Tulane University Athletics

What Tulane University Athletics does

Tulane University Athletics is the NCAA Division I athletics department of Tulane University (a private research institution founded in 1834, headquartered in New Orleans, Louisiana), operating the Tulane Green Wave brand across 17 varsity sports — 7 men's/co-ed programs (baseball, basketball, cross country, football, sailing, tennis, track & field) and 10 women's programs (basketball, beach volleyball, bowling, golf, sailing, swimming & diving, tennis, track & field, volleyball). The department competes as a member of The American Athletic Conference and operates from dedicated venues including Yulman Stadium (football), Devlin Fieldhouse (basketball), Greer Field at Turchin Stadium (baseball), and the Goldring Tennis Center. It serves student-athletes, fans, alumni, donors, and corporate partners, with the program's stated functional purpose being the development of competitive student-athletes, generation of school spirit, and creation of community engagement.

The department runs a digital ecosystem that constitutes its core technology and product surface: the official tulanegreenwave.com website (Sidearm NextGen platform), a dedicated Tulane Athletics mobile app for iOS/Android, digital ticketing via SeatGeek integration, the Wave Warehouse e-commerce merchandise store (operated with BSN Sports), SMS-based Tulane Text Alerts (Vozzi), and digital game programs. Supporting product lines include Green Wave NIL and Wave Brand Works (student-athlete Name, Image, and Likeness monetization and education programs), Riptide's Kids Club and Wave Riders (segmented fan engagement programs), Hullabaloo View (premium hospitality package), and the Green Wave Club / Green Wave Talent Fund (donor and scholarship platforms).

Tulane Athletics' revenue model is a diversified non-profit mix rather than a discrete product pricing structure: (1) ticket sales — individual game, season (e.g., 2026 football season tickets), group experiences, student tickets; (2) recurring donations through the Green Wave Club and Green Wave Talent Fund; (3) merchandise sales through the Spirit Shop / Wave Warehouse (apparel priced $29.99–$130); (4) corporate partnerships and sponsorships brokered through Tulane Sports Properties (Learfield), including the new American Safety jersey patch deal for baseball and volleyball, Nike as official apparel partner, and footer sponsors (Cajun Country Rice, SRSA, Manning Family Children's, Cambria Hotel, NOLA.com); and (5) NIL program proceeds. Pricing is pay-as-you-go for merchandise and recurring annual for season tickets and donor memberships; go-to-market is event-driven across the Southeast U.S. with no international footprint claimed.

Name

Tulane University Athletics

Legal name

Tulane University

Website

https://tulanegreenwave.com

Company type

Private

Founded year

1893

Operating status

Operating

Short description

Tulane University Athletics operates 17 NCAA Division I varsity sports programs as the Green Wave athletic department of Tulane University, competing in The American Athletic Conference from New Orleans. It serves student-athletes, fans, alumni donors, and corporate sponsors through tickets, merchandise, NIL programs, and multimedia rights partnerships.

Ownership category

akta.pro rank

Product category

Intercollegiate Athletics

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Athletics Marketing, Communications & Fan Engagement (EDALAIAM)

Keywords

• Intercollegiate athletics
• NCAA Division I sports
• College athletics programs
• Athletic ticket sales
• Sports fan engagement

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season tickets, group experiences, and student tickets for all athletic events including football, basketball, baseball, volleyball, and other sports.
2. Donations and Fundraising: Green Wave Club membership donations, Green Wave Talent Fund contributions, and general athletic program support from alumni and fans.
3. Merchandise and Licensing: Sales of official Tulane athletics merchandise through the Spirit Shop including jerseys, apparel, and accessories.
4. Corporate Partnerships and Sponsorships: Jersey patch partnerships (American Safety for baseball and volleyball), footer sponsors, and general corporate sponsorships through Tulane Sports Properties.
5. NIL Revenue: Name, Image, and Likeness initiatives including Green Wave NIL program and Wave Brand Works education platform for student-athletes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tulane University Athletics operates the NCAA Division I Green Wave athletics program, fielding 17 intercollegiate sports teams (7 men's/co-ed and 10 women's). It sells game tickets, season tickets, and group experiences; distributes official apparel and merchandise; solicits donor contributions through the Green Wave Club and Green Wave Talent Fund; manages corporate sponsorships (including jersey patch deals with American Safety); and supports student-athletes via Green Wave NIL and Wave Brand Works programs.

Product overview

Tulane University Athletics operates the official Green Wave athletics program offering 17 intercollegiate sports (7 men's and 10 women's). The organization provides a digital ecosystem comprising a mobile app, e-commerce merchandise store (Wave Warehouse), NIL programs (Green Wave NIL and Wave Brand Works), fan engagement programs (Riptide's Kids Club, Wave Riders, Hullabaloo View), donation platforms (Green Wave Talent Fund), and communication services (Tulane Text Alerts, Digital Programs). The core product is the athletics website serving as the central hub for all sports schedules, rosters, news, and ticket operations.

