Regents Flooring Co.

What Regents Flooring Co. does

Regents Flooring Co. is a privately held, full-service commercial flooring dealer and installer headquartered in Lenexa, Kansas, serving the Kansas City metropolitan area, northwestern Missouri, and northeastern Kansas. Founded in 2003, the company has been installing commercial floors for over 20 years and became a certified Woman Owned Business in 2015. It is led by President Julie Farrell and Vice Presidents Jeff Farrell and Karen Vogt, supported by a team of project managers, estimators, an installation manager, warehouse manager, accounting, and in-house designers.

The company's product portfolio spans five categories: carpet (carpet tile, broadloom, and area rugs), resilient flooring (sheet vinyl, LVT, and VCT), sports flooring (basketball, volleyball, multipurpose gym, and weight room systems), rubber flooring and accessories (including stair treads), and polished concrete. Technical differentiators include moisture vapor mitigation expertise, in-house design services, and value engineering to optimize material selection against budget. Regents supplies products from major manufacturers including Mannington Commercial, Gerflor USA, Mapei, and Roppe, and is a member of the Starnet Flooring dealer network.

Regents operates a sales-led, enterprise field-sales model, pursuing project-based commercial contracts across six verticals: corporate offices, sports and recreation, professional offices (including financial institutions), healthcare, government, and education. Notable projects include Children's Mercy Park (Sporting Kansas City), Pinnacle National Development Center, St. Lukes Community Hospital, CrossFirst Bank, FishTech, Lee's Summit School District, and multiple civic and recreation centers. Revenue is generated through one-time material sales plus professional installation services, with custom project-based quoting and no standardized pricing tiers publicly disclosed. Marketing is limited to a Wix-hosted website, Facebook, and Instagram.

Name

Regents Flooring Co.

Legal name

Regents Flooring

Website

https://regentsflooring.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Regents Flooring Co. is a privately held, full-service commercial flooring dealer and installer based in Lenexa, Kansas, serving corporate, healthcare, education, government, and sports/recreation clients across the Kansas City metropolitan area since 2003.

Ownership category

akta.pro rank

Product category

Commercial Flooring Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

akta.pro secondary industries

Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

Keywords

• Commercial flooring installation
• Resilient flooring solutions
• Sports flooring systems
• Polished concrete services
• Commercial carpet supply

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Flooring Sales: Sale of commercial flooring materials including carpet, resilient flooring (LVT, VCT, sheet vinyl), sports flooring, rubber flooring, and polished concrete. Revenue generated from product markup and material costs passed to clients.
2. Flooring Installation Services: Professional installation services delivered by dedicated installation managers and trained installers. Revenue from labor and installation services on commercial projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Regents Flooring Co. is a full-service commercial flooring dealer and installer offering carpet, resilient flooring (sheet vinyl, LVT, VCT), sports flooring, rubber flooring and accessories, and polished concrete. The company provides end-to-end services including material sourcing, value engineering, in-house design assistance, project management, and professional installation for commercial projects in the Kansas City metropolitan area.

Product overview

Regents Flooring Co. is a full-service commercial flooring dealer and installer offering a comprehensive portfolio of flooring products and services. The company provides five main product categories: Carpet (including tile, broadloom, and area rugs), Resilient Flooring (sheet vinyl, LVT, and VCT), Sports Flooring (indoor sports solutions for basketball, volleyball, multipurpose gyms, and weight rooms), Rubber Flooring and Accessories (flooring and treads for commercial stairwells), and Polished Concrete (with various sheens, exposures, and dyes). These products are complemented by design services, product selection assistance, value engineering, in-house design capabilities, and moisture mitigation services. The company serves corporate, sports and recreation, offices, healthcare, government, and education sectors across the Kansas City metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Commercial carpet offerings including carpet tile (modern, stylish, available in a variety of colors and patterns, easily replaceable for high traffic areas), broadloom carpet (traditional continuous rolls for large pattern placement), and area rugs (decorative elements providing noise reduction and comfort) for corporate, healthcare, education, and other commercial facilities.
• Resilient Flooring Resilient flooring options including sheet vinyl (low maintenance, infection control via welded seams and flash cove for medical settings), luxury vinyl tile/LVT (durable hard surface with extensive textures, patterns, shapes, and sizes), and vinyl composite tile/VCT (budget-friendly long-term hard surface) for commercial environments.
• Sports Flooring Indoor sports flooring solutions including basketball, volleyball, multipurpose gym, and weight room flooring designed for athlete performance and safety. Supplied through brand partner Gerflor including Taraflex Sport M Plus.
• Rubber Flooring and Accessories Durable rubber flooring that is strong yet soft underfoot and quiet to walk on, available in various textures and sizes. Includes rubber treads and nosings ideal for commercial stairwells and facilities. Supplied through brand partner Roppe.
• Polished Concrete Polished concrete offering unique floor finishes through various sheens, exposures, and dyes. The hardened concrete surface creates a durable floor ideal for high traffic commercial areas.
• Commercial Flooring Sales and Installation Services Full-service commercial flooring dealer and installer serving corporate, sports and recreation, offices, healthcare, government, and education sectors in the Kansas City metropolitan area. Services include design assistance, product selection, value engineering, in-house design, moisture mitigation, and professional installation by dedicated project managers and trained installers.

