Redhill Hospitality Group

What Redhill Hospitality Group does

Redhill Hospitality Group is a privately held Australian hospitality company headquartered in Canberra that acquires, refurbishes, and operates regional motels across the ACT, Victoria, Queensland, and New South Wales. As of the available data, the portfolio comprises approximately 11 properties ranging from 2-3 star motels being upgraded to 4-star standards, including assets such as Panorama Retreat & Resort, Seahaven Resort, Cairns Southgate Hotel, and Tall Trees Ainslie. The group operates through three divisions: Redhill Hospitality Management (asset acquisition and operations via Freehold Going Concern, Lease, and third-party management models), Redhill Management Services (outsourced catering, cleaning, maintenance, and accommodation services for government, defence, universities, and remote mining/oil sites), and Redhill Technology Innovations (purpose-built hospitality technology including the Skills Enhanced training platform aligned with Australian Award Levels). Property-level technology includes integrated 24-hour check-in kiosks, SMART TV and high-speed Wi-Fi systems, CCTV/VoIP, and channel management with online distribution and direct booking engines.

The business generates revenue through five distinct streams: owned motel operations, third-party management fees, direct accommodation bookings, contract-based outsourced hospitality services, and investor subscription products for sophisticated investors. The go-to-market combines enterprise field sales to sophisticated motel investors and government/defence clients, sales-led acquisition targeting underperforming regional motels for transformation, and self-serve direct online booking for end travellers. The company was founded by Guy Peterson (former Australian Army Officer and management consultant at Booz & Company, Booz Allen Hamilton, PwC, and archTIS) and James Hyndes (former Director of equity sales at Goldman Sachs, JP Morgan, and Macquarie Bank), with additional offices in Singapore to support Asia-Pacific investor relations. The stated growth ambition is a $500M enterprise value, articulated by the founder on the Commercial Property podcast, supported by an active acquisition and refurbishment pipeline.

Name

Redhill Hospitality Group

Legal name

Redhill Hospitality Group

Website

https://redhillhospitality.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Redhill Hospitality Group is a privately held Australian hospitality company that acquires, refurbishes, and operates regional motels, provides outsourced hospitality services to government and defence clients, and develops hospitality technology including the Skills Enhanced training platform.

Ownership category

akta.pro rank

Product category

Hospitality Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Independent Motels (THAGAFAL)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Hospitality management
• Motel acquisition
• Outsourced hospitality services
• Hospitality technology
• Regional accommodation

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Motel Ownership and Asset Management: Redhill Hospitality acquires and owns regional motels (Freehold Going Concern or Lease model), generating revenue through accommodation operations, guest services, and asset appreciation.
2. Third-Party Motel Management: Manages motels owned by other groups (FHGC or Lease owned by another group), earning management fees for operational expertise, optimisation, and performance improvement.
3. Direct Accommodation Bookings: Properties accept direct online bookings through their own websites and booking platforms, generating revenue from room nights sold.
4. Outsourced Hospitality Services: Provides contracted outsourced services including accommodation operations, catering, cleaning, maintenance, and security to government organisations, defence facilities, universities, and remote sites. Redhill does not own infrastructure but partners with clients to deliver high-quality operational execution.
5. Investment Opportunities: Offers exclusive investment opportunities in hospitality assets for sophisticated investors, with subscription options for quarterly investor updates, property announcements, and market insights.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Redhill Hospitality Group operates regional Australian motels under three engagement models (Freehold Going Concern, Lease, or third-party management) and delivers outsourced hospitality services including catering, cleaning, maintenance, and security to government, defence, universities, and remote sites. The group also develops hospitality technology products through its Skills Enhanced training platform aligned with Australian Award Levels and Fair Work classifications.

Product overview

Redhill Hospitality Group operates as a multi-division hospitality management company comprising three core divisions: Redhill Hospitality Management (acquisition, operation, and optimisation of regional motel assets), Redhill Management Services (outsourced hospitality services for non-traditional hospitality operators), and Redhill Technology Innovations (technology product development). The technology division notably powers Skills Enhanced, a hospitality training platform aligned with Australian Award Levels. The group manages a portfolio of regional Australian motels across NSW, VIC, QLD, and ACT, offering accommodation, catering, cleaning, maintenance, and security services to government, defence, and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Skills Enhanced: Hospitality training platform aligned with Australian Award Levels and Fair Work role classifications, developed by Redhill Technology Innovations.

