Navy Athletics

Name

Navy Athletics

Legal name

Naval Academy Athletic Association

Website

https://navysports.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

Collegiate Athletic Conferences & Associations (MPAKACAA), University/College Club Sports Programs (MPAKACAK), Service Academies (Officer Commissioning) (EDAHAOAA)

Keywords

• Collegiate athletics program
• Intercollegiate sports competition
• Athletic ticketing services
• Sports merchandise retail
• Athletic fundraising programs

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from admissions charged for intercollegiate athletic contests, mainly football, along with other varsity sports events
2. Television Rights: Revenue from football appearances on television networks
3. Corporate Sponsorships: Marketing, promotions, and corporate sponsorship deals with businesses
4. Blue & Gold Membership: Annual dues and gifts from Blue & Gold members of the Naval Academy Athletic Association, with over 4,400 members including alumni, naval officers and friends of Navy athletics
5. Game Guarantees: Guarantee payments from athletic contests scheduling agreements
6. Interest and Investments: Interest on invested funds from NAAA's investment portfolio
7. Donations and Fundraising: Contributions to support Navy athletics through the Fund for Athletic Excellence, sport-specific initiatives, and capital projects
8. Sports Camps: Revenue from youth and adult sports camps including baseball, basketball, football, lacrosse, swimming, tennis, wrestling and other sports

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Navy Athletics operates the Division I intercollegiate athletic program of the United States Naval Academy, managed by the Naval Academy Athletic Association (NAAA), a 501(c)(3) nonprofit. It delivers 36 varsity sports across ten conference affiliations (notably the Patriot League and AAC), providing competitive athletic opportunities to approximately 1,500 midshipmen across more than 500 contests annually. Revenue is generated through ticket sales, TV/broadcast rights, corporate sponsorships, Blue & Gold membership dues, sports camps, and donations.

Product overview

Navy Athletics operates as the official athletic program of the United States Naval Academy, managed by the Naval Academy Athletic Association (NAAA), a 501(c)(3) nonprofit organization founded in 1891. The organization delivers a comprehensive portfolio of athletic products and services centered on Division I intercollegiate competition across 36 varsity sports. The portfolio includes the core intercollegiate sports program, a digital ticketing platform integrated with SeatGeek, the Navy Sports mobile app, an official online merchandise store powered by Under Armour, youth sports camps, premium athletic facilities (Navy-Marine Corps Memorial Stadium, Wesley A. Brown Field House, Halsey Field House, Lejeune Hall, Macdonough Hall, Bishop Stadium), and the Blue & Gold membership donation program. The program serves approximately 1,500 student-athletes competing in over 500 contests annually, with teams primarily affiliated with the Patriot League and AAC conferences.

Differentiator

Problem solved

Functional benefit

Brands

• The Blue and Gold: The membership entity of the Naval Academy Athletic Association, open to any individual who makes a contribution that meets the financial requirements of any one of multiple donation levels established by the NAAA.

Products and services

• Navy Athletics Intercollegiate Sports Program
• Digital Ticketing Platform

Quantifiable outcome

• Over 500 contests scheduled annually across 10 conference affiliations
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Under ArmourcoreTechnology or IntegrationOfficial apparel and footwear provider for Navy Athletics, supplying uniforms and athletic gear for all sports programs
• SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial ticketing marketplace partner for Navy Athletics enabling digital ticket sales, transfers, and secondary market transactions
• Patriot LeaguecoreStrategic or Co-development PartnerConference affiliation for many Navy varsity sports including basketball, football (historically), soccer, lacrosse, baseball, volleyball, and others
• American Athletic Conference (AAC)coreStrategic or Co-development PartnerConference affiliation for Navy football, providing access to NCAA FBS competition and television contracts
• ESPN+coreTechnology or IntegrationStreaming broadcast partner for Navy athletic events, particularly football and select Olympic sports
• Sidearm SportscoreTechnology or IntegrationDigital platform provider for official athletics website, content management, ticketing integration, and mobile applications

Scale indicators6 records

Direct peers

• UConn Huskies Athletics: An AAC-affiliated athletic department with elite men's and women's basketball programs. Comparable as an AAC counterpart to Navy football, sharing conference scheduling, TV rights, and game-guarantee economics.
• Lafayette Leopards Athletics: Patriot League member athletic department. Comparable as a fellow Patriot League D-I program sharing the same conference scheduling and competitive profile with Navy across most sports.
• Lehigh Mountain Hawks Athletics: Patriot League member athletic department. Comparable as a fellow Patriot League D-I program sharing conference membership with Navy in most non-football sports.
• American University Athletics: Patriot League member (and former AAC football participant). Comparable as a fellow Patriot League school that has navigated the same D-I conference dynamics Navy competes in across most non-football sports.
• Air Force Academy Athletics: The athletic department of the United States Air Force Academy. Operates as a fellow service-academy D-I program with a comparable mix of varsity sports, Mountain West / conference membership, and a similar regulatory and recruitment profile to Navy.
• SMU Mustangs Athletics: An AAC member with a comparable football profile and FBS scheduling footprint. Comparable as a fellow AAC football participant exposed to the same conference-level TV, scheduling, and guarantee dynamics.
• Tulane Green Wave Athletics: An AAC member athletic department. Comparable as a fellow AAC football participant operating a broad multi-sport D-I program in the same conference footprint.
• Army West Point Athletics: The athletic department of the United States Military Academy at West Point. Operates a similarly broad NCAA Division I program and is the natural counterpart to Navy Athletics, sharing the Army-Navy rivalry, the service-academy structure, and a comparable Title-10-style organizational model.
• Notre Dame Fighting Irish Athletics: An iconic independent NCAA Division I athletic department with a national brand, broad multi-sport offering, and major football television contracts. Comparable to Navy in scale of brand, fan reach, and reliance on a single marquee football property to anchor multi-sport economics.

Broad incumbents

• Learfield: The leading U.S. college athletic multimedia rights and sponsorship sales company. Comparable as the broader commercial-rights incumbent that manages sponsorship and media-rights inventory for many D-I athletic departments, including competitors to Navy in the same conference footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/navyathletics
• YouTubeyoutube.com/@navysports
• Facebookfacebook.com/navyathletics
• Instagraminstagram.com/navyathletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navy Athletics