner, Baldwin, Knabe), digital pianos (Kurzweil, Nord, e-Klavier), and player piano systems (PianoDisc, QRS). The company's core competency is complete piano restoration including soundboard replacement, pinblock installation, action regulation, hammer voicing, refinishing, and bridge recapping, using Renner action parts, Weickert felt hammers, and US/Germany-sourced components. Ancillary offerings include piano moving, climate-controlled storage, trade-in/consignment, and piano accessories.

Product overview

Reeder Pianos is a family-owned business since 1967 specializing in piano restoration and sales. The company offers a comprehensive piano portfolio comprising restoration services for vintage instruments, new and pre-owned acoustic pianos (grand and upright), digital pianos (Kurzweil, Nord, e-Klavier), and player piano systems (PianoDisc, QRS). Their accessory offerings include piano benches (Quik Lok, Maestro, Hidrau, pneumatic and hydraulic adjustable models), House of Troy piano lamps, keyboard stands, humidifier treatments, and piano rolls. Services include professional piano moving throughout Michigan and piano storage. The restoration center is the core competency, providing complete restoration including refinishing, soundboard/pinblock work, bridge recapping, action regulation, and voicing, while the showroom functions as a retail outlet for the full product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Piano Restoration Services Complete piano restoration for vintage and modern acoustic pianos, including refinishing, soundboard replacement, pinblock installation, bridge recapping, action regulation, hammer replacement, and voicing services. Uses premium components such as Renner action parts, Weickert felt hammers, and US/Germany-sourced long-grain wool fiber hammers.
• Acoustic Grand Pianos New, restored, and pre-owned acoustic grand pianos in various sizes and finishes from premium manufacturers, sold through the Lansing showroom and online channels.
• Acoustic Upright Pianos Pre-owned and restored upright pianos in various heights and finishes from manufacturers including Chickering and Knabe.
• Kurzweil Digital Pianos Kurzweil digital pianos for portable and home use, including the KaP1 model with 88-note graded hammer action, KORE 2.1 sound library with German grand piano samples, Bluetooth audio/MIDI, USB connectivity, and 30W 4-speaker stereo system.
• Nord Keyboards Nord stage pianos and keyboards for stage and studio use, featuring professional-grade action and sound quality.
• e-Klavier Digital Pianos Blüthner e-Klavier digital pianos combining acoustic piano action with digital sound technology.
• Player Piano Systems and Rolls PianoDisc and QRS player piano systems installed in acoustic pianos to enable automated playback, paired with a catalog of vintage and re-issued piano rolls priced $2-$25.
• Piano Benches Piano and keyboard benches including Quik Lok, ACE, Etude, Infinity, Minuet, Maestro duet benches, Moderna and Imperial pneumatic adjustable benches, and Hidrau hydraulic benches.
• House of Troy Piano Lamps House of Troy piano lamps including LED and traditional designs for upright and grand pianos, with brass, marble, and antique brass finishes.
• Keyboard Stands Quik Lok keyboard stands including T-10, T-20, and WS-421 models, plus Stageline KS11, with various load capacities and adjustment options.
• Humidifier Pad Treatment Piano Life Saver Climate Control System treatment designed to reduce mineral build-up and prolong humidifier and pad life.
• Piano Moving and Storage Professional piano moving services throughout Michigan including Lansing and Jackson areas, plus event rental and climate-controlled piano storage facilities.
• Piano Storage Monthly climate-controlled piano storage service at $55/month with free local shipping for Michigan deliveries.
• Trade-In and Consignment Trade-in and consignment services allowing customers to upgrade instruments or sell pianos through Reeder Pianos, with full-value credit toward upgrades for up to 5 years.

Quantifiable outcome

• Regulation process often repeated up to three times for optimal responsiveness
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Luxe Piano EditionsminorStrategic or Co-development PartnerRelated brand operated by the same company. Luxe Piano Editions offers luxury piano finishing and customization services. Website linked from Reeder Pianos footer.
• Federal ExpressminorChannel Partner/ Reseller/ DistributorShipping partner for delivering physical goods to customers.
• BBB (Better Business Bureau)minorOthersBBB accredited business with A+ rating. Seal displayed on website.
• AppointycoreTechnology or IntegrationOnline appointment scheduling platform allowing customers to book showroom visits and consultations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reederpianos
• LinkedInlinkedin.com/company/reeder-pianos-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reeder Pianos