Products and services

• Redhill Hospitality Management The foundational division of Redhill Hospitality Group focused on acquiring, operating, and optimising regional motel and accommodation assets across Australia. Offers three engagement models (Freehold Going Concern, Lease, third-party management) for property owners and investors, including refurbishment from 2-3 star to 4-star standards.
• Redhill Management Services Provides high-quality outsourced hospitality services including accommodation operations, catering, cleaning, maintenance, and security for government organisations, universities, defence sites, and remote workforce camps. Delivers contract-based solutions without owning infrastructure.
• Redhill Technology Innovations The technology development division of Redhill Hospitality Group, designing and building niche, purpose-built technology products that solve real operational problems across the hospitality industry. Solutions support Redhill Hospitality Management, Redhill Management Services, and external clients.
• Skills Enhanced Training Platform A hospitality training platform aligned with Australian Award Levels and Fair Work role classifications, helping staff upskill, advance through roles, and providing businesses with training data, role readiness, and development milestones for workforce growth.

Quantifiable outcome

• Carbon Neutral certification achieved for City Centre Motel Armidale
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Vendella (DreamGreen)coreOthersPartnership with Vendella to bring DreamGreen bedding into Redhill properties. DreamGreen creates luxury bedding from recycled plastic bottles - over 29 million bottles recycled worldwide. This initiative reduces dependence on virgin plastics, lowers emissions, and provides hypoallergenic, comfortable bedding for guests without compromising comfort.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Airbnb: Global short-term rental marketplace with significant regional Australia supply. Comparable to Redhill as competing accommodation channel for regional leisure travellers, though Airbnb is an aggregator rather than an operator.
• Mantra Group (Accor): Major Australian accommodation operator (now part of Accor) operating hotels, resorts, and serviced apartments. Comparable to Redhill as a scaled Australian accommodation operator, though Mantra focuses on mid-scale to upscale segments across metropolitan and leisure destinations.

Regional players

• Gurner Capital: Australian real estate and hospitality investment group. Comparable to Redhill in acquiring and repositioning hospitality assets with a growth-investor mindset, though focused on luxury/ultra-premium segments rather than regional motels.

Direct peers

• Pro-Invest Group: Australian hotel investment and asset management firm operating Holiday Inn Express and Courtyard by Marriott properties. Comparable to Redhill as an Australian hotel investment/operating platform targeting institutional investors and scaling through managed portfolios.
• TFE Hotels (Toga Far East Hotels): Australian hotel operator managing brands including Adina, Vibe, and Travelodge. Comparable to Redhill as an Australian-headquartered hospitality operator with mixed ownership and management models across multiple brands and property types.
• Wyndham Hotels & Resorts: Global franchisor of economy and midscale hotels including Days Inn, Travelodge, and Super 8 brands. Comparable to Redhill as a major motel/budget accommodation franchisor with significant presence in regional markets globally and similar operational model.
• Choice Hotels Asia-Pacific: Operates the Choice Hotels franchise network across Asia-Pacific including brands like Comfort Inn, Quality Inn, and Econo Lodge. Directly comparable to Redhill as it focuses on independent/regional motel franchising and management with similar target customer segments in regional Australia.
• 8Hotels: Australian hotel management and development company operating boutique and lifestyle hotels. Comparable to Redhill as a regional hotel operator with property acquisition, refurbishment, and management capabilities.
• Hotel Operations Australia (HOA): Australian-based third-party hotel and motel management company operating regional and metropolitan properties. Directly comparable to Redhill's third-party motel management division, with similar management contract model and focus on regional Australia.

Others

• SiteMinder: ASX-listed hospitality technology platform providing channel management, booking engine, and PMS solutions. Comparable to Redhill's Technology Innovations division and Skills Enhanced platform as a hospitality tech provider serving similar operator customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Redhill-Hospitality-100088834147158
• LinkedInlinkedin.com/company/redhill-hospitality
• Instagraminstagram.com/peninsulanelsonbay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redhill Hospitality Group