Appointy
Appointy is a cloud-based online scheduling SaaS platform that enables service-based SMBs and enterprises across wellness, education, fitness, beauty, and government to automate appointments, classes, and events via tiered subscriptions and deep Google, Facebook, and payment integrations.
- Company typePrivate
- Founded2006
- HeadquartersBhopal, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Appointy does
Appointy is a multi-vertical online scheduling SaaS platform that enables service-based businesses to accept, manage, and monetize appointments, classes, and activities. The platform is offered as a cloud-hosted, multi-tenant solution with three core product surfaces: Appointy (one-to-one appointment scheduling), Class Scheduling (group classes, workshops, and virtual sessions), and Activity Scheduling (tours, events, and multi-seat reservations), each extended by industry-specific solutions for health and wellness, spa, massage, education, tutoring, fitness, salon and beauty, professional services, and government. Underlying capabilities include real-time calendar synchronization, payment processing, a built-in CRM, marketing tools, and integrations with Google (including Reserve with Google, Calendar, Analytics), Facebook, Instagram, Stripe, PayPal, Square, Authorize.NET, Zoom, Office 365, Zapier, and enterprise SSO protocols (SAML, OpenID, CAS, Shibboleth, Active Directory). Mobile apps for Android and iOS, multi-language support across 20+ languages, and ISO 27001 / GDPR / HIPAA / COPPA / PIPEDA compliance underpin both SMB and enterprise deployments.
Revenue is generated primarily through tiered subscription pricing — Free (limited), Growth ($19.99/month annual), Professional ($49.99/month annual), and Enterprise ($79.99/month annual) — supplemented by add-on fees for additional staff and locations, custom development, and dedicated relationship management for enterprise accounts. The go-to-market combines a self-serve, product-led freemium funnel (no credit card required) with a separate enterprise field-sales motion targeting multi-location organizations, regulated industries, and government. The company operates from a US headquarters in Lewes, Delaware (Appointy Software Inc.), an APAC regional headquarters in Singapore (Appointy Global Pte Ltd), and India operations, serving 130,000+ customers across 110+ countries including marquee enterprise accounts such as one of the Big Five technology companies, a Fortune 500 medical device manufacturer, a top-3 Canadian university, and the world's largest telecom provider.
Appointy firmographics
Firmographics- Name
- Appointy
- Legal name
- Appointy Software Inc.
- Website
- https://appointy.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Appointy is a cloud-based online scheduling SaaS platform that enables service-based SMBs and enterprises across wellness, education, fitness, beauty, and government to automate appointments, classes, and events via tiered subscriptions and deep Google, Facebook, and payment integrations.
- Ownership category
- akta.pro rank
Appointy industry classification
Industry- Product category
- Online Scheduling Software
- NAICS
- Payroll Services (541214)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Time, Attendance & Scheduling Administration (BPACAIAE)
Keywords
Where Appointy is headquartered
LocationHeadquarters
- HQ city
- Bhopal
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Appointy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Tiered subscription model with Free, Growth, Professional, and Enterprise plans. Revenue generated from monthly/annual subscription fees with staff add-on charges, location expansion fees, and premium support add-ons. Growth plan at $19.99/month annual or $29.99 monthly. Professional at $49.99/$59.99. Enterprise at $79.99/$99.99.
- Enterprise Custom Development: Additional cost custom development and dedicated relationship manager services for enterprise clients requiring tailored scheduling solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 1 staff, 5 services, 100 appointments/month |
| Subscription | Annual | Growth - Unlimited services and appointments with Google bookings |
| Subscription | Annual | Professional - 5 staff, resource scheduling, advanced reports |
| Subscription | Annual | Enterprise - Multi-location, SMS customization, private API |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
Appointy product offering
Product offeringCore offering
Appointy is a cloud-based SaaS scheduling platform that enables service-based businesses to accept bookings 24x7, manage staff calendars, run group classes and events, process online payments, and automate reminders. It offers dedicated products for appointments, classes/workshops, and activity/event booking, with vertical-specific solutions for wellness, education, fitness, beauty, and professional services.