Quantifiable outcome

• Over 20 years of commercial flooring installation experience serving Kansas City region

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• Starnet FlooringcoreStrategic or Co-development PartnerPartnership with Starnet Flooring, a commercial flooring dealer network. Displayed as a partner logo on the company website indicating membership in a premier commercial flooring contractor network.
• Mannington CommercialmajorTechnology or IntegrationBrand partner supplying commercial carpet and flooring products including Amtico LVT. Long-standing supplier relationship ensuring quality materials.
• Gerflor USAmajorTechnology or IntegrationBrand partner supplying sports flooring products including Taraflex Sport M Plus for gymnasium and athletic facilities.
• MapeimajorTechnology or IntegrationBrand partner supplying flooring installation products and adhesives for commercial projects.
• RoppemajorTechnology or IntegrationBrand partner supplying rubber flooring products including rubber nosings and risers for commercial stairwells and facilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Mannington Commercial: Commercial division of Mannington Mills supplying carpet tile, LVT (Amtico), sheet vinyl, and rubber. As a key supplier to Regents, it competes in similar project bids while also being a partner, making it a natural comparator on price, product mix, and project specifications.
• Tarkett: Major commercial flooring manufacturer offering LVT, sheet vinyl, rubber, and sports flooring systems (including FieldTurf-adjacent products). Overlaps directly with Regents' resilient, rubber, and sports flooring installations across healthcare and athletic facilities.
• Armstrong Flooring: Manufacturer of LVT, VCT, sheet vinyl, and engineered tile serving commercial markets. Overlaps with Regents' resilient flooring portfolio and competes for similar healthcare, education, and corporate installation projects.
• Gerflor: Manufacturer of Taraflex sports flooring, Mipolam sheet vinyl, and other resilient commercial products. Directly overlaps with Regents' sports flooring and healthcare resilient offerings, and is a current supplier partner.
• Shaw Industries Group: One of the largest commercial carpet and resilient flooring manufacturers in North America. Shaw Contract and Patcraft brands overlap with Regents' core carpet and LVT offerings across healthcare, education, and corporate segments.
• Mohawk Industries: Largest U.S. flooring manufacturer with a significant commercial segment (Mohawk Group). Competes across carpet, LVT, and resilient categories in many of the same corporate, healthcare, and education accounts Regents serves.
• Interface: Global manufacturer of modular carpet tile and resilient flooring, including InterfaceFlor and nora rubber flooring. Competes with Regents in commercial carpet and rubber flooring installations at scale, serving many of the same corporate, healthcare, and education end markets.

Others

• Starnet Worldwide Flooring: The commercial flooring contractor cooperative of which Regents Flooring is a member. Comprised of independent commercial flooring dealers across North America, it provides the most direct benchmark for peer performance, group purchasing, and operating model in this exact niche.

Direct peers

• Flooring Services Inc. Commercial and industrial flooring contractor offering carpet, resilient, and specialty flooring installations. Closely aligned operating model as a mid-sized regional installer competing for similar commercial and institutional projects.
• Interior Logic Group: Multi-family and commercial flooring services contractor providing design, materials procurement, and installation at scale. Comparable business model and customer profile (large commercial and institutional projects), though typically operating across broader geographies than Regents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RegentsFlooringCo
• Instagraminstagram.com/regentsflooring
• LinkedInlinkedin.com/company/regents-flooring-co.-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regents Flooring Co.