Differentiator

Problem solved

Functional benefit

Brands

• Green Wave NIL: Name, Image, and Likeness program supporting Tulane student-athletes
• Wave Brand Works
• Green Wave Talent Fund
• Green Wave Club
• Riptide's Kids Club

Products and services

• Tulane Athletics Mobile App A mobile application providing fans access to schedules, news, scores, tickets, and real-time updates for all Tulane Green Wave sports programs; designed for Tulane supporters, alumni, students, and general college sports fans.
• Wave Warehouse (Official Merchandise Store) Official e-commerce merchandise store offering Tulane Green Wave branded apparel, accessories, and collectibles for fans and supporters.
• Green Wave NIL Program supporting Tulane student-athletes with Name, Image, and Likeness (NIL) opportunities and partnerships, including commercial deal facilitation and brand-building resources.
• Wave Brand Works NIL education program helping Tulane student-athletes build their personal brands and manage commercial partnerships.
• Riptide's Kids Club Kids club program featuring the Tulane mascot Riptide, offering exclusive experiences and fan engagement opportunities for young Tulane supporters.
• Wave Riders Student fan club organization supporting Tulane Athletics with game-day activities and spirit initiatives, designed for the Tulane student body.
• Hullabaloo View Fan Experiences Premium fan experience package offering exclusive seating, hospitality, and behind-the-scenes access at Green Wave athletic events for fans and corporate guests.
• Green Wave Talent Fund Athletics donation fund channel supporting Tulane student-athlete scholarships and program development for alumni and supporters.
• Tulane Text Alerts SMS text alert service delivering breaking news, score updates, and schedule changes directly to fans' mobile phones for Tulane Athletics.
• Digital Programs Digital game programs and publications providing stats, rosters, and editorial content for Tulane athletic events.

Quantifiable outcome

• Baseball: ABCA Team Academic Excellence Award for 10th straight season
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• American SafetycoreGTM or Marketing Partner · 22 July 2026American Safety has been named the first jersey patch partner for Tulane Green Wave baseball and volleyball programs. This partnership represents a significant milestone in NIL-enabled corporate sponsorships for Tulane Athletics.
• NikemajorGTM or Marketing PartnerNike serves as the official athletic apparel and equipment partner for Tulane Athletics, providing official merchandise and brand representation.
• BSN SportsmajorGTM or Marketing PartnerBSN Sports is an official equipment and apparel partner providing sports equipment, uniforms, and merchandise support for Tulane athletics programs.
• NOLA.comminorGTM or Marketing PartnerNOLA.com serves as a media sponsor and partner for Tulane Athletics, providing local news coverage and promotional support.
• Cajun Country RiceminorGTM or Marketing PartnerLouisiana-based rice company serving as a footer sponsor for Tulane Athletics, supporting the department with local brand partnerships.
• SRSA Commercial Real EstateminorGTM or Marketing PartnerLocal commercial real estate firm serving as a sponsor for Tulane Athletics programs.
• Manning Family Children'sminorGTM or Marketing PartnerPediatric healthcare provider serving as a community sponsor for Tulane Athletics, supporting local healthcare partnerships.
• Cambria HotelminorGTM or Marketing PartnerHotel partner providing accommodation support for visiting teams and traveling athletics programs.
• Tulane Sports Properties (Learfield)coreGTM or Marketing PartnerTulane Sports Properties is the official multimedia rights partner managed by Learfield, handling corporate sponsorships and multimedia partnerships for Tulane Athletics.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• University of South Florida Athletics: American Athletic Conference member with similar football-centric revenue model and metro-market sponsorship opportunity profile (Tampa Bay vs New Orleans).
• East Carolina University Athletics: Fellow AAC member with comparable sport portfolio breadth, regional mid-major positioning, and similar sponsorship revenue profile dependent on Learfield-type multimedia rights partners.
• University of Houston Athletics: Same AAC conference counterpart with comparable football-driven revenue mix, large metro (Houston) market, and similar Big 12 transition trajectory. Direct competitor on the field and in conference commercial deals.
• Wake Forest Athletics: Private university with similar academic-athletic dual brand and selective enrollment profile. Operates ACC athletics with comparable sport portfolio size and donor-led revenue model, providing a private-university benchmark.
• University of Cincinnati Athletics: American Athletic Conference peer with a similar private/public university footprint, recent conference realignment experience (Big 12 entry), and comparable mid-major football profile.
• SMU Athletics: Fellow private university and American Athletic Conference member operating NCAA Division I athletics. Highly comparable on private-university profile, conference economics, NIL programs, and Dallas-metro market position.
• University of Memphis Athletics: Direct AAC conference peer with overlapping football/basketball sports mix, comparable donor and NIL infrastructure, and similar mid-major positioning in a single metro market.
• Rice University Athletics: Elite private research university athletics program with similar academic excellence brand positioning and comparable scale. Operates as a smaller-budget private university program against Tulane in the Texas/Louisiana private university segment.

Broad incumbents

• Notre Dame Athletics: Elite private Catholic university athletics program that serves as the upper-bound archetype for private-university athletics brands in terms of national recognition, sponsor pricing power, and NBC-level media rights.

Others

• Learfield: Industry-leading collegiate multimedia rights and sponsorship sales company that operates Tulane Sports Properties. Comparable as a commercial counterparty and the dominant third-party partner across university athletics programs nationwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/tugreenwave
• Xx.com/TUGreenWave

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulane University Athletics