Product overview
Appointy is a multi-product online scheduling SaaS platform offering three core solutions: Appointy (appointment scheduling for services and resources), Class Scheduling (for group classes and workshops), and Activity Scheduling (for tours, events, and activities). The platform operates on a tiered pricing model with Free, Growth ($19.99/mo), Professional ($49.99/mo), and Enterprise ($79.99/mo) plans. Industry-specific solutions build on the core platform, including Health & Wellness, Spa, Massage, Education, and Tutor scheduling software. All plans include mobile app access, built-in CRM, and marketing tools, with higher tiers adding resource scheduling, advanced analytics, SSO integrations, and private API access. The platform integrates with payment gateways (Square, Stripe, PayPal), calendar tools (Google Calendar, Office 365), video conferencing (Zoom), and social platforms (Facebook, Instagram, Reserve with Google).
Differentiator
Problem solved
Functional benefit
Products and services
- Online Appointment Scheduling Software Flagship online scheduling platform enabling businesses to accept appointments 24x7, manage staff calendars, reduce no-shows with automated reminders, process payments, and handle customer management with built-in CRM. Supports booking from website, Facebook, Instagram, and Google.
- Class Scheduling Software Online class booking system for managing group classes, workshops, and virtual sessions. Features include class capacity management, attendee database, staff rosters, and virtual class support via Zoom integration.
- Activity Scheduling Software Event and activity booking software for managing tours, events, conferences, and activities. Supports multi-seat reservations, resource scheduling, and virtual event hosting.
- Enterprise Appointment Scheduling Software Enterprise-grade scheduling platform with custom workflows, advanced API capabilities, private/on-premise hosting, dedicated support with SLA, SSO via Active Directory/SAML/OpenID/CAS/Shibboleth, and compliance with ISO 27001, GDPR, HIPAA, and COPPA.
- Health & Wellness Scheduling Software Specialized scheduling solution for wellness businesses including massage centers, yoga studios, acupuncture centers, chiropractors, physical therapy, and nutritionists. Includes digital intake forms, Square POS integration, and virtual consultation support.
- Spa Scheduling Software All-in-one spa management software for day spas, resort spas, med spas, and wellness retreats. Features include resource management for spa rooms and equipment, customer preference storage, and integrated marketing tools.
- Massage Scheduling Software Appointment scheduler for massage therapy practices with intake forms, SOAP notes, client segmentation, prepayments, and marketing tools for promoting deals and gift certificates.
- Education Scheduling Software Scheduling platform for academic institutions covering schools, universities, tutoring centers, and student services. Supports 1:1 sessions, round-robin meetings, group classes, and campus tour scheduling.
- Tutor Scheduling Software Online tutor booking system for tutoring businesses with timezone detection, group scheduling, virtual class management, student-tutor matching, and class pack sales.
Quantifiable outcome
- Over 55% of bookings are made outside business hours, demonstrating 24x7 accessibility value
- +4 more outcomes
Companies that use Appointy
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles3 records
Appointy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature7 records
Appointy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- GooglecoreReserve with Google integration allowing businesses to accept bookings directly from Google Search, Maps, and the Reserve with Google website. Also includes Google Calendar synchronization for two-way calendar sync and iCal feed support.
- FacebookcoreFacebook page tab integration allowing customers to schedule appointments directly from Facebook business pages. Facebook visitors shown to be 3x more likely to book.
- InstagramcoreBook Now button integration on Instagram business profiles enabling visitors to instantly book appointments from the platform.
- StripecorePayment gateway integration for processing customer prepayments, full payments, partial payments, and subscription billing.
- PayPalcorePayment gateway integration for accepting PayPal payments during appointment booking and checkout.
- SquarecoreSquare POS integration for point of sale transactions and payment processing. Also includes Square Appointments integration.
- ZoomcoreVideo conferencing integration for virtual classes, telehealth appointments, and online sessions. Meeting links automatically added to booking confirmations.
- ZapiercoreIntegration connecting Appointy with over 1000 third-party applications for automated workflows and data synchronization.
- Google CalendarcoreTwo-way synchronization with Google Calendar for automatic appointment updates and calendar management.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Appointy competitors and assessment
Company assessmentDirect peers
- Calendly: Leading cloud-based scheduling SaaS targeting SMBs through enterprise. Directly competes in the same online appointment booking category with a freemium-to-enterprise pricing model and deep calendar integrations.
- Acuity Scheduling: Squarespace-owned appointment scheduling SaaS for service-based SMBs. Highly comparable in pricing structure, target verticals (wellness, beauty, coaching), and self-serve onboarding.
- Square Appointments: Block's integrated appointment scheduling product, tightly coupled with Square POS and payments. Directly competes with Appointy's free-tier SMB offering and Square Payments integration.
- Setmore: Cloud appointment scheduling SaaS aimed at small service businesses with a freemium tier, website booking widget, and payment integrations — closely overlapping Appointy's core offering.
- SimplyBook.me: Online booking SaaS targeting service SMBs globally with website widgets, POS, and industry-specific custom features. Comparable on freemium GTM, vertical packaging, and global SMB focus.
- Doodle: Group scheduling and meeting booking SaaS widely used by SMBs and teams. Overlaps with Appointy's scheduling core and similarly offers free and premium tiers.
- 10to8: Appointment scheduling SaaS for service-based businesses with reminders, payments, and CRM. Comparable on pricing tiers, vertical targeting, and SMB-friendly feature set.
Broad incumbents
- Mindbody: Large incumbent SaaS platform for fitness studios, salons, and wellness businesses with deep native workflows (memberships, payroll, marketing). Overlaps with Appointy's wellness, fitness, and beauty verticals as a broader commerce-and-operations suite.
Emerging players
- Vagaro: Cloud platform serving salons, spas, barbershops, and fitness studios with scheduling, POS, and marketing. Directly competes with Appointy's Salon & Beauty and Spa industry solutions.
- Booksy: Appointment booking app specialized for barbers, beauticians, and tattoo artists. Competes in the same SMB beauty/grooming verticals as Appointy's Salon & Beauty solution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Appointy social profiles
Digital presenceAppointy compliance and trust
Trust signalCompliance5 records
Appointy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appointy leadership team
Management profileNumber of profiles
Profiles7 records
Appointy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Appointy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appointy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appointy
What does Appointy do?
Appointy is a cloud-based SaaS scheduling platform that enables service-based businesses to accept bookings 24x7, manage staff calendars, run group classes and events, process online payments, and automate reminders. It offers dedicated products for appointments, classes/workshops, and activity/event booking, with vertical-specific solutions for wellness, education, fitness, beauty, and professional services.
Is Appointy a public or private company?
Appointy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appointy founded?
Appointy was founded in 2006. It employs 11 to 50 people.
Where is Appointy based?
Appointy is headquartered in Bhopal, India, in the Asia region.
How does Appointy make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are enterprise Custom Development.
Who are Appointy's main competitors?
Direct peers on record are Calendly, Acuity Scheduling, Square Appointments, Setmore, SimplyBook.me, Doodle and 10to8. Mindbody is listed as a broad incumbent. Emerging players are Vagaro and Booksy.
Does Appointy have an API?
Yes. Private API access available on Enterprise plan. The API allows custom integrations and workflows with core business systems. Custom development available at additional cost on Enterprise tier.
What industry is Appointy in?
Appointy's product category is Online Scheduling Software. Its primary akta.pro industry code is BPACAIAE, Time, Attendance & Scheduling Administration. Its NAICS code is 541214 and its SIC code is 7372.